Good Agriculture
Atlanta-based AgTech company providing bookkeeping, tax filing, marketing, and grant funding services to small and mid-sized U.S. farmers, augmented by AI-powered Farm Funding Match and Digital Farm Hand voice-to-text tools.
- Company typePrivate
- Founded2022
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Good Agriculture does
Good Agriculture is a private Atlanta-based AgTech company founded in 2022 that provides back-office support services to small and mid-sized farmers and agribusinesses across the United States. Its core offerings are tiered monthly bookkeeping (Basics, Essentials, Premium, starting at $75/month), farm-focused tax filing (Schedule F, Schedule C, S-Corp, starting at $500), hourly marketing support ($75/hour), grant writing, and a low-cost Funding Notification Service ($3/month after a 30-day free trial). The company's reported customer outcomes include a 5% average revenue lift, 16% profit lift for customers over one year, 5-10 hours per week of farmer time saved, and a 98% retention rate on bookkeeping services; the company also reports having helped farmer customers secure nearly $1 million in grant funding over its first two years.
Underlying the services are two proprietary technology components: an AI-powered Farm Funding Match system that connects farmer survey responses to eligible grants and loans, and Digital Farm Hand, a voice-to-text application that converts spoken farm observations into searchable structured records. A separate email-parsing pipeline monitors 700+ funding-source emails weekly to power the funding alerts. The business model is a hybrid of recurring subscription revenue (bookkeeping, FNS) and professional-services fees (tax filing, marketing, grant writing), distributed primarily through direct website sales, HubSpot-driven scheduling, and a $100-per-referral farmer referral program. As of 2024 the team has grown from two co-founders to 11-13 members, including a CPA, farm finance specialists, and software engineers, and the company has raised approximately $3.02M in outside capital across pre-seed, seed, and Techstars rounds led by Nicely Road Capital.
Good Agriculture firmographics
Firmographics- Name
- Good Agriculture
- Legal name
- Good Agriculture
- Website
- https://goodagriculture.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Atlanta-based AgTech company providing bookkeeping, tax filing, marketing, and grant funding services to small and mid-sized U.S. farmers, augmented by AI-powered Farm Funding Match and Digital Farm Hand voice-to-text tools.
- Ownership category
- akta.pro rank
Good Agriculture industry classification
Industry- Product category
- Agricultural Financial Services
- NAICS
- Farm Management Services (115116), Support Activities for Crop Production (1151)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Financial Management & Recordkeeping Services (AFACAJAC)
- akta.pro secondary industries
- Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)
Keywords
Where Good Agriculture is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Good Agriculture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Bookkeeping Services (Subscription): Monthly subscription-based bookkeeping services with three tiers (Basics, Essentials, Premium). Farmers receive monthly financial reports including profit and loss statements, cashflow statements, and balance sheets. Subscription tiers provide different levels of financial analysis and support.
- Tax Filing Services: One-time tax filing services for farmers with pricing based on business structure (Schedule F, Schedule C, or S-Corp). Includes preparation of farm tax returns using Schedule F forms.
- Marketing Services: Hourly marketing support including social media campaigns, website updates, article writing, and marketing strategy development. Priced at $75/hour.
- Funding Notification Service (FNS): Weekly email alerts with grants, loans, and funding opportunities tailored to farmer profiles. First 30 days free, then $3/month subscription.
- Grant Writing Services: Professional grant writing assistance for farmers and agricultural organizations applying for USDA grants, EQIP, and other funding programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly bookkeeping with financial reports - Starting at $75/month |
| One time/ perpetual license | Pay-as-you-go | Tax filing for farmers - Starting at $500 |
| Unit Pricing | Pay-as-you-go | Hourly marketing support - Starting at $75/hour |
| Subscription | Monthly | Weekly funding alerts - First 30 Days Free, then $3/month |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Good Agriculture product offering
Product offeringCore offering
Good Agriculture provides back-office financial and administrative services to small and mid-sized farmers across the United States. Core offerings include subscription-based bookkeeping (Basics, Essentials, Premium tiers), farm-focused tax filing using Schedule F/C/S-Corp forms, hourly marketing support, a Funding Notification Service that matches farmers to grants/loans, and grant writing assistance. The company combines human-led professional services with proprietary AI-powered tools such as Digital Farm Hand (voice-to-text farm activity logging) and Farm Funding Match (eligibility-based grant matching).
Product overview
Good Agriculture is a back-office support platform for farmers offering a suite of integrated financial and administrative services. The core offerings include tiered Bookkeeping Services (Basics, Essentials, Premium at $75+/month), Tax Filing, and Marketing Services ($75/hour). The platform also includes the Funding Notification Service for grant/loan alerts ($3/month after free trial) and a Digital Farm Hand voice-to-text app for farm record-keeping. Grant Writing Services and a Farmer Referral Program are available as add-on modules. The company positions itself as 'the back office for farmers,' providing human oversight combined with tech-enabled solutions to handle administrative burdens.
Differentiator
Problem solved
Functional benefit
Products and services
- Bookkeeping Services (Basics, Essentials, Premium)
Quantifiable outcome
- 5% average revenue increase for customers ($4,500 more per month)
- +6 more outcomes
Companies that use Good Agriculture
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Good Agriculture technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature4 records
Good Agriculture partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Georgia Agricultural Innovation CentercoreGood Agriculture supports farmers with financial management as part of the Georgia Agricultural Innovation Center initiative, helping farmers add value to Georgia-grown products and access new markets.
- University of Georgia Value-Added Institute for Business Expansion (VIBE)corePartnered with UGA's VIBE, which received a $1.5M USDA grant to grow Georgia's rural food businesses. Good Agriculture provides personalized support and hands-on workshops to farmers as part of this partnership to help farmers access value-added market opportunities.
- Harvest ReturnscorePartnership with Harvest Returns, a leader in agricultural investing that connects investors with sustainable farm operations. Good Agriculture partnered to empower farmers and ranchers with access to crucial capital for expansion.
- The Tennie GroupminorDarrell Tennie, MBA, MA, from The Tennie Group joined Good Agriculture's tax season webinar to provide professional tax advice for farmers. The Tennie Group specializes in agriculture taxation, payroll, and crop insurance.
- ATDC (Atlanta Technology Development Center)minorGood Agriculture started at ATDC, Atlanta's technology development center that supports startups. CEO Alex Edquist began building the company through ATDC's startup support ecosystem.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Good Agriculture competitors and assessment
Company assessmentDirect peers
- FarmRaise: FarmRaise is a farm funding and financial management platform that helps farmers find grants, loans, and cost-share programs. It is the closest direct competitor to Good Agriculture's Farm Funding Match and grant writing services, and shares the same target customer (small to mid-sized US farmers) and mission-driven positioning.
- Traction Ag: Traction Ag provides farm-specific accounting and financial management software for row crop farmers. It competes most directly with Good Agriculture's bookkeeping, Schedule F tax, and P&L/cashflow reporting services, and serves a similar SMB farmer customer base.
- Tend: Tend is a farm management platform for small to mid-sized farmers that combines record-keeping, planning, and financial tracking. It competes with Good Agriculture's Digital Farm Hand and bookkeeping offerings, particularly for diversified small farms and direct-to-consumer operations.
- Conservis: Conservis (now part of Cultura Technologies) is a farm management software platform that provides financial, operational, and agronomic record-keeping for crop producers. It is a direct competitor to Good Agriculture's financial reporting and farm record-keeping capabilities, with broader enterprise farmer reach.
- Granular: Granular (acquired by Corteva) is a farm management and analytics platform offering financial planning, crop planning, and field records. It competes with Good Agriculture's premium bookkeeping tier and Digital Farm Hand, though it typically serves larger row crop operations.
- AgWorld: AgWorld is a collaborative farm management platform covering planning, records, and financials for crop producers. It overlaps with Good Agriculture's Digital Farm Hand and bookkeeping features, particularly around input records, field histories, and profitability analysis.
Broad incumbents
- John Deere Operations Center: John Deere Operations Center is the OEM-led farm management platform that aggregates machine, agronomic, and field data across the John Deere equipment fleet. It is a broader incumbent that competes with Good Agriculture in farm record-keeping, but does not currently offer farm-specific bookkeeping or grant/funding services.
- Trimble Ag: Trimble Ag provides precision agriculture and farm management software including field records, financial analysis, and crop planning. It is a broad incumbent serving larger commercial farms with overlapping — but more enterprise-oriented — functionality compared to Good Agriculture's SMB focus.
- Climate FieldView: Climate FieldView (Bayer-owned) is a precision agriculture platform aggregating field data, satellite imagery, and agronomic insights. It is a broad incumbent in the farm management category, with capabilities that partially overlap with Digital Farm Hand, though it does not specialize in bookkeeping or grant/funding services.
- Farmers Business Network: Farmers Business Network (FBN) is a broad agtech platform serving independent farmers with input procurement, financing, agronomy, and data tools. It competes loosely with Good Agriculture at the SMB farmer level through FBN Finance and input financing, but is a much larger, broader incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Good Agriculture social profiles
Digital presenceGood Agriculture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Agriculture leadership team
Management profileNumber of profiles
Profiles13 records
Good Agriculture funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Agriculture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Agriculture
What does Good Agriculture do?
Good Agriculture provides back-office financial and administrative services to small and mid-sized farmers across the United States. Core offerings include subscription-based bookkeeping (Basics, Essentials, Premium tiers), farm-focused tax filing using Schedule F/C/S-Corp forms, hourly marketing support, a Funding Notification Service that matches farmers to grants/loans, and grant writing assistance. The company combines human-led professional services with proprietary AI-powered tools such as Digital Farm Hand (voice-to-text farm activity logging) and Farm Funding Match (eligibility-based grant matching).
Is Good Agriculture a public or private company?
Good Agriculture is a private company. It is classified as venture growth investor backed and is currently operating.
When was Good Agriculture founded?
Good Agriculture was founded in 2022. It employs 1 to 10 people.
Where is Good Agriculture based?
Good Agriculture is headquartered in Atlanta, United States, in the North America region.
How does Good Agriculture make money?
Five revenue lines are on record. Bookkeeping Services (Subscription) is the primary driver. The others are tax Filing Services, marketing Services, funding Notification Service (FNS) and grant Writing Services.
Who are Good Agriculture's main competitors?
Direct peers on record are FarmRaise, Traction Ag, Tend, Conservis, Granular and AgWorld. Broad incumbents are John Deere Operations Center, Trimble Ag, Climate FieldView and Farmers Business Network.
Does Good Agriculture have an API?
No public API is recorded for Good Agriculture.
What industry is Good Agriculture in?
Good Agriculture's product category is Agricultural Financial Services. Its primary akta.pro industry code is AFACAJAC, Farm Financial Management & Recordkeeping Services, with a secondary code of AFACAJAG, Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support). Its NAICS code is 115116 and its SIC code is 700.