World of Dance

What World of Dance does

World of Dance, founded in 2009 and headquartered in the Anaheim/Fullerton, California area, operates the world's largest dance entertainment platform through a network of 85 competitions across 60+ countries. The company's core offering is a tiered dance competition ecosystem that runs from local Audition Series events hosted by partner dance studios, through regional championships produced by 40+ licensed franchise partners, up to the flagship annual World of Dance Summit held at the Anaheim Convention Center, which draws 300+ teams from 60+ countries and offers divisions for Youth (12 and under), Junior (13-17), Open, and solo dancers.

The underlying technology consists of a web-based event registration and management platform (running on RegFox for registrations and TicketSpice for ticketing) combined with a proprietary Score Competition System that uses bell-curve methodology to route teams into Championship (90+) and Challenger (≤89.99) rounds. The platform also supports multi-cam, multi-stream live broadcasting for global audience engagement and publishes official standings and rankings across divisions and geographies.

World of Dance generates revenue through five primary streams: (1) team registration fees ($295 per dancer for the Summit's complete competition package), (2) audience ticket sales ($45-$100 per person), (3) merchandise and add-on services including team shirts ($35) and professional photo packages ($175), (4) Audition Series registration fees from participating studios, and (5) licensing and royalty income from 40+ regional franchise partners worldwide. The company is privately held, employs 51-100 people, and monetizes a horizontally segmented customer base spanning youth, junior, and open-age dance teams, solo competitors, dance studios, and live audiences.

Name

World of Dance

Legal name

World of Dance

Website

https://worldofdance.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

World of Dance, founded in 2009, operates the world's largest dance entertainment platform, running 85 competitions across 60+ countries and a flagship annual Summit in Anaheim that draws 300+ teams. It monetizes through team registration fees, ticketing, merchandise, and a 40+ partner global franchise network.

Ownership category

akta.pro rank

Product category

Dance Competition Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Dance Companies (711120)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Competitions & Showcases (Non-Esports) (MPAGADAH)

akta.pro secondary industries

Dancers, Choreographers & Dance Troupes Booking (HSACAHAD), Dance Performances (THAJAFAD)

Keywords

• Dance competitions
• Dance entertainment
• Live event production
• Competition scoring platform
• Global dance community

Headquarters

HQ city

Fullerton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Event Registration Fees: Dance teams and individual competitors pay registration fees to participate in World of Dance events. Team registration at Summit is $295 per dancer, includes competition entry, masterclasses access, opening ceremony, and professional team photos.
2. Ticket Sales: Audience members purchase tickets to attend World of Dance events. Summit tickets range from $45-$100 per person with VIP passes and multi-day packages available.
3. Merchandise Sales: Pre-order merchandise including team shirts ($35) and professional photo packages ($175) available for Summit participants.
4. Audition Series Fees: Dance studios host Audition Series events, providing pathway to Summit with Golden and Silver Ticket opportunities for championship rounds.
5. Licensing & Franchise Partnerships: Regional partners license the World of Dance brand to produce local events, creating a global network of franchised dance competitions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

World of Dance operates and licenses a global network of dance competitions, anchored by its flagship World of Dance Summit held annually at the Anaheim Convention Center, featuring 60+ countries, 300+ competing teams, masterclasses, battles, and professional judging. The company produces regional competitions through 40+ licensed franchise partners and a studio-based Audition Series that feeds winners into the Summit, while monetizing registrations, tickets, merchandise, and brand licensing.

Product overview

World of Dance is a dance competition platform and event organization company offering a unified ecosystem of products centered around its flagship annual Summit event and a global network of regional competitions. The core offering consists of dance competitions across multiple divisions (Junior, Team, Pre-Junior) with professional judging and scoring, complemented by the Audition Series for direct entry to the Summit. Additional products include MasterClasses & Fundamentals instruction, Summit Battles for 1-on-1 competition, and merchandise (team shirts and photo packages). The platform also includes a Blog & News content section and operates through a Global Partner Network of 40+ licensed regional event partners across the world.

Differentiator

Problem solved

Functional benefit

Products and services

• World of Dance Summit The flagship annual global dance championship held at the Anaheim Convention Center, featuring masterclasses, competitions, battles, and networking opportunities for elite dancers from 60+ countries. Includes team registration ($295/dancer), 10 masterclass classes, and runs over 4 days.
• World of Dance Competitions (Regional) Regional dance competitions organized across multiple divisions (Pre-Junior, Junior, Open Team) in 60+ countries, featuring professional judging and scoring. Examples include Korea 2026, Argentina 2026, Romania 2026, Japan 2026, Kazakhstan 2026, and many more.
• Audition Series An intimate studio-based audition format connecting dancers with world-class judges, offering Golden and Silver Tickets to the World of Dance Summit Championship and Challenger Rounds. Showcase registration is $50 per dancer with a minimum of 5 dancers required.
• MasterClasses & Fundamentals Professional dance instruction sessions taught by elite instructors covering styles including KPOP, Hip Hop, Jazz Funk, Afro, and Breaking at the Summit event. Priced $35-$155 per dancer with a $310 package value, includes GA access to the show.
• Summit Battles (All Styles Battle) 1-on-1 All Styles Battle competition on the World of Dance Main Stage with bracket format (Top 32/16 for solos, 4-round crew battles, 5-round finals). All Styles Battle registration is $35 USD per dancer, with Youth (17 & under) and Adult (18+) divisions.
• Summit Team Shirt Pre-order team shirts customized with team name on the back, available in sizes XS through XXL. Priced at $35.00 USD per shirt.
• Summit Photo Package Professional photography package including studio session with professional photographer for team and individual photos, plus all stage photos during Summit performances. Priced at $175.00 USD (value of $225).

Quantifiable outcome

• 85 events hosted globally
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered strategic, minor and core.

• GoFundMestrategicGTM or Marketing Partner · 16 April 2026World of Dance partners with GoFundMe to remove financial barriers for dancers worldwide. This partnership provides fundraising support enabling dancers who might not otherwise afford competition fees to participate in World of Dance events.
• GameSquarestrategicStrategic or Co-development Partner · 16 April 2026World of Dance expands partnership with GameSquare to support the next phase of growth. GameSquare provides technology and gaming expertise to enhance the World of Dance digital and event experiences.
• HVY SleevesminorGTM or Marketing Partner · 8 August 2024World of Dance partners with HVY Sleeves to revolutionize dance training. HVY Sleeves products support dancer conditioning and injury prevention.
• Anaheim Convention CentercoreStrategic or Co-development PartnerWorld of Dance Summit venue partner providing the flagship event space at Anaheim Convention Center in California.
• Hilton HotelsminorStrategic or Co-development PartnerOfficial event hotel partner for World of Dance Summit with links to accommodations near venue.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• United Dance Organisation (UDO): UDO operates World Dance Championships and Dance World Cup-style global dance competitions across multiple age divisions and styles, with national qualifiers feeding into world finals—the most direct comparable to World of Dance's franchise-to-Summit structure.
• Hip Hop International (HHI): HHI produces the World Hip Hop Dance Championship and Hip Hop Dance Competition series with international qualifiers, targeting similar urban/street dance teams and soloists with a global competition platform and championship finals.
• Dance World Cup: Dance World Cup runs one of the largest international dance competitions with country-level qualifiers feeding into an annual world finals, directly mirroring World of Dance's Audition-to-Summit funnel and 60+ country participation model.
• NRG Dance Convention: NRG runs regional dance conventions and competitions across the US targeting similar youth/junior team demographics with masterclasses and adjudicated competitions—a comparable convention-competition hybrid format.
• JUMP Dance Convention: JUMP is a major US dance convention circuit hosting events in multiple cities with competition components and masterclasses, competing directly with World of Dance for the same studio/team market.
• Starbound National Talent Competition: Starbound is a US-based regional-to-national dance and talent competition circuit with similar division structure (age, team size) and travel-to-finals format used by World of Dance regional events.
• Spotlight Dance Cup: Spotlight operates regional and national dance competitions targeting similar youth dance team demographics with adjudicated scoring and rankings—overlapping directly with World of Dance's regional competition footprint.
• Tremaine Dance Convention: Tremaine hosts dance conventions and competitions featuring masterclasses from celebrity choreographers and adjudicated team competitions, targeting the same pre-professional dancer demographic as World of Dance.

Emerging players

• STEEZY Studio: STEEZY is a digital dance education platform offering online classes and training; while it doesn't run competitions, it serves the same dancer community with adjacent skill-development content and represents a potential digital competitor to live competition formats.

Others

• GameSquare (formerly Engine Gaming): GameSquare is a strategic partner (announced April 2026) providing gaming/esports technology expertise to enhance World of Dance's digital and event experiences; relevant as an adjacent ecosystem enabler in the youth/gaming convergence space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/worldofdance
• Facebookfacebook.com/worldofdance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World of Dance