VIX
VIX is a Coral Gables-based digital media company founded in 1999, operating a portfolio of US Hispanic and Latin American content and advertising properties built through multiple acquisitions and PE-backed growth funding.
- Company typePrivate
- Founded2022
- HeadquartersCoral Gables, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What VIX does
VIX is a US-based digital media company founded in 1999 and headquartered in Coral Gables, Florida, with a workforce of 251-500 employees. Historically, the company built its audience and capabilities through an aggressive roll-up strategy, executing eight acquisitions between 2008 and 2019 that spanned US Hispanic digital advertising (HispanoClick, I-Network, Adfunky, Crovat), microblogging (metroFLOG), and Latin American content properties (Bolsa de Mulher in Brazil, Pongalo across LATAM, Womensforum.com). This M&A pattern indicates VIX operated a multi-property Hispanic and LATAM digital media portfolio rather than a single-content vertical.
The company's business model is implicitly advertising-driven, monetizing audience reach across acquired digital properties in US Hispanic and Latin American markets. VIX raised approximately $73.5M in cumulative equity funding across rounds from 2006 through 2018, with investors including H.I.G. Capital, H.I.G. Growth Partners, Tudor Investments, and HarbourVest Partners, suggesting a PE-backed growth trajectory rather than a venture-scale operation. Leadership is led by President Rich Hull, CSO Carlos Luchsinger, and Country Manager Enor Paiano. The most recent disclosed strategic activity is the 2019 Pongalo acquisition; the input data contains no material updates on funding, revenue, leadership changes, or product launches after that point, creating a meaningful information gap about the company's current operating posture.
Note: the input includes extensive data describing TelevisaUnivision's "ViX" streaming platform (founded 2022, New York), which is a separate corporate entity under TelevisaUnivision that also uses the ViX brand. The analysis above focuses on the VIX entity described in the firmographics (1999, Coral Gables, 251-500 employees, digital media brand), and does not attribute TelevisaUnivision ViX streaming metrics to this company.
VIX firmographics
Firmographics- Name
- VIX
- Legal name
- Univision Communications, Inc.
- Website
- https://vix.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- VIX is a Coral Gables-based digital media company founded in 1999, operating a portfolio of US Hispanic and Latin American content and advertising properties built through multiple acquisitions and PE-backed growth funding.
- Ownership category
- akta.pro rank
VIX industry classification
Industry- Product category
- Spanish-Language Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- General Entertainment SVOD Platforms (MPACAAAA)
- akta.pro secondary industries
- Sports Streaming Platforms (MPACAAAE), SVOD Streaming Channels (Subscription OTT) (MPABAHAB)
Keywords
Where VIX is headquartered
LocationHeadquarters
- HQ city
- Coral Gables
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VIX business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain
Revenue model
- Subscription Revenue (ViX Premium): ViX generates subscription revenue through its ViX Premium tier, which offers ad-free viewing of exclusive originals, premium sports content (UEFA Champions League, Liga MX), and full VOD libraries. Plans start from $6.99/month. This is the primary paid revenue stream.
- Advertising Revenue (Ad-Supported Tier): The free ViX tier monetizes through video advertising, serving ads to users who do not subscribe. The platform collects user data and viewing behavior to deliver targeted advertising, supporting the freemium economics.
- Distribution/Bundling Fees: ViX earns placement and distribution fees through bundling deals with pay-TV providers such as DIRECTV, where ViX Premium is included free with Spanish-language genre packs, expanding subscriber reach through third-party channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free ad-supported tier with basic content access |
| Subscription | Monthly | ViX Premium subscription starting at $6.99/month |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels4 records
VIX product offering
Product offeringCore offering
ViX is a Spanish-language streaming platform offering a freemium model with a free ad-supported tier and a premium subscription tier (ViX Premium, starting at $6.99/month). The platform streams thousands of hours of telenovelas, movies, series, live sports (UEFA Champions League, Liga MX, FIFA World Cup 2026 in Mexico), news, music, podcasts, and short-form vertical microdramas (MicrOs) to Spanish-speaking audiences in the US and Latin America.
Product overview
VIX (ViX) is TelevisaUnivision's comprehensive Spanish-language streaming platform offering a dual-tier freemium model. The core ViX platform provides free ad-supported access to an extensive content library spanning telenovelas (novelas), movies, series, music, podcasts, sports, and news. The platform's premium subscription tier (ViX Premium) offers ad-free viewing, exclusive original series, UEFA Champions League, and Liga MX sports coverage. ViX also features MicrOs, a dedicated vertical micro-drama sub-brand targeting Gen Z audiences with short-form serialized content. The platform distributes live TV channels including TUDN for sports and N+ for 24/7 news, positioning itself as a complete entertainment ecosystem for Spanish-speaking audiences across the Americas.
Differentiator
Problem solved
Functional benefit
Products and services
- ViX (Free Ad-Supported Platform) TelevisaUnivision's flagship Spanish-language streaming platform providing free ad-supported (AVOD) access to telenovelas, movies, series, music, podcasts, news, and live TV channels for Spanish-speaking audiences in the US and Latin America.
- ViX Premium Premium subscription tier (SVOD) offering ad-free viewing, exclusive ViX Originals series, UEFA Champions League, Liga MX soccer, and full on-demand VOD library. Plans start at $6.99/month.
- MicrOs (Micro-dramas) Vertical short-form micro-drama content platform targeting Gen Z audiences, featuring episodic serialized stories with mobile-first playback optimized for short viewing sessions.
- ViX Música Dedicated music content section featuring music news, interviews, reality shows, live performances, and Latin music award show coverage.
- ViX Deportes (Sports) Sports content hub offering live sports broadcasts including UEFA Champions League, Liga MX, MLB, and UEFA Men's U19 Championship, with dedicated sports channels and real-time event coverage.
- ViX Noticias (News) 24/7 news content service featuring channels such as N+ Univision 24/7 delivering continuous Spanish-language news coverage.
- ViX Podcasts Podcast content service featuring interviews, storytelling, comedy, sports discussions, and celebrity conversations in Spanish.
- TUDN Sports channel and content brand offering soccer coverage including Liga MX, international matches, and sports documentaries as part of the ViX live TV lineup.
Quantifiable outcome
- 483 million microdrama views generated by ViX's microdrama strategy targeting Gen Z audiences
Companies that use VIX
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
VIX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
VIX partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- DIRECTVcoreDIRECTV offers a MiEspañol Genre Pack for $29.99/month that includes over 60 Spanish-language channels and a free ViX Premium subscription with ads. This bundling partnership expands ViX's distribution reach to DIRECTV's pay-TV subscriber base in the US.
- YouTube TVcoreTelevisaUnivision channels, including those available on ViX, returned to YouTube TV following a distribution agreement between the companies. This resolution enables YouTube TV subscribers to access TelevisaUnivision content through the virtual MVPD platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
VIX competitors and assessment
Company assessmentDirect peers
- Max (formerly HBO Max): Operated the Pantaya Spanish-language service and competes in Latin America SVOD. Overlaps with ViX in Spanish-language originals, telenovelas, and premium tier pricing across US Hispanic and Latin America markets.
- Amazon Prime Video: Global SVOD and live sports platform with Thursday Night Football, Ligue 1, and growing Spanish-language original commissions. Direct competitor in both subscription and live sports streaming for Latin American audiences.
- Pantaya: Spanish-language SVOD focused on telenovelas, movies, and series for US Hispanic audiences. Closely comparable niche product offering to ViX's core on-demand library and premium tier.
- Tubi: Fox-owned free ad-supported streaming (AVOD/FAST) platform with sizeable Spanish-language content library. Competes with ViX's free ad-supported tier for cost-conscious US Hispanic viewers.
- Pluto TV: Paramount-operated FAST channel service offering free Spanish-language channels including telenovelas and news. Competes with ViX's free live TV and AVOD tier in the same Hispanic audience segment.
- Disney+: Major SVOD platform integrating Star+ content and bidding on Liga MX and CONMEBOL rights. Competes head-to-head with ViX for premium Spanish-language streaming subscribers and exclusive soccer rights in Latin America.
- Netflix: Global SVOD leader aggressively producing Spanish-language originals and bidding on Latin American sports rights. Direct competitor for ViX's premium subscription subscribers across US Hispanic and Latin America markets, with overlapping telenovela/series content.
Broad incumbents
- Telemundo (NBCUniversal): Primary Spanish-language broadcast network in the US under NBCUniversal, offering Spanish-language series, news, and sports through Peacock. Broad incumbent competing with ViX across content, advertising, and streaming distribution for US Hispanic audiences.
Emerging players
- ReelShort: Short-form vertical microdrama app from Crazy Maple Studio, a leader in the global microdrama category. Competes directly with ViX's MicrOs for Gen Z mobile-first attention and micropayment economics.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
VIX social profiles
Digital presenceVIX financial estimates
Financial estimateRevenue estimate
Valuation estimate
VIX leadership team
Management profileNumber of profiles
Profiles3 records
VIX subsidiaries and ownership
Company hierarchySubsidiaries1 record
VIX funding detail
Funding detailFunding overview
Funding rounds8 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VIX M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VIX
What does VIX do?
ViX is a Spanish-language streaming platform offering a freemium model with a free ad-supported tier and a premium subscription tier (ViX Premium, starting at $6.99/month). The platform streams thousands of hours of telenovelas, movies, series, live sports (UEFA Champions League, Liga MX, FIFA World Cup 2026 in Mexico), news, music, podcasts, and short-form vertical microdramas (MicrOs) to Spanish-speaking audiences in the US and Latin America.
Is VIX a public or private company?
VIX is a private company. It is classified as venture growth investor backed and is currently operating.
When was VIX founded?
VIX was founded in 2022. It employs 251 to 500 people.
Where is VIX based?
VIX is headquartered in Coral Gables, United States, in the North America region.
How does VIX make money?
Three revenue lines are on record. Subscription Revenue (ViX Premium) is the primary driver. The others are advertising Revenue (Ad-Supported Tier) and distribution/Bundling Fees.
Who are VIX's main competitors?
Direct peers on record are Max (formerly HBO Max), Amazon Prime Video, Pantaya, Tubi, Pluto TV, Disney+ and Netflix. Telemundo (NBCUniversal) is listed as a broad incumbent. ReelShort is listed as an emerging player.
Does VIX have an API?
No public API is recorded for VIX.
What industry is VIX in?
VIX's product category is Spanish-Language Video Streaming. Its primary akta.pro industry code is MPACAAAA, General Entertainment SVOD Platforms, with a secondary code of MPACAAAE, Sports Streaming Platforms. Its NAICS code is 516210 and its SIC code is 4841.