Ideon
Ideon is a New York-based API infrastructure platform connecting 300+ U.S. insurance carriers with 100+ benefits technology platforms via four products — IdeonQuote, IdeonSelect, IdeonEnroll, and IdeonInsights — delivering normalized plan, provider, and enrollment data for quoting, ICHRA, BenAdmin, and care navigation workflows.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ideon does
Ideon (legal entity: Vericred, Inc., rebranded May 2022) is a New York-based API infrastructure and data solutions company serving the U.S. health and employee benefits ecosystem. It builds normalized data connectivity between insurance carriers and the downstream platforms that quote, administer, enroll, and navigate benefits, replacing thousands of point-to-point integrations with a single API layer. Its portfolio comprises four core products: IdeonQuote (plan and rate data for 500+ medical and ancillary carriers, covering 99% of U.S. medical plans, with stated 99.9999% quote accuracy), IdeonSelect (provider and network data for 8.5M providers and 5K networks, including proprietary Address Confidence Scores across 19M+ locations), IdeonEnroll (HITRUST-certified enrollment data exchange for group and ICHRA benefits, with setup in under 5 days), and IdeonInsights (market intelligence for carriers covering quoting activity across 70+ platforms). Add-on modules include IdeonEOI (Evidence of Insurability auditing, launched 2024) and Address Confidence Scores. The platform reports $36B in annualized premium quoted and 23M API calls in 2025.
The company monetizes via enterprise subscription and usage-based contracts with carriers and InsurTech platforms, with pricing not publicly disclosed and sold through a direct enterprise sales motion (CGO and EVP of Sales hired January 2025 from PlanSource) plus a developer portal self-serve channel. The customer base is bifurcated: enterprise anchors include Aetna, Prudential, Sun Life, Pacific Life, Rippling, and WTW; long-tail startup platforms span ICHRA (zizzl health, Gravie, Take Command, Remodel Health), BenAdmin (GoCo, Gusto, Stride Health), and care navigation (Healthee, Amino, Garner, Headway). Distribution is API-first and embedded, with Ideon positioned as infrastructure rather than a consumer-facing product. Leadership transitioned in April 2024 with Steve Swad appointed CEO and co-founder Dan Langevin promoted to President and CTO, followed by an enterprise-focused commercial team buildout in early 2025.
Total disclosed venture funding is approximately $44.1M across rounds from 2014 through mid-2023, including a $23M round in April 2021 led by Aquiline Technology Growth with Echo Health Ventures, MassMutual Ventures, and others, and a $10M round in 2023. Ideon maintains both HITRUST r2 and SOC 2 Type 2 certifications and was named to the 2023 Inc. 5000 list. No acquisitions, international operating geographies, or parent-company ownership are disclosed.
Ideon firmographics
Firmographics- Name
- Ideon
- Legal name
- Vericred, Inc.
- Website
- https://ideonapi.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ideon is a New York-based API infrastructure platform connecting 300+ U.S. insurance carriers with 100+ benefits technology platforms via four products — IdeonQuote, IdeonSelect, IdeonEnroll, and IdeonInsights — delivering normalized plan, provider, and enrollment data for quoting, ICHRA, BenAdmin, and care navigation workflows.
- Ownership category
- akta.pro rank
Ideon industry classification
Industry- Product category
- Health Insurance Data API Infrastructure
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- API Management & Developer Portals for Health Data (HLACABAD)
Keywords
Where Ideon is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ideon business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- API Data Services: Ideon generates revenue through API access fees for plan data, provider data, and enrollment connectivity. Pricing appears to be subscription or usage-based with enterprise contracts. The company powers quoting, provider search, and enrollment transactions for platforms.
- Enterprise Data Licenses: Carriers pay for data distribution and connectivity services to reach quoting platforms, benefits platforms, and ICHRA administrators. Revenue derived from carriers seeking digital distribution expansion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise API pricing - customized |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Ideon product offering
Product offeringCore offering
Ideon provides API infrastructure and data solutions for the health and benefits ecosystem, connecting 300+ insurance carriers with 100+ benefits technology platforms through a single integration. The platform delivers normalized plan and rate data for quoting, provider directory and network data, enrollment connectivity, and market intelligence to power the complete employee benefits experience from quote to renewal.
Product overview
Ideon is an API infrastructure and data solutions platform for the health and benefits ecosystem. The portfolio consists of four core products: IdeonQuote (plan and rate data API), IdeonSelect (provider directory and network data API), IdeonEnroll (enrollment data API), and IdeonInsights (market intelligence for carriers). These products work together as an integrated data connectivity layer—IdeonQuote and IdeonSelect power quoting and plan selection experiences, IdeonEnroll handles enrollment processing, and IdeonInsights provides competitive intelligence. The platform connects 300+ carriers with 100+ benefits technology platforms through a single API integration, eliminating the need for custom carrier connections.
Differentiator
Problem solved
Functional benefit
Brands
- IdeonQuote: Plan and rate API for multi-carrier quoting supporting 500+ carriers
- IdeonSelect
- IdeonEnroll
- IdeonInsights
- IdeonEOI
Products and services
- IdeonQuote API for plan and rate data delivery, providing normalized data for 500+ medical and ancillary carriers. Supports multi-carrier quoting for individual, small group, large group, level-funded, and Medicare Advantage markets. Used by quoting platforms to access accurate plan and rate data.
- IdeonSelect API for provider directory and network data, delivering accurate data on 8.5M providers and 5K insurance networks. Includes specialties, locations, network participation, contact info, cost and quality metrics. Used by care navigation platforms and digital health applications.
- IdeonEnroll API infrastructure for group and ICHRA benefits enrollment, enabling carrier connectivity for enrollment data exchange. Supports enrollment submission, automated validation, and reduced setup time. Used by ICHRA platforms, carriers, and benefits administrators.
- IdeonInsights Market intelligence platform for carriers providing quote intelligence (real-time pipeline visibility across 70+ platforms), plan analytics (competitive benchmarking), and network analytics (provider network benchmarking and gap analysis). Used by insurance carriers to gain market visibility.
- IdeonEOI Evidence of Insurability audit solution that detects missing and incomplete EOI data, applying carrier EOI rules to enrollment data. Helps carriers reduce risk and prevent negative claims experience by identifying EOI issues before claims time.
Quantifiable outcome
- 99.9999% quote accuracy (<1 error per 86K quotes)
- +7 more outcomes
Companies that use Ideon
Customer profileNamed customers34 records
Segments6 records
Ideal customer profiles5 records
Ideon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature5 records
Ideon partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- HealthCorumcoreNew partnership bringing provider directory data accuracy and quality ratings together in one API. Ideon provides industry-best provider data (8.5M providers, 5K networks) while HealthCorum contributes cost and quality ratings (1.5M+ scored providers, 300+ specialty-specific metrics). Enables care navigation platforms to move from basic lookups to high-value care guidance.
- Ambient (Priority Technology Holdings)coreStrategic partnership combining Ideon's enrollment technology with Ambient's ICHRA payment and administration solution. Provides carriers and ICHRA administrators a unified, automated solution for managing ICHRA enrollment and payment data. Addresses complexity around enrollment integrations and premium payments with fast, accurate processing.
- PrudentialcoreStrategic collaboration to deliver technology solutions for benefits eligibility and enrollment processes. Focuses on improving accuracy of enrollment data, reducing HR administrative workload, and expanding integrations with benefit administration systems. Initial phase expedites onboarding, enrollment, and eligibility data exchange.
- HealtheecorePartnership integrating Ideon's provider data API with Healthee's AI-powered employee health benefits platform. Enhances provider search experience with real-time access to robust data sets, healthcare provider information, and cost estimates. Helps employees navigate healthcare and optimize provider selections.
- GraviecoreIdeon powers Gravie's ICHRA shopping and plan selection experience. Data helps Gravie build amazing experiences for employees and brokers with accurate and timely data. Gravie eliminated hundreds of hours of manual labor annually through the partnership.
- Pacific LifecoreIdeon supports Pacific Life's digitally-native workforce benefits division through API connectivity. Pacific Life uses Ideon to connect with technology partners (Employee Navigator, ADP, Selerix) enabling case setup in 30 minutes or less via API. Ideon bridges connectivity gaps when partners aren't ready for direct API integration.
- Employee NavigatorcoreOne of Pacific Life's technology partners for workforce benefits. Employee Navigator uses Ideon connectivity for benefits administration.
- ADPcoreOne of Pacific Life's technology partners. ADP's payroll and HR platform connects through Ideon for benefits data exchange.
- SelerixcoreOne of Pacific Life's technology partners for benefits administration connectivity via Ideon.
- Sun LifemajorPartnership to make benefits enrollment faster and easier for employers, employees, and brokers. Sun Life uses Ideon for API connectivity to streamline data exchange.
- NamelymajorNamely selected Ideon to streamline digital employee benefits enrollment for their HR and benefits platform.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Ideon competitors and assessment
Company assessmentDirect peers
- Ribbon Health: Ribbon Health provides a provider data API covering directory information, network participation, and quality data for healthcare platforms. It is the closest direct competitor to IdeonSelect on provider directory accuracy and freshness, and competes for the same care navigation and digital health customer segment.
- Datavant: Datavant operates a health data connectivity platform that links fragmented health records across providers, payers, and life sciences. While more focused on clinical records exchange, it competes for similar enterprise health-data infrastructure budgets and ecosystem connectivity mandates.
- 1upHealth: 1upHealth provides a healthcare data interoperability platform with FHIR-based APIs for payers, providers, and digital health companies. It targets the same API-first interoperability layer and competes for health plan data integration budgets.
- Particle Health: Particle Health offers a health data API platform aggregating clinical and insurance data for payers, providers, and digital health companies. It competes with Ideon in adjacent health-data interoperability layers and pursues similar platform-first distribution strategies.
Emerging players
- Avaneer Health: Avaneer Health is a healthcare data exchange network formed by multiple large payers and providers. It competes with Ideon at the carrier-side connectivity layer and aims to be the underlying rails for benefits and claims data exchange.
- Turquoise Health: Turquoise Health operates a price transparency platform with APIs for payer-provider rate data. It is emerging as a complementary data layer in the same benefits ecosystem where Ideon operates, with overlap in plan and network analytics use cases.
- Zus Health: Zus Health provides a shared health data platform with APIs for providers, payers, and digital health builders. It is an emerging infrastructure competitor in the same API-first health data space where Ideon operates, with overlap on provider directory and patient data services.
Broad incumbents
- Health Catalyst: Health Catalyst offers a data and analytics platform for healthcare organizations, including health plans. While more analytics-focused, it overlaps with IdeonInsights in the carrier market intelligence and network analytics use cases and competes for similar analytics budgets.
- Edifecs: Edifecs provides healthcare data interoperability and analytics solutions for payers, providers, and pharmacy benefit managers. It is a broader incumbent in payer-side data exchange and overlaps with Ideon's carrier connectivity and EDI automation capabilities.
- HealthEdge: HealthEdge sells core administrative processing systems and integrated technology platforms for health plans. While broader in scope than Ideon, it overlaps in plan data, benefits administration, and carrier-facing technology, and competes for the same payer IT spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ideon social profiles
Digital presenceIdeon compliance and trust
Trust signalCompliance2 records
Ideon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ideon leadership team
Management profileNumber of profiles
Profiles12 records
Ideon funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ideon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ideon
What does Ideon do?
Ideon provides API infrastructure and data solutions for the health and benefits ecosystem, connecting 300+ insurance carriers with 100+ benefits technology platforms through a single integration. The platform delivers normalized plan and rate data for quoting, provider directory and network data, enrollment connectivity, and market intelligence to power the complete employee benefits experience from quote to renewal.
Is Ideon a public or private company?
Ideon is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ideon founded?
Ideon was founded in 2014. It employs 1 to 10 people.
Where is Ideon based?
Ideon is headquartered in New York, United States, in the North America region.
How does Ideon make money?
Two revenue lines are on record. API Data Services are the primary driver. The others are enterprise Data Licenses.
Who are Ideon's main competitors?
Direct peers on record are Ribbon Health, Datavant, 1upHealth and Particle Health. Emerging players are Avaneer Health, Turquoise Health and Zus Health. Broad incumbents are Health Catalyst, Edifecs and HealthEdge.
Does Ideon have an API?
Yes. Ideon offers a suite of APIs for benefits data exchange: IdeonQuote (plan and rate data API for quoting across 500+ carriers), IdeonSelect (provider directory and network data API covering 8.5M providers and 5K networks), and IdeonEnroll (enrollment data API for group and ICHRA enrollments). APIs support data delivery via REST, with endpoints for plan options, rates, provider search, network participation, and enrollment submission. Data available via API or bulk file. The platform supports real-time access and scheduled updates. Developer documentation is at docs.ideonapi.com.
What industry is Ideon in?
Ideon's product category is Health Insurance Data API Infrastructure. Its primary akta.pro industry code is HLACABAD, API Management & Developer Portals for Health Data. Its NAICS code is 51821 and its SIC code is 7370.