What 91APP does

91APP is a Taiwan-headquartered OMO (Online-Merge-Offline) SaaS company providing omnichannel commerce and marketing infrastructure to retail and dining brands across Taiwan, Hong Kong, and Malaysia. Founded in 2013, 91APP operates two core product lines — Commerce Cloud for D2C e-commerce operations (official websites, branded apps, unified inventory, POS, and order management across physical and digital channels) and Marketing Cloud for data-driven customer acquisition, segmentation, and personalized marketing automation. The platform is augmented by 91APP AI (proprietary NAPL and DCIU customer segmentation models, recommendation engine, generative AI for marketing content, and churn prediction), 91APP Payments (proprietary payment processor supporting 7+ methods including LINE Pay, Apple Pay, and BNPL options), STAFF BOARD for retail workforce management, and an IMS multi-channel management module. Supporting services include Retail Media Marketing, the 91APP × dentsu Retail joint RMN offering, 360 Digital Operations, and business growth consulting.

The business model is primarily enterprise SaaS subscription (Commerce Cloud and Marketing Cloud modules) billed annually, supplemented by transaction fees on 91APP Payments, advertising revenue from retail media services, and professional services for digital transformation consulting. Go-to-market combines enterprise field sales with dedicated consultants for major retail brands alongside a self-service evaluation path via the public Admin API and StoreFront API documented at developer.91app.com. Customer base spans international fashion brands (Puma, The North Face, Levi's, Timberland, Skechers, Columbia), beauty/pharmacy retail (Cosmed, Poya, MUFE, Wacoal), consumer electronics (Philips), convenience retail (FamilyMart), and dining groups (Doufu Global Group), with a wholly-owned iCHEF subsidiary serving the restaurant vertical.

In 2025, 91APP reported consolidated revenue of NTD 1.807 billion (approximately USD $57M), up 11.57% YoY, with record-high after-tax net profit of NTD 509 million and EPS of NTD 4.40. Monthly revenue growth accelerated sharply in 2026, with May 2026 revenue of NTD 184 million up 31.81% YoY and Jan-May 2026 cumulative revenue up 31.57% YoY. 91APP became the first SaaS company to list on the Taiwan Stock Exchange (TWO: 6741) in 2021 and received a strategic 6.55% investment from Taiwan Mobile in March 2026.

Name

91APP

Legal name

91APP, Inc.

Website

https://91app.com

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

91APP is a Taiwan-based OMO SaaS platform providing omnichannel commerce, marketing, payments, and AI solutions for retail brands across Taiwan, Hong Kong, and Malaysia. Founded in 2013, it became the first SaaS company listed on the Taiwan Stock Exchange in 2021.

Ownership category

akta.pro rank

Product category

Omnichannel Retail SaaS

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Omnichannel retail SaaS
• OMO commerce platform
• D2C e-commerce solutions
• Retail media network
• AI customer segmentation

Headquarters

HQ city

Mesquite

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription - Commerce Cloud: Core commerce platform subscription providing D2C e-commerce capabilities including official website and App deployment, OMO integration, inventory management, and multi-channel retail operations. Revenue generated through recurring platform fees.
2. SaaS Subscription - Marketing Cloud: Marketing automation and analytics subscription including AI-powered customer segmentation, personalized marketing, cross-platform advertising integration (Meta, Google, LINE), and retail media network capabilities.
3. 91APP Payments: Payment processing services through 91APP's proprietary payment solution supporting multiple payment methods. Revenue generated through transaction fees on payment processing.
4. Professional Services - Digital Operations: 360-degree brand digital operations (360 品牌數位代營運) and brand business growth consulting services providing hands-on support for retail digital transformation.
5. Retail Media Marketing: Data-driven media marketing services leveraging retail customer data for targeted advertising campaigns, content marketing, and advertising management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

91APP provides an OMO (Online-Merge-Offline) SaaS platform for retail and dining brands, combining a Commerce Cloud (D2C websites, apps, OMO inventory/order management) and a Marketing Cloud (AI-driven segmentation, personalized marketing, cross-platform advertising). The platform is augmented by 91APP Payments, 91APP AI (NAPL/DCIU models), IMS multi-channel management, and STAFF BOARD for retail operations.

Product overview

91APP is an OMO (Online-Merge-Offline) SaaS company providing a comprehensive omnichannel retail platform in Taiwan, Hong Kong, and Malaysia. The platform consists of two core products: Commerce Cloud for D2C e-commerce operations (official websites, apps, inventory, orders) and Marketing Cloud for data-driven traffic acquisition and member operations. Additional modules include 91APP AI (customer segmentation, recommendations), 91APP Payments (multi-method payment processing), STAFF BOARD (employee management), and IMS (multi-channel management). Supporting services include Retail Media Marketing, 360 Digital Operations, Business Growth Consulting, and SEO solutions. The company also operates The Retail Direct (TRD) content platform. Founded in 2013, 91APP (TWO: 6741) went public in 2021 as Taiwan's first listed SaaS company and is recognized as a 'NEXT BIG' company by Startup Island TAIWAN.

Differentiator

Problem solved

Functional benefit

Products and services

• Commerce Cloud Core omnichannel commerce platform enabling retail brands to operate D2C websites and apps with OMO-driven full-channel growth, inventory management, order processing, and personalized marketing capabilities.
• Marketing Cloud Data-driven marketing solution for high-value traffic acquisition and member operations. Integrates Meta, Google, and LINE advertising platforms with AI-powered customer segmentation and personalized marketing automation.
• 91APP Payments Integrated payment solution supporting credit cards, LINE Pay, JKOPay, Apple Pay, Google Pay, Aftee BNPL, EasyWallet, and Atome for seamless checkout experiences across D2C channels.
• 91APP AI Retail AI platform offering customer segmentation models (NAPL, DCIU), AI-powered product recommendations, churn and return prediction, generative AI marketing content, and personalized marketing automation.
• STAFF BOARD Staff management solution for retail operations, enabling employee management, scheduling, and performance tracking across store locations.
• IMS Multi-channel Management (IMS 多通路管理) Multi-channel management system for brands operating across multiple retail channels, enabling unified inventory, orders, and customer data management.
• Retail Media Marketing (零售媒體行銷) Data-driven media marketing service leveraging retail customer data for targeted advertising campaigns, integrating online advertising, content marketing, and multi-channel promotion for retail brands.
• 360 Brand Digital Operations (360 品牌數位代營運) Full-service digital operations for brands, providing end-to-end support for digital transformation and D2C e-commerce operations management.
• Brand Business Growth Consulting (品牌商務成長顧問服務) Business growth consulting services helping brands develop D2C e-commerce strategies and optimize omnichannel operations.
• SEO / AI SEO Solution (SEO / AI SEO 解決方案) SEO optimization services including AI-powered SEO for improved search engine visibility and organic traffic acquisition for retail brands.
• RMN 3.0 Retail Media Network (零售媒體網路) Retail Media Network solution enabling brands to leverage their customer data for targeted advertising, combining retail, channel, and media data through Omni-RMN integration across Meta, Google, and LINE.
• 91APP x dentsu Retail Collaborative retail media solution combining 91APP's retail data capabilities with dentsu's media expertise for enhanced advertising effectiveness for brands.
• OMO Online-Merge-Offline Solution (虛實融合 OMO) Online-Merge-Offline (OMO) solution enabling seamless integration between online and physical retail channels, unified inventory management, and consistent customer experience across all touchpoints.

Quantifiable outcome

• 2025 revenue NTD 18.07 billion, up 11.57% YoY; May 2026 revenue NTD 184 million, up 31.81% YoY
• +3 more outcomes

Named customers22 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature7 records

Partnerships

One partnership is on record.

• Tokyo Unicorn Summit AssociationflagshipStrategic or Co-development Partner · 7 April 202691APP listed as unicorn participant in Tokyo Unicorn Summit 2026 (April 27, 2026 at Azabudai Hills, Tokyo), co-organized with Korea's The Chosun Ilbo. Summit expands to include Singapore and Vietnam alongside Japan, Korea, and Taiwan. Event gathers 70+ startups including unicorns and 20+ global VC investors for cross-border networking.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BigCommerce: Headless and SaaS commerce platform for mid-market and enterprise brands. Competes with 91APP for omnichannel retail deployments, particularly brands looking for flexible storefront architecture.
• Shopify: Global leader in D2C commerce SaaS for brands of all sizes, offering storefronts, payments, marketing tools and AI features. Direct competitor to 91APP's Commerce Cloud, though Shopify is a global incumbent while 91APP leads in Taiwan.
• Cyberbiz: Taiwan and Asia-based D2C/OMO commerce SaaS provider for retail brands, offering storefront, order management and marketing automation. Direct competitor to 91APP in the Taiwan enterprise retail segment.
• SHOPLINE: Asia-focused omnichannel commerce platform serving brands in Taiwan, Hong Kong, SEA. Closest regional direct competitor to 91APP with overlapping D2C, OMO, and retail media offerings across the same geographies.

Regional players

• Appier: Taiwan/Asia-headquartered AI marketing and customer intelligence platform serving brands across APAC. Comparable to 91APP's Marketing Cloud and 91APP AI in cross-channel personalization and predictive segmentation.
• aCommerce: Southeast Asia-focused ecommerce solutions provider offering marketplace management, D2C, and fulfillment. Comparable regional peer for 91APP's Malaysia expansion ambitions and SEA commerce enablement.

Broad incumbents

• Salesforce Commerce Cloud: Enterprise commerce platform from Salesforce with deep CRM/Marketing Cloud integration. Competes with 91APP for large brand RFPs globally; broader portfolio including Service Cloud and Marketing Cloud.
• Adobe Commerce (Magento): Enterprise-grade commerce platform within the Adobe Experience Cloud. Targets large brands seeking customization and integration with broader Adobe martech stack — an incumbent alternative to 91APP for complex enterprise retail deployments.
• Wix: Website builder with commerce capabilities serving SMB through mid-market brands. Adjacent competitor to 91APP for smaller retail customers seeking simpler D2C setup.

Emerging players

• Klaviyo: Marketing automation and customer data platform focused on D2C ecommerce brands. Competes with 91APP's Marketing Cloud capabilities (segmentation, journey orchestration) and increasingly overlaps on AI-driven personalization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/91AppInc
• YouTubeyoutube.com/@91app47
• Facebookfacebook.com/91APP
• LinkedInlinkedin.com/company/91app-inc-
• Instagraminstagram.com/91app_taiwan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 91APP