Gro-Well Brands

What Gro-Well Brands does

Gro-Well Brands, Inc. is a privately held, Tempe, Arizona-based producer and marketer of natural and organic lawn and garden products, operating since 1975 through the consolidation of Benick Brands, Western Organics, and Sierra Organics. The company sells a portfolio of 56+ SKUs across four consumer brands — Arizona's Best (fertilizers and soil amendments formulated for Southwest alkaline soils), GardenTime (regionally formulated soils, mulches, rocks, and composts), Gro-Well (eco-friendly organic lawn care including the Proven Organics line), and Nature's Way (premium organic soils and mulches) — plus the OMNI specialty line.

Its core technology is a proprietary composting process that converts organic waste streams, including green waste and sawmill residuals, into reusable mulch, soil, and amendment products. Manufacturing and composting operations are distributed across seven facilities in Arizona, California, Idaho, New Mexico, and Washington, enabling region-specific formulations and proximity to Western U.S. end markets.

Revenue is generated primarily through branded retail product sales to national home improvement and mass retailers (Home Depot, Lowe's, Walmart) and independent garden centers, supplemented by a direct bulk delivery service for soils, mulches, ground covers, and manures currently serving the Phoenix metropolitan area. Products are sold in unitized bag formats (1 lb to 40 lb for fertilizers; 1 to 2 cubic feet for soils and mulches) and in bulk cubic-yard loads, with pricing varying by package size and load volume. In September 2025 the company closed a $24.4 million funding round to support continued scaling.

Name

Gro-Well Brands

Legal name

Gro-Well Brands, Inc.

Website

https://gro-well.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Gro-Well Brands is a Tempe, Arizona-based producer of natural and organic lawn and garden products, selling 56+ SKUs across four brands (Arizona's Best, GardenTime, Nature's Way, Gro-Well) through Home Depot, Lowe's, Walmart, and independent retailers across the Western U.S.

Ownership category

akta.pro rank

Product category

Organic Lawn and Garden Products

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Nursery, Garden Center, and Farm Supply Retailers (44424), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

akta.pro secondary industries

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB), Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

Keywords

• Organic lawn care
• Garden soil products
• Landscape mulches
• Organic fertilizers
• Composted soil amendments

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Sale of branded lawn and garden products (fertilizers, soils, mulches, rock, soil amendments) through major retail chains and independent garden centers. Products sold in various package sizes from 5lb to 2 cubic feet.
2. Bulk Delivery Service: Bulk landscape material deliveries of soils, mulches, ground covers, and manures for retail locations and home applications in Arizona with minimum 5 cubic yard orders. Pricing varies by load size with larger orders receiving cost efficiencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

Gro-Well Brands manufactures and markets all-natural and organic lawn and garden products across four sub-brands (Arizona's Best, GardenTime, Nature's Way, and GRO-WELL). The portfolio includes fertilizers, soils, mulches, composts, decorative rocks, and soil amendments formulated specifically for the Western U.S. and arid Southwest climates. The company also offers bulk delivery of landscape materials to retail businesses and homeowners in the Phoenix metropolitan area.

Product overview

Gro-Well Brands operates as a multi-brand portfolio company offering natural and organic lawn and garden products through four primary sub-brands: Arizona's Best (fertilizers and soil amendments formulated for Southwest alkaline soils), GardenTime (soils, mulches, rocks and composts regionally formulated for local gardeners), Gro-Well (eco-friendly organic lawn care products including the Proven Organics line), and Nature's Way (premium all-natural organic products). The product portfolio spans fertilizers and plant foods (with various NPK formulations for specific plant types), soil amendments (gypsum, sulfur, iron products), soils and soil mixes (garden soil, potting mix, top soil, cactus mix), mulches (cedar, redwood, bark nuggets), decorative rocks (river rock, lava rock, granite, marble), and composts (mushroom, steer manure, chicken manure). The company also offers bulk delivery services for high-volume orders in the Phoenix metropolitan area. Products are sold through major retail partners including Home Depot, Lowe's, and Walmart, as well as independent retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Arizona's Best: Fertilizers formulated for the Southwest's alkaline soils, enhancing root health, color, and disease resistance in plants, trees, and shrubs.
• GardenTime
• Nature's Way
• Gro-Well
• OMNI

Products and services

• Arizona's Best Fertilizers and Soil Amendments A sub-brand offering fertilizers (citrus food, palm tree food, all purpose, tree and shrub, rose food, tomato and vegetable, fruit and nut, four seasons lawn food, starter fertilizer) and soil amendments (Kerex chelated iron, gypsum, soil sulfur, tree paint) formulated for alkaline soils and arid Southwest climates, sold to homeowners and turf professionals in sizes from 1 lb to 40 lb.
• GardenTime Soils, Mulches, and Decorative Rocks A sub-brand of regionally formulated horticultural products including top soil, mushroom compost, deodorized steer manure, composted mulch and soil builder, organic compost, western red cedar, garden bark medium nuggets, pathway bark, pea pebble, red lava rock, gold granite, river rock, pond rock, white marble, all-purpose rock, playsand, paver/patio base sand, and leveling sand for local gardeners creating outdoor spaces.
• GRO-WELL Proven Organics and Eco-Friendly Lawn Care A sub-brand offering eco-friendly organic lawn care products including Proven Organics Garden Soil, Proven Organics Potting Mix, Top Soil, Premium Potting Mix, El Toro Steer Manure Compost, Cactus Mix, Organic Compost, Composted Mulch, Proven Organics Tomato and Vegetable Food, Proven Organics All Purpose, and Proven Organics Citrus and Fruit. Many items are OMRI listed and feature 3-month slow release organic fertilizer.
• Nature's Way Premium Organic Lawn and Garden Products

Quantifiable outcome

• Products contain organic fertilizer with 3-month slow release for added nutrition and improved plant performance

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• FoxFarm Soil & Fertilizer Company: Premium organic soils and fertilizer brand carried in independent garden centers and big-box retail. Comparable product portfolio (potting mixes, organic fertilizers) and similar sustainability-led positioning.
• Dr. Earth: Organic-only lawn, garden and fertilizer brand with overlapping SKUs in potting mixes, composts and organic plant foods. Direct competitor for the same natural/pet-and-kid-safe shopper Gro-Well targets.
• Black Gold (Sun Gro Horticulture): Major peat-based and organic soil brand sold through garden centers and home improvement retailers. Competes with Gro-Well across potting mixes, garden soils and specialty planting mixes.
• Whitney Farms: Organic-only lawn and garden fertilizer and soil brand historically carried at Home Depot and Lowe's. Direct substitute on retail shelves for Gro-Well's organic fertilizer SKUs.
• Espoma: Specialty organic lawn and garden brand with a comparable positioning (all-natural, organic fertilizers and soils). Competes directly on retail shelves with Gro-Well's GardenTime and GRO-WELL Proven Organics lines.
• EB Stone & Son: Long-established Western U.S. producer of organic soils, composts and fertilizers (also part of the Kellogg family). Competes head-to-head with Gro-Well for West Coast garden center and retail shelf space.
• Kellogg Garden Products: California-based manufacturer of organic soils, mulches and fertilizers with strong Western U.S. retail presence. Closest peer given shared regional manufacturing footprint and overlapping product mix.

Broad incumbents

• Scotts Miracle-Gro: Largest U.S. lawn and garden consumer brand company (Miracle-Gro, Scotts, Ortho). Directly competes with Gro-Well in fertilizers and soils on the same Home Depot/Lowe's/Walmart shelves, but operates at national scale with synthetic and organic lines.
• MiracleGro Watering & Lawn Care (Scotts): Broader Scotts portfolio of lawn fertilizers, soil amendments and mulches competing for the same retail planograms and consumer dollars as Gro-Well's Arizona's Best fertilizer line.
• Miracle-Gro Nature's Care: Scotts Miracle-Gro's organic/natural sub-brand that directly targets the same pet-and-kid-friendly, organic-leaning consumer as Gro-Well's GRO-WELL and Nature's Way lines at the same retail partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/growellbrands
• Facebookfacebook.com/gro-well-brands-182060658481685
• LinkedInlinkedin.com/company/gro-well-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gro-Well Brands