What Carbon Direct does

Carbon Direct is a US-based, privately held carbon management company headquartered in New York that delivers science-backed advisory services, a software platform, and procurement support for high-quality carbon removal credits. Its service portfolio spans carbon measurement (Scope 1/2/3 accounting), reduction strategy, removal credit sourcing across nature-based, hybrid, and engineered pathways, and climate policy advisory — all anchored by an in-house team of 100+ scientists, engineers, and former policymakers. The firm's primary customers are Fortune 500 enterprises, financial institutions, transportation and aviation companies, and select governments and foundations; named logos include Microsoft, JPMorganChase, Apple, JetBlue, Alaska Airlines, Shopify, BlackRock, Mitsubishi Corporation, Mitsui O.S.K. Lines, Scope3, and Boulder County.

The core technology stack includes the proprietary Greenhouse Gas Emissions Calculator, the Carbon Direct Platform (platform.carbondirect.io) for credit lifecycle management, vendor emissions and air-travel reports, and one-click contracting, and the Pachama digital MRV platform acquired in November 2025. Carbon Direct also co-develops industry standards with Microsoft, including the annual Criteria for High-Quality Carbon Dioxide Removal, the mCDR addendum, Criteria for High-Quality EACs for the built environment, and Criteria for High-Quality Low Carbon Fuels, which collectively act as a quality gatekeeper for the voluntary carbon market.

Carbon Direct makes money through a mix of bespoke professional-services engagements, transaction fees on the sale and procurement of carbon removal credits, recurring platform subscriptions, and the deployment of an investment vehicle (Carbon Direct Capital) into carbon removal and clean-technology companies such as LanzaTech. The go-to-market is sales-led and enterprise-focused, supported by a self-serve platform layer, a steady cadence of research publications (most recently the 2026 State of the Voluntary Carbon Market report), and channel partnerships with engineered and biomass-based removal developers (C2X, Arca, 1PointFive). Pricing is quote-based and not publicly disclosed.

Name

Carbon Direct

Legal name

Carbon Direct Inc.

Website

https://carbon-direct.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Carbon Direct is a New York-based carbon management company that combines a 100+ scientist advisory practice with a software platform and carbon credit procurement services, serving Fortune 500 enterprises such as Microsoft, JPMorganChase, Apple, and JetBlue with science-backed measurement, reduction, and removal solutions.

Ownership category

akta.pro rank

Product category

Carbon Management Software and Advisory

NAICS

Environmental Consulting Services (541620)

akta.pro primary industry

Offsets & Carbon Removal Procurement Strategy (portfolio design, quality screening) (EUABAKAL)

akta.pro secondary industry

Carbon Offtake Structuring & Contracting (ERPA, Long-term Offtakes, Price Floors) (EUABADAE)

Keywords

• Carbon management software
• Carbon removal credits
• Carbon advisory services
• Voluntary carbon market
• Decarbonization consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Advisory and Bespoke Consulting Services: Carbon Direct generates revenue through bespoke climate advisory engagements including carbon strategy, climate policy advisory, sustainable aviation fuel procurement strategy, carbon accounting, and bespoke life cycle assessments delivered by its 100+ expert team. Services are customized per client and billed on a project/engagement basis.
2. High-Quality Carbon Removal Credit Sales: Carbon Direct sells and procures best-in-class carbon removal credits across nature-based, hybrid, and engineered solutions with market-leading quality and delivery protections, via the Carbon Direct Platform with one-click contracting. End-to-end procurement, RFP support, and offtake structuring are core commercial offerings.
3. Platform Subscription (Carbon Direct Platform): Software-based carbon footprints, reduction strategies, and high-quality removal portfolio management are delivered via the Carbon Direct Platform (platform.carbondirect.io), providing recurring access for organizations to set, track, and deliver on climate commitments.
4. Investment Activities (Carbon Direct Capital): Carbon Direct Capital, a separate investment vehicle, deploys capital into carbon removal and clean technology companies (e.g., $40M investment in LanzaTech in Q2 2024).

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Carbon Direct delivers science-backed carbon management through three integrated lines: (1) bespoke advisory services covering climate strategy, carbon accounting, sustainable aviation fuel procurement, climate policy, and CDR procurement delivered by 100+ in-house scientists; (2) the Carbon Direct Platform, a software-based carbon management tool providing carbon footprints (Measure), reduction strategies (Reduce), and high-quality removal portfolio management (Remove) with one-click contracting for carbon credits; and (3) sale and procurement of high-quality carbon removal credits across nature-based, hybrid, and engineered solutions via the platform and bespoke offtake structuring. The company also operates Carbon Direct Capital, an investment vehicle funding carbon removal and clean technology companies.

Differentiator

Problem solved

Functional benefit

Brands

• Carbon Direct Capital: Investment arm of Carbon Direct that invests in carbon removal and clean technology companies (e.g., $40M investment in LanzaTech in 2024).
• Carbon Direct Platform

Products and services

• Advisory Services Bespoke carbon management advisory covering climate strategy, carbon accounting, climate policy, sustainable aviation fuel procurement, life cycle assessments, and CDR procurement for enterprise and government clients. Delivered by a 100+ expert team including scientists, technology innovators, carbon market specialists, and former senior policymakers.
• Carbon Direct Platform Software-based carbon management platform delivering carbon footprints (Measure), reduction strategies (Reduce), and high-quality removal portfolio management (Remove), including carbon credit life cycle management, vendor emissions reports, an updated Measure emissions report, and an air travel report with one-click contracting for carbon removal credits. Accessed at platform.carbondirect.io.
• High-Quality Carbon Removal Credits Vetted carbon removal credit portfolio across nature-based, hybrid, and engineered solutions, available via the Carbon Direct Platform with one-click contracting and via bespoke procurement engagements with end-to-end RFP support, offtake structuring, and delivery protections.
• Greenhouse Gas Emissions Calculator Carbon Direct's online Greenhouse Gas Emissions Calculator that estimates CO2 and other energy emissions for users' operations using proprietary scientific methods, offered as part of the Site and Services under the Terms of Service.
• Pachama (Digital MRV Platform) Digital monitoring, reporting, and verification (MRV) platform for forest carbon projects, acquired by Carbon Direct in November 2025 to improve transparency and scale nature-based solutions in the voluntary carbon market.
• Carbon Direct Capital Investment arm of Carbon Direct that funds carbon removal and clean technology companies, including a $40 million investment in LanzaTech in Q2 2024.

Quantifiable outcome

• Over $200 million in high-quality, durable CDR offtake agreements supported for JPMorganChase in 2023, enabling the bank to match every tonne of unabated direct operational emissions with durable CDR by 2030.
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core — engineered carbon removal channel, core — flagship project co-development, flagship — anchor strategic partner, flagship — transformational acquisition, core — direct air capture advisory mandate, core — flagship research partnership, flagship — anchor enterprise client, core — aviation reference account and core — maritime reference account.

• Arcacore — engineered carbon removal channelStrategic or Co-development Partner · 1 April 2026Carbon Direct and Arca announced a collaboration to commercialize Arca's Industrial Mineralization (IMin) technology for carbon dioxide removal (CDR) credits. The technology accelerates CO2 mineralization in mine waste and has attracted major buyers like Microsoft and Frontier. The collaboration was announced April 28-29, 2026 and supports expanding carbon credit sales via Arca's Vancouver-based operations.
• C2Xcore — flagship project co-developmentStrategic or Co-development Partner · 1 February 2026Carbon Direct and C2X are collaborating on the Beaver Lake Biofuels project in Rapides Parish, Louisiana (former International Paper mill site in Pineville), converting forestry and sawmill residues into biomethanol and durable carbon dioxide removal credits. The project uses three SunGas Renewables S1000 gasifier systems to produce ~550,000 tonnes of bio-methanol annually and durably store ~1 million tonnes of CO2 per year, with a 12-year Microsoft offtake of 3.6M metric tonnes already signed. The project targets a final investment decision in 2026 and delivery beginning in 2029.
• Microsoftflagship — anchor strategic partnerStrategic or Co-development Partner · 1 December 2025Microsoft is Carbon Direct's flagship strategic partner on multiple co-developed industry standards including the 2024 and 2025 Criteria for High-Quality Carbon Dioxide Removal, Criteria for High-Quality Environmental Attribute Certificates for the built environment (concrete and steel, ~13% of global CO2), and the addendum for marine CDR. Microsoft is also a major buyer of CDR credits through projects co-developed with Carbon Direct, including the 3.6M metric tonne, 12-year offtake with the Beaver Lake Biofuels project.
• Pachamaflagship — transformational acquisitionStrategic or Co-development Partner · 1 November 2025Carbon Direct acquired Pachama in November 2025, combining scientific advisory expertise with digital measurement, reporting, and verification (MRV) technology for forest carbon projects. Pachama is a digital platform provider for forest carbon project monitoring, reporting, and verification, and the deal strengthens Carbon Direct's capabilities in nature-based carbon management, improves transparency, scales nature-based solutions, and promotes innovation in the voluntary carbon market.
• 1PointFivecore — direct air capture advisory mandateStrategic or Co-development Partner · 1 September 2024Carbon Direct served as strategic adviser to 1PointFive in the Department of Energy Direct Air Capture Award announced in September 2024.
• Applecore — flagship research partnershipStrategic or Co-development Partner · 1 January 2024Carbon Direct co-authored the Sustainable Aviation Fuel Primer in partnership with Apple, evaluating pathways for scaling high-quality, low-climate-impact sustainable aviation fuel across fuel types, carbon intensities, market conditions, and potential costs.
• JPMorganChaseflagship — anchor enterprise clientStrategic or Co-development PartnerJPMorganChase is working with Carbon Direct on a science-backed diligence, procurement, and carbon removal strategy through 2030 and beyond, supporting over $200 million in CDR offtake agreements announced in 2023.
• JetBluecore — aviation reference accountStrategic or Co-development PartnerCarbon Direct developed a diversified sustainable aviation fuel procurement strategy for JetBlue to support its net zero by 2040 goal.
• Mitsui O.S.K. Linescore — maritime reference accountStrategic or Co-development PartnerCarbon Direct developed a multi-decadal carbon removal strategy for Mitsui O.S.K. Lines to help achieve its net zero by 2050 goal for maritime transportation.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Patch: Patch is a carbon credit API and marketplace that enables businesses to embed high-quality carbon credit purchasing directly into their products and platforms, competing with Carbon Direct Platform's one-click credit contracting and self-serve procurement capabilities.
• South Pole: South Pole is a long-established carbon project developer and climate advisory firm offering carbon credit origination, portfolio management, and corporate climate strategy services, directly comparable to Carbon Direct's advisory and credit procurement offerings.
• Persefoni: Persefoni provides a carbon and climate management accounting SaaS platform aimed at enterprises and financial institutions, competing head-to-head with Carbon Direct's Carbon Direct Platform on Scope 1–3 measurement, reduction planning, and reporting.
• Watershed: Watershed is a direct competitor offering an enterprise sustainability platform for carbon accounting, reduction planning, and carbon credit procurement, serving many of the same Fortune 500 customers (e.g., Stripe, Shopify, Airbnb) that Carbon Direct targets.
• Sylvera: Sylvera provides independent ratings and analytics on carbon credits and projects, serving the same corporate buyers that rely on Carbon Direct's diligence frameworks to assess offset quality, and is increasingly competing on the science-backed quality assessment layer.

Emerging players

• Cloverly: Cloverly is a carbon credit API platform that enables businesses to calculate emissions and purchase verified offsets, providing a developer-friendly alternative to Carbon Direct Platform's self-serve credit lifecycle management.
• Terrascope: Terrascope is an enterprise decarbonization SaaS platform that measures emissions, models reduction scenarios, and facilitates high-quality carbon credit purchases — overlapping with Carbon Direct's Measure / Reduce / Remove stack and serving similar enterprise buyers.

Broad incumbents

• Salesforce Net Zero Cloud: Salesforce Net Zero Cloud is a broad enterprise sustainability suite from a major SaaS incumbent that provides carbon accounting, reduction tracking, and reporting at scale, competing with Carbon Direct's platform for Fortune 500 accounts that already use Salesforce CRM.
• Microsoft Sustainability Manager: Microsoft Sustainability Manager is a first-party enterprise carbon accounting and reporting product tightly integrated with the Microsoft Cloud, competing with Carbon Direct's platform — though Carbon Direct remains a strategic partner of Microsoft on CDR quality standards.

Others

• 1PointFive: 1PointFive is a direct air capture (DAC) project developer and Carbon Direct client — Carbon Direct served as its strategic adviser on the DOE DAC Award. It represents the engineered CDR supply side that Carbon Direct helps bring to market via procurement and offtake structuring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carbon Direct