What Complori does

Complori (legal entity: codary GmbH) is a Berlin-based EdTech company founded in November 2020 by Amanda Maiwald (CEO), Antonia Schein, and Nikolaj Bewer that delivers live online programming courses to children aged 7-16. The curriculum comprises four core tracks — Minecraft Kids Club (MakeCode, ages 7-10), Minecraft mit Python (ages 11-16), App-Entwicklung mit Thunkable, and Spieleentwicklung mit JavaScript — delivered in small cohorts of up to 10 children via weekly 60-minute Zoom sessions. Courses are run by trained coaches (typically CS or pedagogy students) and supported by a proprietary learning platform (app.complori.com) hosting course materials, session recordings, coding challenges, an AI-powered "Codementor" assistant, and a Discord-based kids community.

The platform integrates Zoom for live video, Discord for community engagement, and external development environments (Google Colab, Replit, Thunkable) for hands-on coding exercises. Complori operates a subscription-based membership model with Base and Premium tiers across 3-, 6-, 12-, and 24-month billing cycles with auto-renewal; Premium adds monthly Ideenlabor sessions, certificates, and 8-week progress reports. GTM is digital-first and product-led, anchored on a one-time free 60-minute "Gratis Probestunde" trial, with supporting distribution through a content magazine, organic social, German-language earned media, email, and a €30-discount referral program. A Bildungs-Stipendium partnership with Digitale Bildung für Alle e.V. and die ständige Kindervertretung e.V. subsidizes access for children from low-income families.

The company has served 60,000+ cumulative learners, reports a 93% membership renewal rate, and offers 100+ hours of curriculum content. Capital history includes a €3.5M seed round in September 2022 (with Educapital, FJ Labs, Sparkmind.vc, and Speedinvest), additional rounds in 2024, and a rebrand from codary to Complori in May 2023. In October 2025, Complori was acquired by Berlin-based EdTech company Cleverly. Prior recognition includes the Innovationspreis Berlin Brandenburg 2021 Sonderpreis for socially relevant innovation.

Name

Complori

Legal name

codary GmbH

Website

https://complori.com

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

11–50 employees

Short description

Complori (legal entity: codary GmbH) is a Berlin-based EdTech company delivering live online programming courses to children aged 7-16 via Zoom in small cohorts, paired with a proprietary learning platform, AI chatbot, and subscription memberships. Founded 2020; acquired by Cleverly in October 2025.

Ownership category

akta.pro rank

Product category

Children's Online Coding Education

NAICS

Exam Preparation and Tutoring (611691), Computer Training (61142), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

akta.pro secondary industries

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG), Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• Online coding courses
• Children programming education
• Live online tutoring
• Gamified STEM learning
• Extracurricular tech education

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Recurring membership subscriptions sold to parents for their children's participation in weekly live online programming courses. Memberships auto-renew and are available in Base and Premium tiers across 3-, 6-, 12-, and 24-month billing cycles. A key upsell is the Premium membership which adds monthly Ideenlabor sessions, certificates, and progress reports.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Complori operates an online live programming school for children aged 7–16, delivering weekly 60-minute instructor-led video sessions in small groups (up to 10 children) via Zoom. Courses are organized around gamified curricula using MakeCode, Python, JavaScript, and Thunkable, taught through familiar platforms such as Minecraft. The subscription includes access to a proprietary learning platform with course materials, coding challenges, an AI Codementor assistant, and a Discord community for children.

Product overview

Complori is an online live programming school for children aged 7–16 offering weekly 60-minute video sessions in small groups (max. 10 children) via Zoom, supplemented by a self-service learning platform. The product portfolio consists of four core courses — Minecraft Kids Club (MakeCode, ages 7–10), Minecraft mit Python (ages 11–16), App-Entwicklung mit Thunkable, and Spieleentwicklung mit JavaScript — plus seasonal Ferienkurse (holiday courses). Membership plans (3/6/12/24 months) include access to the Lernplattform with an AI Codementor, coding challenges, and a Discord community. A Premium upgrade adds monthly Ideenlabor sessions, certificates, and progress reports. The company was founded in 2020 as codary and rebranded to Complori in 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Minecraft Kids Club Introductory programming course for children aged 7–10 using MakeCode within Minecraft Education Edition (license provided by Complori). Children learn block-based coding concepts inside the familiar Minecraft environment as part of weekly live online sessions.
• Minecraft mit Python (Python Programming with Minecraft) Programming course for children aged 11–16 using the Python language within Minecraft Java Edition (requires separate €29.99 Minecraft Java purchase). Students write real Python code via Google Colab to build structures and create mini-games in Minecraft, learning concepts such as loops, functions, variables, and conditional statements.
• App-Entwicklung mit Thunkable (App Development with Thunkable) Mobile app development course using the Thunkable block-based platform. Children design and build their own smartphone apps without prior professional programming knowledge, using a free Thunkable account created before the course begins.
• Spieleentwicklung mit JavaScript (Game Development with JavaScript) Game development course that teaches JavaScript programming through building interactive browser-based games. Uses the Replit online development environment shared by the coach via invitation link, with no local setup required.
• Ferienkurse (Holiday Courses) Intensive one-week programming courses offered during school holidays (e.g., summer, Easter). Unlike the regular weekly courses, holiday courses run daily Monday–Friday for one week and conclude at the end of the week.
• Lernplattform (Learning Platform) Online learning platform accessible at app.complori.com providing access to course materials, session recordings, learning videos, coding challenges, and an AI-powered Codementor that answers programming questions. Students join live courses via the 'Live beitreten' button on the platform.
• Gratis Probestunde (Free Trial Live Coding Session) One complimentary 60-minute live coding session per customer, no obligation to purchase. Children build a simple game during the session. This free trial is the primary acquisition lever, after which customers convert to a paid Base or Premium membership subscription.

Quantifiable outcome

• 60,000 children have learned programming with Complori
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• CleverlycoreStrategic or Co-development Partner · 6 October 2025In October 2025, Cleverly, another Berlin-based EdTech company, acquired Complori. This acquisition is described as a merger of two Berlin EdTech startups. Cleverly is noted as a platform offering tutoring/learning services. The deal occurred five years after Complori's founding.
• Digitale Bildung für Alle e.V.coreStrategic or Co-development Partner · 14 June 2022Digitale Bildung für Alle e.V. is a nonprofit organization committed to digital equality for all children and adolescents in Germany. The organization co-finances Complori's scholarship (Bildungs-Stipendium) program, which provides fully subsidized programming courses to children from low-income families for 3 months. The partnership is central to Complori's social mission and ESG positioning.
• die ständige Kindervertretung e.V. (Deutsche Kinderhilfe)coreStrategic or Co-development PartnerA charitable organization affiliated with Deutsche Kinderhilfe that advocates for a just education system and reduced educational disadvantages for children from lower-income backgrounds. Die ständige Kindervertretung e.V. administers applications for Complori's Bildungs-Stipendium and helps identify eligible families, providing a direct channel to reach underserved populations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cleverly: Berlin-based EdTech startup offering tutoring/learning services; directly comparable as Complori's acquirer and a peer in live online tutoring for children and students in Germany.
• Tynker: Direct competitor offering online coding courses for children (including Minecraft-based programming) via self-paced and live-instructor formats. Closely aligned product, target age group, and gamified pedagogy.
• CodeWizardsHQ: Online live coding school for kids and teens using small-group, instructor-led video sessions and project-based curriculum — same delivery model, same target segment.
• Juni Learning: Live online 1:1 and small-group coding, math, and tutoring for kids aged 7–18, comparable in live-instructor delivery model and subscription/recurring revenue approach.

Emerging players

• CodeCombat: Gamified learn-to-code platform (Python/JavaScript) with AI + live classroom editions. Overlaps with Complori's gamified coding curriculum but historically self-paced; now expanding live classes for schools.

Regional players

• WhiteHat Jr: Live 1:1 online coding classes for children primarily in India/Southeast Asia. Comparable live-instructor children's coding model, but operates in a different geography than Complori's German base.
• Logiscool: European (Hungarian-headquartered) live online + in-person coding school for kids aged 8–18, with franchise model. Similar age range, live-instructor approach, and gamified curriculum; regional overlap in Europe.

Broad incumbents

• Code.org: Largest nonprofit coding-for-kids provider; free self-paced curriculum widely used in German and global schools. Indirect competitor for parent-funded extracurricular attention and a structural reference point for free alternatives.
• Scratch (MIT): Free block-based coding platform from MIT; Complori's youngest cohort uses MakeCode/Scratch-compatible block programming. A free incumbent that competes for parents' willingness to pay.
• Khan Academy: Broad free learning platform including programming content for kids. Comparable online learning delivery model but lacks live-instructor, paid-cohort structure of Complori.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@complori
• Facebookfacebook.com/complori
• LinkedInlinkedin.com/company/complori
• Instagraminstagram.com/complori
• Xx.com/complori_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complori