bemyfriends

What bemyfriends does

bemyfriends, founded in 2021 in Seoul, South Korea, operates b.stage, a cloud-based fandom business SaaS platform that enables artists, labels, esports teams, sports franchises, and entertainment IP holders to launch and operate branded fan communities with full data ownership. The modular platform bundles community management, e-commerce, event ticketing, live streaming (FLNK), 1:1 artist-fan messaging (b.stage POP), analytics (datalabs), advertising (b.stage Ads), and an AI-assisted Brand Custom Builder for rapid platform deployment. bemyfriends serves over 900 artists across 230 countries and claims 1 million monthly active paid subscribers and 5 million cumulative users on b.stage alone.

The company monetizes through enterprise B2B SaaS subscription fees for platform access, transaction-based commissions on global merchandise sales (fulfilled via Samsung SDS and Hanjin to 208+ countries), advertising revenue through b.stage Ads, ticketing fees, and professional IP commercialization consulting. Following the October 2025 acquisition of a controlling stake in SK Group's Dreamus Company for approximately $38.5 million, bemyfriends integrated music distribution (FLO), content (Dingo), and event management with its fandom platform, creating a unified IP value chain spanning release, distribution, fandom development, commerce, live performances, and global expansion across 51 million combined fans.

bemyfriends pursues a multi-pronged go-to-market combining self-serve platform access for individual creators with enterprise field sales targeting global labels and entertainment groups, supported by strategic regional operations in the US (led by Co-CEO Steve Seo), Japan (VP BoHye Kim, with Mitsubishi's BRICKS FUND TOKYO partnership), and China (via WeChat Mini Program). The company is venture-backed by CJ Group (KRW 22.4 billion), Goodwater Capital (~KRW 21 billion), Mitsubishi Estate's BRICKS FUND TOKYO, and earlier seed investors including Saehan Venture Investment, GS Holdings, and SparkLabs, and has earned ISO 27001, ISO 27701, and ISMS-P security certifications to support enterprise sales.

Name

bemyfriends

Legal name

bemyfriends, Inc.

Website

https://bemyfriends.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

bemyfriends operates b.stage, a cloud-based fandom business SaaS platform enabling artists, labels, esports teams, and entertainment IP holders to launch branded fan communities with full data ownership, commerce, live streaming, and global logistics across 230 countries.

Ownership category

akta.pro rank

Product category

Fandom Engagement Software / Creator Economy Platform

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Merchandising & D2C Management (Artists) (MPAIAGAI)

akta.pro secondary industries

Creator Events & Experiences (Trips, Houses, Retreats) (MPAAAHAN), B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

• Fandom engagement platform
• Creator economy SaaS
• Artist community software
• Direct-to-fan commerce
• Fan data analytics

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. SaaS Platform Fees: B2B SaaS revenue model where IP holders pay for platform access to create and manage their fandom communities. The platform guarantees 100% ownership to IP holders, positioning b.stage as an enterprise solution.
2. E-commerce and Merchandise Sales: Platform facilitates global merchandise sales for artists and IP holders. b.stage handles sales, payments (via PayPal, Alipay+), and shipping to over 208 countries through Samsung SDS and Hanjin partnerships. Commission-based model for transaction processing.
3. b.stage+ Services: Direct-to-fan services including fan voting events, lucky draws, fan signing sessions, and exclusive merchandise sales.
4. IP Business Consulting: Consulting and operational agency services to transform intangible IP into tangible assets, including character IP development, commercialization, marketing, and licensing.
5. b.stage Ads: Advertising solution leveraging 230 countries of fandom users. Provides various advertising products and exposure areas to deliver brand messages to fandoms, with systematic campaign planning, budget management, and performance analysis.
6. Event Ticketing: Ticket sales for fan events including fan meetings, concerts, and exclusive experiences managed through the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

bemyfriends operates b.stage, a B2B SaaS fandom business platform that enables artists, labels, esports teams, sports organizations, and entertainment brands to launch their own branded fandom hubs with complete data ownership. The platform combines customizable community building, e-commerce and global fulfillment, event ticketing, live streaming, direct artist-fan messaging, and data analytics into a single integrated solution serving 900 artists across 230 countries.

Product overview

bemyfriends operates as a global fandom business company offering a platform-plus-services architecture. The core product is b.stage, a bespoke platform builder that enables artists, creators, and brands to own their fandom hub with complete data ownership. Supporting modules include b.stage+ for fan-based lifestyle services, FLNK for live streaming experiences, datalabs for data analytics, and b.stage Ads for advertising solutions. The portfolio also includes complementary services for e-commerce/fulfillment, IP business consulting, and the recently launched creative brand BBD. Together, these products form an integrated fandom business ecosystem covering fan engagement, monetization, logistics, and global expansion.

Differentiator

Problem solved

Functional benefit

Brands

• b.stage: Own your fandom hub - a comprehensive fandom business platform providing IT solutions, membership management, e-commerce, and fan engagement tools. Supports global operations across 230 countries serving 900 artists.
• b.stage+
• BBD

Products and services

• b.stage Cloud-based bespoke fandom platform builder that allows artists, creators, labels, esports teams, sports teams, and entertainment brands to launch their own branded fandom hubs with complete (100%) data ownership. Includes community building, membership management, e-commerce, ticketing, and analytics. Serves 900 artists across 230 countries.
• b.stage+

Quantifiable outcome

• 5x growth in paid users in one year
• +7 more outcomes

Named customers82 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature11 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Dreamus CompanycoreStrategic or Co-development Partner · 27 November 2025Acquisition completed for $38.5 million. Dreamus operates FLO music streaming (5M subscribers), Dingo content platform (40M subscribers). Integration creates unified music IP value chain with combined 51M global fans.
• Samsung SDScoreStrategic or Co-development PartnerGlobal logistics partnership for e-commerce fulfillment to fans worldwide. Ensures quick shipping to over 208 countries.
• HanjincoreStrategic or Co-development PartnerGlobal logistics partnership strengthening US and worldwide shipping capabilities for fandom merchandise.
• TappytoonminorStrategic or Co-development PartnerPartnership to strengthen K-Webtoons' global fandom business through fan engagement platform integration.
• World of DanceminorStrategic or Co-development PartnerPartnership strengthening to spread fandom business model globally.
• Life 4 CutsminorStrategic or Co-development PartnerPartnership to enhance fandom lifestyle experience for photo booth fans.
• CJ ENMminorStrategic or Co-development PartnerPartnership to enhance musical fandom business, delivering unique experiences for musical fans.
• Jellyfish EntertainmentminorStrategic or Co-development PartnerPartnership expanding EVNNE's IP business with EVNNIZ character merchandise on b.stage.
• DingocoreStrategic or Co-development PartnerMusic content platform partnership strengthening fandom business through fan tech and content collaboration.
• TaggripminorGTM or Marketing PartnerFirst brand commerce collaboration with b.stage+ delivering fandom lifestyle merchandise.
• KREAMminorGTM or Marketing PartnerGlobal fan commerce shop partnership establishing foundation for global expansion.
• URBAN BREAKminorGTM or Marketing PartnerPartnership with Asia's largest urban and street art festival for fandom lifestyle brand promotion.
• cosmosyminorGTM or Marketing PartnerPartnership with Japanese idol group to build global fandom platform.
• FLO (by Dreamus)coreTechnology or IntegrationMusic streaming platform (5M subscribers) integrated into bemyfriends ecosystem following Dreamus acquisition.
• ILWOOminorGTM or Marketing PartnerFandom-focused brand promotion collaboration through b.stage+ (+deal).
• IMIMminorGTM or Marketing PartnerFandom-focused brand promotion collaboration through b.stage+ (+deal).

Scale indicators21 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Universe: K-POP fan platform launched by NCSoft in partnership with Kakao/SM Entertainment, providing artist communities, fan meetings, and commerce. Comparable as a K-POP-native direct competitor to b.stage.
• Weverse: The dominant K-POP fan platform operated by WeVerse Company (HYBE-adjacent), offering branded artist communities, memberships, commerce, and content. Directly comparable to b.stage as the category leader bemyfriends was founded by ex-employees of.
• Geneva: Group-based community platform offering branded spaces with text, voice, and events. Comparable to b.stage as a community platform serving creators and interest-based groups.
• Circle: Modern community platform for creators and brands offering memberships, courses, and branded spaces. Comparable as a SaaS-based community platform competing for the same creator/IP-holder buyer.
• Mighty Networks: Community-as-a-service platform powering branded membership communities with courses, events, and commerce. Comparable to b.stage's community/membership builder with data ownership at the IP-holder level.

Broad incumbents

• Eventbrite: Global ticketing and event platform serving consumers and organizers. Comparable as the incumbent in fan-event ticketing that b.stage competes against for concert/fan-meeting sales.
• Patreon: Largest subscription platform enabling creators to monetize memberships and exclusive content. Comparable as a broader creator monetization platform, though less specialized in K-POP fan commerce.
• Kajabi: All-in-one creator platform for courses, memberships, communities, and commerce. Comparable to bemyfriends's combined platform-plus-consulting offering for IP monetization.
• Spotify for Artists: Music streaming giant offering artist profiles, fan data, and merch integration. Comparable through the FLO/Dingo music streaming assets now owned by bemyfriends post-Dreamus acquisition.

Emerging players

• Bandsintown: Artist-to-fan engagement platform powering concert discovery, ticketing, and direct-to-fan messaging. Comparable to b.stage's fan-engagement and event ticketing capabilities for music clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bemyfriends
• Xx.com/bemyfriends
• Facebookfacebook.com/bemyfriends.bmf

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds8 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bemyfriends