Flip
Flip GmbH builds an AI-native employee experience platform — communications, HR self-service, AI workflows, and identity — for the 2.7 billion frontline and deskless workers without corporate email, serving 500+ enterprises including Bosch, McDonald's, REWE, and MAHLE via mobile-first SaaS subscriptions.
- Company typePrivate
- Founded2018
- HeadquartersStuttgart, Germany
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Flip does
Flip GmbH is a Stuttgart-headquartered, venture-backed SaaS company founded in 2018 that builds an AI-native employee experience platform for the approximately 2.7 billion global frontline and deskless workers who lack corporate email addresses, laptops, or reliable desktop access. The platform unifies internal communications, HR self-service, AI-powered workflows, and identity management into a single mobile-first application, with additional modules including Flip Intelligence (Generative and Agentic AI for operational teams), Ask AI (knowledge retrieval synced with SharePoint and Confluence), Flip Fusion (no-code AI app builder), and Frontline Identity (passwordless authentication via passkeys, biometrics, QR codes, and invite codes). Architecturally, the system is mobile-first, works on shared devices, supports offline operation, and integrates deeply with Microsoft (Teams, SharePoint, Entra), Workday, SAP, UKG, Confluence, Jira, and Salesforce through its AI Agent Gateway.
The company operates a B2B SaaS subscription model with quote-based annual pricing tied to employee count, feature set, and integrations. Go-to-market is a hybrid of enterprise field sales (anchored by a 'Book a demo' CTA), inside sales for mid-market, and a partner program for system integrators. The customer base of more than 500 companies includes large enterprise anchors such as Bosch (400,000+ employees), McDonald's (1,425 restaurants), REWE (150,000 users), MAHLE (72,000 users across 35 countries), Coca-Cola, GSK, Virgin Media O2, and Porsche, spanning retail, manufacturing, food service, logistics, automotive, healthcare, and public sector verticals. The company has raised approximately $58 million in disclosed funding across a 2022 round ($30M) and a 2025 round (€25M), acquired The Bot Platform in 2024, and at its Forward 2026 conference launched Frontline Identity and Flip Fusion as platform extensions. Flip holds ISO 27001, SOC 2 Type II, and GDPR certifications and maintains G2 (4.8/5) and Gartner (4.7/5) customer satisfaction ratings.
Flip firmographics
Firmographics- Name
- Flip
- Legal name
- Flip GmbH
- Website
- https://flipapp.de
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Flip GmbH builds an AI-native employee experience platform — communications, HR self-service, AI workflows, and identity — for the 2.7 billion frontline and deskless workers without corporate email, serving 500+ enterprises including Bosch, McDonald's, REWE, and MAHLE via mobile-first SaaS subscriptions.
- Ownership category
- akta.pro rank
Flip industry classification
Industry- Product category
- Employee Experience Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Records & Information Management (RIM) / Records Management (HDAEAGAC)
Keywords
Where Flip is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Flip business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Flip operates as a B2B SaaS platform providing subscription-based access to its AI employee experience platform. Pricing is based on number of employees, features used, and integrations required. The company uses a quote-based pricing model rather than publicly listed pricing.
- Enterprise Licensing: Large enterprise deployments with custom pricing based on workforce size and feature requirements. Notable enterprise customers include Bosch (400,000+ employees), McDonald's (1,425 restaurants), and REWE (150,000 users).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing based on employee count and feature requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Flip product offering
Product offeringCore offering
Flip operates an AI-native employee experience platform that unifies internal communications, HR self-service, AI-powered workflows, and identity management in a single mobile and desktop application. The platform is purpose-built for the 2.7 billion frontline and deskless workers worldwide who lack corporate email addresses, laptops, or reliable desktop access, enabling enterprises to reach, engage, and serve their distributed workforces.
Product overview
Flip is an AI-native employee experience platform for frontline and deskless workers, built as a unified platform-plus-modules architecture. The core platform consists of the AI Employee App (mobile and desktop), AI-native Intranet, HR Portal, and Flip Flows (AI Workflows) working together to provide internal communications, HR self-service, and process automation. Additional AI-powered modules include Flip Intelligence (the complete AI system combining Generative and Agentic AI), Ask AI (knowledge assistant), Frontline Identity (passwordless authentication), and Flip Fusion (AI App Builder for no-code application development). Recent additions at Forward 2026 include AI Flow Builder and AI Agent Gateway for extended AI-powered workflow automation and enterprise system connectivity. The platform targets the 2.7 billion deskless workers who lack corporate email addresses, connecting them via mobile devices with passwordless authentication and offline capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Frontline Identity: Secure digital credentials and authentication solution for frontline employees across enterprise systems, providing multi-factor authentication options including passkeys, QR codes, and invite codes.
- Flip Fusion
- AI Flow Builder
- AI Agent Gateway
- Flip Intelligence
- Ask AI
- Flip Flows
Products and services
- Flip Platform Unified AI employee experience platform that combines internal communications, HR self-service, AI workflows, and identity management for enterprise frontline and deskless workforces. Sold to large enterprises as the overarching subscription product.
- AI Employee App Branded mobile and desktop application connecting entire workforces from head office to shop floor, providing news, chat, knowledge, and HR services in a single experience designed for workers without an email address or laptop.
- AI-native Intranet
Quantifiable outcome
- Information reaches employees 66% faster (EDEKA case study)
- +7 more outcomes
Companies that use Flip
Customer profileNamed customers29 records
Segments11 records
Ideal customer profiles2 records
Flip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature13 records
Flip partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- The Bot PlatformcoreFlip acquired British firm The Bot Platform in 2024 to enhance its technological capabilities. This acquisition strengthened Flip's platform for building and deploying chatbots and automation for frontline workers.
- MicrosoftcoreDeep integration with Microsoft ecosystem including Teams, SharePoint, and Microsoft Entra ID. Microsoft integration page dedicated on Flip website. Partnership enables SSO, Teams connectivity, and SharePoint content sync.
- WorkdaycoreDeep integration with Workday for HR data synchronization including payroll, time-off, and employee data. Featured integration on HR Portal product page.
- SAPcoreDeep integration with SAP for enterprise system connectivity. Featured as part of HR Portal and AI Agent Gateway integrations enabling workflow automation with SAP systems.
- UKGcoreIntegration with UKG for HR and workforce management data including scheduling, time tracking, and employee information.
- SharePointcoreIntegration with SharePoint for company knowledge base content synchronization. Ask AI syncs with SharePoint automatically.
- DEKRAminorDEKRA's chief digitalization officer was quoted endorsing Frontline Identity solution, noting that traditional identity providers like Microsoft Entra are too complex and expensive for frontline teams.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Flip competitors and assessment
Company assessmentDirect peers
- Workvivo: Workvivo (acquired by Zoom in 2024) is a frontline employee experience and internal communications platform with very similar mobile-first positioning, intranet, and engagement features targeting the same deskless-worker persona as Flip.
- Beekeeper: Beekeeper is a Swiss-based frontline employee app focused on mobile internal communications, shift management, and HR self-service for deskless workforces in retail, hospitality, and manufacturing — a near-direct competitor to Flip in the same buyer persona and use cases.
- Staffbase: Staffbase is a German-headquartered employee experience platform for frontline and deskless workers, offering a branded employee app, intranet, and internal communications — competing head-to-head with Flip across DACH enterprise accounts.
- Haiilo: Haiilo (formerly COYO) is a Hamburg-based employee experience and intranet platform that competes with Flip in the German and broader European enterprise market, with overlapping features around communications, engagement, and AI-powered knowledge.
- Simpplr: Simpplr is an AI-powered intranet and employee experience platform that overlaps with Flip's intranet, knowledge management, and communications capabilities, though it skews more toward desk-based workers than frontline.
- Zinc (Frontline): Zinc (now Frontline) is a UK-based employee communications and engagement app purpose-built for deskless workers, providing a direct comparable alternative to Flip in the same target buyer and use-case category.
Broad incumbents
- Microsoft Viva: Microsoft Viva is the broad incumbent employee experience platform bundled into Microsoft 365, covering communications, knowledge, learning, and engagement — competing with Flip especially in enterprises already standardized on the Microsoft ecosystem.
- Workday: Workday is a leading enterprise HR and people-management platform that integrates with Flip's HR Portal but increasingly competes on its own employee experience capabilities, including Workday Peakon Employee Voice and Illuminate.
- ServiceNow: ServiceNow's HR Service Delivery and Now Platform extend into employee workflows and AI agents, overlapping with Flip Flows and the AI Agent Gateway for enterprise customers seeking a single platform for HR, IT, and operations automation.
- Salesforce (Slack): Salesforce's Slack platform, with its Canvas, Lists, and Salesforce Channels, increasingly competes with Flip in enterprise internal communications and frontline engagement, particularly within Salesforce shops.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Flip social profiles
Digital presenceFlip compliance and trust
Trust signalCompliance3 records
Flip financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flip leadership team
Management profileNumber of profiles
Profiles3 records
Flip subsidiaries and ownership
Company hierarchySubsidiaries1 record
Flip funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flip M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flip
What does Flip do?
Flip operates an AI-native employee experience platform that unifies internal communications, HR self-service, AI-powered workflows, and identity management in a single mobile and desktop application. The platform is purpose-built for the 2.7 billion frontline and deskless workers worldwide who lack corporate email addresses, laptops, or reliable desktop access, enabling enterprises to reach, engage, and serve their distributed workforces.
Is Flip a public or private company?
Flip is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flip founded?
Flip was founded in 2018. It employs 101 to 250 people.
Where is Flip based?
Flip is headquartered in Stuttgart, Germany, in the Europe region.
How does Flip make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are enterprise Licensing.
Who are Flip's main competitors?
Direct peers on record are Workvivo, Beekeeper, Staffbase, Haiilo, Simpplr and Zinc (Frontline). Broad incumbents are Microsoft Viva, Workday, ServiceNow and Salesforce (Slack).
Does Flip have an API?
Yes. Flip offers a Developer Portal (getflip.dev) indicating API availability. The platform supports AI Agent Gateway for connecting external tools like SAP, Jira, and Salesforce. Integration capabilities include Microsoft ecosystem (SharePoint, Teams), HR systems (Workday, UKG), and enterprise connectivity. Specific API type, authentication method, rate limits, and versioning details are not publicly specified on the main website. Developer documentation is at www.getflip.dev.
What industry is Flip in?
Flip's product category is Employee Experience Software. Its primary akta.pro industry code is HDAEAGAC, Records & Information Management (RIM) / Records Management. Its NAICS code is 54151 and its SIC code is 7372.