Mojito
Mojito is a Boston-based web3 commerce platform providing white-label NFT marketplace and on-chain loyalty infrastructure to luxury brands, auction houses, entertainment companies, and crypto-native projects, with Sotheby's Metaverse as its flagship deployment.
- Company typePrivate
- Founded2021
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mojito does
Mojito is a Boston-based web3 commerce platform founded in 2021 that provides white-label infrastructure for brands and institutions to launch NFT marketplaces and on-chain loyalty programs. The company's product portfolio comprises Mojito Studio (custom end-to-end builds and strategic consulting), Mojito Platform (a unified project management and on-chain data platform), Mojito Product Lab (self-service blockchain product building tools), and Mojito Loyalty (a white-label loyalty platform launched in May 2025 on the Sui blockchain). Underlying technology spans NFT minting, sales, compliance, and royalty management, with the loyalty offering recording rewards on-chain for true user ownership.
Mojito operates a B2B enterprise go-to-market, selling white-label marketplace and loyalty solutions to luxury brands, auction houses, entertainment companies, and crypto-native projects through direct enterprise sales and a newly launched partner program. Named customers include Sotheby's (flagship Metaverse platform), Mercedes-Benz NXT, CAA, Kinetek, and Cur8, with cumulative NFT sales powered by the platform exceeding $137 million. Revenue mechanics combine technology licensing and platform fees, transaction/royalty fees on NFT sales, and emerging subscription-style recurring revenue from the loyalty product.
The company is venture-backed, having raised a $20 million seed round in October 2021 led by Future Perfect Ventures with participation from Sotheby's, achieving a $100 million post-money valuation. No subsequent funding rounds are disclosed. Founders Amanda Cassatt (cofounder & president), Matthew Iles, and Amanda Gutterman lead the company, supported by Camilla McFarland (VP of Partnerships). Headcount is reported in the 11-50 range, and the company is incorporated in Delaware with primary operations in Boston.
Mojito firmographics
Firmographics- Name
- Mojito
- Legal name
- Mojito Inc.
- Website
- https://mojito.xyz
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mojito is a Boston-based web3 commerce platform providing white-label NFT marketplace and on-chain loyalty infrastructure to luxury brands, auction houses, entertainment companies, and crypto-native projects, with Sotheby's Metaverse as its flagship deployment.
- Ownership category
- akta.pro rank
Mojito industry classification
Industry- Product category
- Web3 Commerce / NFT Infrastructure Software
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ)
Keywords
Where Mojito is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mojito business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- NFT Marketplace Technology Licensing: Mojito provides white-label marketplace technology to brands, enabling them to create and operate custom NFT marketplaces. Revenue is generated through technology licensing and platform fees for services including sales, minting, compliance, and royalty management.
- On-Chain Loyalty Platform: Mojito Loyalty provides blockchain-based loyalty program infrastructure to brands, recording user rewards on-chain and enabling engagement tracking across platforms.
- Transaction and Royalty Fees: Facilitates NFT sales and collects fees on transactions along with managing royalty distributions for creators and collectors.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Mojito product offering
Product offeringCore offering
Mojito is a web3 commerce platform that provides white-label technology enabling brands and creators to launch and operate NFT marketplaces and on-chain loyalty programs. Its offerings span custom end-to-end builds (Mojito Studio), a unified management platform (Mojito Platform), self-service product tooling (Mojito Product Lab), and a customizable on-chain loyalty platform built on the Sui blockchain (Mojito Loyalty).
Product overview
Mojito is a web3 commerce platform that provides a portfolio of products and services for brands entering the blockchain and NFT space. The offering consists of three main pillars: Mojito Studio (full-service custom builds and strategic consulting), Mojito Platform (a unified project management and data platform), and Mojito Product Lab (self-service blockchain product building tools). Additionally, Mojito Loyalty is a white-label onchain loyalty solution built on the Sui blockchain. The company has powered over $137 million in NFT sales for clients including Sotheby's, CAA, and Mercedes-Benz NXT.
Differentiator
Problem solved
Functional benefit
Brands
- Mojito Studio: Custom end-to-end builds and strategic consulting for web3 consumer engagement.
- Mojito Platform
- Mojito Product Lab
- Mojito Loyalty
Products and services
- Mojito Studio A professional services offering that turns web3 consumer engagement goals into onchain results through custom end-to-end builds or strategic consulting for enterprise brands and creators.
- Mojito Platform A single, easy-to-use platform for managing web3 projects from strategy sessions through launch day, with tools to leverage onchain data for brands and creators.
- Mojito Product Lab A self-service tool allowing users to build or improve blockchain-based products at their own pace and under their own control, complementing Mojito's managed offerings.
- Mojito Loyalty A white-label onchain loyalty platform built on the Sui blockchain that enables brands to reward on-chain and off-chain user actions with digital tokens, badges, or gated access, recording rewards onchain for true user ownership.
Quantifiable outcome
- $137 million+ in NFT sales powered across brand engagements
- +2 more outcomes
Companies that use Mojito
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Mojito technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mojito partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered launch partner and core platform.
- Cur8launch partnerCur8 served as the launch partner for Mojito Loyalty, the on-chain loyalty platform built on Sui blockchain. Cur8 reported over 1,400 participants earning rewards within weeks across six personalized challenges.
- Sui Blockchaincore platformMojito Loyalty is built on the Sui blockchain, utilizing the network's infrastructure for on-chain loyalty program functionality and digital asset tracking.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Mojito competitors and assessment
Company assessmentDirect peers
- Manifold: Provides white-label NFT marketplace and creator tooling, directly overlapping Mojito's NFT marketplace infrastructure and customization offering for brands and creators.
- Thirdweb: End-to-end web3 development platform with NFT marketplace, loyalty, and token-gating modules — closely comparable to Mojito's Platform, Product Lab, and Loyalty stack.
- Crossmint: NFT-as-a-service and commerce API infrastructure used by brands to mint and distribute NFTs and tokenized assets, similar in target customers and developer-facing model to Mojito.
- Sequence: Web3 commerce and loyalty platform offering NFT marketplace, payments, and token-gated experiences for brands — directly comparable to Mojito's white-label commerce stack.
Emerging players
- LiveArt: NFT platform focused on art and luxury brands, overlapping Mojito's art-and-luxury NFT marketplace niche (including Sotheby's-adjacent collectors and galleries).
- Venly: Web3 tooling provider offering NFT minting, marketplace, and wallet infrastructure to brands and game studios — comparable niche overlap with Mojito's marketplace and loyalty offerings.
Broad incumbents
- Coinbase: Operates a regulated crypto exchange and previously a consumer NFT marketplace; represents large-scale incumbent competition for brand-facing digital-asset infrastructure deals.
- Magic Eden: Operates one of the largest NFT marketplaces and has expanded into brand and creator tooling, making it a broader incumbent competing for the same brand-NFT budgets.
- Rarible: Operates an NFT marketplace and offers Rarible Protocol for white-label marketplace creation, overlapping Mojito's NFT marketplace technology licensing.
- Alchemy: Larger-scale blockchain infrastructure and developer platform whose NFT/contract APIs are used by brands building NFT experiences — competing for the same enterprise web3 budgets at a broader level.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Mojito social profiles
Digital presenceMojito financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mojito leadership team
Management profileNumber of profiles
Profiles4 records
Mojito funding detail
Funding detailFunding overview
Funding rounds1 record
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mojito M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mojito
What does Mojito do?
Mojito is a web3 commerce platform that provides white-label technology enabling brands and creators to launch and operate NFT marketplaces and on-chain loyalty programs. Its offerings span custom end-to-end builds (Mojito Studio), a unified management platform (Mojito Platform), self-service product tooling (Mojito Product Lab), and a customizable on-chain loyalty platform built on the Sui blockchain (Mojito Loyalty).
Is Mojito a public or private company?
Mojito is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mojito founded?
Mojito was founded in 2021. It employs 11 to 50 people.
Where is Mojito based?
Mojito is headquartered in Boston, United States, in the North America region.
How does Mojito make money?
Three revenue lines are on record. NFT Marketplace Technology Licensing is the primary driver. The others are on-Chain Loyalty Platform and transaction and Royalty Fees.
Who are Mojito's main competitors?
Direct peers on record are Manifold, Thirdweb, Crossmint and Sequence. Emerging players are LiveArt and Venly. Broad incumbents are Coinbase, Magic Eden, Rarible and Alchemy.
Does Mojito have an API?
Yes. Mojito offers platform documentation and developer resources for building on their web3 commerce platform. The platform supports NFT sales, minting, compliance, and royalties.
What industry is Mojito in?
Mojito's product category is Web3 Commerce / NFT Infrastructure Software. Its primary akta.pro industry code is FSAPAFAJ, NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails). Its SIC code is 6200.