Standard Wellness

What Standard Wellness does

Standard Wellness Holdings, LLC is a privately held, vertically integrated multi-state cannabis operator founded in 2017 and headquartered in Cleveland, Ohio. The company controls the full cannabis value chain across four U.S. states (Ohio, Missouri, Utah, and Maryland), operating state-licensed cultivation and processing facilities in Gibsonburg OH, Vandalia MO, and Corinne UT, alongside nine retail dispensaries under The Forest brand. Standard Wellness was the first company to make a legal marijuana sale in Ohio (through The Forest Sandusky) and the first to deliver to a Utah pharmacy in February 2020, and is one of only eight cultivation license holders in Utah.

The company's product platform combines owned sub-brands with licensed partner brands. Owned sub-brands span premium (The Standard), value (The Solid), sustainable/patented-soil flower (Black Sheep), women-focused (Glow in Maryland), and forthcoming pre-roll and lifestyle lines (Fish Whistles, LaDiDaDi). Partner brands distributed under exclusive state-level licensing agreements include Miss Grass and DABSTRACT in Missouri, plus Airgraft, Grön, Lowell Farms, Tom & Berry, A Dose Of Hope, and Gummiez. Core processing technology centers on in-house BHO, CO2, and solventless extraction, and a patented Black Sheep soil formulation using certified organic inputs including sheep's wool.

Standard Wellness generates revenue through four streams: direct retail dispensary sales at The Forest locations, wholesale distribution of owned and licensed brands to third-party dispensaries, exclusive licensing and white-label manufacturing royalties (e.g., Miss Grass and DABSTRACT in Missouri), and managed service operations of dispensaries pending change-of-ownership approval (e.g., The Forest St. Louis). The company serves medical marijuana patients and adult-use consumers across multiple states, supported by a 100% Satisfaction Guarantee, and sells wholesale to other dispensaries in Ohio through a 111+ location distribution footprint. The capital structure is predominantly debt-funded, with two senior credit facilities totaling $24M+ from a commercial bank (9.25%) and Advanced Flower Capital (12.5%) closed in 2024-2025.

Name

Standard Wellness

Legal name

Standard Wellness Holdings, LLC

Website

https://standardwellness.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Standard Wellness is a vertically integrated multi-state cannabis operator founded in 2017, operating nine The Forest dispensaries plus cultivation and processing across Ohio, Missouri, Utah, and Maryland, serving medical patients and adult-use consumers through owned and licensed brands.

Ownership category

akta.pro rank

Product category

Medical & Adult-Use Cannabis

NAICS

Medicinal and Botanical Manufacturing (325411)

akta.pro primary industry

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

akta.pro secondary industries

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Medical Cannabis Dispensaries (CRANAFAB), Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)

Keywords

• Vertically integrated cannabis
• Medical marijuana dispensaries
• Cannabis cultivation processing
• Cannabis wholesale distribution
• Cannabis brand portfolio

Headquarters

HQ city

Gibsonburg

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct retail dispensary sales: Sales of cannabis flower, pre-rolls, edibles, concentrates, vapes, tinctures, topicals, merch and accessories through The Forest dispensaries under Standard Wellness-owned retail brand across Ohio, Missouri, and Utah.
2. Wholesale distribution to third-party dispensaries: Wholesale of Standard Wellness brands (The Standard, The Solid, Black Sheep, Glow, Airgraft, Gummiez, etc.) to non-company dispensaries; supported by dedicated VP of Wholesale function.
3. Licensing / white-label manufacturing royalties: Exclusively manufactures, distributes, markets, and sells third-party brands (Miss Grass, DABSTRACT) in operating states under licensing/production agreements, earning manufacturing and royalty revenue.
4. Managed service / change-of-pending dispensary operations: Operates certain dispensaries under a managed service agreement while change-of-ownership requests remain pending with state regulators (e.g., The Forest St. Louis).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Standard Wellness cultivates, processes, and retails medical and adult-use cannabis through its vertically integrated platform. It operates The Forest dispensaries across Ohio, Missouri, and Utah, and distributes a multi-brand portfolio (The Standard, The Solid, Black Sheep, Glow, plus licensed partner brands) of flower, pre-rolls, edibles, concentrates, vapes, tinctures, and topicals to both consumers and third-party retailers. The company also produces and distributes licensed national cannabis brands (Miss Grass, DABSTRACT) under exclusive state-level manufacturing agreements.

Product overview

Standard Wellness operates a vertically integrated cannabis platform comprising an umbrella retail dispensary brand (The Forest) together with a portfolio of owned sub-brands and partner brands distributed across Ohio, Missouri, Utah, and (via affiliates) Maryland. The core retail offering is anchored by The Forest dispensaries — including The Forest Sandusky, The Forest Springfield, The Forest Cincinnati, The Forest Lakewood, The Forest Kansas City, The Forest St Louis, The Forest Springville, and The Forest Murray — which carry flower, pre-rolls, edibles, concentrates, vapes, tinctures, topicals, and accessories. The owned sub-brand portfolio includes premium-tier The Standard, economical-tier The Solid (Flower, Vapes, Edibles, Pre-Rolls), sustainable/soil-grown Black Sheep, Maryland-based women- and minority-owned Glow (gummies and vapes), and upcoming Fish Whistles pre-rolls and LaDiDaDi. Distributed partner brands — Miss Grass (Miss Grass Minis pre-rolls in Missouri), DABSTRACT (Live Resin HTE concentrates in Missouri), Airgraft, Grön, Lowell Farms, Tom & Berry, A Dose Of Hope, and Gummiez — are produced using Standard Wellness's in-state cultivation and processing capabilities and sold through both its own dispensaries and third-party retailers. Backed by integrated cultivation (Gibsonburg, OH; Vandalia, MO; Corinne, UT) and processing infrastructure (BHO, CO2, and solventless extraction), the platform is held together by shared quality standards and a 100% Satisfaction Guarantee across all products.

Differentiator

Problem solved

Functional benefit

Brands

• The Standard: Premium cannabis offerings showcasing high-quality cannabis products.
• The Solid
• Black Sheep
• Glow
• LaDiDaDi

Products and services

• The Forest dispensaries Multi-state retail dispensary brand operating nine locations across Ohio, Missouri, and Utah (with affiliated operations in Maryland) selling flower, pre-rolls, edibles, concentrates, vapes, tinctures, topicals, and accessories to medical patients and adult-use consumers.
• The Standard Standard Wellness's premium cannabis product line showcasing high-quality cannabis for the experienced connoisseur. Award-winning products include First Place for Live Resin Cartridges and Second Place for Sauce and Diamonds at the Missouri Growers Cup.
• The Solid Standard Wellness's economical line of cannabis products including Flower, Vapes (with botanical terpenes), Edibles (precisely dosed), and Pre-Rolls, formulated and crafted with price in mind.
• Black Sheep Standard Wellness's sustainable and environmentally friendly medical cannabis brand. All flower is grown in a patented specially formulated soil made with 100% certified organic nutrients including sheep's wool and organic peat moss. Offered in 2.83g, 7g, 14g, and 28g flower sizes.
• Glow Maryland's first women and minority owned cannabis brand under Standard Wellness Maryland, offering chic, discreet gummies and vape cartridges with precise dosing and unique flavors (Feeling Punchy, Island Vibes, Watermelon Blush, Balance Beam, Cosmic Calm, Glow Getter).
• Miss Grass Minis Multi pre-roll pack consisting of five mini joints (2g total) in a pocket-sized box, introduced to Missouri through Standard Wellness's exclusive licensing agreement with Miss Grass.
• DABSTRACT Live Resin HTE Concentrates DABSTRACT concentrate products distributed in Missouri through Standard Wellness, including the Live Resin High Terpene Extract (HTE) All-in-One Device, Live Resin HTE Vape Cartridges, and Live Resin Concentrates.
• Airgraft vaporizers Partner brand of cannabis vaporizers distributed by Standard Wellness. Airgraft Live Resin RS-11 Pod won 2nd Place in Cartridges at the Missouri Growers Cup.

Quantifiable outcome

• More than $1.2 million in annual interest savings from 2024 $10 million refinancing that brought weighted average cost of debt below 9.75%
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core, minor and moderate.

• DABSTRACT (UGC Inc.)coreOEM/ Whitelabel/ Licensing Partner · 5 February 2026Exclusive partnership to bring DABSTRACT's terpene-forward concentrate portfolio to dispensaries across Missouri, including greater St. Louis and Kansas City regions. Standard Wellness leverages its in-state cultivation and processing capabilities to produce Live Resin HTE All-in-One Devices, Vape Cartridges, and Concentrates for Missouri dispensaries beginning early 2026. Both companies bring multiple 2024 Missouri Growers Cup wins.
• Miss GrasscoreOEM/ Whitelabel/ Licensing PartnerExclusive Licensing Agreement under which Standard Wellness will exclusively manufacture, distribute, market, and sell Miss Grass products in Missouri. First product introduced is Miss Grass Minis (a five-mini-joint multi pre-roll pack, 2g total). Miss Grass was already available in California, Massachusetts, Illinois, New Jersey, New York, and Arizona.
• GreenBud, LLC (Greenstock)coreStrategic or Co-development PartnerAcquisition of GreenBud, LLC, which operates as Greenstock — a licensed dispensary in Seville, Ohio — for total consideration of $1.35 million, approved by regulators. Brought Standard Wellness to four operating dispensaries in Ohio with plans to add four more over 12–18 months; a drive-thru is under construction.
• Columbia Care (Cannabist pharmacy, Springville UT)coreStrategic or Co-development PartnerAcquired the Cannabist medical cannabis pharmacy in Springville, Utah (for a combination of cash and a seller note), making Standard Wellness vertically integrated in Utah and continuing operations under The Forest Springville name.
• Rooted Therapeutics (Christina Betancourt Johnson)coreStrategic or Co-development Partner2019 partnership that established Standard Wellness Maryland; first cannabis cultivation operation in Maryland with a female Black and Latina majority owner. Rooted Therapeutics' CEO Christina Betancourt Johnson also founded/led Standard Wellness Maryland (SWM) with a focus on diversity, equity and community impact.
• Gramercy Capital Group, LLC (through INTE Securities LLC)minorImplementation/ SI/ Consulting PartnerServed as financial advisor to Standard Wellness on the $14 million AFC credit facility transaction; INTE Securities LLC is a FINRA/SIPC member.
• Dentons US LLPminorImplementation/ SI/ Consulting PartnerActed as legal counsel to Standard Wellness on the $10 million credit facility transaction.
• Feuerstein Kulick, LLP (Samantha Gleit)minorImplementation/ SI/ Consulting PartnerLed by Samantha Gleit, acted as legal counsel to Standard Wellness on the $14 million AFC credit facility.
• Frantz Ward (Tom Haren) / SSC AdvisorsminorImplementation/ SI/ Consulting PartnerSSC Advisors acted as Financial Advisor to Standard Wellness on the Greenstock acquisition; Tom Haren of Frantz Ward provided legal counsel.
• AirgraftmoderateOEM/ Whitelabel/ Licensing PartnerAirgraft is featured as a Standard Wellness partner brand and house brand; Airgraft Live Resin RS-11 Pod won 2nd Place in Cartridges at the Missouri Grower's Cup.
• Gummiez (Smokiez)minorOEM/ Whitelabel/ Licensing PartnerGummiez by Smokiez is listed as a Standard Wellness partner brand; products carried across Standard Wellness dispensaries (e.g., The Forest Springville).
• GrönminorOEM/ Whitelabel/ Licensing PartnerGrön is listed as a Standard Wellness partner brand on the homepage.
• Lowell FarmsminorOEM/ Whitelabel/ Licensing PartnerLowell Farms is listed as a Standard Wellness partner brand on the homepage.
• Tom & BerryminorOEM/ Whitelabel/ Licensing PartnerTom & Berry is listed as a Standard Wellness partner brand on the homepage.
• A Dose Of HopeminorOEM/ Whitelabel/ Licensing PartnerA Dose Of Hope is listed as a Standard Wellness partner brand on the homepage.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Curaleaf Holdings: Largest U.S. multi-state cannabis operator with vertically integrated cultivation, processing, and retail across 17+ states including Ohio and Missouri. Closest comparable in scale, vertical integration strategy, and product breadth to Standard Wellness's platform.
• Green Thumb Industries (GTI): Vertically integrated multi-state cannabis operator with significant Ohio and Missouri retail and wholesale operations. Comparable in retail-led strategy, brand portfolio depth (Rythm, Dogwalkers, &Shine), and multi-state cultivation footprint.
• Cresco Labs: Multi-state cannabis operator with material Ohio presence (Columbia Care acquisition) and wholesale-heavy go-to-market. Comparable to Standard Wellness's wholesale brand partnerships and vertically integrated model.
• Ayr Wellness: Multi-state vertically integrated cannabis operator with significant Ohio retail and cultivation exposure. Comparable in mid-cap MSO profile, retail densification strategy, and multi-format product portfolio.
• Verano Holdings: Multi-state cannabis operator with vertical integration across cultivation, processing, and retail in 13+ states. Comparable house-of-brands strategy (Encore, Avexia, MÜV) and omnichannel retail playbook.
• Ascend Wellness Holdings: Vertically integrated multi-state cannabis operator in OH, MI, MA, IL, NJ, MD, and PA. Direct comparable in vertical integration, retail-led strategy, and mid-cap MSO positioning.
• 4Front Ventures: Multi-state vertically integrated cannabis operator with wholesale and retail operations, including in Massachusetts and Illinois. Comparable in size, vertical integration, and B2B brand strategy.
• Jushi Holdings: Vertically integrated multi-state cannabis operator with retail, cultivation, and processing in OH, PA, VA, IL, NV, and MA. Comparable mid-cap MSO profile and Ohio retail presence.
• iAnthus Capital Holdings: Multi-state cannabis operator with retail, cultivation, and processing in FL, MA, IL, NY, NJ, MD, and NM. Comparable in vertically integrated multi-state model and wholesale brand distribution strategy.

Broad incumbents

• Trulieve Cannabis: Largest U.S. cannabis operator by retail footprint, with a deep wholesale and brand-licensing program (Brite, Muse, Modern Flower) similar in spirit to Standard Wellness's Miss Grass and DABSTRACT partnerships. A scaled benchmark for the multi-state dispensary model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/standardwellnesscompany
• LinkedInlinkedin.com/company/standard-wellness-company
• Instagraminstagram.com/standardwellnesscompany

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standard Wellness