cleverly.de
Cleverly (cleverly edu GmbH) is a Berlin-based EdTech platform delivering online tutoring and personal mentoring for children and teenagers (grades 1–13) across the DACH region, via a network of 600+ tutors on a flexible subscription model with a free trial onboarding.
- Company typePrivate
- Founded2020
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What cleverly.de does
Cleverly edu GmbH is a Berlin-based D2C EdTech company that operates an online tutoring and personal-mentoring platform for children and teenagers in grades 1–13 (ages ~6–20) across the DACH region. Founded in 2020 and headquartered in Berlin (Gormannstraße 14), the company matches students with a curated network of more than 600 remote tutors and mentors and delivers sessions online, primarily via Zoom and the company-managed app.cleverly.de portal. The product is structured as two complementary services: Nachhilfe (subject-specific tutoring across all common school subjects, German and international curricula) and Persönlichkeits-Mentoring (a non-academic track focused on motivation, self-confidence, learning organization, and resilience). Sessions are sold on a monthly subscription basis with publicly transparent pricing of €22.50–€35.90 per tutoring session and €29.95–€42.25 per mentoring session; customers can pause (up to twice yearly), downgrade, or cancel, and acquisition is anchored by a free Probeeinheit (trial session) booked through the website.
Underlying technology is a relatively standard web stack: Webflow-hosted marketing sites, a bespoke customer platform at app.cleverly.de, Zoom for live sessions, HubSpot CRM, Hetzner hosting, and Stripe, PayPal, Klarna, Apple/Google Pay, giropay and major card networks for payment. The company records and transcribes sessions with consent, anonymizes the transcripts, and feeds them into an internal AI training pipeline.
The business is consumer/parent-facing B2C with a B2B2C employer-benefits angle (FAQ references "Zuschuss durch den Arbeitgeber"; a "Für Unternehmen" landing page exists). Distribution combines content marketing (blog.cleverly.de) with paid social pixels (Meta, TikTok, LinkedIn, Pinterest, Outbrain), SEO, email, and trust signals from Trustpilot and major German press (Business Insider, stern, WirtschaftsWoche, WELT, Gründerszene). In October 2025 the company acquired Complori, a Berlin EdTech in programming and financial literacy, extending the catalog beyond academic subjects and adding self-paced digital courses (Selbstvertrauensturbo, Handyführerschein, Ferienkurse). Cleverly has raised approximately €8.7M (~$9.1M) across disclosed seed and Series A rounds in 2021, 2022, and 2023 from Flixfounders, JALE Beteiligungs GmbH, JVH Ventures, Capnamic, Emma Ventures, and Rubio Impact Ventures, and an undisclosed additional round from Capnamic and others in October 2025. Co-founders and co-CEOs Anne Moulen and Philipp Grassinger remain listed as Managing Directors.
cleverly.de firmographics
Firmographics- Name
- cleverly.de
- Legal name
- cleverly edu GmbH
- Website
- https://cleverly.de
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cleverly (cleverly edu GmbH) is a Berlin-based EdTech platform delivering online tutoring and personal mentoring for children and teenagers (grades 1–13) across the DACH region, via a network of 600+ tutors on a flexible subscription model with a free trial onboarding.
- Ownership category
- akta.pro rank
cleverly.de industry classification
Industry- Product category
- Online Tutoring & Mentoring
- NAICS
- Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169), Educational Support Services (611710), Computer Training (61142)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- On-Demand 1:1 Live Tutoring Marketplaces (EDANAGAA)
- akta.pro secondary industry
- Tutoring & Homework Help Marketplaces (On-Demand) (EDAFAIAG)
Keywords
Where cleverly.de is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
cleverly.de business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Tutoring Sessions: Hourly tutoring sessions for all school subjects from grades 1-13. Customers can book single sessions or subscribe to monthly packages. Pricing varies based on monthly commitment volume - higher volume results in lower per-session rates.
- Mentoring Sessions: Personal development sessions focusing on motivation, self-confidence, learning organization, and skills beyond grades. Covers topics like exam anxiety, learning motivation, and emotional development.
- Flexible Package Options: Customers can pause subscriptions (up to twice per year for one month each), downgrade to smaller packages, or cancel at any time. Additional sessions can be purchased separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tutoring sessions priced from €22.50 to €35.90 per hour depending on monthly commitment |
| Subscription | Monthly | Mentoring sessions priced from €29.95 to €42.25 per session |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
cleverly.de product offering
Product offeringCore offering
Cleverly (cleverly edu GmbH) operates an online marketplace that matches school children and teenagers (grades 1–13) in the DACH region with a network of more than 600 independent tutors and mentors for one-on-one tutoring and mentoring delivered over video. Its core products are recurring "Nachhilfe" (tutoring across all school subjects) and personal development "Mentoring" (motivation, self-confidence, learning organization, resilience), sold via monthly subscription packages with a free trial session.
Product overview
Cleverly.de is an EdTech platform offering online tutoring and mentoring services for children and students (grades 1-13, ages 6-20). The core offering consists of Nachhilfe (tutoring) for all school subjects and Mentoring for personal development including self-confidence, motivation, and resilience. The platform operates through its app.cleverly.de customer portal and integrates Zoom for live video sessions. Following its merger with Complori in October 2025, cleverly expanded to include programming and financial literacy courses. Additional offerings include holiday courses (Ferienkurse), the cleverly Magazin educational blog, and short courses like Handyführerschein (digital literacy) and Selbstvertrauensturbo (confidence building). The company connects students with over 600 qualified tutors and mentors through flexible subscription packages starting at €22.50 per tutoring session.
Differentiator
Problem solved
Functional benefit
Products and services
- Nachhilfe (Online Tutoring)
Quantifiable outcome
- Children achieve better grades and more motivation for learning
- +3 more outcomes
Companies that use cleverly.de
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
cleverly.de technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
AI capability4 records
Feature3 records
cleverly.de partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- ComploriflagshipComplori was a Berlin-based EdTech company offering a digital learning platform for programming and financial literacy. Cleverly acquired and merged with Complori in October 2025, integrating Complori's platform to expand educational offerings. The merger aims to support children and young people holistically at different learning stages, preparing them for the digital future.
- Zoom Video CommunicationscoreVideo conferencing platform used for conducting online tutoring and mentoring sessions. The platform enables face-to-face instruction between tutors/mentors and students. EU data centers are used for compliance.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
cleverly.de competitors and assessment
Company assessmentBroad incumbents
- Khan Academy: Global non-profit online learning platform offering free educational content and increasingly AI tutoring (Khanmigo). Adjacent competitor for K-12 supplementary education with the threat of free AI tutoring substitution for human tutoring.
- Studienkreis: Germany's largest traditional tutoring provider with hundreds of offline centers and a growing online offering. Competes with cleverly for the same German parent segment, with deeper brand recognition but legacy cost structure.
Emerging players
- Scoyo: German online learning platform for K-12 students offering curriculum-aligned video content and interactive exercises. Competes for the same German parents seeking supplementary education, with a content-led rather than tutor-led model.
- Sofatutor: German video-based learning platform for K-12 students covering core school subjects, already a content partner to cleverly's tutors. Adjacent competitor in supplementary K-12 learning, though Sofatutor focuses on asynchronous video rather than live coaching.
Direct peers
- Superprof: Global marketplace connecting students with private tutors across subjects and levels, with strong DACH presence. Comparable to cleverly's marketplace model but covers all ages and subjects rather than specializing in kids coaching.
- GoStudent: European online tutoring marketplace headquartered in Vienna serving K-12 students across DACH and broader Europe. Directly comparable to cleverly as a venture-backed 1:1 online tutoring platform targeting parents and schools in the same geography with similar subscription economics.
- italki: Global online tutoring marketplace connecting students with language tutors and teachers. Comparable marketplace infrastructure and 1:1 live delivery model, though focused on language learning rather than broad academic tutoring.
- Preply: Global online tutoring marketplace with strong European presence, connecting learners with vetted tutors across subjects. Comparable 1:1 online marketplace model and subscription-style pricing, though Preply leans more heavily toward language learning.
- Easy-Tutor (EasyNachhilfe): Online tutoring platform based in Germany offering 1:1 live tutoring across school subjects for K-12 students. Directly comparable to cleverly on target customer, delivery model (online 1:1), and DACH geographic focus.
Regional players
- Tutor24: German online tutoring marketplace connecting students with tutors across subjects and grade levels. Directly comparable to cleverly on DACH geographic focus and 1:1 online tutoring marketplace model, though typically positioned at a lower price point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
cleverly.de social profiles
Digital presencecleverly.de financial estimates
Financial estimateRevenue estimate
Valuation estimate
cleverly.de leadership team
Management profileNumber of profiles
Profiles2 records
cleverly.de subsidiaries and ownership
Company hierarchySubsidiaries1 record
cleverly.de funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cleverly.de M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cleverly.de
What does cleverly.de do?
Cleverly (cleverly edu GmbH) operates an online marketplace that matches school children and teenagers (grades 1–13) in the DACH region with a network of more than 600 independent tutors and mentors for one-on-one tutoring and mentoring delivered over video. Its core products are recurring "Nachhilfe" (tutoring across all school subjects) and personal development "Mentoring" (motivation, self-confidence, learning organization, resilience), sold via monthly subscription packages with a free trial session.
Is cleverly.de a public or private company?
cleverly.de is a private company. It is classified as venture growth investor backed and is currently operating.
When was cleverly.de founded?
cleverly.de was founded in 2020. It employs 11 to 50 people.
Where is cleverly.de based?
cleverly.de is headquartered in Berlin, Germany, in the Europe region.
How does cleverly.de make money?
Three revenue lines are on record. Tutoring Sessions are the primary driver. The others are mentoring Sessions and flexible Package Options.
Who are cleverly.de's main competitors?
Broad incumbents on record are Khan Academy and Studienkreis. Emerging players are Scoyo and Sofatutor. Direct peers are Superprof, GoStudent, italki, Preply and Easy-Tutor (EasyNachhilfe). Tutor24 is listed as a regional player.
Does cleverly.de have an API?
No public API is recorded for cleverly.de.
What industry is cleverly.de in?
cleverly.de's product category is Online Tutoring & Mentoring. Its primary akta.pro industry code is EDANAGAA, On-Demand 1:1 Live Tutoring Marketplaces, with a secondary code of EDAFAIAG, Tutoring & Homework Help Marketplaces (On-Demand). Its NAICS code is 611691 and its SIC code is 8200.