Anheuser-Busch InBev

Name

Anheuser-Busch InBev

Legal name

Anheuser-Busch InBev SA/NV

Website

http://ab-inbev.com

Company type

Public

Founded year

1977

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Brewing and Beverages

NAICS

Breweries (31212), Beverage Manufacturing (3121)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ), Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL), Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

Keywords

• Beer brewing
• Alcoholic beverages
• Ready-to-drink cocktails
• Non-alcoholic beer
• Brewery operations

Headquarters

HQ city

Leuven

HQ country

Belgium

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Beer Sales: Core revenue from brewing and selling beer under brands including Budweiser, Bud Light, Corona, Stella Artois, Michelob Ultra, and Busch Light. Revenue of $15.3B in Q1 2026, up 5.8% YoY.
2. Non-Alcoholic Beer: Growing segment including Michelob ULTRA Zero (now #1 non-alcohol brew in America), with non-alcohol volumes growing 27% YoY in Q1 2026.
3. Ready-to-Drink (RTD) and Beyond Beer: RTD cocktails (Cutwater, NÜTRL), BeatBox acquisition, representing 3% of total revenue with double-digit growth rates.
4. Sports and Event Sponsorship: FIFA World Cup ($110M+ investment), MLB partnership, with brands positioned as official beer sponsors driving brand visibility and sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Anheuser-Busch InBev is the world's largest brewer, producing and selling more than 500 iconic global and local beer and beverage brands including Budweiser, Bud Light, Corona, Stella Artois, and Michelob ULTRA. The company has expanded its portfolio to include non-alcoholic beers (Michelob ULTRA Zero) and ready-to-drink (RTD) cocktails such as Cutwater Spirits, NÜTRL Vodka Seltzer, and BeatBox, with sales distributed globally across more than 50 countries through wholesale, retail, on-premise, and digital channels.

Product overview

Anheuser-Busch InBev operates as a diversified global brewing company offering a portfolio of beer and alcoholic beverage products across multiple brands, complemented by a growing portfolio of non-alcoholic beers and ready-to-drink (RTD) cocktails. The core product portfolio includes global megabrands (Budweiser, Bud Light, Corona, Stella Artois, Michelob ULTRA) and regional favorites (Busch Light), representing over 500 iconic global and local beer brands. Beyond traditional beer, AB InBev has expanded into non-alcoholic beer offerings (Michelob ULTRA Zero, which became America's #1 non-alcoholic brew within a year of its 2025 launch) and RTD cocktails (Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox). The company supports its products through digital distribution platforms including BEES and Zé Delivery for direct-to-consumer sales, alongside traditional distribution channels.

Differentiator

Problem solved

Functional benefit

Brands

• Corona: World's most valuable beer brand (Kantar BrandZ 2026); global beer sponsor of Winter Olympics; Corona Beach 100 initiative
• Budweiser
• Bud Light
• Michelob Ultra
• Stella Artois
• Busch Light
• Phorm
• NÜTRL Vodka Seltzer
• Cutwater
• Michelob ULTRA Zero

Products and services

• Budweiser Flagship premium American lager with over 150 years of history, one of the most recognizable beer brands globally and an official sponsor of the FIFA World Cup through 2030.
• Bud Light Major American light lager and significant product in the AB InBev portfolio, sold across U.S. retail and on-premise channels.
• Corona
• Stella Artois
• Michelob ULTRA
• Michelob ULTRA Zero Non-alcoholic beer launched in January 2025 that became the #1 top-selling non-alcohol brew in America within one year, with only 29 calories per serving.
• Busch Light
• Cutwater Spirits
• NÜTRL Vodka Seltzer
• BeatBox Ready-to-drink brand acquired by Anheuser-Busch in 2025, targeting younger consumers and representing the company's strategy to capture market share in the growing RTD segment (3% of total revenue with double-digit growth).
• Phorm Energy Drinks Energy drink launched by Anheuser-Busch in partnership with UFC in April 2026, expanding the company's portfolio beyond beer into the energy drink category targeting combat sports fans.

Quantifiable outcome

• Q1 2026 revenue $15.3B, up 5.8% YoY; first volume growth in 3 years at 0.8%
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Folds of HonorflagshipGTM or Marketing Partner · 17 June 2026Budweiser committing up to $1.5 million in donations to nonprofit Folds of Honor supporting military families, as part of America 250 celebrations and 150th anniversary campaign.
• FIFA (International Federation of Association Football)coreGTM or Marketing Partner · 9 June 2026AB InBev is Official Beer Sponsor of FIFA World Cup through 2030, including 2026 (48 teams, 104 matches in US/Canada/Mexico), 2027 Women's World Cup in Brazil, and 2030 centenary tournament across 3 continents. Partnership extended to 40+ years, representing flagship global marketing platform.
• Wacken Open Air FestivalflagshipGTM or Marketing Partner · 6 May 2026Anheuser-Busch Bud becoming exclusive beer partner for W:O:A festival for 5 years starting May 6, 2026, coinciding with festival's 35th anniversary. Pipeline system capable of filling thousands of cups per hour.
• America 250flagshipGTM or Marketing Partner · 30 April 2026Budweiser positioned as central beer brand for America's 250th birthday celebration (July 4th), coinciding with brand's 150th anniversary. Includes patriotic cans, Clydesdale activations, and promotional giveaways.
• Manufacturing Institute - Heroes MAKE AmericacoreStrategic or Co-development Partner · 22 April 2026AB InBev expanding partnership with Manufacturing Institute's Heroes MAKE America initiative to support veteran hiring through credential integration and talent network platform, supporting $600M Brewing Futures initiative.
• UFCcoreGTM or Marketing Partner · 22 April 2026AB InBev launching Phorm energy drinks partnership with UFC, expanding beyond beer into energy drink category targeting combat sports fans.
• TeslaminorOthers · 8 April 2026AB InBev listed as major fleet operator evaluating/testing Tesla Semi electric trucks for logistics and distribution operations.
• Southern Glazer's Wine & SpiritscoreChannel Partner/ Reseller/ Distributor · 19 March 2026Southern Glazer's acquiring Clare Rose Inc. (Long Island distributor) to strengthen AB InBev distribution in New York market. Deal includes distribution rights for full AB InBev product portfolio.
• Hurray's GIRL BEERminorChannel Partner/ Reseller/ Distributor · 11 March 2026Distribution partnership with Hurray's GIRL BEER for flavored light beer brand targeting Gen Z/Millennials, expanding through Anheuser-Busch distribution network to Walmart, Kroger, Albertsons, Whole Foods.
• Major League Baseball (MLB)coreGTM or Marketing Partner · 9 March 2026Budweiser partnership extended through 2032 as official beer sponsor, expanded to include non-exclusive advertising rights for Cutwater and NÜTRL RTD brands. Covers MLB.TV, digital platforms, league events, and player endorsements across 17 MLB clubs.
• The Nature ConservancycoreStrategic or Co-development PartnerPartnership since 2015 to restore over 3 billion liters of water in Western Cape, South Africa, and clear 1,350+ hectares of invasive vegetation. Part of broader 'Cheers to Nature' sustainability initiative.
• UNITAR (United Nations Institute for Training and Research)coreStrategic or Co-development PartnerPartnership founded 2018 to improve road safety, contributing to SDG 3.6 goal of reducing road traffic deaths 50% by 2030. Expanded in 2022 to cover Smart Drinking, Entrepreneurship, and Water.
• Together for Safer RoadscoreStrategic or Co-development PartnerCoalition established 2014 with AB InBev founding role, tackling road safety through shared knowledge, data, technology, and global networks. Includes Truck of the Future design project and FOCUS on Fleet Safety program.
• Sustainable Food LabcoreStrategic or Co-development Partner2021 partnership to launch Trusted Advisor Partnership (TAP) providing agronomic support to farmers for soil health improvement, operating in North Dakota with potential for broader application.
• TripadvisorflagshipGTM or Marketing PartnerCorona partnership featuring 300,000+ experiences across 30 countries as part of 'Living Is Calling' campaign and Beach 100 guide, inspiring travel and outdoor exploration.
• Oceanic GlobalflagshipStrategic or Co-development PartnerCorona's Beach 100 Grants program providing funding to local NGOs protecting marine ecosystems including mangroves, coral reefs. 'Ocean is Living' content series highlighting beach and oceanic conservation.
• WINK AgencyminorGTM or Marketing PartnerExperiential agency partner for Corona Beach 100 selection process and campaign development, evaluating beaches across three core criteria: Beachside Culture, Connection to Nature, Scenic Aesthetics.

Scale indicators14 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Carlsberg Group: Carlsberg is a major global brewer with strongholds in Northern Europe and Asia, operating premium and mainstream beer brands (Carlsberg, Tuborg, 1664) with comparable portfolio strategy and emerging-market exposure to AB InBev.
• Boston Beer Company: Boston Beer (Samuel Adams, Truly Hard Seltzer, Twisted Tea) is a craft-oriented U.S. brewer that competes with AB InBev in the craft, hard seltzer, and RTD categories and shares overlapping on-premise and retail channels.
• Constellation Brands: Constellation is the U.S. beer market-share leader with Corona Extra, Modelo, and Pacifico (Mexico import portfolio) directly challenging AB InBev's U.S. share, alongside a meaningful wine and spirits business — same end markets and channels.
• Asahi Group Holdings: Asahi is a Japanese-headquartered global brewer (Asahi Super Dry, Peroni, Pilsner Urquell) with premium brand portfolios and growing international footprints that compete with AB InBev's premium brands across Europe and APAC.
• Kirin Holdings: Kirin is a Japanese brewer with global beer (Kirin Ichiban) and beverages operations, holding significant APAC and Australian (Lion) positions comparable to AB InBev's regional portfolios and emerging-market strategies.
• Heineken NV: Heineken is the world's second-largest brewer with global premium beer brands (Heineken, Desperados), operating across mature and emerging markets with similar premiumization, sponsorship (UEFA Champions League), and emerging-market strategies as AB InBev.
• Molson Coors Beverage Co. Molson Coors is a top North American brewer (Coors Light, Miller Lite, Blue Moon) directly competing with Budweiser, Bud Light, and Michelob Ultra in U.S. retail and on-premise channels, with similar volume, distribution, and premiumization dynamics.

Broad incumbents

• Suntory Holdings: Suntory is a Japanese global beverage conglomerate (Suntory Beer, Orangina Schweppes, Beam Suntory spirits) competing across beer, RTD, and non-alcoholic categories with similar premium brand-building and global distribution playbooks to AB InBev.
• Diageo: Diageo is the world's largest spirits company (Johnnie Walker, Guinness, Smirnoff) overlapping with AB InBev in on-premise, premiumization, and emerging-market distribution, plus AB InBev's growing Cutwater RTD/spirits exposure.

Regional players

• China Resources Beer (CR Snow): China Resources Snow Breweries is the largest brewer in China by volume (Snow, Tsingtao, Heineken China JV), competing with AB InBev's Budweiser China presence and representing the dominant regional player in AB InBev's key APAC growth market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/anheuser-busch-inbev
• Xx.com/abinbev
• Facebookfacebook.com/abinbev

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A29 records

Investments16 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anheuser-Busch InBev