What Ombre does

Ombre, operated by Quantbiome, Inc. (Delaware corporation, previously known as Thryve until a November 2021 rebrand), is a direct-to-consumer personalized gut health company. Its core offering is an at-home stool-based Gut Microbiome Health Test Kit ($149.99) that uses 16S rRNA V3-V4 microbial sequencing on Illumina MiSeq instruments, generating roughly 10-15M reads per run to profile over 10,000 bacterial species. The company then converts those results into a personalized report recommending specific foods and probiotic strains matched to the customer's microbiome and reported symptoms, drawing on research-backed strain efficacy data.

Name

Ombre

Legal name

Quantbiome, Inc.

Website

https://ombrelab.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Ombre sells at-home gut microbiome test kits using 16S rRNA sequencing and pairs results with a subscription line of personalized probiotics, prebiotics, and nutritionist-supported bundles for health-conscious consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Supply Chain, Operations, Technology or R&D, Personnel

Revenue model

1. Gut Health Test Kit Sales: One-time purchase of at-home microbiome test kit ($149.99) that includes sample collection instructions, prepaid shipping, and results with recommendations delivered in 2-4 weeks
2. Probiotic and Prebiotic Supplement Sales: Recurring revenue from scientifically-formulated probiotic and prebiotic supplements. Products include Rise Prebiotic ($31.49), Prebiotic Fiber + Super Greens ($35.99), 3-in-1 Probiotic+, Healthy Gut, Metabolic Booster, and Endless Energy. Subscription model offers 25% savings on multi-month supplies
3. Bundle Sales: Pre-configured product bundles including Gut Wellness Bundle with Nutritionist Oversight, Gut Consultation Bundle, Advanced Gut Test Bundle, Super Greens Bundle, and Gut Reset Bundle

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Ombre sells an at-home gut microbiome test kit that uses 16S rRNA V3-V4 sequencing (Illumina MiSeq) to analyze over 10,000 bacterial species from a stool sample and deliver a personalized report with food and probiotic recommendations. The company complements the test with a portfolio of clinically studied, NSF-certified prebiotic and probiotic supplements (e.g., Rise Prebiotic, 3-in-1 Probiotic+, Healthy Gut, Metabolic Booster, Endless Energy) sold one-time or on subscription through its DTC e-commerce storefront.

Product overview

Ombre is a personalized gut health platform offering a portfolio of at-home microbiome testing and targeted probiotic/prebiotic supplements. The core product is the Gut Microbiome Health Test Kit, which uses 16S rRNA sequencing to analyze stool samples and generate personalized recommendations. This testing service is supported by a suite of supplement products including: Rise Prebiotic (prebiotic fiber), Prebiotic Fiber + Super Greens (combined prebiotic and greens), 3-in-1 Probiotic+ (prebiotic + probiotic + postbiotic blend), Healthy Gut (100B CFU probiotic), Metabolic Booster (10B CFU metabolic probiotic), Endless Energy (12B CFU energy probiotic), and Mood Enhancer. Ombre also offers bundled packages combining testing with nutritionist consultations, multi-pack tests, and curated supplement bundles for various health goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Gut Microbiome Health Test Kit An at-home stool test kit using 16S rRNA sequencing on Illumina MiSeq machines to analyze over 10,000 bacterial species and produce a personalized report with food and probiotic strain recommendations for gut health optimization. Targeted at individual consumers seeking to understand and improve their gut microbiome.
• Rise Prebiotic Powder A vegan, low-FODMAP prebiotic fiber supplement containing Sunfiber (PHGG), XOS (xylooligosaccharides), and Fibregum (acacia gum) that selectively nourishes beneficial gut bacteria including Bifidobacteria and Akkermansia. Targets health-conscious consumers seeking digestive comfort, heart health, and metabolic support.
• Prebiotic Fiber + Super Greens A combined prebiotic and super greens supplement featuring Solnul fiber, organic spirulina, barley grass, alfalfa, spinach, broccoli, kale, chlorella, and DigeZyme digestive enzymes. Marketed for gut health support, GLP-1 boost, bloating reduction, and cognitive function in health-conscious consumers.
• 3-in-1 Probiotic+ A comprehensive probiotic supplement combining prebiotics (Sunfiber), 45 billion CFU of probiotics (Lactobacillus plantarum, Bifidobacterium lactis, Lactobacillus rhamnosus GG, Bacillus strains), and postbiotics (Saccharomyces cerevisiae fermentate). Targets whole-body wellness including digestion, immunity, and skin health.
• Healthy Gut Probiotic A high-potency targeted probiotic containing 100 billion CFU including Saccharomyces boulardii, Lactobacillus rhamnosus, and Lactobacillus acidophilus, formulated with Sunfiber prebiotic. Marketed to reduce occasional gas, constipation, diarrhea, and bloating in consumers with digestive discomfort.
• Metabolic Booster Probiotic A targeted metabolic maintenance probiotic with 10 billion CFU of Bifidobacterium longum and L. reuteri strains, formulated to support healthy metabolism, weight management, antioxidant production, and nutrient absorption for consumers focused on metabolic wellness.
• Endless Energy Probiotic A caffeine-free energy-boosting probiotic containing 12 billion CFU of Bifidobacterium bifidum, Lacticaseibacillus rhamnosus, and Lactobacillus strains, designed to enhance mental and physical performance, reduce brain fog, and support short-chain fatty acid production.
• Mood Enhancer Probiotic A probiotic supplement designed to boost serotonin levels and improve mental well-being, regulate sleep patterns, and fight brain fog through gut-brain axis support, targeting consumers seeking mood and cognitive wellness.
• Ombre Gut Wellness Bundle with Nutritionist Oversight A bundled package combining the gut health test with weekly nutritionist coaching support for personalized guidance based on microbiome results, targeting consumers seeking expert-led gut health optimization.
• Gut Consultation Bundle A bundled offering pairing gut microbiome testing with professional consultation services for result interpretation and personalized health recommendations, for consumers who want expert guidance on test outcomes.
• Advanced Gut Test Bundle (2-Pack) A value bundle offering two gut microbiome test kits for testing at multiple time points to track microbiome changes over time, for consumers wanting longitudinal gut health insights.
• Super Greens Bundle A bundled package featuring the Prebiotic Fiber + Super Greens product for enhanced value and combined gut health support, targeted at consumers seeking greens-based gut wellness.
• Gut Reset Bundle A curated gut health bundle designed to support digestive reset and microbiome restoration through combined supplement use, targeting consumers seeking a structured gut health reset program.
• Ombre eGift Card Digital gift card for gifting Ombre products to friends and family, available for last-minute shopping with easy digital delivery.

Quantifiable outcome

• 10,000+ bacterial species detectable through 16S rRNA V3-V4 sequencing with 10-15M reads per Illumina MiSeq run
• +4 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• DovetaleminorGTM or Marketing PartnerPartner platform for creator and affiliate marketing programs. Enables influencers and content creators to apply for partnership opportunities including affiliate marketing, discount codes, gifting, content creation, and campaign collaborations.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Atlas Biomed: Atlas Biomed offers at-home microbiome and DNA testing kits with personalized food and lifestyle recommendations. It is a direct functional peer to Ombre's gut test product, with overlapping science-driven positioning and DTC distribution.
• Biohm Health: Biohm offers gut and mycobiome testing paired with personalized probiotic and prebiotic formulations. Its test-plus-supplement model and gut-health-first positioning make it a direct peer in the consumer microbiome space.
• Viome: Viome is the most direct peer to Ombre: it sells at-home gut microbiome tests combined with personalized nutrition recommendations and supplements. Both companies sequence the gut microbiome, deliver individualized reports, and convert testers into supplement subscribers, competing head-to-head for the same DTC wellness buyer.
• Sun Genomics: Sun Genomics sells custom-formulated probiotics built around individual microbiome test results, mirroring Ombre's closed-loop test-to-supplement model. It is one of the closest direct competitors to Ombre's core value proposition.
• Seed (Seed Health): Seed sells a daily synbiotic (prebiotic + probiotic) subscription with clinically studied strains and a strong science-led brand. Like Ombre, Seed is positioned as a science-first, premium-priced DTC microbiome supplement brand, making it a direct competitor for the same health-conscious consumer wallet.

Broad incumbents

• AG1 (Athletic Greens): AG1 is a leading daily greens and probiotic supplement subscription that competes with Ombre's combined greens + prebiotic products for the same health-conscious, recurring-purchase consumer. It is a broader incumbent rather than a microbiome-testing peer.
• Ritual: Ritual is a premium DTC supplements brand built on traceability, third-party testing, and minimalist formulations. It shares Ombre's NSF-style trust-building positioning and competes for a similar premium wellness buyer, though without a microbiome test.
• Care/of: Care/of is a personalized vitamin and supplement company with a quiz-driven recommendation engine and subscription model. It competes with Ombre for the same personalization-seeking DTC wellness consumer, though it does not perform microbiome sequencing.
• Thorne Health Sciences: Thorne is a much larger, well-established supplements brand selling practitioner-grade probiotics, prebiotics, and gut-health formulations. It overlaps with Ombre's supplement SKUs but does not offer its own microbiome test, positioning Thorne as a broader incumbent in the same category.

Emerging players

• Pendulum Therapeutics: Pendulum sells clinically studied, strain-specific probiotics (e.g., for glucose control and metabolic health) and overlaps with Ombre's Metabolic Booster product positioning. It is a relevant emerging peer in the microbiome-based supplement category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ombrelab
• LinkedInlinkedin.com/company/ombrelab
• Instagraminstagram.com/ombrelab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds5 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ombre