Vera Whole Health

What Vera Whole Health does

Vera Whole Health is a US-based advanced primary care provider operating on-site and near-site care centers under a value-based, globally capitated payment model. The company serves self-insured employers and health plan members across eight states (Washington, Oregon, California, Georgia, Ohio, Nevada, Arizona, and Alaska), delivering whole-person primary care that includes preventive checkups, sick care, chronic condition management, health coaching, mental health support, and on-site labs with common prescription fills. Enterprise customers include JPMorgan Chase (with on-site clinics in Columbus at Easton and Polaris), Municipality of Anchorage, Amy's Kitchen, Baylor College of Medicine, Ravn Alaska, Valley Health System, Premera Blue Cross, Prominence Health Plan, and Universal Health Services.

Vera's technology stack centers on the My Vera mobile app, which provides 24/7 scheduling, virtual care delivery, and Care Guides for claims assistance and cost savings. The platform includes a Patient Portal for health records access (visits, allergies, medications, conditions, lab results, vitals, procedures, immunizations) and integrates with third-party health records applications including Care Evolution under the 21st Century Cures Act. In February 2022, Vera acquired Castlight Health, and the combined entity rebranded as Apree Health in September 2022, integrating digital health navigation and benefits management capabilities into Vera's care delivery platform.

Vera's revenue model is built on multi-year contracts with self-insured employers and health plan partners, shifting from fee-for-service to globally capitated payment arrangements. Distribution occurs through direct enterprise field sales establishing physical care centers at or near client locations, health plan/payer partnerships that include Vera's primary care in provider networks, and a self-serve virtual care channel via the My Vera app. Key institutional investors include Clayton, Dubilier & Rice (which valued the company at $400M in June 2021) and Morgan Health/JPMorgan Chase ($50M in August 2021). The company is led by CEO Donald Trigg, former Cerner president, with a management team including CMO Kevin Wang, COO Karen Cooke, and Chief People Officer Jamie Turner Lovett.

Name

Vera Whole Health

Legal name

Vera Whole Health Inc.

Website

https://verawholehealth.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Vera Whole Health is a US advanced primary care provider operating on-site and near-site care centers under a value-based, capitated payment model, serving self-insured employers and health plan members across eight states through the My Vera app.

Ownership category

akta.pro rank

Product category

Advanced Primary Care Services

NAICS

Offices of Physicians (6211), Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Occupational & Employer-Sponsored Primary Care Clinics (HLAFAGAJ)

akta.pro secondary industries

Value-Based Primary Care Organizations (Risk-Bearing) (HLAFAGAF), Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Advanced primary care
• Value-based healthcare
• Employer-sponsored clinics
• On-site health centers
• Capitated primary care

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Employer-Sponsored Healthcare Services: Vera provides coordinated primary care services to employees of self-insured employers through on-site and near-site clinics. Revenue is generated through globally capitated or value-based payment arrangements with employer groups, shifting away from traditional fee-for-service billing toward population health management contracts.
2. Health Plan/Payer Partnerships: Vera partners with health insurance companies and health plans to provide primary care services to their members. These arrangements involve capitated payments or value-based contracts where Vera assumes responsibility for managing patient health outcomes and costs.
3. Acquisition of Castlight Health: In February 2022, Vera Whole Health completed its acquisition of Castlight Health, Inc., combining to create Apree Health. This acquisition expanded Vera's capabilities in digital health navigation and benefits management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Vera Whole Health operates advanced primary care clinics delivering whole-person care to employees of self-insured employers and members of partner health plans. Services span preventive checkups, sick care, chronic condition management, mental health support, health and lifestyle coaching, on-site labs, and common prescription fills, delivered through physical care centers and a 24/7 mobile platform with virtual care and care navigation. The company is paid through multi-year, globally capitated value-based contracts with employers and payers, shifting away from fee-for-service billing.

Product overview

Vera Whole Health operates as part of apree health, a platform offering advanced primary care through a combination of physical care centers and digital services. The core offering is the Advanced Primary Care model, delivered at multiple care center locations across the US. The My Vera app provides patients with mobile access to scheduling, virtual care, and health records. The company acquired Castlight Health in 2022 and rebranded to apree health, combining primary care delivery with digital health navigation capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• My Vera App: Mobile application for patients to access care, schedule appointments, and manage health information.

Products and services

• My Vera App Mobile application for Vera patients providing 24/7 appointment scheduling, virtual care visits, access to care guides for claims and cost support, and a unified view of whole healthcare needs.
• Advanced Primary Care Whole-person primary care service covering preventive checkups, same-day sick visits, chronic condition management, mental health support, health and lifestyle coaching, on-site labs, and common prescription fills, delivered under globally capitated value-based contracts.
• Care Centers Network Network of brick-and-mortar primary care clinics providing in-person advanced primary care, including on-site labs and common prescription fills, to employer groups and health plan members.
• Patient Portal Online patient portal that lets members view and download their health records, including visits, allergies, medications, conditions, lab results, vitals, procedures, and immunizations, and supports third-party EHR app interoperability under federal information blocking rules.
• Virtual Care Virtual primary care visits delivered through the My Vera app, allowing eligible members to consult Vera's care team remotely for preventive, sick, and chronic care needs.

Quantifiable outcome

• Vera's model aims to improve health outcomes while reducing costs through value-based care arrangements rather than fee-for-service billing
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Castlight HealthflagshipStrategic or Co-development Partner · 17 February 2022Vera Whole Health completed its acquisition of Castlight Health, Inc. in February 2022. The two companies combined to pioneer and scale value-based care in the commercial market. The combined entity was rebranded as Apree Health in September 2022, with Donald Trigg (former Cerner executive) named as CEO.
• The Valley Health SystemcoreStrategic or Co-development Partner · 24 March 2021The Valley Health System partnered with Vera Whole Health to open two primary care centers, expanding Vera's presence in the healthcare provider market.
• Premera Blue CrosscoreStrategic or Co-development Partner · 6 August 2019Premera, a major Blue Cross Blue Shield health plan, collaborated with Vera to improve patient access and experience through their coordinated primary care model.
• Universal Health Services (UHS)coreStrategic or Co-development Partner · 29 May 2019Universal Health Services, a large hospital operator, partnered with Vera Whole Health to serve plan enrollees through value-based care arrangements. UHS also made a strategic investment in Vera as part of this partnership.
• Prominence Health PlancoreStrategic or Co-development Partner · 6 November 2018Prominence Health Plan partnered with Vera Whole Health to change how healthcare is delivered, focusing on value-based care arrangements and population health management.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• One Medical: Membership-based primary care platform (now owned by Amazon) operating clinics and virtual care across major US metros. Directly comparable to Vera in delivering tech-enabled, employer- and consumer-sponsored primary care with capitated contracts.
• Everside Health: Direct primary care provider serving employers, unions, and municipalities through capitated contracts with on-site and shared clinics. Highly comparable value-based, employer-sponsored primary care model to Vera.
• Oak Street Health: Value-based primary care provider serving seniors through capitated Medicare Advantage contracts (acquired by CVS Health). Comparable to Vera in its capitated, risk-bearing primary care model and tech-enabled clinic operations.
• Marathon Health: Employer-sponsored primary care and workplace health provider operating on-site, near-site, and shared clinic models for self-insured employers. Directly competes with Vera for employer capitated contracts.
• Premise Health: Large employer-sponsored on-site, near-site, and virtual primary care provider serving hundreds of large employers. Closely comparable to Vera on business model (B2B capitated primary care) and target customer (self-insured employers).
• Crossover Health: Employer-sponsored on-site and near-site primary care provider with national footprint. Direct competitor for self-insured employer contracts and uses a similar capitated/value-based payment model.

Broad incumbents

• Carelon Health (formerly CareMore): Integrated primary care and chronic disease management subsidiary of Elevance Health operating value-based care clinics for Medicare and Medicaid populations. Comparable capitated care model; part of a much larger payer-owned platform.
• Walgreens VillageMD: Large-scale primary care platform majority-owned by Walgreens Boots Alliance, co-located with pharmacies and serving value-based contracts. Broader incumbent offering comparable care-delivery and capitated primary care.

Emerging players

• Aledade: Value-based care network partnering with independent primary care practices under risk-bearing contracts with Medicare and commercial payers. Comparable capitated, risk-bearing orientation; positioned more as an enablement platform than clinic operator.
• Agilon Health: Value-based care enabler partnering with primary care physicians to manage Medicare Advantage populations under global capitation. Comparable capitated, risk-bearing primary care model; though focused on senior care rather than employer-sponsored.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VeraWholeHealth
• LinkedInlinkedin.com/company/verawholehealth
• Instagraminstagram.com/heyvera_health
• Xx.com/verawholehealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vera Whole Health