Critical Response Group
Critical Response Group develops Collaborative Response Graphics (CRG), a validated indoor and outdoor emergency response mapping product used by K-12 schools, higher education, hospitals, and government agencies across 46 states, distributed through 100+ public safety platform integrations.
- Company typePrivate
- Founded2016
- HeadquartersHopewell, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Critical Response Group does
Critical Response Group (CRG) is a Delaware-incorporated, privately held public safety technology company founded in 2016 and headquartered in Hamilton, New Jersey. The company develops Collaborative Response Graphics (CRG), a standardized, geo-referenced indoor and outdoor mapping product that combines facility floor plans, aerial imagery, gridded overlays, and critical feature labeling into a common operating picture for emergency response. Each CRG is validated through on-site walkthroughs, and the company maintains over 85,000 maps across 46 states, covering more than 30,000 K-12 schools and additional higher education, medical, government, corporate, transportation, and places-of-worship facilities.
CRG's technology is system-agnostic and distributed through integration partnerships with 100+ public safety and school security platforms, including Navigate360, Raptor Technologies, Intrado Safety Shield (FirstNet Certified), PulsePoint, LeoSight, SOS Technologies, SaferWatch, Singlewire InformaCast, ArcGIS, and QGIS. Core products include the CRG mapping deliverable, Map Builder (a 2026 feature enabling customers to generate customized operational maps from verified CRG data), GXP OnScene (operational visibility for incident command and field operatives), and Consultation & Training Services modeled on military pre-mission rehearsals.
The company monetizes through an annual Service and Implementation Subscription covering enhancements, site visits, distribution to first responders, and training/support, supplemented by professional services (tabletop exercises, drill planning, custom labeling) and one-time floor plan generation. It goes to market via direct enterprise sales responding to RFPs (e.g., New Hampshire DOE RFP 2026-BSF 01), statewide procurement contracts (South Carolina, Minnesota, Miami-Dade), partnerships with 20+ state law enforcement associations, and channel partners such as ICU Technologies. The company received a growth equity investment from McCarthy Capital in May 2024 alongside a $49M SEC-registered exempt offering, and is led by founder and CEO Mike Rodgers (West Point, former Army Captain).
Critical Response Group firmographics
Firmographics- Name
- Critical Response Group
- Legal name
- Critical Response Group, Inc.
- Website
- https://crgplans.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Critical Response Group develops Collaborative Response Graphics (CRG), a validated indoor and outdoor emergency response mapping product used by K-12 schools, higher education, hospitals, and government agencies across 46 states, distributed through 100+ public safety platform integrations.
- Ownership category
- akta.pro rank
Critical Response Group industry classification
Industry- Product category
- Critical Incident Mapping Software
- akta.pro primary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
- akta.pro secondary industry
- Field Service CRM (Dispatch, Scheduling & Mobile Service) (HDAEAFAL)
Keywords
Where Critical Response Group is headquartered
LocationHeadquarters
- HQ city
- Hopewell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Critical Response Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Service and Implementation Subscription: Annual subscription service to maintain and update Collaborative Response Graphics, including distribution to first responders, site visits for accuracy verification, enhancements with new features, and training and support. Payment required 30 days in advance of annual expiration.
- Professional Services: Additional work beyond initial Service Orders billed at prevailing rates. Includes tabletop training, drill planning, execution, and travel costs. Custom labeling features and new buildings require additional fees.
- Floor Plan Generation: If Customer is unable to provide floor plans, CRG generates them at Customer's expense at CRG's then-standard cartographer rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Service and Implementation Subscription |
| Other | Pay-as-you-go | Custom/Additional Work |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Critical Response Group product offering
Product offeringCore offering
Critical Response Group produces Collaborative Response Graphics (CRGs), which are geo-referenced, validated indoor mapping data combining facility floor plans, high-resolution aerial imagery, critical feature labeling, and gridded overlays into standardized common operating pictures for emergency response. The company's product suite includes the core CRG mapping service, Map Builder for everyday operational use, GXP OnScene for real-time field visibility, and consultation and training services including tabletop exercises for schools and public safety agencies. CRG maps integrate with 100+ public safety and school security platforms and are delivered via annual subscriptions with on-site walkthrough validation.
Product overview
Critical Response Group offers a unified critical incident mapping solution centered on its core Collaborative Response Graphics (CRG) product. CRGs are geo-referenced, verified emergency response maps that combine floor plans, aerial imagery, critical feature labels, and gridded overlays into a common operating picture. The portfolio includes: the core CRG product as the primary mapping and communication tool; Map Builder, a feature that allows users to create customized operational maps from verified CRG data for everyday use; Consultation & Training Services providing policy development and tabletop exercises; and GXP OnScene delivering enhanced operational visibility to field personnel. The system-agnostic architecture integrates with over 100 public safety and school security platforms including GIS systems (ArcGIS, QGIS), emergency alert systems, 911 platforms, and various first responder technology solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Collaborative Response Graphics®: Simple visual communication and collaboration tools, usable under stress, to coordinate emergency response both outside and inside a building. CRGs enhance response time and improve command and control during an incident through common language and unified points of reference.
- GXP OnScene®
- Map Builder
Products and services
- Collaborative Response Graphics (CRG)
Quantifiable outcome
- Over 30,000 K-12 schools mapped nationwide
- +2 more outcomes
Companies that use Critical Response Group
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles5 records
Critical Response Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Critical Response Group partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, major, strategic and channel.
- LeoSightcoreIntegration partnership to bring CRG's responder-ready building intelligence into LeoCommand, LeoSight's operational platform for real-time public safety coordination. Combines CRG's 80,000+ emergency response maps with live operational data including cameras, drones, ALPR, and gunshot detection systems.
- SOS TechnologiescoreIntegration embeds CRG's advanced mapping technology into SOS Technologies' SmartEAS emergency alert system to enhance real-time situational awareness for first responders.
- Minnesota Metropolitan Emergency Services BoardmajorStatewide NG9-1-1-Ready school mapping initiative covering over 2,400 schools across six regions in Minnesota.
- Raptor TechnologiescorePartnership delivers U.S.-produced indoor mapping for enhanced school emergency management through Raptor's campus safety software platform.
- SaferWatchcoreIntegration partnership enhancing school safety in Florida schools with advanced mapping integration through SaferWatch platform.
- Navigate360coreDeepened partnership to offer CRG mapping integrated with Navigate360 Emergency Management Suite and 911C for dependable emergency management nationwide.
- PulsePoint FoundationcoreIntegration bringing nationwide CRG incident plans to PulsePoint Professional Responders for enhanced emergency response coordination.
- ZeroNowstrategicCollaborator in ZeroNow's school safety ecosystem, contributing critical incident mapping to comprehensive school safety solutions.
- IntradocoreIntegration with Intrado Safety Shield, strengthening FirstNet Certified safety suite with CRG's mission-critical mapping for nationwide emergency response.
- Singlewire SoftwarecorePartnership adds CRG critical incident mapping to Singlewire's InformaCast mass notification platform for enhanced emergency communication.
- BAE SystemsstrategicIntegration combining CRG geospatial products with BAE Systems' geospatial exploitation products for enhanced common operating picture capabilities.
- NextNavstrategicStrategic partner providing HAE (Height Above Ellipsoid) and HAT (Height Above Terrain) data for enhanced geolocation capabilities, enabling floor-level altitude information for emergency responders.
- Pictometry/EagleViewstrategicAerial imagery partner providing high-resolution oblique imagery that reveals important details for location intelligence.
- I Love U Guys FoundationstrategicCrisis response and post-crisis reunification programs partner used in more than 30,000 schools and municipalities worldwide.
- Tomahawk Strategic SolutionsstrategicTraining and consulting partner specializing in emergency response and readiness training for corporate, law enforcement, and private sector clients.
- IPSDI (International Public Safety Data Institute)strategic501(c)(3) nonprofit collaboration of fire service, research, policy, and academic organizations providing actionable life-saving insights through data analytics.
- Safe and Sound SchoolsstrategicNational nonprofit founded by parents who lost children at Sandy Hook, providing research-based tools for crisis prevention, response, and recovery.
- ICU TechnologieschannelCalifornia-based security solutions provider offering layered security solutions to K-12 districts nationwide through no-bid purchasing vehicles.
- State Law Enforcement AssociationschannelDirect partnerships with 20+ state police chief associations including NJ, WI, CA, NV, GA, VA, TX, MI, NY, IA, IN, MN, IL, PA, MA, OK, FL, MS, WV, KY, and FBI National Academy for regional advocacy and awareness.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Critical Response Group competitors and assessment
Company assessmentDirect peers
- Raptor Technologies: Raptor Technologies provides campus safety software (visitor management, emergency management, tip lines) and integrates CRG indoor mapping into its platform. It sells to the same K-12 buyer and competes directly for emergency-mapping wallet share.
- CENTEGIX: CENTEGIX provides wearable panic-button and school safety solutions, addressing the same K-12 emergency response use case. While their hardware-first approach differs from CRG's mapping layer, they compete for the same school safety budget and increasingly converge into integrated platforms.
- Status Solutions: Status Solutions delivers sensor-based situational awareness and mass notification for healthcare, education, and corporate environments. It overlaps with CRG on integrating facility information into emergency response workflows and competes for similar indoor safety budgets.
- Singlewire Software: Singlewire's InformaCast mass-notification platform embeds CRG mapping for schools and enterprises. The companies co-sell into overlapping K-12 and higher-ed customers, making Singlewire both a distribution partner and an adjacent competitor in situational awareness.
- ALERTUS Technologies: ALERTUS builds enterprise and campus-wide emergency notification systems that incorporate facility mapping and situational awareness. It serves the same higher-ed, K-12, healthcare, and government buyers as CRG and is frequently co-deployed with indoor mapping solutions.
- Navigate360: Navigate360 offers a K-12 emergency management and safety suite that embeds CRG's Collaborative Response Graphics. It is the most directly comparable school-safety platform, competing for the same district-level emergency preparedness budget.
- SaferWatch: SaferWatch provides a school and workplace safety mobile platform with mapping integration via CRG. It targets the same K-12 buyer (especially Florida districts), making it both a partner and an emerging direct competitor in real-time incident coordination.
- SOS Technologies: SOS Technologies' SmartEAS emergency alert system embeds CRG mapping for first responders. It sells overlapping school and enterprise safety functionality and is both a distribution channel and an adjacent competitor in mass notification plus mapping.
Broad incumbents
- Esri: Esri's ArcGIS is a foundational GIS platform that hosts CRG vector data and is used by most public safety agencies. While Esri is a CRG integration partner, it could also build competing indoor mapping layers and represents the dominant incumbent in the underlying GIS ecosystem.
- Intrado: Intrado's Safety Shield (FirstNet Certified) integrates CRG maps for 911 and first responder coordination. As a large public-safety communications incumbent, Intrado overlaps with CRG's incident response layer but operates across a much broader telecom and 911 portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Critical Response Group social profiles
Digital presenceCritical Response Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Critical Response Group leadership team
Management profileNumber of profiles
Profiles8 records
Critical Response Group funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Critical Response Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Critical Response Group
What does Critical Response Group do?
Critical Response Group produces Collaborative Response Graphics (CRGs), which are geo-referenced, validated indoor mapping data combining facility floor plans, high-resolution aerial imagery, critical feature labeling, and gridded overlays into standardized common operating pictures for emergency response. The company's product suite includes the core CRG mapping service, Map Builder for everyday operational use, GXP OnScene for real-time field visibility, and consultation and training services including tabletop exercises for schools and public safety agencies. CRG maps integrate with 100+ public safety and school security platforms and are delivered via annual subscriptions with on-site walkthrough validation.
Is Critical Response Group a public or private company?
Critical Response Group is a private company. It is classified as private equity controlled and is currently operating.
When was Critical Response Group founded?
Critical Response Group was founded in 2016. It employs 101 to 250 people.
Where is Critical Response Group based?
Critical Response Group is headquartered in Hopewell, United States, in the North America region.
How does Critical Response Group make money?
Three revenue lines are on record. Service and Implementation Subscription is the primary driver. The others are professional Services and floor Plan Generation.
Who are Critical Response Group's main competitors?
Direct peers on record are Raptor Technologies, CENTEGIX, Status Solutions, Singlewire Software, ALERTUS Technologies, Navigate360, SaferWatch and SOS Technologies. Broad incumbents are Esri and Intrado.
Does Critical Response Group have an API?
No public API is recorded for Critical Response Group.
What industry is Critical Response Group in?
Critical Response Group's product category is Critical Incident Mapping Software. Its primary akta.pro industry code is BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms, with a secondary code of HDAEAFAL, Field Service CRM (Dispatch, Scheduling & Mobile Service).