The News Movement
The News Movement is a London-based social-first news media company producing analytical news content for TikTok, Instagram, YouTube, Facebook, Twitter/X, and Snapchat to reach younger audiences, operating three brands (TNM, The Recount, Capsule) that collectively serve over 70 million monthly viewers and monetize primarily through advertising.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What The News Movement does
The News Movement (TNM) is a privately held social-first news media company founded in 2021 and headquartered in London with a US operating entity (TNM Ops LLC) in New York. The company produces analytical news content specifically formatted for social media platforms — primarily TikTok and Instagram, but also YouTube, Facebook, Twitter/X, and Snapchat — targeting younger audiences that have largely disengaged from traditional news formats. Its core technology is a social-first content production approach that combines traditional journalistic ethics with platform-native distribution techniques, executed by a team of 51-100 employees including co-founder Kamal Ahmed, a former BBC executive.
The company operates a three-brand portfolio: The News Movement (the flagship platform producing articles, big stories, and story guides), The Recount (a sub-brand focused on political and current events coverage), and Capsule (a sub-brand distributed via Substack newsletter). Together these brands reach over 70 million people per month. The company also produces original news content for websites operated by National World PLC under a strategic content collaboration agreement announced alongside a USD 1.3 million investment in November 2022.
The News Movement's business model is primarily advertising-based, offering brand advertisers access to its 70M+ monthly audience across the three media brands. A secondary revenue stream is content licensing and collaboration revenue from the National World partnership. Pricing is not publicly disclosed; interested advertisers are directed to contact [email protected]. To date, the company has raised approximately USD 16.3 million across an undisclosed 2021 round, the November 2022 National World investment, and a September 2025 Forta-related funding event.
The News Movement firmographics
Firmographics- Name
- The News Movement
- Legal name
- TNM Ops LLC
- Website
- https://thenewsmovement.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The News Movement is a London-based social-first news media company producing analytical news content for TikTok, Instagram, YouTube, Facebook, Twitter/X, and Snapchat to reach younger audiences, operating three brands (TNM, The Recount, Capsule) that collectively serve over 70 million monthly viewers and monetize primarily through advertising.
- Ownership category
- akta.pro rank
The News Movement industry classification
Industry- Product category
- Digital News Media
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Broadcasting and Content Providers (516), Advertising, Public Relations, and Related Services (5418)
- SIC
- Miscellaneous Publishing (2741), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)
- akta.pro secondary industries
- News Streaming Platforms (MPACAAAF), News & Content Aggregation Portals (BPAMAAAI)
Keywords
Where The News Movement is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The News Movement business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising: The company offers advertising solutions to brands wanting to reach their engaged global community of over 70M monthly viewers across their three media brands
- Content Collaboration: Partnership with National World PLC involves content collaboration and developing new operating models
Distribution channels3 records
Marketing channels6 records
The News Movement product offering
Product offeringCore offering
The News Movement produces and distributes analytical news content specifically formatted for social media platforms such as TikTok and Instagram. Operating three media brands (The News Movement, The Recount, and Capsule), it reaches over 70 million people monthly with news articles, big stories, and story guides designed for younger audiences, blending traditional journalism with social-first editorial techniques.
Product overview
The News Movement operates as a multi-brand social-first media company with three distinct offerings: The News Movement (core platform) delivering analytical news content across social media platforms including TikTok, Instagram, YouTube, and Facebook; The Recount (sub-brand) focused on political and current events; and Capsule (sub-brand) distributed via Substack newsletter. The company reaches over 70 million people monthly across its three media brands, producing content in article, big story, and guide formats.
Differentiator
Problem solved
Functional benefit
Brands
- The Recount: Media brand providing high-quality, factual, and entertainment content
- Capsule
Products and services
- The News Movement Core social-first news platform producing analytical news articles, big stories, and story guides distributed across TikTok, Instagram, YouTube, Facebook, Twitter, and Snapchat, targeting younger audiences with content blending traditional and social-first journalism.
- The Recount Sub-brand of The News Movement focused on political and current events coverage, providing high-quality, factual, and entertainment-oriented news content.
- Capsule Sub-brand of The News Movement distributed via Substack newsletter, providing high-quality, factual, and entertainment content to subscribers.
- Brand Advertising Solutions Advertising solutions offered to brands seeking to reach The News Movement's engaged global community of over 70 million monthly viewers across its three media brands (The News Movement, The Recount, Capsule).
Quantifiable outcome
- Reaches over 70M people monthly across three media brands
- +1 more outcomes
Companies that use The News Movement
Customer profileSegments2 records
Ideal customer profiles2 records
The News Movement technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The News Movement partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
The News Movement competitors and assessment
Company assessmentBroad incumbents
- BuzzFeed: BuzzFeed is a digital-first media company combining news, entertainment, and social video (including BuzzFeed News and Tasty). It overlaps with TNM on social-first news distribution to younger audiences.
- Vice Media: Vice is an established global youth-media brand spanning digital, social, and TV. It targets the same younger demographic and has invested heavily in social-first formats, competing for advertiser dollars with TNM.
- Vox Media: Vox Media operates a portfolio of editorial brands (Vox, The Verge, SB Nation) with strong digital and social distribution capabilities. It competes for digital ad budgets and editorial talent in the same news-adjacent space.
- Complex Networks: Complex is a youth-focused digital media brand spanning music, fashion, and culture, with significant short-form video presence. It competes with TNM for the same Gen Z advertiser audience.
- BBC: BBC operates one of the world's largest newsrooms and has launched social-first initiatives (BBC Reel, TikTok). Co-founder Kamal Ahmed's BBC background reinforces the direct comparison in editorial standards and distribution strategy.
- Insider: Insider (formerly Business Insider) operates a large digital newsroom with growing social and video capabilities. It competes for both audience attention and advertiser spend in the digital news category.
Direct peers
- NowThis: NowThis is a social-first video news publisher producing short-form news for TikTok, Instagram, and YouTube, targeting millennial and Gen Z audiences. It directly competes with TNM in format, audience, and distribution strategy.
- ATTN: ATTN: produces short-form, social-first video content tackling news, policy, and social issues for younger audiences. Its distribution model and target demographic closely overlap with The News Movement.
- The Recount: Now a sub-brand of TNM, The Recount produces political and current-affairs video content for social platforms. It exemplifies the social-first political news category TNM is competing in.
Regional players
- National World PLC: National World is a UK-based regional and national news publisher that invested in TNM and partners on content collaboration. It is a strategic partner and partial peer in the digital news category, primarily UK-focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The News Movement social profiles
Digital presenceThe News Movement financial estimates
Financial estimateRevenue estimate
Valuation estimate
The News Movement leadership team
Management profileNumber of profiles
Profiles3 records
The News Movement funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The News Movement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The News Movement
What does The News Movement do?
The News Movement produces and distributes analytical news content specifically formatted for social media platforms such as TikTok and Instagram. Operating three media brands (The News Movement, The Recount, and Capsule), it reaches over 70 million people monthly with news articles, big stories, and story guides designed for younger audiences, blending traditional journalism with social-first editorial techniques.
Is The News Movement a public or private company?
The News Movement is a private company. It is classified as venture growth investor backed and is currently operating.
When was The News Movement founded?
The News Movement was founded in 2021. It employs 51 to 100 people.
Where is The News Movement based?
The News Movement is headquartered in London, United Kingdom, in the Europe region.
How does The News Movement make money?
Two revenue lines are on record. Advertising is the primary driver. The others are content Collaboration.
Who are The News Movement's main competitors?
Broad incumbents on record are BuzzFeed, Vice Media, Vox Media, Complex Networks, BBC and Insider. Direct peers are NowThis, ATTN: and The Recount. National World PLC is listed as a regional player.
Does The News Movement have an API?
No public API is recorded for The News Movement.
What industry is The News Movement in?
The News Movement's product category is Digital News Media. Its primary akta.pro industry code is MPAJADAD, Consumer News & Digital Newsrooms (Web/App-First), with a secondary code of MPACAAAF, News Streaming Platforms. Its NAICS code is 5131 and its SIC code is 2741.