Loco
Loco is an Indian game streaming platform offering free online gaming, esports tournaments, and live streaming services to Indian gamers. It operates on a freemium model, spun off from Pocket Aces in 2021 and backed by Krafton and Hashed.
- Company typePrivate
- Founded2017
- HeadquartersMumbai, India
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Loco does
Loco is an Indian game streaming platform that provides free online gaming, esports tournaments, and live streaming services to the Indian gaming community. The company originated as part of Pocket Aces and became an independent entity in June 2021 following a $9 million seed funding round led by Krafton (the South Korean developer of PUBG) and Lumikai. Loco targets Indian gamers and esports enthusiasts through a single unified product delivered via web and mobile, focusing on community building, local content, and in-game integrations tailored for the Indian market.
The platform's core technology centers on live streaming infrastructure for video games and esports content delivery, with plans to invest in Web3 technology to strengthen its position in the Indian gaming ecosystem. Loco operates on a freemium model where basic access to online gaming, tournaments, and live streaming is free, generating revenue through its gaming platform services. The company has raised a total of $51 million across two rounds—a $9 million seed in June 2021 and a $42 million Series A in March 2022 led by South Korean blockchain and gaming investor Hashed, which valued the company at approximately $200 million post-money. Notable investors include Krafton, Hashed, Catamaran Ventures (Narayana Murthy's investment arm), Makers Fund, Korea Investment Partners, Lumikai, and Red Bull.
Loco's go-to-market motion is community-led, relying on building local gaming communities, hosting esports tournaments, and forming partnerships with global brands (including Red Bull) to drive user engagement. The company employs 101-250 staff across Bengaluru (headquarters) and Mumbai, and has stated an intent to expand streaming technology, content creation, ecosystem development, and in-game integrations. Loco operates in India only, with no global footprint claim disclosed.
Loco firmographics
Firmographics- Name
- Loco
- Website
- https://loco.gg
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Loco is an Indian game streaming platform offering free online gaming, esports tournaments, and live streaming services to Indian gamers. It operates on a freemium model, spun off from Pocket Aces in 2021 and backed by Krafton and Hashed.
- Ownership category
- akta.pro rank
Loco industry classification
Industry- Product category
- Game Streaming Platform
- NAICS
- Arts, Entertainment, and Recreation (71), Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Game Server Hosting & Community Infrastructure (private servers, matchmaking communities) (MPAFAIAF)
- akta.pro secondary industry
- Virtual Sports & Esports Live Events (Broadcast + Interactive Viewing) (MPAGAOAH)
Keywords
Where Loco is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Loco business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Gaming Platform Services: Loco generates revenue through its game streaming platform offering free online gaming, esports tournaments, and live streaming services to Indian gamers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for all users |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Loco product offering
Product offeringCore offering
Loco is an Indian game streaming platform that provides free online gaming, esports tournaments, and live streaming services to the Indian gaming community. It was spun out of Pocket Aces in 2021 and operates as a community-driven destination for live-streamed gaming content, hosting both Indian and international esports events. The platform supports streamers, content creators, and gaming communities with localized Indian content.
Product overview
Loco is a single unified product offering free online gaming, esports tournaments, and live streaming services. The platform serves as a game streaming destination for the Indian gaming community.
Differentiator
Problem solved
Functional benefit
Products and services
- Loco A unified game streaming platform providing free online gaming, esports tournaments, and live streaming services for the Indian gaming community. Users can watch live-streamed gameplay, participate in or follow competitive tournaments, and engage with Indian gaming communities.
Companies that use Loco
Customer profileSegments1 record
Ideal customer profiles1 record
Loco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Loco partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Loco competitors and assessment
Company assessmentDirect peers
- Twitch: Amazon-owned global game streaming platform. Directly competes with Loco for game-streaming viewership and creator partnerships, with Twitch's established global creator base and brand being the primary competitive threat in India's emerging streaming market.
- Nimo TV: Game-focused live streaming platform with significant presence in Southeast Asia and emerging markets. Comparable to Loco as a regional game streaming competitor pursuing emerging-market gaming audiences.
- Rooter: Indian game streaming and esports community platform. Closest direct domestic competitor to Loco, also targeting Indian gamers with live streaming, creator monetization, and esports tournament hosting.
- Bigo Live: Global live-streaming platform with strong India and Southeast Asia presence. Directly competes with Loco for Indian live-streaming viewership, including gaming creators, though Bigo's focus extends beyond gaming.
- Discord: Gaming-focused community and voice platform with growing streaming capabilities. Comparable to Loco as a destination for gaming community engagement; competes for creator-driven community time and event hosting.
Emerging players
- WinZO Games: India-based social gaming and esports platform with a focus on real-money casual games. Comparable to Loco as a leading Indian gaming ecosystem player; partial overlap in esports and community-building, though WinZO leans more toward skill-based gaming.
- Fan2Play: Indian fantasy gaming and esports engagement platform. Comparable to Loco as part of India's esports and competitive gaming ecosystem, though more focused on fantasy/competitive formats than pure streaming.
Regional players
- Hipi: Indian short-video and live-streaming platform backed by Zee Entertainment. Comparable to Loco as an Indian-language content/live platform targeting similar demographics, though focused on general entertainment rather than gaming-first.
Broad incumbents
- Glance: Indian content/live streaming platform operating lock-screen and in-app content. Comparable to Loco as an Indian consumer content platform with live-streaming capabilities, though Glance has a broader non-gaming content focus.
- YouTube Gaming: Google's gaming-focused live streaming vertical within YouTube. Competes with Loco for Indian esports and gaming creators/viewers, with the advantage of YouTube's broader recommendation engine and monetization infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Loco social profiles
Digital presenceLoco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loco leadership team
Management profileNumber of profiles
Profiles5 records
Loco funding detail
Funding detailFunding overview
Funding rounds2 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loco
What does Loco do?
Loco is an Indian game streaming platform that provides free online gaming, esports tournaments, and live streaming services to the Indian gaming community. It was spun out of Pocket Aces in 2021 and operates as a community-driven destination for live-streamed gaming content, hosting both Indian and international esports events. The platform supports streamers, content creators, and gaming communities with localized Indian content.
Is Loco a public or private company?
Loco is a private company. It is classified as venture growth investor backed and is currently operating.
When was Loco founded?
Loco was founded in 2017. It employs 251 to 500 people.
Where is Loco based?
Loco is headquartered in Mumbai, India, in the Asia region.
How does Loco make money?
One revenue line is on record: gaming Platform Services.
Who are Loco's main competitors?
Direct peers on record are Twitch, Nimo TV, Rooter, Bigo Live and Discord. Emerging players are WinZO Games and Fan2Play. Hipi is listed as a regional player. Broad incumbents are Glance and YouTube Gaming.
Does Loco have an API?
No public API is recorded for Loco.
What industry is Loco in?
Loco's product category is Game Streaming Platform. Its primary akta.pro industry code is MPAFAIAF, Game Server Hosting & Community Infrastructure (private servers, matchmaking communities), with a secondary code of MPAGAOAH, Virtual Sports & Esports Live Events (Broadcast + Interactive Viewing). Its NAICS code is 71 and its SIC code is 7990.