EloElo
EloElo is a Bengaluru-based mobile-first entertainment company operating Elo TV (short dramas), Story TV (micro-dramas), and Master (microlearning), serving 100M+ users across India's tier 2/3/4 cities through freemium AI-powered content monetization.
- Company typePrivate
- Founded2020
- HeadquartersBengaluru, India
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What EloElo does
EloElo, operating legally as Greenhorn Wellness Private Limited, is a Bengaluru-based mobile-first social entertainment company founded in 2020 by Saurabh Pandey and Akshay Dubey. The company began as a live social gaming platform enabling creators to host interactive streaming sessions with fans across India, and has since expanded into a multi-product entertainment ecosystem. Its flagship Elo TV app offers 1000+ short dramas in five Indian languages (Hindi, Telugu, Tamil, Kannada, Malayalam) and has accumulated 100M+ downloads via Google Play distribution. The company targets India's tier 2/3/4 cities with proprietary low-bandwidth technology optimized for limited connectivity, addressing entertainment-desert markets underserved by bandwidth-heavy incumbents.
The product portfolio now spans three verticals: the original Eloelo live social entertainment platform, Story TV (a micro-drama vertical-video platform launched in 2025 with 27M monthly active users, 2 billion minutes of monthly viewing, and 1,500+ titles), and Master (a microlearning platform offering AI-powered English language learning at Rs 1-6 per module). The technology stack combines AI and AR tools for content creation, generative AI workflows that reportedly enable 5-7x production scaling, and content partnerships with Balaji Telefilms and Zee Entertainment for premium storytelling IP. AI infrastructure is led by Director of Data Science Rohit Saini (formerly VP of Generative AI at Wells Fargo).
EloElo operates a freemium business model monetized through in-app Diamond virtual currency purchases for premium episode access, ad-based episode unlocking (third-party ad networks), brand sponsorships, live commerce transactions, and creator revenue sharing through virtual gifting. The company reported FY25 operating revenue of Rs 69.5 crore (approximately $8.2M, up 15x from Rs 4.7 crore in FY24), with management claiming $230M ARR and positive monthly cash flow of Rs 3-5 crore as of late 2025. Total funding exceeds $50M across rounds from investors including Courtside Ventures, Griffin Gaming Partners, Kalaari Capital, Play Ventures, Lumikai Fund, and Waterbridge Ventures.
EloElo firmographics
Firmographics- Name
- EloElo
- Legal name
- Greenhorn Wellness Private Limited
- Website
- https://eloelo.in
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- EloElo is a Bengaluru-based mobile-first entertainment company operating Elo TV (short dramas), Story TV (micro-dramas), and Master (microlearning), serving 100M+ users across India's tier 2/3/4 cities through freemium AI-powered content monetization.
- Ownership category
- akta.pro rank
EloElo industry classification
Industry- Product category
- Mobile Entertainment / Short-Form Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- IRL & Lifestyle Live Streaming Platforms (MPACACAC)
- akta.pro secondary industries
- Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB), Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)
Keywords
Where EloElo is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
EloElo business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- In-App Purchases (Diamonds): Virtual currency (Diamonds) used to unlock drama episodes, purchase digital goods (gifts, stickers, badges, entry effects, frames, wallpapers), and tip/gift creators. Users purchase Diamonds through authorized payment methods. Revenue generated from the spread between diamond purchase costs and creator payouts.
- Ad-Based Unlocking (Ad-Based Video-on-Demand): Users can unlock episodes at no monetary cost by watching third-party advertisements in full. Third-party ad networks serve targeted advertisements using IDFA (iOS) and GAID (Android) identifiers. Revenue share with advertisers and platform.
- Brand Sponsorships: Brand partnerships and sponsored content within the live streaming and gaming platform. Brands engage with creators for product promotion during live sessions.
- App Pre-installs: Revenue generated through pre-installation partnerships with device manufacturers or app stores.
- Live Commerce: Monetization through live shopping features where creators can sell products during live streaming sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Diamond-Based Episode Unlocking - Pay-per-episode access |
| Freemium | Pay-as-you-go | Ad-Based Episode Unlocking - Free tier |
| Transaction based/ take rate | Pay-as-you-go | Gifts and Virtual Goods |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
EloElo product offering
Product offeringCore offering
EloElo operates a portfolio of mobile-first entertainment applications under the Eloelo Group umbrella, including Elo TV (a short drama app with 100M+ downloads in five Indian languages), Story TV (a vertical micro-drama platform), Master (an AI-powered microlearning platform), and the original Eloelo live social gaming/livestreaming platform. The company monetizes primarily through virtual currency (Diamonds) for episode unlocking, ad-based unlocking, brand sponsorships, and live commerce, targeting tier 2/3/4 city consumers across India.
Product overview
EloElo operates as a multi-platform digital entertainment company offering a portfolio of products under the Eloelo Group umbrella. The core offering consists of Elo TV, a short drama app with 100M+ downloads featuring 1000+ dramas in five Indian languages. The group has expanded into microdrama (Story TV with 90M+ downloads), microlearning (Master), and original live social entertainment. The platform ecosystem includes virtual currency (Diamonds), ad-based unlocking, and virtual gifts. Products serve tier-2/3 cities in India with content in multiple regional languages, targeting users seeking interactive entertainment and micro-learning experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Story TV: Microdrama platform launched by Eloelo Group in 2025, offering short-form vertical video content with over 90 million downloads and 1,500+ titles
- Master
Products and services
- Elo TV India's go-to short drama app offering 1000+ short dramas and premium shows in five Indian languages (Hindi, Telugu, Tamil, Kannada, Malayalam). The platform has achieved 100M+ downloads and offers both Diamond-based episode unlocking and Ad-Based Unlocking options for tier 2/3/4 Indian consumers.
- Story TV Eloelo Group's pioneering micro-drama platform launched in 2025, offering vertical short-form video content. The platform has accumulated over 90 million downloads and 1,500+ titles, with daily episodic content (Story TV Dailies) and content partnerships with Balaji Telefilms and Zee Entertainment.
- Master Eloelo Group's microlearning platform targeting tier-II, tier-III, and tier-IV towns with AI-powered English language learning content. The platform offers affordable micro-learning modules priced as low as Rs 1 per module, leveraging generative AI to reduce tutor costs significantly compared to traditional human tutors.
- Eloelo Live Social Entertainment The original live social entertainment platform enabling creators in India to host interactive livestreams to connect with fans. Offers interactive live chat rooms, social gaming content, and various engagement features; founder Saurabh Pandey claims it is India's largest live entertainment platform.
Quantifiable outcome
- AI enables production of 5-7x more content
- +4 more outcomes
Companies that use EloElo
Customer profileSegments5 records
Ideal customer profiles4 records
EloElo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature4 records
EloElo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and major.
- Balaji TelefilmscoreLeading Indian film and television production house partnering with Story TV (Eloelo Group's micro-drama platform) to create original, mobile-first micro dramas. Partnership announced June 2026 bringing premium storytelling to micro-drama format with new titles across genres, languages, and themes featuring leading talent.
- Zee Entertainment Enterprises LtdmajorMajor Indian media conglomerate collaborating with Story TV to stream popular Zee shows in short formats. Partnership announced February 2026 targeting mobile-first audiences and adapting TV classics for micro-drama consumption.
Scale indicators12 records
Recent moves9 records
Expansion highlights6 records
EloElo competitors and assessment
Company assessmentEmerging players
- Chingari: Indian short-video platform with creator-monetization features similar to EloElo's gifting and live-streaming economy, targeting overlapping mobile-first vernacular audiences.
- Moj (ShareChat): India's leading short-video platform serving tier 2/3/4 audiences with regional-language content. Overlaps with EloElo's content discovery and engagement model, though focused on UGC rather than micro-dramas.
- Josh (VerSe Innovation): Indian short-video platform competing for the same vernacular, tier 2/3/4 user base as EloElo, with overlapping creator-monetization and regional-language content strategies.
Broad incumbents
- ShareChat: Parent of Moj and India's largest vernacular social media platform — comparable to EloElo for regional-language reach into tier 2/3/4 cities and creator-driven content ecosystems.
- Mobile Premier League (MPL): India's largest mobile gaming and esports platform — comparable to EloElo's social gaming roots. Both target the same mobile-first Indian user base with skill-based and casual gaming monetization.
- Zee5: Major Indian OTT platform and Zee Entertainment's streaming arm — both a content partner (via Story TV × Zee) and a competitor as it expands short-form offerings for tier 2/3 audiences.
Direct peers
- ReelShort: Operated by Crazy Maple Studio, ReelShort is the global leader in vertical micro-drama apps and EloElo's most direct competitor in the Story TV category. Both target mobile-first audiences with short-episode vertical dramas monetized via virtual currency and ads.
- DramaBox: Storymatrix's DramaBox is a top-tier global micro-drama app competing head-to-head with Story TV on vertical episodic content, freemium episode unlocking, and IAP-driven monetization.
- Kuku TV: Indian micro-drama and short-video platform directly competing with Story TV for the same tier 2/3/4 mobile-first audiences and regional-language content.
- Loco: Indian live streaming and interactive gaming platform that overlaps with EloElo's original core product — creator-led live entertainment for Indian mobile users.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
EloElo social profiles
Digital presenceEloElo compliance and trust
Trust signalCompliance1 record
EloElo financial estimates
Financial estimateRevenue estimate
Valuation estimate
EloElo leadership team
Management profileNumber of profiles
Profiles7 records
EloElo subsidiaries and ownership
Company hierarchySubsidiaries2 records
EloElo funding detail
Funding detailFunding overview
Funding rounds7 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EloElo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EloElo
What does EloElo do?
EloElo operates a portfolio of mobile-first entertainment applications under the Eloelo Group umbrella, including Elo TV (a short drama app with 100M+ downloads in five Indian languages), Story TV (a vertical micro-drama platform), Master (an AI-powered microlearning platform), and the original Eloelo live social gaming/livestreaming platform. The company monetizes primarily through virtual currency (Diamonds) for episode unlocking, ad-based unlocking, brand sponsorships, and live commerce, targeting tier 2/3/4 city consumers across India.
Is EloElo a public or private company?
EloElo is a private company. It is classified as venture growth investor backed and is currently operating.
When was EloElo founded?
EloElo was founded in 2020. It employs 101 to 250 people.
Where is EloElo based?
EloElo is headquartered in Bengaluru, India, in the Asia region.
How does EloElo make money?
Five revenue lines are on record. In-App Purchases (Diamonds) is the primary driver. The others are ad-Based Unlocking (Ad-Based Video-on-Demand), brand Sponsorships, app Pre-installs and live Commerce.
Who are EloElo's main competitors?
Emerging players on record are Chingari, Moj (ShareChat) and Josh (VerSe Innovation). Broad incumbents are ShareChat, Mobile Premier League (MPL) and Zee5. Direct peers are ReelShort, DramaBox, Kuku TV and Loco.
Does EloElo have an API?
No public API is recorded for EloElo.
What industry is EloElo in?
EloElo's product category is Mobile Entertainment / Short-Form Video Streaming. Its primary akta.pro industry code is MPACACAC, IRL & Lifestyle Live Streaming Platforms, with a secondary code of MPAHAJAB, Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall). Its NAICS code is 516210 and its SIC code is 7990.