Macro
Macro is a New York-based software company building a unified AI workspace that consolidates email, documents, chat, calls, CRM, tasks, and code review into one application, sold to knowledge workers and small teams via a per-seat subscription and open-source self-host.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Macro does
Macro is a New York-based private software company building a unified AI workspace that consolidates email, documents, team chat, video calls, CRM, tasks, and code pull-request review into a single application sharing one data model and search index. Founded in 2023 (per the founding-year field and seed-round timeline) and operating with 11-50 employees, the company positions itself as "The Unified System for Work" — replacing what it describes as a siloed productivity stack with one application whose differentiator is a "team-level memory" data model that allows AI agents to operate with full workspace context. The platform is built on markdown-native documents, a CRDT-based real-time collaborative editor, LLM-driven agents, and a Model Context Protocol (MCP) connector framework that brings Notion, Slack, Linear, and GitHub content into the same index. Additional product surfaces include a Signal-vs-Noise unified inbox with AI drafting, self-building CRM records derived from email traffic, GitHub-linked tasks, video calls with transcripts feeding the search index, and an AI agents layer that performs multi-step actions across all modules.
Macro firmographics
Firmographics- Name
- Macro
- Legal name
- Macro Inc.
- Website
- https://macro.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Macro is a New York-based software company building a unified AI workspace that consolidates email, documents, chat, calls, CRM, tasks, and code review into one application, sold to knowledge workers and small teams via a per-seat subscription and open-source self-host.
- Ownership category
- akta.pro rank
Macro industry classification
Industry- Product category
- AI Productivity Workspace
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms (HDAEALAL)
- akta.pro secondary industries
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), ML Lifecycle Collaboration & Workspace Management (HDAAABAK), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), AutoML & Low-Code ML Platform Operations (HDAAABAL)
Keywords
Where Macro is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Macro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS subscription (per seat): Per-seat monthly subscription pricing ($40/seat/month) for the unified Macro workspace product, with the entire feature set (email, docs, channels, calls, tasks, CRM, agents) bundled in.
- Open-source self-host (AGPLv3) with commercial licensing: Macro is fully open source under AGPLv3 (as of May 31, 2026); a commercial/alternative license is offered via [email protected] for customers who want to build on Macro under a different license.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Macro subscription at $40/seat/month (single price point referenced in comparison tables across email, docs, channels, tasks, CRM) |
| Freemium | Pay-as-you-go | Free, fully open-source self-host under AGPLv3 (as of May 31, 2026) |
Go-to-market motion3 records
Macro product offering
Product offeringCore offering
Macro is a unified AI workspace that consolidates email, documents, team chat (channels), audio/video calls, CRM, tasks, and pull requests into a single application sharing one team-level memory data model. Macro Agents act as an AI layer across all surfaces, drafting emails, summarizing channels, closing tasks, importing Notion pages, and operating Slack, Linear, and GitHub connectors via MCP. The product is sold as a per-seat SaaS subscription and is also available as a fully open-source self-host under AGPLv3.
Product overview
Macro is a single unified product — "The Unified System for Work" — rather than a modular marketplace; all modules share one data model and search index. The platform packages Email, Documents, Channels, Calls, CRM, Tasks, and Pull Requests under the Macro brand, with Macro Agents acting as the AI layer that spans every surface and operates the Slack, Notion, Linear, and GitHub integrations via MCP connectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Macro Unified AI workspace product bundling email, documents, team chat, calls, CRM, tasks, pull requests, and AI agents into a single subscription application sharing one data model.
- Macro Agents AI agents with full-workspace context that draft emails, summarize channels, import Notion pages, close tasks, and operate Slack, Linear, and GitHub MCP connectors on behalf of users.
- Macro Email Unified inbox supporting Gmail, Outlook, and other IMAP accounts with AI Signal vs Noise classification, AI drafting in the user's tone, and agent-based summarization and reply.
- Macro Documents Markdown-native collaborative documents with Notion import via MCP connectors and AI-assisted authoring grounded in workspace context.
- Macro Channels Team chat that unifies internal channels with searchable Slack history via an MCP connector, with agents that summarize and reference external conversation context.
- Macro Calls Video and audio calls conducted inside the workspace, with transcripts that feed the unified search index so agents can summarize and act on call content.
- Macro CRM Self-building CRM that automatically constructs contacts, deals, and company records from incoming email and workspace signals, with agents that triage, enrich, and close entries.
- Macro Tasks Lightweight task tracker linked to GitHub branches and pull requests, with Linear import via MCP and AI agents that close tasks automatically when conditions are met.
Companies that use Macro
Customer profileIdeal customer profiles2 records
Macro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability11 records
Feature7 records
Macro partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Macro competitors and assessment
Company assessmentBroad incumbents
- Asana: Established work management platform with AI Studio for building agents and automations. Competes with Macro Tasks and the broader unified-workflow thesis at the team- and enterprise-orchestration layer.
- Google Workspace: Incumbent cloud productivity suite (Gmail, Docs, Drive, Meet, Chat) with Gemini AI features across every surface. Macro's most cited incumbent on the email/docs side, with unmatched distribution to consumer and SMB users.
- Microsoft 365 Copilot: Incumbent productivity suite (Outlook, Word, Excel, Teams) augmented with Microsoft 365 Copilot AI agents. The dominant enterprise default for email, docs, and chat and the benchmark for enterprise AI productivity distribution.
Direct peers
- Slack: Market-leading team chat platform, and the explicit comparator on Macro Channels ('Quieter than Slack'). Macro's unified inbox and channels aim to displace Slack for users who prefer fewer apps and an AI-first experience.
- Superhuman: Premium AI-powered email client that Macro directly compares against ('Faster than Superhuman') on the unified-inbox axis. Competes head-to-head for keyboard-driven email power users willing to pay per seat.
- Notion: Documents-and-workspace platform with growing AI features and an expanding agent/automation surface. Notion is the most direct comparator to Macro on the documents + AI workspace axis and the explicit incumbent Macro positions against in its 'Simpler than Notion' comparison.
- Attio: AI-native CRM with a flexible data model and growing agent capabilities, positioned against Salesforce/HubSpot. Closest pure-play competitor to Macro CRM in the AI-CRM category and similarly priced.
- Linear: Issue and project tracking tool, integrated with AI features and connected to GitHub. The comparator on Macro Tasks ('Lighter than Linear'), targeting the same developer-and-team workflow surface.
- ClickUp: All-in-one productivity platform bundling tasks, docs, chat, whiteboards, and goals. Closest large-scale direct competitor to Macro's unified-workspace positioning with a similar 'replace your SaaS stack' go-to-market.
- Coda: Documents-as-a-workspace platform that combines docs, tables, buttons, and integrations with AI features. Like Macro, Coda bets that a single flexible surface can replace multiple SaaS apps; both target power users and teams looking to consolidate their stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Macro social profiles
Digital presenceMacro compliance and trust
Trust signalCompliance1 record
Macro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macro leadership team
Management profileNumber of profiles
Profiles1 record
Macro funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macro
What does Macro do?
Macro is a unified AI workspace that consolidates email, documents, team chat (channels), audio/video calls, CRM, tasks, and pull requests into a single application sharing one team-level memory data model. Macro Agents act as an AI layer across all surfaces, drafting emails, summarizing channels, closing tasks, importing Notion pages, and operating Slack, Linear, and GitHub connectors via MCP. The product is sold as a per-seat SaaS subscription and is also available as a fully open-source self-host under AGPLv3.
Is Macro a public or private company?
Macro is a private company. It is classified as venture growth investor backed and is currently operating.
When was Macro founded?
Macro was founded in 2023. It employs 11 to 50 people.
Where is Macro based?
Macro is headquartered in New York, United States, in the North America region.
How does Macro make money?
Two revenue lines are on record. SaaS subscription (per seat) is the primary driver. The others are open-source self-host (AGPLv3) with commercial licensing.
Who are Macro's main competitors?
Broad incumbents on record are Asana, Google Workspace and Microsoft 365 Copilot. Direct peers are Slack, Superhuman, Notion, Attio, Linear, ClickUp and Coda.
Does Macro have an API?
No public API is recorded for Macro.
What industry is Macro in?
Macro's product category is AI Productivity Workspace. Its primary akta.pro industry code is HDAEALAL, Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms, with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 5132 and its SIC code is 7372.