What Flore by Sun Genomics does

Flore by Sun Genomics is a San Diego-based precision probiotics company that manufactures individualized synbiotic formulations from a customer's own gut microbiome sequencing data. Its core technology stacks shotgun metagenomic DNA sequencing (analyzing 352 markers across 23,000+ microbes per sample) with a proprietary Central Intelligence Engine — a clinical database and formulation algorithm built from 9 years of paired microbiome-sequencing and symptom-resolution records across 40,000+ prior formulations. The engine matches each customer's microbiome profile against this outcome corpus to select 5-7 strains (from a 68-strain library) plus prebiotics (from 40+ candidates) at clinically meaningful CFU dosing, then compounds the formula in-house in San Diego and cold-ships direct to the consumer.

The company operates three brands under one corporate entity: Flore Custom (the core personalized DTC product, priced $297-$1,069 as 3-, 6-, or 12-month supply plans paid upfront), GoodOnes™ (a system-matched catalog sub-brand drawing on the same outcome database without requiring testing), and Flore Clinical (a provider-facing B2B2C portal for licensed clinicians to prescribe personalized formulas and track patient outcomes). A fourth line, Autism Probiotics, targets ASD-specific gut-brain axis needs. Revenue is subscription-style with single upfront payments and add-on revenue from $99 microbiome coaching sessions and $175 mid-cycle reformulations.

The business is privately held, was originally founded as Sun Genomics, was acquired by Flore Inc. in 2024, and has raised approximately $12.2M in disclosed equity funding (largest round: a 2020 Series A of $9.25M led by Pangaea Ventures with Danone Manifesto Ventures, Emerging Technology Partners, Human Longevity, and Nascita Ventures). The company holds HIPAA, SOC 2 Type II, and AES-256 compliance certifications, holds the only peer-reviewed clinical study in personalized probiotics (mSystems, ASM, 2024, co-published with Arizona State University's Britton Lab), and has RCTs (Regular One, Bright One) underway. Customer concentration is low — the base is a long-tail of individual DTC buyers plus an early-stage clinical provider channel.

Name

Flore by Sun Genomics

Legal name

Sun Genomics, Inc.

Website

https://flore.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Flore by Sun Genomics is a San Diego-based precision probiotics company that sequences customer gut microbiomes via shotgun metagenomics and manufactures individualized synbiotic formulations matched to each profile, selling direct-to-consumer and through a licensed-provider clinical platform.

Ownership category

akta.pro rank

Product category

Personalized Probiotics

NAICS

Pharmaceutical Preparation Manufacturing (325412), Food Manufacturing (311), Medical and Diagnostic Laboratories (6215)

SIC

Medicinal Chemicals & Botanical Products (2833), Services-Medical Laboratories (8071)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industries

Microbiome Manufacturing, Formulation & Delivery Technologies (encapsulation, spores, oral delivery) (HLAAAFAJ), Microbiome Analytics, Sequencing & Bioinformatics Platforms (HLAAAFAI), Probiotics (Strains, Spore-Formers, Synbiotic Components) (AFAJAKAE)

Keywords

• Personalized probiotics
• Microbiome sequencing
• Precision synbiotics
• Gut health supplements
• Metagenomics testing

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Personalized Probiotic Sales (Direct-to-Consumer): Flore sells custom precision synbiotic formulas directly to consumers via its e-commerce storefront (flore.com). Customers purchase a supply plan (3, 6, or 12 months) and receive a personalized probiotic formulated from their microbiome data. Additional revenue comes from add-ons such as mid-cycle reformulation and microbiome coaching sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Flore by Sun Genomics manufactures and sells personalized precision synbiotic probiotics formulated from individual customer gut microbiome data. Customers either upload results from a microbiome test (NirvanaBiome or any compatible lab) or complete a health profile; the company's Central Intelligence Engine selects 5–7 strains from a library of 68 probiotic strains and 40+ prebiotics and the formula is compounded in-house in San Diego and cold-shipped directly. The company also operates a clinician-facing prescribing platform (Flore Clinical), a targeted GoodOnes™ catalog, and an Autism Probiotics sub-brand, all drawing from the same outcome-driven formulation database.

Product overview

Flore by Sun Genomics operates as a precision probiotic platform centered on personalized formulation. The core offering is Flore Custom, which sequences customer stool DNA via shotgun metagenomics and manufactures individualized probiotic formulas from a library of up to 68 strains plus 40+ prebiotics. Supporting the consumer brand are GoodOnes™ (targeted synbiotic products without testing), Flore Clinical (provider-facing prescription platform), and Autism Probiotics (ASD-specific formulations). The company also offers Microbiome Coaching add-on sessions. All products draw from the same Central Intelligence Engine clinical database built from 9 years of microbiome outcome data across 40,000+ formulations.

Differentiator

Problem solved

Functional benefit

Brands

• GoodOnes: System-matched formulas without microbiome testing - each built from the same outcome database with strains that earned their place by working
• Flore Clinical
• Autism Probiotics

Products and services

• Flore Custom (Personalized Probiotics) Precision synbiotic system that sequences customer stool DNA via shotgun metagenomics and manufactures a custom probiotic formula from a library of up to 68 curated strains plus 40+ prebiotics, selected based on individual microbiome gaps and clinical outcome data. For consumers seeking personalized microbiome-based digestive, gut-brain, metabolic, and immune support.
• Flore Clinical Clinical platform allowing doctors, dietitians, and researchers to order personalized synbiotic formulas for patients and track clinical-grade microbiome outcomes. For licensed healthcare providers.
• The Regular One (GoodOnes™) System-matched synbiotic for bloating and constipation without requiring microbiome testing. 30 capsules delivered as daily gut motility support, formulated from the same outcome database as Flore Custom.
• The Calm One (GoodOnes™) System-matched synbiotic for anxiety and stress relief via gut-brain axis support, formulated from the same outcome database as Flore Custom.
• The Bright One (GoodOnes™) System-matched synbiotic targeting mood through microbiome-mediated neurotransmitter support.
• The Strong One (GoodOnes™) System-matched synbiotic formulated for daily immune defense support.
• The Little One (GoodOnes™) System-matched pediatric synbiotic formulated for developing microbiomes in children.
• Autism Probiotics Probiotic formulations designed for autistic adults and families, aligned with the #ActuallyAutistic community, built from the same microbiome intelligence and outcome database as Flore Custom.
• Microbiome Coaching 30-minute 1:1 consultation with Dr. Marina De León, PhD (Microbiome Health & Nutrition Consultant) for personalized microbiome health guidance. For consumers seeking expert interpretation of their microbiome data.

Quantifiable outcome

• 47.4% symptom resolution in less than 6 months
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• NirvanaBiomecoreTechnology or IntegrationNirvanaBiome is Flore's preferred microbiome testing partner. Flore customers receive $10 off NirvanaBiome tests with code FloreNirvana10, and NirvanaBiome results are accepted directly into Flore's portal for personalized formula generation. Flore also accepts microbiome data from any professional sequencing lab, not exclusively NirvanaBiome.
• Arizona State University (ASU) — Britton LabcoreStrategic or Co-development PartnerFlore co-published a peer-reviewed pilot open-label study with Arizona State University (ASU Britton Lab), one of the leading microbiome research programs globally. The study (mSystems, ASM, 2024) demonstrated that Flore precision synbiotics increased gut microbiome diversity and improved GI symptoms in autism spectrum disorder. ASU is listed as a lab source from which Flore accepts microbiome sequencing data.

Scale indicators8 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Viome Life Sciences: Direct competitor offering personalized nutrition and supplements based on gut microbiome testing. Like Flore, Viome uses DNA sequencing to recommend custom formulations; Viome's broader scope spans food, supplements, and topical products.
• Seed Health: Premium probiotics brand with a science-forward DTC subscription model. Seed sells multi-strain catalog formulas (not personalized) but competes in the same premium probiotic category with strong brand positioning and retail distribution (Sephora).
• ZOE: Personalized nutrition platform using gut microbiome testing, blood fat, and blood sugar analysis to deliver tailored food and supplement recommendations. Direct competitor in personalized microbiome-driven health, with a research-backed subscription model.
• Pendulum Therapeutics: Probiotics company focused on metabolic health (blood sugar, glucose management, Akkermansia muciniphila). Direct competitor in microbiome-driven metabolic interventions, with overlapping GLP-1 adjacency messaging.
• BIOHM: Gut health company offering probiotics and microbiome testing products including sequencing-based personalization. Competes in the same gut health category with a catalog-plus-testing model.
• Ombre (formerly Thryve): Personalized probiotic brand that analyzes gut microbiome to recommend custom strain formulations. Direct competitor using 16S sequencing rather than shotgun metagenomics.
• DayTwo: Personalized nutrition platform based on gut microbiome analysis, originally spun out of the Weizmann Institute. Provides individualized food recommendations and predictive glycemic response — comparable precision-microbiome approach.

Regional players

• Atlas Biomed: UK-based personalized health company offering microbiome and DNA testing with tailored nutrition recommendations. Operates primarily in Europe; comparable precision-microbiome approach with cross-border appeal.

Emerging players

• Carbiotix: Swedish microbiome testing and prebiotic fiber ingredient company. Adjacent in microbiome analytics and gut-health interventions, with a B2B ingredient focus overlapping Flore's microbiome intelligence.

Broad incumbents

• Care/of: Personalized vitamin and supplement subscription service (acquired by Bayer) offering tailored packs based on a health questionnaire. Competes broadly in personalized wellness supplements but without microbiome sequencing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sungenomics
• LinkedInlinkedin.com/company/sungenomics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds11 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flore by Sun Genomics