bemyfriends
bemyfriends operates b.stage, a cloud-based fandom business SaaS platform enabling artists, labels, esports teams, and entertainment IP holders to launch branded fan communities with full data ownership, commerce, live streaming, and global logistics across 230 countries.
- Company typePrivate
- Founded2021
- HeadquartersSeoul, South Korea
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What bemyfriends does
bemyfriends, founded in 2021 in Seoul, South Korea, operates b.stage, a cloud-based fandom business SaaS platform that enables artists, labels, esports teams, sports franchises, and entertainment IP holders to launch and operate branded fan communities with full data ownership. The modular platform bundles community management, e-commerce, event ticketing, live streaming (FLNK), 1:1 artist-fan messaging (b.stage POP), analytics (datalabs), advertising (b.stage Ads), and an AI-assisted Brand Custom Builder for rapid platform deployment. bemyfriends serves over 900 artists across 230 countries and claims 1 million monthly active paid subscribers and 5 million cumulative users on b.stage alone.
The company monetizes through enterprise B2B SaaS subscription fees for platform access, transaction-based commissions on global merchandise sales (fulfilled via Samsung SDS and Hanjin to 208+ countries), advertising revenue through b.stage Ads, ticketing fees, and professional IP commercialization consulting. Following the October 2025 acquisition of a controlling stake in SK Group's Dreamus Company for approximately $38.5 million, bemyfriends integrated music distribution (FLO), content (Dingo), and event management with its fandom platform, creating a unified IP value chain spanning release, distribution, fandom development, commerce, live performances, and global expansion across 51 million combined fans.
bemyfriends pursues a multi-pronged go-to-market combining self-serve platform access for individual creators with enterprise field sales targeting global labels and entertainment groups, supported by strategic regional operations in the US (led by Co-CEO Steve Seo), Japan (VP BoHye Kim, with Mitsubishi's BRICKS FUND TOKYO partnership), and China (via WeChat Mini Program). The company is venture-backed by CJ Group (KRW 22.4 billion), Goodwater Capital (~KRW 21 billion), Mitsubishi Estate's BRICKS FUND TOKYO, and earlier seed investors including Saehan Venture Investment, GS Holdings, and SparkLabs, and has earned ISO 27001, ISO 27701, and ISMS-P security certifications to support enterprise sales.
bemyfriends firmographics
Firmographics- Name
- bemyfriends
- Legal name
- bemyfriends, Inc.
- Website
- https://bemyfriends.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- bemyfriends operates b.stage, a cloud-based fandom business SaaS platform enabling artists, labels, esports teams, and entertainment IP holders to launch branded fan communities with full data ownership, commerce, live streaming, and global logistics across 230 countries.
- Ownership category
- akta.pro rank
bemyfriends industry classification
Industry- Product category
- Fandom Engagement Software / Creator Economy Platform
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Merchandising & D2C Management (Artists) (MPAIAGAI)
- akta.pro secondary industries
- Creator Events & Experiences (Trips, Houses, Retreats) (MPAAAHAN), B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)
Keywords
Where bemyfriends is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
bemyfriends business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- SaaS Platform Fees: B2B SaaS revenue model where IP holders pay for platform access to create and manage their fandom communities. The platform guarantees 100% ownership to IP holders, positioning b.stage as an enterprise solution.
- E-commerce and Merchandise Sales: Platform facilitates global merchandise sales for artists and IP holders. b.stage handles sales, payments (via PayPal, Alipay+), and shipping to over 208 countries through Samsung SDS and Hanjin partnerships. Commission-based model for transaction processing.
- b.stage+ Services: Direct-to-fan services including fan voting events, lucky draws, fan signing sessions, and exclusive merchandise sales.
- IP Business Consulting: Consulting and operational agency services to transform intangible IP into tangible assets, including character IP development, commercialization, marketing, and licensing.
- b.stage Ads: Advertising solution leveraging 230 countries of fandom users. Provides various advertising products and exposure areas to deliver brand messages to fandoms, with systematic campaign planning, budget management, and performance analysis.
- Event Ticketing: Ticket sales for fan events including fan meetings, concerts, and exclusive experiences managed through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise fandom platform solution |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
bemyfriends product offering
Product offeringCore offering
bemyfriends operates b.stage, a B2B SaaS fandom business platform that enables artists, labels, esports teams, sports organizations, and entertainment brands to launch their own branded fandom hubs with complete data ownership. The platform combines customizable community building, e-commerce and global fulfillment, event ticketing, live streaming, direct artist-fan messaging, and data analytics into a single integrated solution serving 900 artists across 230 countries.
Product overview
bemyfriends operates as a global fandom business company offering a platform-plus-services architecture. The core product is b.stage, a bespoke platform builder that enables artists, creators, and brands to own their fandom hub with complete data ownership. Supporting modules include b.stage+ for fan-based lifestyle services, FLNK for live streaming experiences, datalabs for data analytics, and b.stage Ads for advertising solutions. The portfolio also includes complementary services for e-commerce/fulfillment, IP business consulting, and the recently launched creative brand BBD. Together, these products form an integrated fandom business ecosystem covering fan engagement, monetization, logistics, and global expansion.
Differentiator
Problem solved
Functional benefit
Brands
- b.stage: Own your fandom hub - a comprehensive fandom business platform providing IT solutions, membership management, e-commerce, and fan engagement tools. Supports global operations across 230 countries serving 900 artists.
- b.stage+
- BBD
Products and services
- b.stage Cloud-based bespoke fandom platform builder that allows artists, creators, labels, esports teams, sports teams, and entertainment brands to launch their own branded fandom hubs with complete (100%) data ownership. Includes community building, membership management, e-commerce, ticketing, and analytics. Serves 900 artists across 230 countries.
- b.stage+
Quantifiable outcome
- 5x growth in paid users in one year
- +7 more outcomes
Companies that use bemyfriends
Customer profileNamed customers82 records
Segments8 records
Ideal customer profiles6 records
bemyfriends technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature11 records
bemyfriends partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Dreamus CompanycoreAcquisition completed for $38.5 million. Dreamus operates FLO music streaming (5M subscribers), Dingo content platform (40M subscribers). Integration creates unified music IP value chain with combined 51M global fans.
- Samsung SDScoreGlobal logistics partnership for e-commerce fulfillment to fans worldwide. Ensures quick shipping to over 208 countries.
- HanjincoreGlobal logistics partnership strengthening US and worldwide shipping capabilities for fandom merchandise.
- TappytoonminorPartnership to strengthen K-Webtoons' global fandom business through fan engagement platform integration.
- World of DanceminorPartnership strengthening to spread fandom business model globally.
- Life 4 CutsminorPartnership to enhance fandom lifestyle experience for photo booth fans.
- CJ ENMminorPartnership to enhance musical fandom business, delivering unique experiences for musical fans.
- Jellyfish EntertainmentminorPartnership expanding EVNNE's IP business with EVNNIZ character merchandise on b.stage.
- DingocoreMusic content platform partnership strengthening fandom business through fan tech and content collaboration.
- TaggripminorFirst brand commerce collaboration with b.stage+ delivering fandom lifestyle merchandise.
- KREAMminorGlobal fan commerce shop partnership establishing foundation for global expansion.
- URBAN BREAKminorPartnership with Asia's largest urban and street art festival for fandom lifestyle brand promotion.
- cosmosyminorPartnership with Japanese idol group to build global fandom platform.
- FLO (by Dreamus)coreMusic streaming platform (5M subscribers) integrated into bemyfriends ecosystem following Dreamus acquisition.
- ILWOOminorFandom-focused brand promotion collaboration through b.stage+ (+deal).
- IMIMminorFandom-focused brand promotion collaboration through b.stage+ (+deal).
Scale indicators21 records
Recent moves7 records
Expansion highlights7 records
bemyfriends competitors and assessment
Company assessmentDirect peers
- Universe: K-POP fan platform launched by NCSoft in partnership with Kakao/SM Entertainment, providing artist communities, fan meetings, and commerce. Comparable as a K-POP-native direct competitor to b.stage.
- Weverse: The dominant K-POP fan platform operated by WeVerse Company (HYBE-adjacent), offering branded artist communities, memberships, commerce, and content. Directly comparable to b.stage as the category leader bemyfriends was founded by ex-employees of.
- Geneva: Group-based community platform offering branded spaces with text, voice, and events. Comparable to b.stage as a community platform serving creators and interest-based groups.
- Circle: Modern community platform for creators and brands offering memberships, courses, and branded spaces. Comparable as a SaaS-based community platform competing for the same creator/IP-holder buyer.
- Mighty Networks: Community-as-a-service platform powering branded membership communities with courses, events, and commerce. Comparable to b.stage's community/membership builder with data ownership at the IP-holder level.
Broad incumbents
- Eventbrite: Global ticketing and event platform serving consumers and organizers. Comparable as the incumbent in fan-event ticketing that b.stage competes against for concert/fan-meeting sales.
- Patreon: Largest subscription platform enabling creators to monetize memberships and exclusive content. Comparable as a broader creator monetization platform, though less specialized in K-POP fan commerce.
- Kajabi: All-in-one creator platform for courses, memberships, communities, and commerce. Comparable to bemyfriends's combined platform-plus-consulting offering for IP monetization.
- Spotify for Artists: Music streaming giant offering artist profiles, fan data, and merch integration. Comparable through the FLO/Dingo music streaming assets now owned by bemyfriends post-Dreamus acquisition.
Emerging players
- Bandsintown: Artist-to-fan engagement platform powering concert discovery, ticketing, and direct-to-fan messaging. Comparable to b.stage's fan-engagement and event ticketing capabilities for music clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
bemyfriends social profiles
Digital presencebemyfriends compliance and trust
Trust signalCompliance3 records
bemyfriends financial estimates
Financial estimateRevenue estimate
Valuation estimate
bemyfriends leadership team
Management profileNumber of profiles
Profiles8 records
bemyfriends subsidiaries and ownership
Company hierarchySubsidiaries3 records
bemyfriends funding detail
Funding detailFunding overview
Funding rounds8 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bemyfriends M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bemyfriends
What does bemyfriends do?
bemyfriends operates b.stage, a B2B SaaS fandom business platform that enables artists, labels, esports teams, sports organizations, and entertainment brands to launch their own branded fandom hubs with complete data ownership. The platform combines customizable community building, e-commerce and global fulfillment, event ticketing, live streaming, direct artist-fan messaging, and data analytics into a single integrated solution serving 900 artists across 230 countries.
Is bemyfriends a public or private company?
bemyfriends is a private company. It is classified as venture growth investor backed and is currently operating.
When was bemyfriends founded?
bemyfriends was founded in 2021. It employs 101 to 250 people.
Where is bemyfriends based?
bemyfriends is headquartered in Seoul, South Korea, in the Asia region.
How does bemyfriends make money?
Six revenue lines are on record. SaaS Platform Fees are the primary driver. The others are E-commerce and Merchandise Sales, b.stage+ Services, IP Business Consulting, b.stage Ads and event Ticketing.
Who are bemyfriends's main competitors?
Direct peers on record are Universe, Weverse, Geneva, Circle and Mighty Networks. Broad incumbents are Eventbrite, Patreon, Kajabi and Spotify for Artists. Bandsintown is listed as an emerging player.
Does bemyfriends have an API?
No public API is recorded for bemyfriends.
What industry is bemyfriends in?
bemyfriends's product category is Fandom Engagement Software / Creator Economy Platform. Its primary akta.pro industry code is MPAIAGAI, Merchandising & D2C Management (Artists), with a secondary code of MPAAAHAN, Creator Events & Experiences (Trips, Houses, Retreats). Its NAICS code is 7114 and its SIC code is 7990.