NG.CASH
NG.CASH is a Brazilian BACEN-authorized digital payment institution, founded in 2021, that serves over 3 million Generation Z accounts (ages 12-25) with a prepaid Mastercard digital account, Pix integration, AI-powered WhatsApp payments, savings, and installment purchasing for consumer goods.
- Company typePrivate
- Founded2021
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingServices
What NG.CASH does
NG.CASH is a Banco Central do Brasil-authorized digital payment institution founded in 2021 in Rio de Janeiro (now headquartered in São Paulo) that targets Brazilian Generation Z consumers, including adolescents as young as 12 years old. The platform centers on a digital account that bundles Pix instant payments, a prepaid international Mastercard (NG.CARD) with Apple Pay and Google Pay support, and a savings tool (Cofrinho) yielding 100% of the CDI rate. Modular features include NG.ZAP — an AI-powered WhatsApp assistant for conversational Pix transfers and receipt-based bill splitting — Mesada (parental allowance management), NG.CUSTOM app skins, an in-app gift card marketplace, Consórcio group-purchase management, and Compra Parcelada (installment purchases of consumer electronics up to 48x and motorcycles up to 60x) underwritten by a proprietary AI credit engine. The company also publishes NG.SNACKS, a financial education blog, and acts as a banking correspondent for BTG Pactual and QI SCD.
The business operates a hybrid revenue model: recurring subscriptions at R$9.99/month (or R$4.99/month billed annually), transaction and tariff fees (R$15 withdrawals, 5% international purchase fees, 3.5% IOF, R$11.99 monthly account tariff, Pix fees beyond 30 free monthly transfers), add-on subscriptions (R$3.99/month financial education e-book, R$9.99/month NG.CUSTOM), marketplace commissions on gift card sales (Rappi, Spotify, Netflix, Google Play, Fortnite, PlayStation, Roblox, Shein), and interest from installment purchase plans. Distribution is exclusively digital via self-serve iOS and Android apps, with onboarding via the Facematch facial-recognition KYC flow; acquisition relies on product-led growth, the "Convidou, ganhou" referral program, organic presence on Instagram and TikTok, and earned media.
The company has raised over R$300 million across five funding rounds (2021-2025) from a tier-one syndicate including Andreessen Horowitz, Monashees, NEA, and Quantum Light (Revolut founder Nikolay Storonsky's fund). The founding team previously built Trampolin, a Banking-as-a-Service startup acquired by StoneCo. A wholly-owned credit subsidiary, NG CASH SOCIEDADE DE CRÉDITO S.A. (NG SCD), is regulated by BACEN to originate credit products directly to users over 18, complementing the correspondent-banking relationships with BTG Pactual and QI SCD. NG.CASH serves over 3 million active accounts (as of August 2025) and has processed over R$2 billion in cumulative transactions since founding.
NG.CASH firmographics
Firmographics- Name
- NG.CASH
- Legal name
- NG CASH INSTITUIÇÃO DE PAGAMENTO LTDA
- Website
- https://ng.cash
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NG.CASH is a Brazilian BACEN-authorized digital payment institution, founded in 2021, that serves over 3 million Generation Z accounts (ages 12-25) with a prepaid Mastercard digital account, Pix integration, AI-powered WhatsApp payments, savings, and installment purchasing for consumer goods.
- Ownership category
- akta.pro rank
NG.CASH industry classification
Industry- Product category
- Digital Banking
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Savings Institutions and Other Depository Credit Intermediation (52218), Sales Financing (52222)
- SIC
- Functions Related To Depository Banking, Nec (6099), Personal Credit Institutions (6141)
- akta.pro primary industry
- Youth / Family Wallets & Allowance Payments (FSAMAEAK)
- akta.pro secondary industries
- A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB), Crypto Payment Gateways & Checkout APIs (FSADAIAA)
Keywords
Where NG.CASH is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
NG.CASH business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Subscription Fees: Monthly or annual subscription charges for full access to all app functionalities. R$9.99/month or R$4.99/month for annual plan.
- Transaction Fees: Fees charged on specific transactions including R$15.00 withdrawal fee, 5% international purchase fee, 3.5% IOF on international transactions, R$11.99 tariff, and Pix transaction fees after 30 free monthly Pix transfers.
- E-book Subscription: R$3.99 monthly subscription for financial education e-book content bundled with the service.
- NG.CUSTOM Customization: R$9.99 additional fee for premium app customization features beyond the base subscription.
- Gift Card Marketplace: Revenue from selling gift cards (e.g., Rappi, Spotify, Google Play) within the app, earning commissions on each sale plus cashback rewards funded by the company.
- Installment Purchase (Compra Parcelada): Revenue from facilitating installment purchases of consumer goods (electronics up to 48x, motorcycles up to 60x) with interest charges on the installment plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription plan - full access to all app features |
| Subscription | Annual | Annual subscription plan - full access at discounted rate |
| Subscription | Monthly | NG.CUSTOM customization add-on |
| Subscription | Monthly | E-book subscription for financial education content |
| Unit Pricing | Pay-as-you-go | Withdrawal fee |
| Unit Pricing | Pay-as-you-go | International purchase fee |
| Unit Pricing | Pay-as-you-go | IOF on international transactions |
| Transaction based/ take rate | Monthly | Account tariff |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
NG.CASH product offering
Product offeringCore offering
NG.CASH is a Brazilian digital payment institution authorized by the Banco Central do Brasil that provides a digital account, Pix instant payments, prepaid Mastercard (NG.CARD), savings (Cofrinho), allowance management (Mesada), and an AI-powered WhatsApp assistant (NG.ZAP) targeted at Generation Z and adolescents as young as 12. It also operates an in-app gift card marketplace and offers credit products such as installment purchases (Compra Parcelada) and consortia.
Product overview
NG.CASH is a Brazilian digital payment institution (authorized by the Banco Central do Brasil) that offers a unified digital account platform built around a prepaid Mastercard (NG.CARD), the Pix instant payment system, and a savings tool (Cofrinho), all targeting Generation Z and adolescent users as young as 12 years old. The core account is supplemented by modular features including NG.ZAP (an AI-powered WhatsApp assistant for payments and bill splitting), Mesada (parental allowance management), NG.CUSTOM (premium app customization), Perfil Social (internal payment request messaging), a marketplace of third-party gift cards, and credit products such as a post-paid card, microcredit, installment purchasing (Compra Parcelada), and consortium management. The platform also hosts NG.SNACKS, a financial education blog. NG.CASH operates as both an issuer of electronic currency and a correspondent bank for Banco BTG Pactual and QI SCD.
Differentiator
Problem solved
Functional benefit
Brands
- NG.SNACKS: Financial education blog and content platform offering articles on budgeting, savings, cards, and financial planning for young people.
- NG.CARD
- NG.ZAP
- Cofrinho (Piggy Bank)
- Mesada
Products and services
- Conta Digital NG.CASH The core Banco Central-authorized payment institution account enabling Pix transfers, bill payments, international prepaid Mastercard issuance, savings (Cofrinho), and access to all NG.CASH financial services, targeted at Brazilian Gen Z users and adolescents as young as 12.
- NG.CARD An international prepaid Mastercard that allows users to make in-store (contactless), online, and international purchases using funds loaded from their NG.CASH digital account, with Google Pay and Apple Pay mobile wallet integration and customizable card skins.
- Compra Parcelada NG.CASH An installment purchasing feature enabling users to buy consumer goods (smartphones, gaming consoles, computers up to 48x, motorcycles up to 60x) through a planned purchase option, powered by AI-driven credit analysis.
- Consórcio NG.CASH A consortium management feature enabling users to participate in group purchasing groups (for motorcycles and other asset categories) administered through the NG.CASH platform, including contract tracking and payment management.
- Gift Cards NG.CASH A digital gift card marketplace within the NG.CASH app offering third-party gift cards (Rappi, Spotify, Netflix, Google Play, Fortnite, PlayStation, Roblox, Shein) that users can purchase using their NG.CASH balance or prepaid card, with cashback earned on qualifying purchases.
- NG.SNACKS A financial education blog platform (snacks.ng.cash) offering articles, guides, and tips on topics including digital accounts, credit cards, financial planning, investment basics, lifestyle, and entrepreneurship for Gen Z audiences.
Quantifiable outcome
- Over 3 million active accounts served as of August 2025
- +1 more outcomes
Companies that use NG.CASH
Customer profileSegments2 records
Ideal customer profiles2 records
NG.CASH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability9 records
Feature4 records
NG.CASH partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MastercardcoreNG.CARD is issued under the Mastercard International brand, enabling use at physical stores, online, and internationally. The partnership provides global card network acceptance and contactless payment (NFC) capabilities including Apple Pay and Google Pay integration.
- Facematch (Facial Recognition Technology Provider)coreFacial recognition and biometric technology used by NG.CASH during account registration and identity verification (onboarding) for fraud prevention and regulatory compliance with Banco Central requirements.
- Marketplace Partners (Gift Cards)minorPartnerships with gift card issuers and brands including Rappi, Spotify, Google Play, Netflix, Shein, PlayStation, Roblox, Fortnite for sale through NG.CASH's in-app marketplace. NG.CASH earns commissions on each gift card sale.
Scale indicators13 records
Recent moves6 records
Expansion highlights7 records
NG.CASH competitors and assessment
Company assessmentDirect peers
- Greenlight: US fintech purpose-built for kids and teens with prepaid debit cards, parent-managed allowances, and financial education — directly comparable operating model and target demographic to NG.CASH.
- Neon: Brazilian digital bank offering digital accounts, Pix, prepaid cards, and personal loans through mobile app. Closely comparable business model to NG.CASH (prepaid Mastercard, Pix-first), though not focused on the under-18 segment.
- Z1: Brazilian digital banking app originally focused on teenagers — direct competitor to NG.CASH's core teen segment, with prepaid cards and parent-managed allowances.
- Step: US-based teen-focused neobank offering FDIC-insured accounts, secured cards, and parent monitoring. Closest international analog to NG.CASH's Gen Z value proposition and product design.
Broad incumbents
- Nubank: Brazil's largest neobank with 80M+ customers across checking, credit cards, loans, and investments. Broad incumbent offering across age groups, but no specialized Gen Z/minor product — NG.CASH competes with them on teen acquisition and risk losing users to them at age 18.
- PicPay: Brazilian digital wallet and payments platform owned by J&F Investimentos. Offers Pix, prepaid cards, and a marketplace; competes with NG.CASH on payment acceptance and gift card distribution but does not focus on minors.
- Mercado Pago: Payments and wallet arm of Mercado Libre with deep penetration in Brazilian e-commerce and offline. Broad incumbent with Pix, credit, and merchant services; overlaps with NG.CASH's payment and gift card offerings.
- C6 Bank: Brazilian digital bank owned by J Safra, offering multi-product accounts, cards, investments, and credit. Direct competitor in the prepaid-card and Pix-led proposition for younger Brazilian consumers.
- Inter: Brazilian digital bank with a comprehensive super-app spanning accounts, Pix, credit, investments, and a marketplace. Competes with NG.CASH on multi-product breadth and merchant partnerships.
- Revolut: Global neobank with multi-currency accounts, prepaid cards, and youth/under-18 products in select markets. Comparable via Quantum Light (Revolut founder's fund) investor link, and an emerging competitor as Revolut expands in Brazil.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
NG.CASH social profiles
Digital presenceNG.CASH compliance and trust
Trust signalCompliance3 records
NG.CASH financial estimates
Financial estimateRevenue estimate
Valuation estimate
NG.CASH leadership team
Management profileNumber of profiles
Profiles10 records
NG.CASH subsidiaries and ownership
Company hierarchySubsidiaries1 record
NG.CASH funding detail
Funding detailFunding overview
Funding rounds7 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NG.CASH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NG.CASH
What does NG.CASH do?
NG.CASH is a Brazilian digital payment institution authorized by the Banco Central do Brasil that provides a digital account, Pix instant payments, prepaid Mastercard (NG.CARD), savings (Cofrinho), allowance management (Mesada), and an AI-powered WhatsApp assistant (NG.ZAP) targeted at Generation Z and adolescents as young as 12. It also operates an in-app gift card marketplace and offers credit products such as installment purchases (Compra Parcelada) and consortia.
Is NG.CASH a public or private company?
NG.CASH is a private company. It is classified as venture growth investor backed and is currently operating.
When was NG.CASH founded?
NG.CASH was founded in 2021. It employs 101 to 250 people.
Where is NG.CASH based?
NG.CASH is headquartered in São Paulo, Brazil, in the Latin America region.
How does NG.CASH make money?
Six revenue lines are on record. Subscription Fees are the primary driver. The others are transaction Fees, E-book Subscription, NG.CUSTOM Customization, gift Card Marketplace and installment Purchase (Compra Parcelada).
Who are NG.CASH's main competitors?
Direct peers on record are Greenlight, Neon, Z1 and Step. Broad incumbents are Nubank, PicPay, Mercado Pago, C6 Bank, Inter and Revolut.
Does NG.CASH have an API?
No public API is recorded for NG.CASH.
What industry is NG.CASH in?
NG.CASH's product category is Digital Banking. Its primary akta.pro industry code is FSAMAEAK, Youth / Family Wallets & Allowance Payments, with a secondary code of FSAMAFAB, A2A Payment Initiation Service Providers (PISPs). Its NAICS code is 52232 and its SIC code is 6099.