Attio
Attio is a London-based AI-native CRM company serving startups, scale-ups, VC firms, and AI-native businesses with a flexible data model, a proprietary Universal Context AI layer, and a library of AI agents orchestrated through Workflows.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Attio does
Attio is a London-based, privately held AI-native CRM company founded in 2019, serving startups, scale-ups, venture capital firms, and AI-native companies. The platform is built around a flexible, user-configurable data model that supports custom objects (Partnership, Project, Invoice, Fund, Workspace) alongside standard CRM entities, allowing customers in venture capital (Seedcamp, USV), generative AI (Lovable, Modal, Replicate, Granola), developer tools (Railway), fintech (Public.com), and consumer brands (Coca-Cola) to model their business shape without developer support. The company's core product surface spans a CRM platform, Ask Attio (natural-language AI assistant), Universal Context™ (a proprietary AI context layer that compounds email, calendar, call, support, billing, and product signals), Workflows (orchestrating 13+ pre-built AI agents with a no-code builder), Call Intelligence (native recording, transcription, and analysis), Sequences, and Reporting, with native distribution via iOS, Android, macOS, Chrome, and Slack apps.
Underlying technology is API-first: Attio exposes a public REST API with OAuth 2.0, JavaScript/TypeScript SDKs, webhooks, an OpenAPI spec, a sandbox, an App SDK, and a hosted MCP server at mcp.attio.com/mcp that enables MCP-compatible AI clients to read and write records. The platform supports bring-your-own-key AI across Anthropic, OpenAI, and Google Gemini, and is certified to ISO/IEC 27001:2022 with GDPR, CCPA, and EU AI Act compliance. Attio does not train its own models on customer data.
Revenue is generated primarily through per-seat SaaS subscriptions — Plus at $29/seat/month (annual) and Pro at $69/seat/month (annual), with Enterprise custom-priced — augmented by a Free tier (up to 3 seats) as a PLG acquisition funnel, usage-based Credits for enrichment and AI features, and Enterprise implementation/onboarding services. Distribution is hybrid: self-serve PLG plus sales-assisted Enterprise, supported by an App Marketplace, Hire-an-Expert directory, partner programs, and a referral scheme. As of August 2025 the company had raised $116M cumulatively across seed (Point Nine-led, $7.7M, 2021), Series A (Redpoint-led, $23.5M, 2023), a 2024 round ($33M), and a Series B (GV-led, $52M), with capital earmarked for AI R&D and engineering expansion. The company is led by co-founder and CEO Nicolas Sharp and co-founder and CTO Alexander Christie.
Attio firmographics
Firmographics- Name
- Attio
- Legal name
- Attio Limited
- Website
- https://attio.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Attio is a London-based AI-native CRM company serving startups, scale-ups, VC firms, and AI-native businesses with a flexible data model, a proprietary Universal Context AI layer, and a library of AI agents orchestrated through Workflows.
- Ownership category
- akta.pro rank
Attio industry classification
Industry- Product category
- AI-Native Customer Relationship Management (CRM) Software
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
- akta.pro secondary industries
- Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Attio is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Attio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Per-seat SaaS subscriptions (Plus, Pro, Enterprise): Recurring per-seat subscription is the primary revenue model. Plus at $29/seat/month (annual) or $36/seat/month (monthly); Pro at $69/seat/month (annual) or $86/seat/month (monthly); Enterprise custom-priced. Annual and monthly billing cadences, paid in advance. Initial term 1 or 12 months with auto-renewal.
- Freemium (Free plan): Free plan with up to 3 seats, core CRM features (records, lists, basic reporting), unlimited contacts and companies, and email/calendar sync. Functions as a top-of-funnel acquisition and expansion vehicle.
- Usage-based Credits (data enrichment, AI Features): Monthly Credits consumed by certain features (data enrichment, AI workflows). Additional Data Enrichment Services can be purchased as a Credit-consuming add-on. Overages billed automatically; Additional Data Enrichment Services purchases apply to the remainder of the current term.
- Professional services / Implementation (Enterprise): Enterprise plan includes dedicated onboarding and SLA, custom data residency, SSO/SAML, and audit logs — implying custom implementation and onboarding revenue included in Enterprise contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free plan — up to 3 seats, core CRM (records, lists, basic reporting), unlimited contacts/companies, email & calendar sync. |
| Per seat | Annual | Plus — $29/seat/month annual or $36/seat/month monthly. |
| Per seat | Annual | Pro — $69/seat/month annual or $86/seat/month monthly. |
| Subscription | Multi-year contract | Enterprise — custom pricing. |
| Other | Pay-as-you-go | 14-day free trial of Pro features. |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels10 records
Attio product offering
Product offeringCore offering
Attio is an AI-native CRM platform built on a flexible, customizable data model that lets teams model any business process (sales, investing, recruiting, partnerships). It embeds AI structurally through its Universal Context layer and a suite of pre-built revenue agents orchestrated via a no-code Workflows engine. The platform unifies customer data from email, calendar, calls, support, billing, and product sources, and ships with native clients on web, macOS, iOS, Android, Chrome, Gmail, and Slack, plus a developer platform exposing a REST API, App SDK, and MCP server.
Product overview
Attio sells a single unified AI-native CRM platform rather than a suite of separate products: one underlying data model and one interface power every workflow, augmented by an expanding layer of AI features. On top of the core CRM sit AI modules (Ask Attio, Universal Context, Workflows with autonomous agents, Call Intelligence, Sequences, Reporting) plus a Developer Platform that exposes a REST API, SDK, App SDK, and an Attio MCP server. Native clients extend the platform to Mac, iOS, Android, Chrome, Gmail, and Slack, while the Apps & Integrations marketplace and bring-your-own-key support for OpenAI, Anthropic, and Google Gemini let customers plug Attio into their existing stack.
Differentiator
Problem solved
Functional benefit
Products and services
- Attio CRM Platform
- Attio Developer Platform (REST API, SDKs, App SDK, MCP server)
Quantifiable outcome
- 1,600+ inbound conversations, 50+ sales-qualified leads, 30 startup-program enrollments from Intercom Fin AI agent deployment
- +4 more outcomes
Companies that use Attio
Customer profileNamed customers23 records
Segments6 records
Ideal customer profiles4 records
Attio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability13 records
Feature9 records
Attio partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core — intercom's fin ai customer service agent was extended into sales and adopted by attio for inbound pipeline., core — provider of third-party ai models used by attio's ai features., core — official integration and 'attio for slack' agent distributed via the slack app directory., core — sign-in with google, gmail integration, and google drive/calendar access., core — outlook integration and onedrive sync., core — segment events are a primary data source for the platform., core — no-code automation bridge. and core — statutory eu representative for gdpr purposes..
- Intercomcore — intercom's fin ai customer service agent was extended into sales and adopted by attio for inbound pipeline.Intercom's Fin AI customer agent was extended beyond customer support into sales, and Attio was an early adopter deployment. Attio reported over 1,600 inbound conversations, 50+ sales-qualified leads, and 30 startup-program enrollments. Intercom Fin surpassed $100M ARR and grew 350% YoY.
- Anthropiccore — provider of third-party ai models used by attio's ai features.Anthropic is listed as a third-party AI model provider used by Attio to support and improve service functionality. Customer use of AI Features is subject to Anthropic's Usage Policy and Supported Regions Policy.
- OpenAIcore — provider of third-party ai models used by attio's ai features.OpenAI is listed as a third-party AI model provider used by Attio to support and improve service functionality. Customers must comply with OpenAI's Usage Policies and supported-country restrictions when using Attio's AI workflows.
- Google (Gemini)core — provider of third-party ai models used by attio's ai features.Google Gemini is listed as a third-party AI model provider used by Attio. Customer use of Gemini-powered features is subject to Google's Generative AI Prohibited Use Policy.
- Slackcore — official integration and 'attio for slack' agent distributed via the slack app directory.Attio offers a native Slack integration and 'Attio for Slack' agent, distributed via the Slack app directory. The integration allows CRM data and signals to surface inside Slack channels.
- Google (Workspace / Gmail)core — sign-in with google, gmail integration, and google drive/calendar access.Attio supports 'Sign in with Google' and integrates with Gmail, Google Drive, and Google Calendar for email, file, and contact management. Per the Privacy Policy, Attio adheres to the Google API Services User Data Policy and processes connected Google data only as a processor, never for advertising, with humans-only-reading limited to security or legal cases.
- Microsoft (Outlook / OneDrive)core — outlook integration and onedrive sync.Attio integrates with Microsoft Outlook and OneDrive for email, calendar, and file syncing; profile data, name, and email are pulled from connected Microsoft accounts.
- Segmentcore — segment events are a primary data source for the platform.Segment is a listed Attio integration and data source; the platform ingests Segment events to unify customer data alongside email and calendar events.
- Typeform
- Zapiercore — no-code automation bridge.Zapier is listed as one of Attio's native integrations and is the primary no-code bridge for connecting Attio to thousands of third-party apps without custom code.
- EU-REP.Global GmbHcore — statutory eu representative for gdpr purposes.EU-REP.Global GmbH acts as Attio's Article 27 GDPR representative in the European Union. Located at Hopfenstr. 1d, 24114 Kiel, Germany.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Attio competitors and assessment
Company assessmentBroad incumbents
- HubSpot: Largest AI-augmented CRM and marketing platform targeting SMB and mid-market. Directly comparable because Attio explicitly positions against HubSpot's additive AI and rigid data model, and Modal's quote specifically references migrating from HubSpot.
- Salesforce: Largest enterprise CRM and AppExchange ecosystem. Attio frames itself as the 'AI-native' alternative to Salesforce's 25-year-old architecture, and provides a one-click Salesforce importer—indicating direct customer migration between the two.
Direct peers
- Pipedrive: SMB-focused sales CRM with pipeline management. Attio offers a one-click Pipedrive importer and competes head-to-head on customizable pipeline workflows, particularly in the startup and SMB segment.
- Zoho CRM: Broad SaaS CRM with custom modules and workflow automation. Seedcamp's quote explicitly cites evaluating and rejecting Zoho before choosing Attio; Zoho is a directly comparable CRM alternative for Attio's startup and SMB segments.
- Affinity: Relationship intelligence CRM built for venture capital and private equity deal flow. Directly comparable in Attio's VC/PE vertical (USV, Seedcamp customers) where Affinity is the incumbent relationship-intelligence platform.
Emerging players
- Day AI: AI-native CRM built around an AI inbox that auto-drafts notes, follow-ups, and pipeline updates. Profiled alongside Attio in CRMSwitch and Reevo 2026 guides as a peer AI-native CRM targeting startups and SMBs.
Others
- Notion: Workspace and database platform with lightweight CRM templates. Attio explicitly contrasts against Notion and Airtable for lacking native enrichment and pipeline automation; Attio agents are able to read/write Notion via Workflows.
- Airtable: No-code database and app platform. Attio's value proposition explicitly references Airtable as a comparable but less purpose-built CRM substitute; Attio's flexible data model competes on the same customization axis.
- Outreach: Sales engagement platform with sequences, cadences, and AI features. Attio ships its own Sequences module and integrates with Outreach, positioning itself as an alternative or complement for AI-native revenue teams.
- Intercom: AI customer service platform (Fin) that Attio uses internally and integrates with via Workflows. Comparable as a productized AI-agent platform for customer-facing teams; Attio's Fin deployment results (1,600+ conversations) demonstrate cross-platform agentic value.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Attio social profiles
Digital presenceAttio compliance and trust
Trust signalCompliance3 records
Attio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Attio leadership team
Management profileNumber of profiles
Profiles2 records
Attio subsidiaries and ownership
Company hierarchySubsidiaries1 record
Attio funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Attio M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Attio
What does Attio do?
Attio is an AI-native CRM platform built on a flexible, customizable data model that lets teams model any business process (sales, investing, recruiting, partnerships). It embeds AI structurally through its Universal Context layer and a suite of pre-built revenue agents orchestrated via a no-code Workflows engine. The platform unifies customer data from email, calendar, calls, support, billing, and product sources, and ships with native clients on web, macOS, iOS, Android, Chrome, Gmail, and Slack, plus a developer platform exposing a REST API, App SDK, and MCP server.
Is Attio a public or private company?
Attio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Attio founded?
Attio was founded in 2019. It employs 51 to 100 people.
Where is Attio based?
Attio is headquartered in London, United Kingdom, in the Europe region.
How does Attio make money?
Four revenue lines are on record. Per-seat SaaS subscriptions (Plus, Pro, Enterprise) is the primary driver. The others are freemium (Free plan), usage-based Credits (data enrichment, AI Features) and professional services / Implementation (Enterprise).
Who are Attio's main competitors?
Broad incumbents on record are HubSpot and Salesforce. Direct peers are Pipedrive, Zoho CRM and Affinity. Day AI is listed as an emerging player. Others are Notion, Airtable, Outreach and Intercom.
Does Attio have an API?
Yes. Attio offers a REST API with OAuth authentication, SDKs (JavaScript/TypeScript), webhooks, and a public MCP (Model Context Protocol) server at mcp.attio.com/mcp. Developers can use the API to build custom integrations, automate CRM workflows, extend the data model, and create Apps via the App SDK that reads/writes Attio records. Custom JS code can be embedded in workflows. The API supports rate limits documented in the developer docs and includes a sandbox/test environment. Developer documentation is at docs.attio.com.
What industry is Attio in?
Attio's product category is AI-Native Customer Relationship Management (CRM) Software. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS), with a secondary code of HDAEANAC, Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem). Its NAICS code is 541511 and its SIC code is 7373.