What Jomboy Media does

Jomboy Media is a creator-led sports media company founded in 2017 by Jimmy O'Brien ("Jomboy") and headquartered in the Bronx, NY. The company operates a multi-platform portfolio of 15+ YouTube channels, podcasts, and 100+ social media accounts covering primarily baseball, with growing vertical extensions into hockey (We Got Ice), multi-sport competition (The Warehouse Games, including the Blitzball Battle series), trivia (JM Baseball Trivia), and cricket. Its network comprises 26 personalities, 44 shows, and 21 sub-brands including Talkin' Baseball, Talkin' Yanks, Talkin' Giants, Baseball Today, Wake n Jake, Dugout Discussions, Jomboy & Jake Radio, Jolly Olive, and Breakdowns, reaching a stated community of more than 35 million fans.

The company's core technology is its multi-channel creator-led content network, where personality-driven programming functions as the primary distribution and engagement layer. In June 2025, Major League Baseball acquired a minority stake through its Baseball Endowment L.P. fund (valued at over $1 billion), described as MLB's first direct investment in a creator-led content company, granting Jomboy access to MLB IP, official footage, archival content, and jewel events. In April 2026 the company launched a first-of-its-kind 24/7 creator-led streaming channel on FuboTV, expanding into always-on TV distribution alongside a Tubi FAST channel and a beehiiv-based newsletter (The Show Notes).

Jomboy Media's revenue model is sponsorship-led and multi-stream. Primary revenue is generated through integrated video and show sponsorships where host-read ads are woven into programming as native content, supported by a 90% reported partner renewal rate and documented overdelivery against view guarantees (e.g., SeatGeek 175% delivery, Shady Rays 123M+ views). Secondary revenue streams include sportsbook and prediction markets affiliate partnerships (Fanatics Sportsbook and Fanatics Prediction Markets exclusive across multiple named shows for the 2026 baseball season), live event sponsorships around MLB Opening Day, the All-Star Game, the NFL Draft, and event IP like Blitzball Battle, direct-to-consumer merchandise through the Jomboy Media Shop, and custom social campaign execution across the company's social accounts. Brand partners include SeatGeek, Shady Rays, EA Sports, NASCAR, Mugsy, Fanatics, Under Armour, Corona, T-Mobile, Amazon, and Apple, and the company reports a 50% community purchase-or-promo-code conversion rate.

Name

Jomboy Media

Legal name

Jomboy Media Corp.

Website

https://jomboymedia.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Jomboy Media is a creator-led sports media company operating 15+ YouTube channels and 100+ social accounts reaching 35 million+ fans with baseball and multi-sport content, monetized through integrated sponsorships, sportsbook partnerships, and merchandise.

Ownership category

akta.pro rank

Product category

Sports Media & Entertainment

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516), Spectator Sports (7112)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Distribution (7822), Services-Advertising Agencies (7311)

akta.pro primary industry

Social/Creator-Led Sports Live Streaming & Watch-Alongs (MPAKAOAI)

akta.pro secondary industries

Sports Highlights, Clips & VOD Libraries (MPAKAOAF), Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG), Sports Programming Syndication & Highlights Distribution (MPABAMAG)

Keywords

• Creator-led sports media
• Sports video content
• YouTube sports network
• Sports entertainment streaming
• Brand sponsorship media

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sponsorship and Brand Partnerships: Primary revenue stream through integrated video sponsorships, show sponsorships, and branded content. Host-read ads are woven into programming as content. Sponsors receive guaranteed view delivery with overperformance often achieved (e.g., SeatGeek received 75% more views than promised within 9 months).
2. Sportsbook and Prediction Markets Partnership: Fanatics Sportsbook and Fanatics Prediction Markets integrated across programming, establishing exclusive partnerships for specific shows and content verticals.
3. Live Event Sponsorships: Revenue from live event activations including on-site branding, social amplification, and ad reads heard by in-person and remote audiences.
4. Merchandise Sales: Direct-to-consumer merchandise sales through the company's shop platform, including branded products tied to personalities and shows.
5. Social Campaign Partnerships: Custom content creation and social media campaign execution for brand partners across the company's 100+ social media accounts.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Jomboy Media produces and distributes personality-driven sports entertainment content across a network of 15+ YouTube channels, podcasts, and 100+ social media accounts, primarily focused on baseball with expansion into hockey, cricket, and other sports. The company monetizes through integrated brand sponsorships woven into programming as content rather than traditional advertising, merchandise sales through a direct-to-consumer shop, and a 24/7 streaming channel on FuboTV launched in April 2026.

Product overview

Jomboy Media is a creator-led sports media company operating a multi-platform portfolio of 15+ YouTube channels and multiple shows. The company functions as a platform-plus-modules architecture with core content channels (Talkin' Baseball, Talkin' Yanks, Baseball Today) supplemented by personality-driven sub-brands (Wake n Jake, Dugout Discussions, Jomboy & Jake Radio, Jolly Olive), niche verticals (We Got Ice for hockey, The Warehouse Games for multi-sport competitions, JM Baseball Trivia for games), and a newsletter product (The Show Notes). The company expanded into traditional media in 2026 through a 24/7 streaming channel on FuboTV. Partnerships with MLB provide access to official footage and intellectual property. The company also operates merchandise sales through its shop.

Differentiator

Problem solved

Functional benefit

Brands

• Talkin' Baseball: YouTube channel and podcast covering baseball news, analysis, and breakdowns.
• Talkin' Yanks
• Talkin' Giants
• Baseball Today
• Wake n Jake
• Dugout Discussions
• Jomboy & Jake Radio
• Jolly Olive
• We Got Ice
• JM Baseball Trivia
• The Warehouse Games
• The Show Notes

Products and services

• The Jomboy Media Channel A 24/7 creator-led sports entertainment streaming channel on FuboTV featuring Jomboy Media's signature shows. Available to FuboTV subscribers and provides a continuous linear programming destination for the company's content portfolio, marking the company's expansion from digital platforms into traditional TV streaming.
• The Show Notes An email newsletter published via beehiiv that delivers Jomboy Media's baseball analysis, news, and editorial content straight to subscribers' inboxes.
• Jomboy Media Shop Direct-to-consumer e-commerce store selling branded merchandise tied to Jomboy Media's personalities and shows.
• Talkin' Baseball Flagship MLB baseball analysis show and podcast featuring team-specific content, game breakdowns, and baseball discussion distributed on YouTube and podcast platforms.
• The Warehouse Games Multi-sport competition series featuring games including Blitzball Battle, pickleball, wiffle ball, and other unique sports played in a warehouse setting, creating community engagement and brand sponsorship opportunities.
• We Got Ice Hockey-focused show featuring hockey analysis and gameplay content, part of Jomboy Media's expansion into sports beyond baseball.
• Sponsorship & Brand Partnerships B2B sponsorship packages offering brands integrated video sponsorships, show sponsorships, live event activations, social campaigns, and licensed content integrations across Jomboy Media's portfolio. Partners receive guaranteed view delivery and overperformance on campaigns.

Quantifiable outcome

• 35 million+ community of engaged fans
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, minor and major.

• FuboTVcoreChannel Partner/ Reseller/ Distributor · 1 April 2026Jomboy Media and Fubo partnered to launch The Jomboy Media Channel, a first-of-its-kind 24/7 streaming channel on FuboTV. The channel debuted April 15, 2026 and is available to all Fubo subscribers. Programming includes We Got Ice, JM Baseball Trivia, The Warehouse Games, and Dugout Discussions, with select content also streaming on Fubo's FAST channel.
• Fanatics Betting and GamingcoreGTM or Marketing Partner · 1 March 2026Comprehensive multi-platform partnership covering the 2026 baseball season. Fanatics Sportsbook is the Exclusive Sportsbook Partner for Talkin' Yanks, Talkin' Giants, and Breakdowns. Fanatics Prediction Markets is the Exclusive Prediction Markets Partner for Talkin' Baseball and other programming including The Warehouse Games. Integration across shows, podcasts, and social channels reaches the company's 35 million+ followers.
• Willow by CricbuzzminorGTM or Marketing Partner · 1 February 2026Partnership to provide creator-led alternate telecasts during ICC Men's T20 World Cup 2026. Willow by Cricbuzz streams Team USA matches free on YouTube and partnered with Jomboy Media to expand cricket content offerings.
• SeatGeekmajorGTM or Marketing PartnerYear-long sponsorship partnership. SeatGeek received 29M+ total views and 175% delivery against guaranteed views, overdelivering by 75% within first 9 months. Partnership included extensive social promotion and on-screen branding.
• Shady RaysmajorGTM or Marketing PartnerPresenting sponsor of Blitzball Battle 3 on Jomboy Media's Warehouse Games channel. Content achieved 123M+ views with 3M+ video views and 30M+ unique impressions.
• EA SportsmajorGTM or Marketing PartnerLicensing partnership bringing Jomboy Media personalities to life as characters in Super Mega Baseball 4 video game. Created the Creators Classic League, driving 2M+ impressions and 720K+ views with 500+ comments.
• NASCARmajorGTM or Marketing PartnerMulti-pronged sponsorship approach focusing on awareness, fan experience, and audience education. Delivered 4.5M+ views, 250K+ engagements, and 100+ posts to introduce NASCAR to new sports fans.
• MugsyminorGTM or Marketing PartnerPresenting sponsor of 2023 MLB Opening Day Live Stream Watch Party. Integration included extensive social promotion, on-screen logo placement, and a '7th Inning Stretch' segment. Delivered 150K social views and 44K YouTube views.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Overtime: Sports media company producing short-form and long-form video content targeted at younger sports fans through creator personalities — comparable audience and distribution strategy to Jomboy Media.
• SB Nation: Network of sports-focused media properties built around team- and sport-specific communities with multi-channel content and sponsorships — comparable network architecture and revenue model.
• The Ringer: Spotify-owned sports and pop culture digital media network built around creator personalities producing podcasts, video, and written content — directly comparable multi-channel creator network.
• Barstool Sports: Creator-led sports and pop culture digital media company producing personality-driven video, podcasts, and social content with sponsorship as the primary revenue model — the closest analogue to Jomboy Media's operating model.

Broad incumbents

• Bleacher Report: Large, established digital sports media company operating across video, social, and written content with significant YouTube presence — competes for the same younger sports audience and sponsorship budgets.
• The Athletic: Subscription-based digital sports media outlet (now part of The New York Times) producing written, audio, and video sports content — comparable premium sports content business with overlapping audience.
• Sports Illustrated (The Arena Group): Legacy sports media brand operating across written, video, and digital content with sponsorship revenue — broader incumbent competing for sports content and advertising dollars.

Emerging players

• Wave Sports + Entertainment: Sports-focused creator network producing athlete-led video content for social and YouTube — comparable creator-led, multi-platform sports media model targeting younger demographics.
• Meadowlark Media: Sports media company producing podcasts, documentaries, and video content built around talent and storytelling — comparable creator-led sports content business with sponsorship and distribution deals.

Others

• FuboTV: Live TV streaming platform and now distribution partner for Jomboy Media's 24/7 channel — relevant as both a channel partner and adjacent OTT/FAST sports distribution business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/JomboyMedia
• YouTubeyoutube.com/@JomboyMedia
• Facebookfacebook.com/jomboymedia
• Instagraminstagram.com/jomboymedia
• LinkedInlinkedin.com/company/jomboy-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jomboy Media