Snowball Wealth
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Snowball Wealth firmographics
Firmographics- Name
- Snowball Wealth
- Legal name
- Snowball Wealth
- Website
- https://snowballwealth.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Snowball Wealth industry classification
Industry- Product category
- Personal Finance App
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Robo-Advisors & Digital Wealth Managers (FSAAAAAD)
- akta.pro secondary industries
- Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Digital/Hybrid Robo-Wealth & Retirement Advisory (FSAEABAK)
Keywords
Where Snowball Wealth is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Snowball Wealth business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Mobile App Platform: Revenue generation through a mobile application platform providing affordable financial advisory services. The app targets individuals with under $250K net worth, positioning itself as a cost-effective alternative to traditional financial advisors. The model emphasizes accessibility and financial wellness focus.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Snowball Wealth product offering
Product offeringCore offering
Snowball Wealth offers a mobile application that helps first-time wealth builders manage debt and build generational wealth. The app combines AI-driven financial planning with community-based support features to deliver an affordable alternative to traditional financial advisors. It targets individuals with under $250K in net worth seeking accessible financial wellness guidance.
Differentiator
Problem solved
Functional benefit
Products and services
- Snowball Wealth Mobile App
Companies that use Snowball Wealth
Customer profileSegments2 records
Ideal customer profiles1 record
Snowball Wealth technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
Snowball Wealth partnerships and signals
Strategic signalScale indicators1 record
Snowball Wealth competitors and assessment
Company assessmentBroad incumbents
- Greenlight: Family finance platform combining kids' debit, investing, and financial education — broader incumbent with overlapping mission of building wealth habits from the ground up.
Direct peers
- Betterment: Largest independent robo-advisor offering automated investing, retirement, and financial planning to mass-affluent consumers. Most direct comparison to Snowball's AI-driven planning + goal-based advice model.
- Wealthfront: Robo-advisor and financial planning platform serving tech-forward millennials with automated portfolio management, savings, and planning — directly comparable AI-driven wealth-building offering.
- Acorns: Consumer micro-investing app targeting first-time investors and younger users with sub-$250K portfolios; closest mass-market peer with subscription pricing and beginner focus.
- Stash: Subscription-based investing and banking app for beginning investors with personalized guidance and educational content — closely mirrors Snowball's first-time wealth builder positioning.
- Ellevest: Women-focused digital wealth management platform offering goal-based investing and financial planning. Comparable in mission-driven, community-emphasis approach to mass-affluent women.
Emerging players
- Albert: Mobile finance app combining AI-driven budgeting, saving, investing, and human advisor access for mass-market users; multi-product overlap with Snowball's planning + community angle.
- Copilot Money: AI-powered personal finance app for iOS with spending tracking and investment insights — competing AI-first consumer finance experience.
- Origin: AI-powered financial planning app focused on holistic wealth management for younger households; emerging direct competitor in AI-driven planning for mass-affluent.
- Monarch Money: Modern personal finance and budgeting app with subscription model targeting millennials managing debt and wealth-building — overlapping AI-planning and subscription positioning.
Market position
Customer concentration
Snowball Wealth social profiles
Digital presenceSnowball Wealth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snowball Wealth leadership team
Management profileNumber of profiles
Profiles1 record
Snowball Wealth funding detail
Funding detailFunding overview
Funding rounds7 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snowball Wealth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snowball Wealth
What does Snowball Wealth do?
Snowball Wealth offers a mobile application that helps first-time wealth builders manage debt and build generational wealth. The app combines AI-driven financial planning with community-based support features to deliver an affordable alternative to traditional financial advisors. It targets individuals with under $250K in net worth seeking accessible financial wellness guidance.
Is Snowball Wealth a public or private company?
Snowball Wealth is a private company. It is classified as venture growth investor backed and is currently operating.
When was Snowball Wealth founded?
Snowball Wealth was founded in 2022. It employs 1 to 10 people.
Where is Snowball Wealth based?
Snowball Wealth is headquartered in San Francisco, United States, in the North America region.
How does Snowball Wealth make money?
One revenue line is on record: mobile App Platform.
Who are Snowball Wealth's main competitors?
Greenlight is listed as a broad incumbent. Direct peers are Betterment, Wealthfront, Acorns, Stash and Ellevest. Emerging players are Albert, Copilot Money, Origin and Monarch Money.
Does Snowball Wealth have an API?
No public API is recorded for Snowball Wealth.
What industry is Snowball Wealth in?
Snowball Wealth's product category is Personal Finance App. Its primary akta.pro industry code is FSAAAAAD, Robo-Advisors & Digital Wealth Managers, with a secondary code of FSAAAAAF, Financial Planning & Goals-Based Advice (Mass Affluent). Its NAICS code is 525 and its SIC code is 6282.