Provar
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Provar does
Provar Limited is a privately held, UK-based software company founded in 2014 that builds an AI-powered, Salesforce-first test automation platform. Its core product, Provar Automation, combines a low-code visual test builder with pro-code scripting and deep Salesforce-specific capabilities — including native understanding of Salesforce metadata, SOQL queries, Lightning/LWC components, and persona-based permission testing — to keep automated tests from breaking through Salesforce's three annual releases. The platform is delivered as a subscription SaaS with additional modules (Trust AI for AI-driven test authoring and self-healing, Provar Manager for test case management, Provar Grid for cloud execution, and Provar Quality Hub for reporting) and a specialized Agentforce Testing capability for validating Salesforce's AI agents.
The company sells primarily to mid-market and enterprise Salesforce customers via a direct enterprise field-sales motion supplemented by inside sales, a Salesforce SI partner channel, and community-led growth through the Provar Forum and University of Provar. Customers include ALM Brand Group, JLL, Canada Drives, Millsapps Ballinger & Associates, eClouds, and PSQuote, spanning insurance, financial services, real estate, and technology. In 2026 the company extended beyond Salesforce with 'Provar for Dynamics 365.' Provar took a single disclosed institutional round of $17M led by Kennet Partners in February 2021 and is led by CEO Tony Sumpster with a board chaired by Carine Clark.
Provar firmographics
Firmographics- Name
- Provar
- Legal name
- Provar Limited
- Website
- https://provartesting.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Provar industry classification
Industry- Product category
- Salesforce Test Automation Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Application Testing & QA Services (BPAEAGAI)
Keywords
Where Provar is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Provar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Provar Automation Platform Subscription: SaaS subscription-based pricing model for access to the Provar Automation platform, likely tiered by team size or test volume. The platform appears to be sold as an enterprise license with per-seat or enterprise-wide pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing with customized pricing |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels14 records
Provar product offering
Product offeringCore offering
Provar provides an AI-powered test automation platform purpose-built for Salesforce environments. It combines a low-code test builder with pro-code extensibility to enable end-to-end UI, API, and data-driven testing of Salesforce applications. The platform supports test management, cross-browser execution, CI/CD integration, and testing of Salesforce Agentforce AI agents.
Product overview
Provar is a unified Salesforce-first AI testing platform consisting of the core Provar Automation product supplemented by specialized modules: Trust AI (intelligent self-healing test automation), Provar Manager (test case management), Provar Grid (cloud test execution infrastructure), and Provar Quality Hub (centralized reporting and analytics). The platform offers CI/CD Integration capabilities and Cloud Execution for scalable testing. Agentforce Testing extends the platform for AI agent testing. Provar combines low-code simplicity with pro-code power in a single platform, enabling users to build tests 90% faster and maintain them 80% less.
Differentiator
Problem solved
Functional benefit
Brands
- Provar Quality Platform: Comprehensive quality management platform for test automation
- Trust AI
- Provar Automation
- Provar Manager
- Provar Grid
- University of Provar
Products and services
- Provar Automation AI-assisted test automation suite for Salesforce that enables end-to-end UI, API, and data-driven testing using a low-code builder with pro-code extensibility. Targeted at Salesforce QA engineers, developers, and release managers.
- Trust AI (AI Co-Worker) AI layer embedded in the Provar platform that accelerates test authoring, performs self-healing of broken locators after Salesforce releases, and generates test scripts from natural language descriptions.
- Provar Manager Test management tool providing test case organization, execution tracking, results reporting, and traceability for Salesforce test cycles.
- Provar Grid Cross-browser and cross-device parallel test execution engine for running Salesforce tests at scale across multiple environments simultaneously.
- Provar Quality Hub Centralized quality orchestration and analytics hub that aggregates test results, provides quality dashboards, and enables governance across Salesforce release cycles.
- Cloud Execution Managed cloud-based execution service for running Salesforce test suites on demand without requiring local browser or device infrastructure.
- Agentforce Testing Specialized testing capability for validating Salesforce Agentforce AI agents, including conversational flows, agent actions, and LLM-driven behaviors.
- Provar for Microsoft Dynamics 365 Test automation offering extending Provar's low-code automation approach to Microsoft Dynamics 365 ERP and CRM environments.
Quantifiable outcome
- Build tests 90% faster
- +3 more outcomes
Companies that use Provar
Customer profileNamed customers6 records
Segments12 records
Ideal customer profiles2 records
Provar technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability8 records
Feature12 records
Provar partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- ServiceNowcoreServiceNow is one of the enterprise applications that Provar tests across as part of its end-to-end testing capabilities. Provar enables testing of workflows spanning Salesforce and ServiceNow integrations.
- OraclecoreOracle is listed as one of the enterprise applications that Provar tests across. This includes Oracle ERP, NetSuite, and other Oracle cloud solutions.
- SAPcoreSAP is one of the enterprise systems that Provar can test in conjunction with Salesforce, enabling cross-ERP testing scenarios.
- MuleSoftcoreMuleSoft is listed as part of the Provar testing ecosystem, enabling API integration testing across Salesforce and MuleSoft-connected systems.
- NetSuitecoreNetSuite (Oracle subsidiary) is one of the enterprise applications supported for end-to-end testing alongside Salesforce.
- WorkdaycoreWorkday is one of the enterprise systems that Provar can test across, enabling HCM and financial management integration testing.
- JenkinscoreJenkins is a core CI/CD integration partner, enabling continuous test execution as part of development pipelines.
- Azure DevOpscoreAzure DevOps integration enables Provar tests to run as part of Microsoft-centric DevOps workflows.
- Git/GitLabcoreGit and GitLab integrations enable version control for test assets and collaborative test development.
- CircleCIcoreCircleCI integration enables cloud-based continuous integration and test execution.
- CopadocoreCopado DevOps Platform integration enables Salesforce-specific CI/CD pipeline testing with Provar.
- Salesforce DevOps CentercoreSalesforce DevOps Center integration enables native testing within Salesforce development workflows.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Provar competitors and assessment
Company assessmentDirect peers
- Copado: Copado is a leading Salesforce-native DevOps and testing platform. Provar explicitly lists Copado (and Copado Robotic Testing) as a partner and competitor, making it the closest direct peer in Salesforce CI/CD and test automation.
- AccelQ: AccelQ is a cloud-based, AI-driven test automation platform with Salesforce coverage. Provar publishes a direct "Provar vs. AccelQ" comparison page, confirming head-to-head competition in Salesforce and enterprise application testing.
- Opkey: Opkey is an AI-powered, no-code test automation platform with strong positioning in Salesforce, Oracle, Workday, and other enterprise apps — a direct competitor across the same cross-application testing wedge Provar targets.
- Worksoft: Worksoft provides enterprise test automation with deep SAP and Oracle coverage and Salesforce-adjacent capabilities. Comparable to Provar in its end-to-end, cross-application testing approach for large enterprises.
Broad incumbents
- Tricentis: Tricentis (Tosca, Testim) is a broad enterprise test-automation incumbent that has expanded into Salesforce and AI testing. It overlaps with Provar on enterprise QA platforms but operates at much greater scale and breadth.
- SmartBear: SmartBear offers a portfolio of testing tools (TestComplete, BitBar, QAlert) overlapping with Provar's functional and UI test automation use cases. Acts as a broad incumbent rather than a Salesforce specialist.
- Sauce Labs: Sauce Labs is a cloud-based continuous testing platform covering functional, performance, and cross-browser testing. Comparable to Provar's Cloud Execution / cross-environment capabilities but broader in scope and not Salesforce-specialized.
- Keysight Eggplant: Eggplant (Keysight) provides AI-driven, model-based test automation used across enterprise digital channels. Comparable to Provar at the enterprise QA platform layer, though without Provar's Salesforce-first positioning.
Emerging players
- Selenium: Selenium is the dominant open-source browser automation framework. Provar publishes an explicit "Why choose Provar over Selenium" page, positioning it as the low-maintenance, Salesforce-aware alternative to free open-source tooling.
- Mabl: Mabl is an AI-native, low-code web and end-to-end test automation platform. Comparable to Provar in low-code + AI positioning and CI/CD integrations, but is horizontal rather than Salesforce-specialized.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Provar social profiles
Digital presenceProvar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Provar leadership team
Management profileNumber of profiles
Profiles7 records
Provar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Provar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Provar
What does Provar do?
Provar provides an AI-powered test automation platform purpose-built for Salesforce environments. It combines a low-code test builder with pro-code extensibility to enable end-to-end UI, API, and data-driven testing of Salesforce applications. The platform supports test management, cross-browser execution, CI/CD integration, and testing of Salesforce Agentforce AI agents.
Is Provar a public or private company?
Provar is a private company. It is classified as venture growth investor backed and is currently operating.
When was Provar founded?
Provar was founded in 2014. It employs 101 to 250 people.
Where is Provar based?
Provar is headquartered in London, United Kingdom, in the Europe region.
How does Provar make money?
One revenue line is on record: provar Automation Platform Subscription.
Who are Provar's main competitors?
Direct peers on record are Copado, AccelQ, Opkey and Worksoft. Broad incumbents are Tricentis, SmartBear, Sauce Labs and Keysight Eggplant. Emerging players are Selenium and Mabl.
Does Provar have an API?
No public API is recorded for Provar.
What industry is Provar in?
Provar's product category is Salesforce Test Automation Software. Its primary akta.pro industry code is BPAEAGAI, Enterprise Application Testing & QA Services. Its NAICS code is 541511 and its SIC code is 7372.