Hero Lectro
Hero Lectro is the e-cycle division of Hero Cycles (via Firefox Bikes), manufacturing and selling electric bicycles across urban, recreational, and cargo segments in India through retail, dealer, experience stores, and corporate bulk channels.
- Company typePrivate
- Founded-
- HeadquartersHaryana, India
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hero Lectro does
Hero Lectro is the electric-cycle division of Firefox Bikes Private Limited, which operates as a subsidiary of Hero Cycles Limited — India's largest bicycle manufacturer. The business designs, manufactures, and sells electric bicycles (e-cycles) targeting urban commuters, recreational riders, and fleet/institutional buyers across India, leveraging the Hero brand equity and nationwide distribution inherited from its parent.
Its product portfolio spans the Y-series (Y3, Y3 Plus, Y5, Y5 Plus) at entry-level price points of Rs. 28,990–36,990, alongside the higher-spec H-series, C-series, F-series, V-series, and Muv-E (a cargo-oriented variant) for mountain, lifestyle, and commercial use-cases. Core technology centers on a 250W BLDC rear hub motor paired with an IP67-rated lithium-ion battery, supporting four riding modes (Pedal, Pedelec, Cruise, Throttle) and a claimed operating cost of approximately 7 paise per kilometer. Because the vehicles fall below the regulated motor-power threshold, they require no license or road registration in India.
Hero Lectro operates a multi-channel go-to-market: direct-to-consumer e-commerce, an authorized dealer network across India, branded experience stores (including Bengaluru and Salem via the Teamcycle World Private Limited partnership), and a corporate bulk-order channel serving institutional and fleet buyers. After-sales support is delivered through the in-house 'Bike Doctor' service platform, supplemented by a brand community program ('Lectro'n). The model is fundamentally a hardware sales business with the unit economics of an entry-to-mid-tier consumer durable, supplemented by nascent B2B fleet monetization.
Hero Lectro firmographics
Firmographics- Name
- Hero Lectro
- Legal name
- Hero Lectro (A Division of Firefox Bikes Pvt. Ltd.)
- Website
- https://herolectro.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hero Lectro is the e-cycle division of Hero Cycles (via Firefox Bikes), manufacturing and selling electric bicycles across urban, recreational, and cargo segments in India through retail, dealer, experience stores, and corporate bulk channels.
- Ownership category
- akta.pro rank
Hero Lectro industry classification
Industry- Product category
- Electric Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- E-Bike Retail (CRAMAHAE), Bike Parts & Components Retail (CRAMAHAB), Cycling & Micromobility Products Distribution (CRAOAJAF)
Keywords
Where Hero Lectro is headquartered
LocationHeadquarters
- HQ city
- Haryana
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Hero Lectro business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- E-Cycle Hardware Sales: Hero Lectro generates revenue primarily through one-time sales of electric cycles and accessories. Products are sold at fixed retail prices with free shipping on e-bike orders. No recurring subscription revenue model.
- Accessories Sales: Sale of e-cycle accessories including mudguards, carriers, headlamps, and other gear. Accessories have separate shipping charges based on cart value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Y3 Series - Entry-level e-cycle |
| Unit Pricing | Pay-as-you-go | Y3 Plus - Mid-range with gears |
| Unit Pricing | Pay-as-you-go | Y5 Series - Extended range e-cycle |
| Unit Pricing | Pay-as-you-go | Y5 Plus - Premium with enhanced features |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Hero Lectro product offering
Product offeringCore offering
Hero Lectro designs, manufactures, and sells electric cycles (e-bikes) for urban commuters in India. The portfolio includes the Y Series (Y3, Y3 Plus, Y5, Y5 Plus), H Series (H3+, H4, H5+, H7+, H8), C Series (C4+, C5x, C8x), F Series (F2i, F3i), V24, and Muv-E models, all featuring 250W BLDC motors, lithium-ion batteries, and four riding modes (Pedal, Pedelec, Throttle, Cruise). Products are sold via the herolectro.com website, authorized dealers, and experience stores, complemented by accessories and maintenance services.
Product overview
Hero Lectro is an electric bicycle (e-cycle) company and a division of Firefox Bikes Pvt Ltd (Hero Cycles Ltd). The product portfolio consists of multiple e-cycle series and models designed for urban mobility. The Y Series (Y3 and Y5 lines) serves as the primary consumer-facing products, ranging from entry-level single-speed models (Y3 at Rs. 28,990) to performance-oriented geared models (Y5 Plus at Rs. 36,990). The H Series (H3+, H4, H5+, H7+, H8) offers additional options including foldable designs and models with HYM motors. The company also produces specialty models like the V24 champion's ride and Muv-E cargo/mountain variant. All e-cycles feature 250W BLDC motors, lithium-ion batteries with IP67 waterproofing, and support four riding modes (Pedal, Pedelec, Throttle, Cruise). Supporting services include the Bike Doctor maintenance platform, Virtual Assistance, Experience Stores, and a range of accessories. Operating costs are approximately 7 paise per kilometer with no license or registration required in India.
Differentiator
Problem solved
Functional benefit
Brands
- Y3 Series: Entry-level e-cycle series built for everyday ease, featuring lightweight design and smart mobility.
- Y5 Series
- C Series
- F Series
- H Series
- V Series
- Muv-E
Products and services
- Hero Lectro Y3 Entry-level e-cycle with balanced range for everyday urban use. Features 7.8Ah battery, up to 40 km range, 25 kmph top speed, single speed, and 250W BLDC motor. Priced at Rs. 28,990.
- Hero Lectro Y3 Plus Smart mobility e-cycle with gears for better control. Features LED display and 7-speed Shimano transmission. Priced at Rs. 31,490.
- Hero Lectro Y5 Extended range e-cycle for uninterrupted daily movement. Features 10.4Ah battery, 100mm suspension, and 250W BLDC motor. Priced at Rs. 33,990.
- Hero Lectro Y5 Plus Elevated performance e-cycle with gears for enhanced control. Features 10.4Ah detachable battery, up to 60 km range, LCD display, key ignition, and 100mm suspension. Priced at Rs. 36,990.
- Hero Lectro H4 Affordable electric bike with 7.8 AH detachable battery, up to 40 km range, LED display, disc brakes, and water/dust-resistant components (IP67).
- Hero Lectro H3+ Affordable e-bike powered by HYM motor, featuring LCD display and throttle with key lock function for urban rides.
- Hero Lectro H7+ Smart e-bike for daily commuting with detachable batteries for easy charging, 80mm front suspension, LED display, and up to 40 km range.
- Hero Lectro H5+ Combines superior performance with advanced HYM motor, MTB frame, and disc brakes for varied terrains. Suitable for commute and adventure.
- Hero Lectro H8 Foldable electric bike designed for easy commutes. Compact, powerful, and eco-friendly for urban portability.
- Hero Lectro V24 Champion's ride featuring power, style, and performance for adventures. Premium e-cycle under the V Series.
- Hero Lectro Muv-E Mountain and cargo e-bike offering under Hero Lectro brand for varied riding use cases.
- Hero Lectro C4+ Feather-light frame e-cycle designed for easy handling and urban commuting. Part of the C Series with detachable battery feature.
- Hero Lectro Accessories Smart additions including front lamp (H202_E25001_0C), mudguards, carriers, and other riding/safety essentials to enhance the e-cycle experience.
- Bike Doctor Service Online service platform for e-cycle maintenance with doorstep servicing, online query resolution, and DIY video tutorials for assembly and minor repairs.
- Virtual Assistance Remote assistance service providing product query resolution and virtual support for Hero Lectro customers.
Quantifiable outcome
- Cost per km reduced to 7 paise compared to petrol/diesel vehicles
- +4 more outcomes
Companies that use Hero Lectro
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Hero Lectro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Hero Lectro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Firefox Bikes Pvt LtdcoreHero Lectro is a division of Firefox Bikes Pvt Ltd. Firefox Bikes is a subsidiary of Hero Cycles Ltd, India's largest bicycle manufacturer.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Hero Lectro competitors and assessment
Company assessmentBroad incumbents
- Trek Bikes: Global premium bicycle and e-bike brand with electric-assist city, mountain, and road bikes. Comparable to Hero Lectro in the electric-bicycle category globally, though positioned at a higher price tier and broader product breadth.
- Decathlon: Global sporting goods retailer with strong India presence and a meaningful e-bike category within cycling. Comparable because it competes in the Indian e-bike market with B'Twin / Triban / Riverside e-bike lines at similar price points, drawing from the same urban-commuter customer base.
- Giant Bicycles: World's largest bicycle manufacturer with a fast-growing e-bike lineup (Giant, Liv, Momentum). Comparable to Hero Lectro because of the manufacturing-scale-based cost advantage and broad e-bike portfolio, though Giant operates globally while Hero Lectro is India-only.
- Firefox Bikes: Premium bicycle brand and the immediate parent division of Hero Lectro. Comparable because Firefox sells premium bicycles and accessories through a similar dealer-led distribution model, and Hero Lectro is positioned as Firefox's electric-mobility sub-brand.
- Hero Cycles: The parent company of Hero Lectro, Hero Cycles is India's largest bicycle manufacturer and offers a full range of traditional bicycles, kids' bikes, and accessories. It is directly comparable because Hero Lectro is essentially Hero Cycles' e-bike brand, and the parent provides the manufacturing, distribution, and brand equity that power Hero Lectro's go-to-market.
Direct peers
- Ninety One Cycles: India-based bicycle and e-bike brand with multi-channel retail distribution and a youth-oriented portfolio. Direct peer to Hero Lectro in the Indian e-bike space with overlap on urban-commuter positioning and price-sensitive customer base.
- EMotorad: India-based e-bike company selling across price tiers including entry-level and performance e-bikes. Direct competitor to Hero Lectro in the Indian e-bike market with similar 250W motor, lithium-ion battery, multi-riding-mode offerings, and DTC + dealer distribution.
- Rad Power Bikes: Largest e-bike brand in North America, selling direct-to-consumer e-bikes for commuters and recreational riders. Comparable to Hero Lectro in business model (DTC-led e-bike retailer/manufacturer) and target customer (urban commuters, fitness riders), though focused on the US market.
- Nexzu Mobility: Indian e-bike and e-scooter manufacturer offering road-legal and electric cycles for urban commuters. Comparable to Hero Lectro because it targets the same urban commuter segment with similar price points and feature specs in the Indian market.
Regional players
- Hero Electric: Indian electric two-wheeler (e-scooter) manufacturer. Adjacent peer to Hero Lectro since both are part of the broader Hero ecosystem and compete for urban electric-mobility wallet share, though Hero Electric sells higher-speed e-scooters requiring license/registration while Hero Lectro sells low-speed e-cycles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Hero Lectro social profiles
Digital presenceHero Lectro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hero Lectro leadership team
Management profileNumber of profiles
Hero Lectro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hero Lectro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hero Lectro
What does Hero Lectro do?
Hero Lectro designs, manufactures, and sells electric cycles (e-bikes) for urban commuters in India. The portfolio includes the Y Series (Y3, Y3 Plus, Y5, Y5 Plus), H Series (H3+, H4, H5+, H7+, H8), C Series (C4+, C5x, C8x), F Series (F2i, F3i), V24, and Muv-E models, all featuring 250W BLDC motors, lithium-ion batteries, and four riding modes (Pedal, Pedelec, Throttle, Cruise). Products are sold via the herolectro.com website, authorized dealers, and experience stores, complemented by accessories and maintenance services.
Is Hero Lectro a public or private company?
Hero Lectro is a private company. It is classified as corporate owned and is currently operating.
When was Hero Lectro founded?
Hero Lectro was founded in -1. It employs 101 to 250 people.
Where is Hero Lectro based?
Hero Lectro is headquartered in Haryana, India, in the Asia region.
How does Hero Lectro make money?
Two revenue lines are on record. E-Cycle Hardware Sales are the primary driver. The others are accessories Sales.
Who are Hero Lectro's main competitors?
Broad incumbents on record are Trek Bikes, Decathlon, Giant Bicycles, Firefox Bikes and Hero Cycles. Direct peers are Ninety One Cycles, EMotorad, Rad Power Bikes and Nexzu Mobility. Hero Electric is listed as a regional player.
Does Hero Lectro have an API?
No public API is recorded for Hero Lectro.
What industry is Hero Lectro in?
Hero Lectro's product category is Electric Bicycles. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRAMAHAE, E-Bike Retail. Its NAICS code is 336991 and its SIC code is 3751.