Ameriprise Financial

Name

Ameriprise Financial

Legal name

Ameriprise Financial, Inc.

Website

https://ameriprise.com

Company type

Public

Founded year

1894

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910), Other Financial Investment Activities (5239)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

• Wealth management services
• Financial planning advice
• Asset management
• Retirement planning
• Investment advisory

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wealth Management / Advice & Wealth Management: Revenue from advisory fees, financial planning fees, and brokerage commissions generated through the Advice & Wealth Management segment serving individual clients. Revenue is driven by the value of fee-generating assets and client engagement. Contributed approximately 58.5% of total revenue in Q2 2026.
2. Asset Management (Columbia Threadneedle Investments): Management and financial advice fees from the Columbia Threadneedle Investments asset management segment, driven by assets under management. Grew 18% year-over-year to $3.06 billion in Q2 2026, supported by a 14% increase in AUM/AUA to $1.8 trillion.
3. Insurance / Retirement & Protection Solutions: Revenue from insurance products including annuities and life insurance, contributing approximately 19% of total revenue alongside the asset management segment.
4. Sales Revenue: Revenue from product sales, including securities sales and other transactional revenue. Q2 2026 sales were $341 million.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ameriprise Financial provides personalized financial planning, investment advisory, and wealth management services to individual clients through a network of more than 10,000 financial advisors. The firm also operates Columbia Threadneedle Investments for global asset management and offers insurance, annuity, and banking products (including the Ameriprise ONE Financial Account and home lending through Rocket Mortgage) to individuals and institutional partners.

Product overview

Ameriprise Financial operates as a diversified financial services company offering a comprehensive wealth and asset management platform. The core offerings include the Ameriprise ONE Financial Account for integrated banking and investing, the Signature Wealth Program for unified managed accounts, and Columbia Threadneedle Investments for asset management. The platform is supported by the Ameriprise Financial App and Secure Site, featuring OmniView for consolidated account viewing, Message Center for secure advisor communication, and Retirement Profiles for goal-based planning. The company serves over 2 million clients through a network of more than 10,000 financial advisors.

Differentiator

Problem solved

Functional benefit

Brands

• Columbia Threadneedle Investments: Global asset management business operating across 18 countries, serving clients in North America, Europe, Asia Pacific, and Latin America. The firm was acquired by Ameriprise in 2010 and continues to operate under its established brand.

Products and services

• Ameriprise ONE Financial Account A comprehensive financial account that combines banking (checking, savings), investment, and credit card services into a single integrated platform for Ameriprise clients.
• Ameriprise Signature Wealth Program A unified managed account platform that enables advisors to combine multiple investment options into a single portfolio, customizing from hundreds of investment choices while streamlining administrative tasks.
• Ameriprise Financial Advisors A network of more than 10,000 financial advisors providing personalized financial planning, investment advice, retirement planning, and wealth management services to clients across the U.S.
• Columbia Threadneedle Investments Ameriprise's global asset management division offering investment management services to institutional and individual clients across North America, Europe, Asia Pacific, and Latin America, with approximately $1.7 trillion in assets under management, administration and advisement.
• Ameriprise Home Lending Program Mortgage and home equity lending products and services offered to Ameriprise clients through Rocket Mortgage, with some loans serviced by Ameriprise Bank, FSB.
• Retirement & Protection Solutions Insurance and annuity products including life insurance and annuities offered to individual clients through Ameriprise financial advisors as part of the Retirement & Protection Solutions segment.
• Retirement Profiles A digital financial planning experience that helps clients identify what is most important to them in retirement through a quick quiz-based assessment.

Quantifiable outcome

• Q2 2026 revenue of $5.013 billion, up from $4.490 billion year-over-year
• +7 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Huntington National BankcoreStrategic or Co-development Partner · 23 April 2026Ameriprise signed a multi-year agreement with Huntington Bank to become its retail investment program provider, onboarding approximately 260 advisors and $28 billion in client assets beginning in late 2026. This is a significant institutional partnership that strengthens Ameriprise's bank channel distribution.
• Bank Insurance & Securities Association (BISA)minorStrategic or Co-development PartnerAmeriprise received the 2026 BISA Technology Innovation Award at its annual convention, recognizing the Ameriprise Signature Wealth Program for its unified managed account platform. This is Ameriprise's third consecutive year winning the award.
• Angel FoundationminorStrategic or Co-development PartnerAmeriprise's philanthropic partnership with Angel Foundation, a Minnesota-based nonprofit providing financial relief and education to adults with cancer and their families. The partnership supports Angel Foundation's Financial Care Program, which has served more than 1,300 families through workshops, one-on-one financial planning sessions, and pro bono Certified Financial Planner volunteers. Ameriprise won the 2026 Gold Halo Award for this partnership.
• One World Trade Center (Durst Organization / Port Authority of NY and NJ)minorOthersAmeriprise renewed its 10-year lease for 37,704 square feet on the 78th floor of One World Trade Center in Lower Manhattan. The building is 97% leased and developed through a public-private partnership between The Durst Organization and the Port Authority of New York and New Jersey.
• Rocket Mortgage (via Ameriprise Home Lending Program)minorChannel Partner/ Reseller/ DistributorAmeriprise offers home lending products through Rocket Mortgage as part of the Ameriprise Home Lending Program, providing mortgage and home equity lending products and services to Ameriprise clients. Loan origination is through Rocket Mortgage while Ameriprise Bank, FSB services some loans.

Scale indicators16 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Raymond James Financial: Raymond James is one of Ameriprise's closest publicly-traded peers, operating a hybrid advisor model (employee and independent channels) across wealth management, investment banking and asset management. It directly competes for experienced advisors and HNW/mass-affluent clients, and is a named source of advisor recruiting activity.
• LPL Financial: LPL Financial is the largest independent broker-dealer in the U.S., operating an independent advisor model that competes directly with Ameriprise's independent channel. Both firms target the same experienced-advisor recruiting pool and mass-affluent client base, making LPL the most direct competitor in independent wealth management.
• Stifel Financial: Stifel operates a wealth management franchise with both employee advisors and an independent channel (Stifel Independent Advisors), plus an institutional brokerage and asset management business. It directly competes with Ameriprise in advisor recruiting and serves overlapping HNW and mass-affluent client segments.
• Edward Jones: Edward Jones is a private partnership with a national branch-based financial advisor network serving mass-affluent clients. It is explicitly cited in Ameriprise's data as a primary source of recruited advisors, indicating direct head-to-head competition for talent and clients in the same branch-advisor distribution model.

Broad incumbents

• Charles Schwab: Charles Schwab is a broad incumbent in retail wealth and asset management, combining self-directed brokerage, robo-advisory (Schwab Intelligent Portfolios), and advisor services. It competes with Ameriprise across the mass-affluent spectrum and pressures fee levels industry-wide through low-cost passive products.
• Morgan Stanley Wealth Management: Morgan Stanley operates one of the largest U.S. wealth management franchises (16,000+ advisors) alongside institutional securities and investment management. It is a wirehouse incumbent competing with Ameriprise in the HNW segment and in advisor recruiting, with broader capital-markets capabilities.
• Bank of America / Merrill Lynch Wealth Management: Merrill Lynch Wealth Management, part of Bank of America, runs one of the largest U.S. advisor networks. As a wirehouse incumbent, it directly competes with Ameriprise for mass-affluent and HNW clients and uses its deposit base for advisor referrals similar to Ameriprise's bank-channel strategy.
• Northern Trust: Northern Trust is a broad incumbent wealth and asset manager focused on UHNW/HNW individuals, family offices and institutional clients. While smaller in mass-affluent reach than Ameriprise, it competes in the HNW segment and operates a comparable integrated wealth and asset management platform.
• Fidelity Investments: Fidelity is a broad incumbent offering retail brokerage, workplace investing, asset management and Fidelity Wealth Management for HNW clients. It competes with Ameriprise across mass-affluent and HNW segments and exerts fee pressure through low-cost funds and zero-commission trading.
• Vanguard: Vanguard is the dominant low-cost asset manager and a major passive-investing incumbent. While it does not run a large advisor network, it is the principal fee-compression competitor in mutual funds and ETFs, directly shaping the economics of Ameriprise's $1.8T AUM/AUA business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ameriprise
• Facebookfacebook.com/Ameriprise
• LinkedInlinkedin.com/company/ameriprise-financial-services-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments13 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ameriprise Financial