Pantaya
- Company typePrivate
- Founded2017
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Pantaya firmographics
Firmographics- Name
- Pantaya
- Legal name
- Univision Communications, Inc.
- Website
- https://pantaya.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pantaya industry classification
Industry- Product category
- Spanish-Language Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Interactive/Watch-Party & Social Video Streaming Platforms (MPACAAAM)
Keywords
Where Pantaya is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Markets served
Pantaya business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
Distribution channels1 record
Marketing channels1 record
Pantaya product offering
Product offeringCore offering
Pantaya is a Spanish-language streaming service delivering on-demand and live content, including TV series, movies, and novelas to U.S. Hispanic and Latin American audiences. The service operates as part of the ViX platform, offering a free ad-supported tier (ViX On Demand) and a paid subscription tier (ViX Premium). It was founded in 2017 and is now consolidated under Univision's streaming ecosystem.
Product overview
ViX is a streaming platform operated by Univision Communications that offers a dual-tier model: a free ViX On Demand base service with ad-supported content, supplemented by a ViX Premium subscription tier for enhanced access. The platform specializes in Spanish-language entertainment across multiple content categories including telenovelas (novelas), movies (películas), series, micro-dramas (MicrOs), music, and podcasts.
Differentiator
Problem solved
Functional benefit
Products and services
- ViX On Demand
- ViX Premium
Companies that use Pantaya
Customer profileSegments1 record
Pantaya technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pantaya partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Pantaya competitors and assessment
Company assessmentBroad incumbents
- Amazon Prime Video: Global SVOD/transactional platform with growing Spanish-language original content and full Spanish localization. Broad incumbent competing for Hispanic streaming share.
- Netflix: Global SVOD leader with a growing slate of Spanish-language originals and full Spanish UI. A broad incumbent whose Spanish-language push overlaps with Pantaya's core audience and content verticals.
- Pluto TV: Free ad-supported streaming TV service with FAST channels, including Spanish-language channels. Closest broad incumbent in AVOD model and free-tier streaming.
- Tubi: Fox-owned free ad-supported streaming service with a sizable Spanish-language catalog. Broad incumbent in the AVOD space competing for the same free-tier Hispanic viewers.
- Apple TV+: Premium global SVOD service investing in Spanish-language originals (e.g., LatAm productions). Broad incumbent competing at the high end of the Spanish-language streaming market.
- Disney+: Major global SVOD platform expanding Spanish-language originals and Latin American content. Broad incumbent competing for the same Spanish-speaking subscriber wallet.
- Peacock: NBCUniversal's AVOD/SVOD hybrid with a dual-tier model (free + Premium) mirroring Pantaya's structure. Broad incumbent competitor with overlapping sports and entertainment content.
- Paramount+: Major SVOD platform with Spanish-language offerings, including content from the TelevisaUnivision and ViacomCBS ecosystem. Competes for the same US Hispanic streaming audience.
Direct peers
- Canela.TV: Free ad-supported Spanish-language streaming service targeting US Hispanic audiences with movies, series, and novelas. Direct peer in the Spanish-language AVOD streaming niche.
- FlixLatino: Subscription-based Spanish-language movie and series streaming service. Directly comparable on language, content mix (telenovelas, films, series), and target demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pantaya social profiles
Digital presencePantaya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pantaya leadership team
Management profileNumber of profiles
Pantaya funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pantaya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pantaya
What does Pantaya do?
Pantaya is a Spanish-language streaming service delivering on-demand and live content, including TV series, movies, and novelas to U.S. Hispanic and Latin American audiences. The service operates as part of the ViX platform, offering a free ad-supported tier (ViX On Demand) and a paid subscription tier (ViX Premium). It was founded in 2017 and is now consolidated under Univision's streaming ecosystem.
Is Pantaya a public or private company?
Pantaya is a private company. It is currently operating.
When was Pantaya founded?
Pantaya was founded in 2017. It employs 11 to 50 people.
Where is Pantaya based?
Pantaya is headquartered in Santa Monica, United States, in the North America region.
Who are Pantaya's main competitors?
Broad incumbents on record are Amazon Prime Video, Netflix, Pluto TV, Tubi, Apple TV+, Disney+, Peacock and Paramount+. Direct peers are Canela.TV and FlixLatino.
Does Pantaya have an API?
No public API is recorded for Pantaya.
What industry is Pantaya in?
Pantaya's product category is Spanish-Language Video Streaming. Its primary akta.pro industry code is MPACAAAM, Interactive/Watch-Party & Social Video Streaming Platforms. Its NAICS code is 516210.