Namely
Namely is a cloud-based HCM platform providing integrated HR, payroll, benefits, time tracking, and talent management software for mid-sized U.S. companies with 50-1,000 employees. Founded in 2011 and now a subsidiary of Vensure Employer Solutions following a 2022 acquisition.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Namely does
Namely is a cloud-based Human Capital Management (HCM) platform that sells an integrated suite of HR, payroll, benefits administration, time and attendance, performance management, applicant tracking, compliance, and talent management software to mid-sized U.S. employers with 50 to 1,000 employees. The product is built around a unified core HRIS with add-on enhanced modules, supported by a mobile application and a public developer API for third-party integrations; the platform is sold either as a self-managed SaaS subscription or bundled with optional managed services (Managed HR, Managed Payroll, Managed Benefits) for buyers that want to outsource administration.
Revenue is generated primarily through per-seat SaaS subscriptions billed annually on a quote-based, custom-priced model, supplemented by recurring managed-services fees from customers outsourcing HR operations. Namely distributes through a sales-led enterprise field motion targeting HR leaders and C-suite executives, layered with content marketing (blog, webinars, case studies, vertical-specific solution pages), organic social, and a self-serve option for smaller deployments. Vertical-specific packages have been built for finance, nonprofit, technology, manufacturing, construction, healthcare, hospitality, retail, and professional services employers.
Founded in 2011 in New York, Namely raised approximately $213.3 million in venture capital across multiple rounds from 2012 through 2018, with Sequoia Capital, Matrix Partners, True Ventures, and Scale Venture Partners among the largest backers. In September 2022, the company was acquired by Vensure Employer Solutions, a private equity-backed PEO, and now operates as a subsidiary whose technology and customer base support Vensure's mid-market HR services portfolio; input sources note slowed product development and customer attrition in the post-acquisition period.
Namely firmographics
Firmographics- Name
- Namely
- Legal name
- Namely, Inc.
- Website
- https://namely.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Namely is a cloud-based HCM platform providing integrated HR, payroll, benefits, time tracking, and talent management software for mid-sized U.S. companies with 50-1,000 employees. Founded in 2011 and now a subsidiary of Vensure Employer Solutions following a 2022 acquisition.
- Ownership category
- akta.pro rank
Namely industry classification
Industry- Product category
- Human Capital Management (HCM) Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
- akta.pro secondary industries
- Payroll, Time & Attendance (BPACAPAB), Workforce Management & Scheduling (BPACAPAI), HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
Keywords
Where Namely is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Namely business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Revenue: Namely operates on a subscription/SaaS model charging customers on a per-seat basis for access to the integrated HCM platform. Pricing is quote-based and varies by company size and module selections. Managed services options are available as additional revenue streams for companies requiring outsourced HR administration support.
- Managed Services: Optional managed services for HR administration, payroll processing, and benefits management for companies seeking outsourced HR support, generating additional recurring revenue beyond core platform subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing for mid-sized companies |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Namely product offering
Product offeringCore offering
Namely sells a cloud-based, all-in-one Human Capital Management (HCM) platform that consolidates HRIS, payroll processing, benefits administration, time and attendance, performance management, applicant tracking, onboarding, compliance, and workforce management into a single system for U.S. mid-sized companies (50 to 1,000 employees). The platform is offered on a per-seat SaaS subscription basis with optional managed services that outsource HR, payroll, and benefits administration for clients needing additional support.
Product overview
Namely is an all-in-one HCM (Human Capital Management) platform for midsized companies, combining a unified Core Platform with Enhanced Modules and Managed Services. The Core Platform provides essential HR, Payroll, Time and Attendance, Onboarding, Reporting/Analytics, and Mobile App capabilities. Enhanced Modules extend functionality with Benefits Administration, Applicant Tracking, Performance Management, Compliance, Talent Management, and Workforce Management. Managed Services allow companies to outsource HR, Payroll, and Benefits administration while focusing on core business priorities.
Differentiator
Problem solved
Functional benefit
Products and services
- Core HCM Platform
Companies that use Namely
Customer profileSegments1 record
Ideal customer profiles1 record
Namely technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Namely partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vensure Employer SolutionscoreVensure Employer Solutions acquired Namely in 2022, integrating the platform into Vensure's portfolio of HR and employment solutions. The acquisition positioned Vensure as a comprehensive HR services provider for the mid-market segment. Namely's technology and customer base were absorbed into Vensure's operational structure following the transaction.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Namely competitors and assessment
Company assessmentDirect peers
- Paycor: Paycor provides HCM, payroll, talent management, and workforce management to mid-market employers. Closely aligned in target segment and product breadth to Namely.
- Gusto: Gusto is a cloud-based HCM and payroll platform serving small and mid-sized businesses with HR, payroll, benefits, and compliance. Directly comparable to Namely in target segment (SMB/mid-market) and integrated offering.
- Rippling: Rippling unifies HR, IT, payroll, and spend management for mid-sized companies. Competes head-to-head with Namely for the same mid-market buyer with a modern, integration-first platform.
- BambooHR: BambooHR offers HRIS, payroll, and people analytics targeted at small to mid-sized companies. Directly comparable mid-market positioning and HCM focus to Namely.
- Zenefits: Zenefits delivers HR, benefits, payroll, and compliance to small and mid-sized businesses. Overlaps directly with Namely's core platform and mid-market buyer profile.
Broad incumbents
- ADP Workforce Now: ADP Workforce Now is ADP's mid-market HCM suite covering payroll, HR, talent, time, and benefits. A larger incumbent serving the same mid-market buyer as Namely with overlapping capabilities.
- Paychex: Paychex provides payroll, HR, and benefits solutions to small and mid-sized businesses. Comparable mid-market customer base and overlapping HCM/payroll/benefits functionality.
- Workday: Workday is a leading enterprise cloud platform for HCM, finance, and planning. Larger incumbent whose mid-market offerings overlap with Namely's target buyer.
- UKG: UKG (Ultimate Kronos Group) provides HCM, workforce management, and payroll to mid-market and enterprise customers. Overlapping capability set and mid-market segment focus.
Emerging players
- Justworks: Justworks is a PEO offering payroll, benefits, and HR tools to small and mid-sized businesses. Comparable segment with a PEO-led delivery model that intersects with Namely's managed services and Vensure's PEO strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Namely social profiles
Digital presenceNamely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Namely leadership team
Management profileNumber of profiles
Profiles11 records
Namely funding detail
Funding detailFunding overview
Funding rounds11 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Namely M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Namely
What does Namely do?
Namely sells a cloud-based, all-in-one Human Capital Management (HCM) platform that consolidates HRIS, payroll processing, benefits administration, time and attendance, performance management, applicant tracking, onboarding, compliance, and workforce management into a single system for U.S. mid-sized companies (50 to 1,000 employees). The platform is offered on a per-seat SaaS subscription basis with optional managed services that outsource HR, payroll, and benefits administration for clients needing additional support.
Is Namely a public or private company?
Namely is a private company. It is classified as corporate owned and is currently operating.
When was Namely founded?
Namely was founded in 2011. It employs 1,001 to 5,000 people.
Where is Namely based?
Namely is headquartered in New York, United States, in the North America region.
How does Namely make money?
Two revenue lines are on record. SaaS Subscription Revenue is the primary driver. The others are managed Services.
Who are Namely's main competitors?
Direct peers on record are Paycor, Gusto, Rippling, BambooHR and Zenefits. Broad incumbents are ADP Workforce Now, Paychex, Workday and UKG. Justworks is listed as an emerging player.
Does Namely have an API?
Yes. Namely exposes a public API. Developer documentation is at developers.namely.com.
What industry is Namely in?
Namely's product category is Human Capital Management (HCM) Software. Its primary akta.pro industry code is HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms, with a secondary code of BPACAPAB, Payroll, Time & Attendance. Its NAICS code is 51821 and its SIC code is 7372.