MaxRetail
- Company typePrivate
- Founded2014
- HeadquartersPalm Beach Gardens, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
MaxRetail firmographics
Firmographics- Name
- MaxRetail
- Legal name
- SwapRetail, Inc. d/b/a Max Retail
- Website
- https://maxretail.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MaxRetail industry classification
Industry- Product category
- B2B excess inventory marketplace
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- B2B Liquidation Auctions & Asset Disposition Retail (CRAEAFAG)
- akta.pro secondary industry
- Closeout Apparel, Footwear & Accessories Retail (CRAEAFAJ)
Keywords
Where MaxRetail is headquartered
LocationHeadquarters
- HQ city
- Palm Beach Gardens
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MaxRetail business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction commission: Max Retail charges a simple 15% fee on each transaction. No onboarding fee, no membership fee, and no monthly fees. Standard shipping rates apply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard transaction fee model |
Go-to-market motion4 records
Distribution channels2 records
Marketing channels6 records
MaxRetail product offering
Product offeringCore offering
MaxRetail operates an anonymous B2B marketplace platform that enables independent retailers and brands to convert past-season, discontinued, and broken-size inventory into cash. Sellers list inventory by connecting their POS or uploading a CSV; MaxRetail enhances listings with professional photos, measurements, and care instructions, then distributes them across 20+ online resale, off-price, and international marketplaces reaching 400M+ consumers. The platform absorbs customer service and returns handling, issues pre-paid shipping labels, and pays sellers instantly via Stripe upon label scan, retaining a 15% commission on each sale.
Product overview
Max Retail is a unified B2B marketplace platform for independent retailers and brands to sell past-season and excess inventory at wholesale cost without disrupting full-price channels. The core Max Retail Platform handles listing creation, multi-channel distribution (20+ resale and off-price channels reaching 400M+ consumers), customer service, and same-day payouts via Stripe — all for a 15% transaction fee. The ecosystem is extended by the Partner Program (referral-based earner model for brand reps and consultants), the proprietary Max Retail Own Channel (first-party marketplace launched 2024), the enhanced Marketplace with advanced filtering (2025), the Buy at Cost feature for authorized inter-retailer sourcing (2025), and the Price Drop promotional tool (2024). Integrations with Shopify, Square, Lightspeed, and RICS Software automate inventory sync from retailers' POS systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Max Retail Platform Anonymous B2B marketplace platform enabling independent retailers and brands to list excess and past-season inventory, reaching 400M+ consumers across 20+ online resale and off-price channels. Handles listing creation, shopper acquisition, customer service, and payout processing, charging a 15% transaction fee on sales.
- Max Retail Own Channel Max Retail's proprietary first-party marketplace sales channel, launched in-house to place seller inventory in front of shoppers alongside major resale platforms and international marketplaces. One of 20+ distribution channels operated by Max Retail.
- Max Retail Partner Program Referral program for independent brand reps, service providers, buying planners, business consultants, retail associations, and existing retailers. Earns cash rewards of $100-$1,000 per qualified retailer or brand that joins and meets listing thresholds ($6K wholesale within two weeks; $100K within 30 days).
Quantifiable outcome
- Payouts 4-8x higher than standard liquidation
- +4 more outcomes
Companies that use MaxRetail
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
MaxRetail technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature5 records
MaxRetail partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- ShopifycorePOS integration allowing retailers using Shopify to tag items in a collection, sending product feed directly to Max Retail for seamless listing.
- RICS SoftwarecorePoint-of-sale integration with RICS Software announced in 2026, helping footwear retailers streamline aged inventory management.
- SquarecorePOS integration partner enabling Square users to connect inventory directly to Max Retail platform.
- LightspeedcorePOS integration partner allowing Lightspeed retailers to seamlessly list inventory on Max Retail.
- YaysaysupportingAI-powered discovery-driven shopping app using Max Retail as a dropship inventory source for desirable merchandise.
- Major Resale & Off-Price MarketplacescoreNetwork of 20+ major resale platforms, off-price destinations, and international marketplaces receiving inventory from Max Retail sellers.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
MaxRetail competitors and assessment
Company assessmentBroad incumbents
- StockX: Online marketplace for buying and selling sneakers, apparel, electronics, and collectibles with an authentication-driven model. Adjacent to Max Retail on the demand side (consuming excess sneaker/footwear inventory) but operates a consumer-facing auction model rather than B2B dropship distribution.
- The RealReal: Public online luxury consignment and resale marketplace. Competes with Max Retail at the demand-side level (consuming excess/overstock fashion inventory) but focuses on consumer-to-business consignment rather than B2B retailer-to-marketplace distribution.
- ThredUp: Public online resale marketplace (NASDAQ: TDUP) processing secondhand apparel via consumer resale and brand-managed Resale-as-a-Service. Adjacent competitor in the apparel resale/excess category, though focused on consumer supply rather than retailer B2B inventory distribution.
- Heritage Global Partners: Heritage-affiliated asset disposition and auction business serving Fortune 1000 corporations and government entities with surplus and excess asset disposition services. Adjacent incumbent in the broader asset disposition space, with overlap in excess inventory but at a much larger enterprise scale.
Direct peers
- BlueLots: B2B liquidation marketplace selling pallets and truckloads of customer returns and overstock from major retailers to small business buyers. Functions as a direct comparable in the B2B excess inventory category, with marketplace model similar to Max Retail.
- 888 Lots: B2B closeout and liquidation marketplace aggregating overstock inventory from retailers and selling to resellers in palletized lots. Comparable model in the closeout retail space, though smaller and with less sophisticated AI-pricing and multi-channel distribution capabilities.
- B-Stock Solutions: B-Stock is the largest B2B marketplace for returned and excess merchandise, connecting retailers' liquidation inventory to a network of business buyers. It is the closest direct competitor to Max Retail in business model and target market (retailers liquidating overstock), but operates at significantly larger scale with broader category coverage.
- Liquidity Services: Public company (NASDAQ: LQDT) operating Liquidation.com, GovDeals, and other B2B auction marketplaces for surplus and overstock assets. Directly comparable business model focused on enabling retailers and organizations to dispose of excess inventory via auction-based marketplace channels.
- Bulq: B2B liquidation marketplace offering bulk lots of returned, overstock, and shelf-pulled merchandise from major retailers to resellers. Operates with a similar commission-based marketplace model but focuses on palletized bulk lots rather than Max Retail's SKU-level anonymous distribution.
- Direct Liquidation: B2B liquidation marketplace connecting retailers and manufacturers (including Amazon and Target) with resellers of returned and overstock merchandise. Comparable peer in the excess inventory B2B marketplace category, with similar buyer/seller structure to Max Retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MaxRetail social profiles
Digital presenceMaxRetail compliance and trust
Trust signalCompliance1 record
MaxRetail financial estimates
Financial estimateRevenue estimate
Valuation estimate
MaxRetail leadership team
Management profileNumber of profiles
Profiles4 records
MaxRetail funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MaxRetail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MaxRetail
What does MaxRetail do?
MaxRetail operates an anonymous B2B marketplace platform that enables independent retailers and brands to convert past-season, discontinued, and broken-size inventory into cash. Sellers list inventory by connecting their POS or uploading a CSV; MaxRetail enhances listings with professional photos, measurements, and care instructions, then distributes them across 20+ online resale, off-price, and international marketplaces reaching 400M+ consumers. The platform absorbs customer service and returns handling, issues pre-paid shipping labels, and pays sellers instantly via Stripe upon label scan, retaining a 15% commission on each sale.
Is MaxRetail a public or private company?
MaxRetail is a private company. It is classified as venture growth investor backed and is currently operating.
When was MaxRetail founded?
MaxRetail was founded in 2014. It employs 11 to 50 people.
Where is MaxRetail based?
MaxRetail is headquartered in Palm Beach Gardens, United States, in the North America region.
How does MaxRetail make money?
One revenue line is on record: transaction commission.
Who are MaxRetail's main competitors?
Broad incumbents on record are StockX, The RealReal, ThredUp and Heritage Global Partners. Direct peers are BlueLots, 888 Lots, B-Stock Solutions, Liquidity Services, Bulq and Direct Liquidation.
Does MaxRetail have an API?
No public API is recorded for MaxRetail.
What industry is MaxRetail in?
MaxRetail's product category is B2B excess inventory marketplace. Its primary akta.pro industry code is CRAEAFAG, B2B Liquidation Auctions & Asset Disposition Retail, with a secondary code of CRAEAFAJ, Closeout Apparel, Footwear & Accessories Retail. Its SIC code is 5130.