City Bank

What City Bank does

City Bank is a Texas state-chartered community bank founded in 1941, headquartered in Lubbock, and operating as the primary banking subsidiary of South Plains Financial, Inc. (NASDAQ: SPFI). The bank operates 26 branch locations and 7 dedicated mortgage offices across Texas and New Mexico, with local loan decision-making authority in Lubbock, El Paso, College Station, Houston, the Dallas/Ft. Worth area, the Permian Basin, and Ruidoso, New Mexico. Following the April 2026 BOH Holdings merger, the bank manages over $4 billion in assets, $4.03 billion in deposits, and a $3.14 billion loan portfolio.

The bank offers a full suite of consumer and commercial banking products: personal checking (Simple, Reward, RPM, Interest), savings, CDs/IRAs, credit cards (Platinum, Rewards, World, Low Rate Platinum), personal and auto loans, mortgages (Conventional, FHA, VA, USDA, Jumbo, construction), and small-business and commercial banking including Treasury Solutions (merchant services, Remote Deposit Capture, Positive Pay, ACH/wires, business credit cards). Specialized offerings include agricultural lending with seasonal payment structures, non-profit organization checking, HSAs, safe deposit boxes, and overdraft protection. Wealth management and private banking services are delivered through a partnership with Raymond James Financial Services, covering trust administration, estate planning, and investment advisory. The technology stack combines a proprietary digital banking platform with integrations to Entersekt (multi-factor authentication), Zelle, SmartPay/ProfitStars (RDC), Loomis SafePoint, ZOCCAM, Apple Pay, Google Pay, Samsung Pay, Global Payments, and QuickBooks.

Revenue is generated principally through net interest income from lending (commercial, mortgage, consumer, agricultural), supplemented by core banking fees, credit card interest and interchange, treasury solutions fees, and wealth management revenue via the Raymond James partnership. The distribution model is hybrid: branch-based relationship banking supported by digital channels (mobile apps for consumer and business, online applications, phone banking at 1-800-OUR-BANK) and referral-driven cross-selling across the product suite. The bank's strategic positioning emphasizes local decision-making, community reinvestment (4,119 employee volunteer hours in 2025, $1.5M+ Community Rewards since 2008), and Texas/New Mexico regional concentration.

Name

City Bank

Legal name

City Bank

Website

https://city.bank

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

501–1,000 employees

Short description

City Bank is a Texas-based community bank offering consumer banking, mortgage lending, commercial/treasury services, and wealth management across 26 branches and 7 mortgage offices in Texas and New Mexico, operating as a subsidiary of South Plains Financial, Inc. (NASDAQ: SPFI).

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221)

SIC

State Commercial Banks (6022)

akta.pro industry

PRIMARYFSABAAAA

Mass-Market Consumer Deposit Banking (Checking/Savings)

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Retail Banking

SECONDARYFSABAAAI

Small Business Banking (Microbusiness/Sole Proprietor)

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Retail Banking

Keywords

• Retail banking services
• Commercial lending
• Mortgage lending
• Wealth management
• Treasury solutions

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Net Interest Income: Interest income from lending activities including commercial loans, mortgages, personal loans, and credit cards, offset by interest paid on deposits. Primary revenue driver for the bank.
2. Core Banking Fees: Monthly service charges, overdraft fees, ATM fees, wire transfer fees, and account maintenance fees from consumer and business checking accounts
3. Credit Card Revenue: Interest income from credit card balances, annual fees on reward cards, and interchange fees on card transactions
4. Treasury Solutions Fees: Fees from merchant services, remote deposit capture, ACH processing, wire transfers, positive pay, and other cash management services for business customers
5. Mortgage Lending: Revenue from mortgage originations including origination fees, rate lock fees, and gain on sale of loans
6. Wealth Management: Revenue from trust services, investment products, and private banking services offered in partnership with Raymond James Financial Services

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

City Bank is a Texas state-chartered community bank operating 26 branch locations and 7 mortgage locations across Texas and New Mexico. It provides personal banking (checking, savings, CDs, IRAs, credit cards, personal loans, auto loans, mortgages), business banking (commercial checking, treasury solutions, merchant services, business loans, agricultural loans), and wealth management (private banking, trust services, investment services through Raymond James) to consumers, small/medium businesses, non-profits, agricultural producers, and high-net-worth individuals.

Product overview

City Bank is a full-service regional bank offering a comprehensive suite of banking products and services organized into personal banking, business banking, mortgage lending, and wealth management divisions. The core banking platform includes personal checking (Simple, Reward, RPM, Interest), savings accounts, CDs/IRAs, credit cards, and digital banking with Zelle and mobile deposit. Business banking encompasses commercial checking, Treasury Solutions (merchant services, Remote Deposit Capture, Positive Pay), business loans, and ag loans. Mortgage services provide purchase, refinance, and construction loans through an online application platform with local lenders. Wealth management includes Private Banking, Trust services, and Investment products through a Raymond James partnership. The bank also offers specialized products like HSAs, safe deposit boxes, and overdraft protection, with recent expansion through the BOH Holdings merger adding Houston and Dublin market presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Accounts Suite of personal checking accounts including Simple Checking, Reward Checking, RPM Checking, Interest Checking, and Money Market with varying interest rates, fees, and qualification requirements, targeted at individual consumers for daily banking needs.
• Personal Savings Accounts Savings accounts with competitive interest rates including standard savings and Money Market accounts with tiered rates and FDIC insurance coverage for individual consumers building savings.
• CDs and IRAs Certificate of deposit accounts with terms from 90 days to 60 months, plus Traditional and Roth Individual Retirement Accounts with tax-advantaged contributions for consumers.
• Credit Cards Mastercard credit cards including Platinum, Platinum Rewards, World, Low Rate Platinum, and Business variants offering cash back, rewards, and low APR options for consumers and businesses.
• Digital Banking Online and mobile banking platform with account access, fund transfers, bill pay, Zelle peer-to-peer payments, e-statements, mobile deposit, and Entersekt multi-factor authentication for consumer and business customers.
• Wealth Management Comprehensive wealth services including Private Banking, Trust administration, and Investment services through Raymond James partnership providing portfolio management for affluent and high-net-worth individuals.
• Private Banking Dedicated relationship managers providing personalized banking and investment services for high-net-worth individuals with tailored products and expedited services.
• Trust Services Trust administration including estate planning, wills/probate, family trusts, revocable/irrevocable trusts, life-insurance trusts, guardianships, and charitable trusts for individuals and families.
• Investment Services Securities and investment products through Raymond James Financial Services including stocks, bonds, mutual funds, annuities, 529 education plans, and retirement accounts.
• Mortgage Services Mortgage lending including home purchase, refinance, and construction loans with streamlined online application, quick pre-approval, and local lender support. Covers Conventional, VA, FHA, USDA, and Jumbo loans for homebuyers and homeowners.
• Car Loans Auto lending for new or used vehicles with pre-qualification process, competitive rates, and flexible terms, including boat, ATV, and recreational vehicle loans for individual borrowers.
• Personal Loans Unsecured personal loans for home improvement, medical bills, vacations, and debt consolidation with 12-48 month repayment terms for individual borrowers.
• Real Estate Loans Real estate lending including construction loans, home improvement loans, home equity loans, bridge loans, and lot loans for flexible financing options for individual borrowers.
• Safe Deposit Boxes Secure storage boxes in various sizes for valuable items, protected by dual-control two-key system with competitive pricing for individual consumers.
• Health Savings Accounts (HSA) Tax-exempt health savings accounts paired with HDHP plans for covering qualified medical expenses with roll-over balances and catch-up contributions for individual consumers.
• Business Checking Business checking accounts including Commercial Checking, Small Business Checking, Commercial Interest Checking, and Commercial Money Market with various fee structures tailored to small and medium businesses.
• Treasury Solutions Cash management services for businesses including receivables (ACH, merchant services, remote deposit capture, lockbox), payables (ACH payments, wires, credit cards), and fraud protection.
• Merchant Services Payment processing solutions including Ovation Mobile, Ovation Terminal, and Ovation Register POS systems for traditional, mobile, and web-based card processing for business customers.
• Remote Deposit Capture Electronic check deposit solution allowing businesses to scan checks and submit deposits digitally via desktop scanner or mobile app with same-day processing for business customers.
• Positive Pay Fraud protection service comparing paid checks and ACH items against authorized issue data to detect unauthorized transactions before settlement for business customers.
• Business Loans Commercial lending including term loans, commercial mortgages, construction loans, lines of credit, equipment loans, and Paycheck Protection Program forgiveness for small and medium businesses.
• Ag Loans Agricultural lending for crop and livestock production, equipment, and farm/ranch land with customized payment terms aligned with seasonal cash flows for agricultural producers in Texas and New Mexico.
• Non-Profit Organization Checking Preferred checking accounts for non-profits and civic associations with no monthly maintenance fees, no minimum balance, and unlimited transactions for non-profit organizations.
• Business Digital Banking Mobile and online banking app for businesses with optional features including ACH transactions, wire transfers, Positive Pay, and user role management for business customers.
• Contactless Debit Card (Tap and Pay)

Quantifiable outcome

• Net interest margin of 4.04% demonstrating strong lending profitability
• +3 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Raymond James Financial ServicescoreStrategic or Co-development PartnerSecurities offered through Raymond James Financial Services, Inc., member FINRA/SIPC. Investment advisory services offered through Raymond James Financial Services Advisors, Inc. City Bank is not a registered broker/dealer and is independent of Raymond James.
• EntersektcoreTechnology or IntegrationPartnership for advanced multi-factor authentication for digital banking platforms, providing more seamless and secure authentication process for online and mobile banking customers.
• SmartPay/ProfitStarscoreTechnology or IntegrationRemote Deposit Capture software provider enabling businesses to scan checks and submit deposits electronically. Used for both desktop RDC and mobile remote deposit capture.
• Early Warning Services (Zelle)coreTechnology or IntegrationIntegration with Zelle for fast, safe peer-to-peer payment services through the City Bank mobile app. Users can send and receive money using email or mobile number.
• MyCorporation (Deluxe Company)minorGTM or Marketing PartnerPartnership to help business customers with business incorporation and EIN Tax ID acquisition. Referred to as MyCorporation, a Deluxe Company, to assist with business formation process.

Scale indicators21 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Cullen/Frost Bankers: San Antonio-based regional bank holding company (Frost Bank) with a major Texas commercial and consumer franchise. Competes with City Bank across multiple Texas metros including Houston and offers similar full-service banking, though at materially larger scale and broader brand recognition.
• Prosperity Bancshares: Houston-based regional bank holding company with a much larger Texas footprint. Overlaps with City Bank in commercial and consumer banking across Texas, particularly in Houston post the BOH Holdings merger, but operates at significantly greater scale.
• Cadence Bank: Multi-state regional bank with significant Texas presence. Comparable in commercial and consumer banking offerings, with overlapping wealth management and treasury services, though operating at substantially larger scale across the Sun Belt.
• Texas Capital Bancshares: Dallas-based commercial bank focused on Texas businesses. Competes with City Bank's commercial banking and treasury solutions offerings across Texas metros, though with a more corporate-leaning client mix and larger scale.
• First Horizon Corporation: Memphis-based regional bank holding company with a significant Texas commercial-banking presence. Competes with City Bank in commercial lending and treasury services in shared Texas markets, though operating at significantly larger scale.

Regional players

• Origin Bancorp: Louisiana-headquartered community bank with expanding Texas footprint. Similar community-bank model and product suite (commercial, consumer, mortgage) though primarily serving Louisiana, Mississippi, and East Texas markets that partially overlap City Bank's East Texas reach.

Direct peers

• Southside Bancshares: Tyler, Texas-based bank holding company of comparable community-bank scale. Overlaps with City Bank in East Texas consumer and commercial banking, with similar funding profiles and exposure to Texas economic cycles.
• Pinnacle Financial Partners: Nashville-based community bank holding company with similar relationship-banking DNA and full-service model. While geography differs, the operating model—local decision-making, commercial focus, and community-bank deposit franchise—closely mirrors City Bank's approach.
• First Financial Bankshares: Abilene-headquartered Texas community bank holding company with a similar branch-based model across West and Central Texas. Operates in overlapping geographies with comparable deposit gathering, lending, and treasury services, and trades on similar community-bank valuation dynamics.
• Independent Bank Group: McKinney, Texas-based community bank holding company serving similar Texas and North Texas markets. Comparable in scale and business mix (commercial, consumer, mortgage), with overlapping competitive dynamics in DFW and surrounding growth corridors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/CityBankTexas
• Facebookfacebook.com/citybankonline
• Instagraminstagram.com/mycitybank
• Xx.com/MyCityBank

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Bank