Together for Safer Roads
Together for Safer Roads is a global nonprofit coalition that convenes private-sector fleets, vehicle-safety technology providers, and city governments to prevent traffic crashes, injuries, and fatalities through programs including Direct Vision assessment, Truck of the Future technology pilots, FOCUS on Fleet Safety training, and Vision Zero grantmaking.
- Company typePrivate
- Founded2014
- HeadquartersBrooklyn, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Together for Safer Roads does
Together for Safer Roads (TSR) is a global nonprofit coalition founded in 2014 in Brooklyn, New York, that convenes private-sector fleets, vehicle safety technology providers, and city governments to prevent traffic crashes, injuries, and fatalities. Its core operations center on cross-sector convening and program delivery rather than direct service sales: TSR operates nine interconnected programs anchored by FOCUS on Fleet Safety (workforce development for small and mid-sized fleets), Direct Vision 5 Star Rating System (North America's first standardized blind-zone assessment tool), Truck of the Future and School Bus of the Future (technology pilot programs featuring AI-powered 360-degree cameras, VRU detection, and near-miss analytics), Global Leadership Council for Fleet Safety, Global Fleet Safety Instruments Standardization initiative, Safer Roads Studio (innovation hub), and the Vision of Tomorrow Community Fund (grantmaking to purpose-based organizations).
The underlying technology stack combines AI-powered computer vision, video telematics, and predictive analytics delivered through partnerships with technology providers including VisionTrack, Brigade Electronics, Samsara, Motorcycle Safety Solutions, and Dennis Eagle. Outcomes have been documented at the city level, including a 13% fatality reduction in São Paulo between 2015 and 2017, a 90% reduction in intervening-road fatalities in Shanghai, and a 75% reduction in fatal vision-related crashes in London following implementation of direct vision standards with Transport for London.
TSR sustains operations through corporate membership dues from over 50 coalition members, presenting sponsorships (e.g., The UPS Foundation, CalAmp), and grant funding. All programs—FOCUS training, Direct Vision Test Kits, and grants—are delivered at no cost to participants. Governance is provided by a Board of Directors chaired by AB InBev's Global VP Corporate Affairs, with Autoliv joining as a board member in April 2026 and operational leadership by Executive Director Peter Goldwasser.
Together for Safer Roads firmographics
Firmographics- Name
- Together for Safer Roads
- Legal name
- Together for Safer Roads, Inc.
- Website
- https://togetherforsaferroads.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Together for Safer Roads is a global nonprofit coalition that convenes private-sector fleets, vehicle-safety technology providers, and city governments to prevent traffic crashes, injuries, and fatalities through programs including Direct Vision assessment, Truck of the Future technology pilots, FOCUS on Fleet Safety training, and Vision Zero grantmaking.
- Ownership category
- akta.pro rank
Together for Safer Roads industry classification
Industry- Product category
- Road Safety Nonprofit Coalition Services
- NAICS
- Support Activities for Road Transportation (4884)
- SIC
- Miscellaneous Transportation Equipment (3790)
- akta.pro primary industry
- Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation) (BPAIAGAJ)
- akta.pro secondary industries
- Traffic Calming & Speed Management Infrastructure (Speed Humps/Tables, Chicanes, Roundabouts, Road Diets) (TLAJAGAC), School Zone & Child Safety Systems (School Zone Flashers, Crossing Control, Speed Enforcement) (TLAJAGAJ), Road & Highway Authorities (Planning, Construction, Maintenance) (BPAIALAA), Traffic Systems & Road Safety Infrastructure (Signals, ITS, Barriers, Signage, Markings) (IMAFAEAI)
Keywords
Where Together for Safer Roads is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Together for Safer Roads business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Corporate Membership Dues: TSR operates as a coalition with membership dues from participating companies. Members include fleet operators, technology providers, and manufacturers who pay to participate in TSR programs and access member benefits.
- Corporate Sponsorships: Presenting sponsorships from major partners such as The UPS Foundation and CalAmp for specific programs like the Vision Zero Technology Fund. Sponsors provide funding for grantmaking and program operations.
- Grant Funding: Funding from foundations and government partnerships to support specific initiatives and international expansion. TSR partners with organizations like UNITAR for global training programs.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Together for Safer Roads product offering
Product offeringCore offering
Together for Safer Roads is a global NGO coalition that develops and delivers fleet safety programs, assessments, and technology pilots to prevent traffic crashes, injuries, and fatalities. Its core offerings include the FOCUS on Fleet Safety workforce development program, the Direct Vision 5 Star Rating System for assessing blind zones in commercial vehicles, the Truck of the Future and School Bus of the Future technology pilot programs, and the Vision of Tomorrow Community Fund grant program. Programs are delivered at no cost to participants through a coalition of more than 50 member companies, technology providers, and city governments.
Product overview
Together for Safer Roads (TSR) is a global NGO coalition focused on preventing traffic crashes, injuries, and fatalities through cross-sector collaboration. Rather than a single unified product, TSR offers a portfolio of interconnected programs: FOCUS on Fleet Safety provides workforce development for fleet safety cultures; the Direct Vision 5 Star Rating System assesses vehicle blind zones; Truck of the Future and School Bus of the Future pilot innovative safety technologies; the Global Leadership Council for Fleet Safety and Global Fleet Safety Instruments Standardization develop industry standards; Safer Roads Studio drives innovation; and Vision of Tomorrow Community Fund provides grants for technology adoption. Vision Zero Partnerships extend these initiatives globally through city collaborations.
Differentiator
Problem solved
Functional benefit
Brands
- Truck of the Future: A technology-focused program equipping city and company fleets with innovative and scalable safety technologies, featuring blind-zone detection and visibility solutions.
- FOCUS on Fleet Safety
- Direct Vision 5 Star Rating System
- Global Leadership Council for Fleet Safety
- Global Fleet Safety Instruments Standardization
- Safer Roads Studio
- Vision of Tomorrow Community Fund
- School Bus of the Future
Products and services
- FOCUS on Fleet Safety Signature workforce development program for small and mid-sized fleets, grounded in industry best practices and peer mentorship. Supports companies in building sustainable safety cultures through a robust curriculum, best practice guides, benchmarking tools, and peer learning. Provided at no cost to participants.
- Direct Vision 5 Star Rating System North America's first 5 Star Rating System for assessing blind zones in commercial vehicles. Provides fleet owners and managers a rapid decision-making tool to assess driver visibility from the vehicle's driver seat using a 10-minute visibility measurement with a tape measure and 4' indicator. TSR provides physical Test Kits, a Digital Guide, and a Transition Guide for implementation.
- Truck of the Future Forward-thinking program equipping city and company fleets with innovative and scalable safety technologies. Uses state-of-the-art hardware and software providing blind-zone detection, Vulnerable Road User (VRU) Detection, 360-degree visibility, and real-time feedback on imminent risks. Pilot participants receive comprehensive training and support.
- School Bus of the Future Extension of the Truck of the Future program introducing advanced safety technology to school buses. Equips school buses with AI-powered surround cameras, near-miss detection systems, and in-cab alerts tailored for urban school bus operations. Evaluates speeding, harsh driving, VRU alerting, and video triggers.
- Global Leadership Council for Fleet Safety Council bringing together experts from TSR's diverse membership to provide counsel and support on fleet safety challenges. Organized around three pillars: Vehicle Safety Technology and Telematics, Professional Development and Training, and Leadership and Organizational Change Management. First public-private council specifically addressing how fleets can achieve Vision Zero.
- Global Fleet Safety Instruments Standardization Initiative Initiative creating comprehensive industry standards and recommendations for critical safety instruments and technologies including seat belts, telematics, automatic braking, airbags, and side view mirrors. Includes Standard Operating Procedures (SOPs) for seat belt utilization and guides for optimizing fleets with telematics.
- Safer Roads Studio Hub for TSR's innovation pilots with forward-thinking corporations, cities, and road safety entrepreneurs. Operates in planned sprints around specific problem-solution sets using people-first design thinking and accelerator methodology. Includes Truck of the Future, Direct Vision Rating System, and Global Fleet Safety Instruments Standardization programs.
- Vision of Tomorrow Community Fund (Vision Zero Technology Fund) First-of-its-kind grantmaking program helping purpose-based organizations build data-driven fleet safety cultures. Underwrites fleets' adoption of lifesaving vehicle technologies including telematics, backup/side view cameras, collision avoidance systems, and side guards. Recipients join a cohort with access to TSR member mentorship and FOCUS curriculum.
- Vision Zero Partnerships (Smarter Tech for Safer Streets) Cross-sector partnerships with cities around the world to improve road safety for vulnerable road users. Includes city-specific initiatives in São Paulo, Shanghai, Atlanta, and New York City. Combines predictive analytics, video analytics, and technology-driven public-private partnerships to achieve Vision Zero goals.
Quantifiable outcome
- London Direct Vision Standard resulted in 75% reduction in fatal crashes where vision was a factor
- +8 more outcomes
Companies that use Together for Safer Roads
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Together for Safer Roads technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature5 records
Together for Safer Roads partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered founding and core.
- AutolivfoundingWorld's largest supplier of automotive safety systems (airbags, seatbelts, steering wheels). Joined TSR Board of Directors April 2026. Long-time member bringing deep expertise in vehicle safety innovation and global manufacturing leadership.
- MV TransportationcoreLargest privately owned passenger transportation contracting firm in US. Partners with TSR to contribute operational experience managing large-scale transportation systems and strengthen fleet safety across public transit.
- WaymocoreJoined TSR coalition February 2026. Will co-host 2026 Conversation Series on Fleet Safety and the Future Economy. Part of global network working to advance practical solutions for safer fleet operations.
- Brigade ElectronicscoreGlobal leader in commercial vehicle safety technology. Brings blind zone awareness, 360 camera systems, radar detection, and direct vision solutions. Early partner in TfL's Direct Vision Standard implementation.
- Motorcycle Safety SolutionscoreSpecializes in safety technology for powered two-wheelers. MCAMS product designed to reduce crashes for motorcycle delivery fleets in low and middle-income countries. Addresses 30% of global road deaths involving motorcycles.
- Oshkosh Corporation / McNeiluscoreGlobal innovator in purpose-built vehicles. McNeilus subsidiary recognized for refuse collection vehicles with enhanced visibility and safety features. Co-chair of Direct Vision Leadership Council.
- U.S. DOT Volpe CentercoreConducted post-analysis of Truck of the Future pilot to understand key learnings and performance indicators. Partnered on Direct Vision Cab Standard development and certification.
- VisionTrackcoreLeading global provider of AI video telematics and connected vehicle data. Provides hardware and software technology for Truck of the Future and School Bus of the Future pilot programs including 360-degree cameras and VRU detection systems.
- Grupo ModelocoreMexico City distribution center modeled Truck of the Future program for private-sector fleet implementation in urban environment. Partnership expanded program to Mexico City in conjunction with UN Global Road Safety Week 2023.
- Anheuser-Busch InBevfoundingAB InBev led the founding coalition of 10 companies that formed TSR in 2014. Andres Peñate serves as Board Chair. AB InBev participates in Global Leadership Council, Truck of the Future pilot, and seatbelt standards initiative.
- NYC Department of Citywide Administrative Services (DCAS)coreLargest municipal fleet in US with nearly 29,000 vehicles. First municipal fleet in world to adopt FIA Road Safety Index. Co-host of annual Vision Zero Fleet Safety Forum. Participant in Truck of the Future pilot.
- UNITARcoreUnited Nations Institute for Training and Research. Partnership to deliver joint training on fleet safety including Global Fleet Safety Training Programme developed with TSR's FOCUS program, first held in Nigeria July 2025.
- City of HoustoncoreTransformed Hillcroft Avenue in Gulfton neighborhood from dangerous corridor to safer, more equitable roadway. Partnership included Mayor Sylvester Turner's Complete Communities program with federal RCP grant funding.
- São Paulo (Vida dê Preferência/MPST)coreTSR served as advisor to São Paulo's State Action Plan for road safety in 64 cities, including data and mapping system. Achieved 13% reduction in fatalities between 2015-2017.
- City of Bellevue, WashingtoncoreConducted first-of-its-kind near miss study using 360-degree HD traffic cameras at 40 intersections. Project gathered 5,000 hours of footage, 8.25 million road user observations, and 20,000 critical conflict interactions.
- SamsaracoreMember of Global Leadership Council for Fleet Safety. Contributed case study data showing 60% decrease in major crashes in Denver 1,900-vehicle fleet and 50% reduction in false claims.
- Republic ServicescoreImplementation partner for seatbelt utilization standards. Member of Global Leadership Council and Direct Vision Leadership Council. Jim Olson, VP Safety, contributed to Fleet Trucking Global Safety Standards Initiative.
- Dennis EaglecoreMember of Global Leadership Council and Direct Vision Leadership Council. Demonstrated Direct Vision 5 Star Rating System methodology. Leading manufacturer of enhanced visibility commercial vehicles.
- Interstate Waste ServicescoreImplementation partner for seatbelt utilization standards development. Member of Global Leadership Council contributing to Fleet Trucking Global Safety Standards Initiative.
- FIA (Fédération Internationale de l'Automobile)coreGlobal governing body for motor sport and mobility organizations. Developed FIA Road Safety Index adopted by NYC DCAS as first municipal fleet in world. Partnership enables standardized road safety measurement.
- NYCSBUScoreNYC's premier independent school bus company participating in School Bus of the Future pilot. Equipped with AI-powered surround cameras, near-miss detection systems, and in-cab alerts for enhanced student transportation safety.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Together for Safer Roads competitors and assessment
Company assessmentDirect peers
- Vision Zero Network: US-based collaborative campaign advancing Vision Zero street design and policy. Comparable to TSR in Vision Zero mission, though Vision Zero Network focuses more narrowly on US street redesign advocacy rather than fleet safety technology.
- Brake: UK road safety charity working to prevent road deaths and injuries through campaigning, education, and support for victims. Comparable in road safety mission and public-engagement focus, though more campaigner-oriented and less technology-pilot oriented than TSR.
- FIA Foundation: Global road safety foundation funding and convening international road safety programs. Highly comparable to TSR in mission, coalition-building model, and policy focus, though it operates primarily as a grantmaker rather than a programmatic operator.
- AAA Foundation for Traffic Safety: US-based not-for-profit research and education foundation focused on traffic safety, with a strong tradition of conducting research that informs driver behavior, vehicle safety, and road design policy. Comparable to TSR's research and standards work, though more research-heavy and less coalition-convening oriented.
- Global Road Safety Partnership (GRSP): Hosted by the International Federation of Red Cross and Red Crescent Societies, GRSP is a multi-sector partnership working on road safety in low- and middle-income countries. Very directly comparable to TSR's cross-sector coalition model and global Vision Zero focus.
- RoadSafe: UK-based road safety not-for-profit coalition of public, private, and voluntary sector organizations working to reduce road casualties. Comparable coalition model and member-driven structure, though it operates primarily in the UK.
- International Transport Forum (ITF): Intergovernmental transport policy think tank at the OECD with 64 member countries, focused on transport safety and sustainability. Comparable in its global policy convening role and standards orientation, though it operates at the government-ministry level rather than the private-sector coalition level.
- ETSC - European Transport Safety Council: Brussels-based independent scientific non-profit dedicated to reducing transport deaths and injuries in Europe. Comparable in its data-driven policy advocacy and stakeholder convening, though it operates regionally and is more research-and-policy focused than TSR's technology-pilot orientation.
Broad incumbents
- National Safety Council (NSC): Long-established US non-profit addressing all forms of preventable injury and death including road safety, with a much broader occupational, home, and community safety portfolio. TSR is a comparable but more focused specialist within the broader road safety space.
Others
- World Resources Institute (WRI) - Ross Center for Sustainable Cities: Global research non-profit with a Sustainable Cities program that includes road safety and Vision Zero work in emerging economies (notably Brazil, where TSR also operates). Comparable in sustainable-mobility policy and city-partnership model, though road safety is one of many focus areas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Together for Safer Roads social profiles
Digital presenceTogether for Safer Roads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Together for Safer Roads leadership team
Management profileNumber of profiles
Profiles4 records
Together for Safer Roads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Together for Safer Roads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Together for Safer Roads
What does Together for Safer Roads do?
Together for Safer Roads is a global NGO coalition that develops and delivers fleet safety programs, assessments, and technology pilots to prevent traffic crashes, injuries, and fatalities. Its core offerings include the FOCUS on Fleet Safety workforce development program, the Direct Vision 5 Star Rating System for assessing blind zones in commercial vehicles, the Truck of the Future and School Bus of the Future technology pilot programs, and the Vision of Tomorrow Community Fund grant program. Programs are delivered at no cost to participants through a coalition of more than 50 member companies, technology providers, and city governments.
Is Together for Safer Roads a public or private company?
Together for Safer Roads is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Together for Safer Roads founded?
Together for Safer Roads was founded in 2014. It employs 51 to 100 people.
Where is Together for Safer Roads based?
Together for Safer Roads is headquartered in Brooklyn, United States, in the North America region.
How does Together for Safer Roads make money?
Three revenue lines are on record. Corporate Membership Dues are the primary driver. The others are corporate Sponsorships and grant Funding.
Who are Together for Safer Roads's main competitors?
Direct peers on record are Vision Zero Network, Brake, FIA Foundation, AAA Foundation for Traffic Safety, Global Road Safety Partnership (GRSP), RoadSafe, International Transport Forum (ITF) and ETSC - European Transport Safety Council. National Safety Council (NSC) is listed as a broad incumbent. World Resources Institute (WRI) - Ross Center for Sustainable Cities is listed as an others.
Does Together for Safer Roads have an API?
No public API is recorded for Together for Safer Roads.
What industry is Together for Safer Roads in?
Together for Safer Roads's product category is Road Safety Nonprofit Coalition Services. Its primary akta.pro industry code is BPAIAGAJ, Traffic Enforcement & Road Safety (Highway Patrol, DUI, Collision Investigation), with a secondary code of TLAJAGAC, Traffic Calming & Speed Management Infrastructure (Speed Humps/Tables, Chicanes, Roundabouts, Road Diets). Its NAICS code is 4884 and its SIC code is 3790.