Ogury
- Company typePrivate
- Founded2014
- HeadquartersParis, France
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Ogury does
Ogury is a global advertising technology company founded in 2014 and headquartered in Paris (legally domiciled as Ogury Ltd in the United Kingdom), with a workforce of more than 500 employees across roughly 19 countries spanning the Americas, EMEA, and APAC. The company operates a privacy-first programmatic advertising platform built around its Persona Intelligence Engine, which combines zero-party survey data, behavioral insights, contextual signals, and real-world payment data (powered by Mastercard and, more recently, NIQ GeoPurchase retail data) to build audience personas that activate across mobile, desktop, web, CTV, and in-app environments without reliance on third-party cookies or advertising identifiers.
In April 2025 Ogury consolidated these capabilities into Ogury One, a unified platform that pairs the Persona Intelligence Engine with SONA - an agentic orchestration layer coordinating AI agents across the campaign lifecycle and supporting the Model Context Protocol (MCP) for third-party agent integration - and Ogury Exchange, the company's programmatic exchange offering direct premium publisher inventory. The Ogury Exchange serves trading teams with deal-based and open-auction access, while publishers access demand via a proprietary SDK with 12+ years of rendering expertise, and brands and agencies consume either managed-service campaign execution or self-serve programmatic activation across proprietary ad formats (Header, Video, Reveal, Thumbnail, In-App, etc.).
Ogury monetizes through three linked streams: programmatic media activation on the platform (advertising), revenue-share with publishers on inventory monetized via CPM/header bidding/RTB auctions (transaction fees), and recurring data-driven audience activation and measurement subscriptions. Go-to-market combines direct enterprise sales, GTM partnerships with agency holding companies (Dentsu, Havas Media Network, Annalect), and DSP connectivity across 19 countries. Named enterprise customers include McDonald's, Microsoft, Intel, Visa, Vodafone, Ford, Peugeot, Walmart, Nissan, Kia, Bacardi, ANA, Ralph Lauren, and others, with reported outcomes including +23 pts brand image lift, +11.6x incremental visits, 99% IAS-certified brand safety, and 0.25% invalid traffic.
Ogury firmographics
Firmographics- Name
- Ogury
- Legal name
- Ogury Ltd
- Website
- https://ogury.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Ogury industry classification
Industry- Product category
- Adtech Platform
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH)
- akta.pro secondary industry
- Pricing & Monetization Strategy (MPAAAFAD)
Keywords
Where Ogury is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices24 records
Markets served
Ogury business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Advertising Technology Platform: Ogury generates revenue as an adtech company providing programmatic advertising services. The platform enables brands and agencies to reach audiences through proprietary personas, with revenue derived from media activation spend managed through the platform.
- Publisher Monetization Services: Revenue sharing with publishers based on CPM (cost per thousand impressions) for ad inventory. Publishers receive payments based on impression volume and auction bid prices for header bidding and RTB environments.
- Data-Driven Audience Activation: Revenue from activating audiences across channels using Persona Intelligence, including CTV expansion, with measurement partnerships for brand lift and attention measurement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Managed Service and Programmatic Activation |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Ogury product offering
Product offeringCore offering
Ogury sells the Ogury One advertising platform, which combines the Persona Intelligence Engine, SONA agentic orchestration, and the Ogury Exchange to deliver persona-based, privacy-first audience targeting across mobile, desktop, and Connected TV. The company monetizes primarily via managed-service programmatic campaigns and self-serve activation, while also enabling publisher inventory monetization through SDK integrations and ad-format delivery. Revenue is generated from media activation spend, CPM-based revenue share with publishers, and data-driven audience activation across channels.
Product overview
Ogury is a global advertising technology company that offers a unified advertising platform called Ogury One, which brings together multiple integrated products: the Persona Intelligence Engine (core audience intelligence system), SONA (agentic orchestration layer), and the Ogury Exchange (programmatic supply). The platform enables brands and agencies to achieve consistent audience targeting and measurable outcomes through proprietary ad formats and a Creative Studio, all built on a privacy-first approach that operates independently of cookies and advertising identifiers. The system combines multi-dimensional data including zero-party survey data, behavioral insights, contextual signals, and real-world payment data to create and activate audience personas across mobile, desktop, web, app, and Connected TV environments.
Differentiator
Problem solved
Functional benefit
Brands
- SONA: Agentic orchestration solution enabling Persona Intelligence that drives how data, personas, and campaigns are defined and activated
- Ogury One
- Persona Intelligence Engine
Products and services
- Ogury One Unified advertising platform that consolidates Ogury's Persona Intelligence Engine, SONA agentic solution, and Ogury Exchange into a single system for consistent audience planning, activation, and measurement across channels. Sold to brands and agencies.
- Persona Intelligence Engine Core technology that turns audience understanding into measurable results by combining zero-party survey data, behavioral insights, contextual signals, and Mastercard payment insights into multi-dimensional audience personas. Enables consistent audience activation across mobile, desktop, CTV, and web without cookies or advertising IDs. Used by brands, agencies, and DSPs for persona-based targeting.
- SONA Agentic orchestration solution that coordinates specialized agents to translate briefs into personas, identify relevant publisher environments, and enable direct campaign activation with real-time optimization and conversational analytics. Powers the Persona Intelligence Engine across the Ogury One platform.
- Ogury Exchange Programmatic exchange providing direct access to premium publisher inventory via proprietary formats and Persona Intelligence, with clean supply paths, no resellers, competitive pricing, and full transparency. Provides always-on activation for performance-driven buying through deal-based and open-auction access.
- Ogury One for Connected TV (CTV) Persona-based advertising solution extended to Connected TV, enabling consistent audience targeting across mobile, desktop, and CTV using multi-dimensional data including zero-party survey data, contextual data, and Mastercard payment insights. Includes measurement integrations with Happydemics, Lumen, and xpln.ai.
- Creative Studio In-house creative team that crafts high-quality creatives with proprietary formats for both brands and publishers, offering premium ad experiences that increase consumer engagement. Enhanced by the Motionly acquisition for interactive rich media animations.
- Proprietary Ad Formats Non-disruptive ad formats including Header, Video, Display, Web, Footer, Full Screen, In-App, Reveal, and Thumbnail formats designed to complement publisher monetization strategies and enhance reader engagement across mobile, web, and CTV.
Quantifiable outcome
- +23 pts brand image, +13 pts brand preference, +24 pts purchase intent (Happydemics Brand Lift Studies 2025)
- +5 more outcomes
Companies that use Ogury
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Ogury technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Ogury partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- NIQcoreNIQ integrated its GeoPurchase retail purchase data across France, Germany, Spain, Italy, UK, US, and Canada into Ogury's Persona Intelligence Engine. The partnership enables purchase-based audience personas for digital media planning and activation, combining NIQ's product-level retail sales data with Ogury's audience data model.
- 51toCarbonZerominorPartnership to accelerate Ogury's Net Zero strategy, supporting emissions reduction targets validated by SBTi.
- Havas Media NetworkcoreHavas Media Network partnered with Ogury to automate audience activation at scale, leveraging Ogury's Persona Intelligence Engine and proprietary formats for programmatic campaigns.
- MotionlyminorOgury acquired Motionly, a SaaS company specializing in interactive rich media animations for digital advertising. The acquisition enhances Ogury's creative studio offerings with personalized and engaging creative ad units.
- MastercardcoreMastercard payment insights are integrated into Ogury's multi-dimensional data model, powering persona-based targeting across CTV, mobile, and desktop channels. This enables purchase-based audience segmentation.
- YouGovcorePartnership with YouGov for deep, consent-based audience intelligence. Ogury translates YouGov's panel-based insights into scalable personas for activation through Ogury's platform or within leading DSPs. Enables brands to activate YouGov-defined cultural and seasonal audiences.
- DentsucoreDentsu Persona Hub powered by Ogury, enabling agencies within the Dentsu network to access Ogury's persona-based advertising for client campaigns (e.g., Bacardi Japan case study).
- AnnalectminorPartnership with Annalect (Omnicor) for audience precision, achieving measurable outcomes for Dacia campaigns.
- Science Based Targets initiative (SBTi)minorSBTi validated Ogury's near-term, long-term, and net-zero emissions reduction goals, confirming alignment with Paris Agreement's 1.5°C warming limit objective.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Ogury competitors and assessment
Company assessmentDirect peers
- Magnite: Magnite is the largest independent SSP, with a strong position in CTV and online video. It is a direct competitor to Ogury Exchange in programmatic supply and is the most relevant comparison as Ogury expands into CTV.
- Pubmatic: Pubmatic is a publicly traded SSP providing programmatic monetization for premium publishers across display, video, mobile, and CTV. It competes directly with Ogury Exchange on supply path quality and header bidding.
- Index Exchange: Index Exchange is a large independent SSP focused on premium publisher supply and clean supply paths. It competes with Ogury for direct publisher integrations and DSP demand relationships.
- Criteo: Criteo is a publicly traded adtech company originally known for retargeting, now pivoted to retail media. Multiple Ogury C-suite executives (CTO, Chief Client Officer, Chief People Officer) are Criteo alumni, and both companies operate at the intersection of audience data, commerce signals, and publisher monetization.
- The Trade Desk: The Trade Desk is the largest independent DSP, operating on the buy side of the programmatic ecosystem. While on the opposite side of the trade from Ogury's SSP, TTD competes for the same advertiser budgets, invests in similar cookieless identity solutions (UID 2.0), and pursues CTV share.
- LiveRamp: LiveRamp is a data connectivity platform providing identity resolution and audience data collaboration. It competes with Ogury's Persona Intelligence Engine in the data/identity layer and is similarly positioned around cookie deprecation solutions.
- DoubleVerify: DoubleVerify is a leader in ad verification, brand safety, and invalid traffic measurement. It overlaps with Ogury's certified operational metrics (99% brand safety, 0.25% IVT) and is increasingly bundled into programmatic supply paths.
- Equativ (formerly Smart AdServer): Equativ is an independent adtech company combining an ad server, SSP, and curated marketplace. It competes directly with Ogury in supplying programmatic inventory to DSPs and brands, with similar emphasis on direct supply paths and SSP transparency.
Emerging players
- Lotame: Lotame is an independent data management platform providing audience data solutions and identity resolution. It is comparable to Ogury's Persona Intelligence Engine in the audience data layer, though smaller in scale.
- Permutive: Permutive is a privacy-first audience data platform for publishers, focusing on cookieless activation. It directly competes with Ogury's publisher monetization offering with a similar cookieless, first-party data emphasis but smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ogury social profiles
Digital presenceOgury compliance and trust
Trust signalCompliance3 records
Ogury financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ogury leadership team
Management profileNumber of profiles
Profiles8 records
Ogury subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ogury funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ogury M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ogury
What does Ogury do?
Ogury sells the Ogury One advertising platform, which combines the Persona Intelligence Engine, SONA agentic orchestration, and the Ogury Exchange to deliver persona-based, privacy-first audience targeting across mobile, desktop, and Connected TV. The company monetizes primarily via managed-service programmatic campaigns and self-serve activation, while also enabling publisher inventory monetization through SDK integrations and ad-format delivery. Revenue is generated from media activation spend, CPM-based revenue share with publishers, and data-driven audience activation across channels.
Is Ogury a public or private company?
Ogury is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ogury founded?
Ogury was founded in 2014. It employs 501 to 1,000 people.
Where is Ogury based?
Ogury is headquartered in Paris, France, in the Europe region.
How does Ogury make money?
Three revenue lines are on record. Advertising Technology Platform is the primary driver. The others are publisher Monetization Services and data-Driven Audience Activation.
Who are Ogury's main competitors?
Direct peers on record are Magnite, Pubmatic, Index Exchange, Criteo, The Trade Desk, LiveRamp, DoubleVerify and Equativ (formerly Smart AdServer). Emerging players are Lotame and Permutive.
Does Ogury have an API?
Yes. Ogury provides APIs, SDKs, and Tags for publisher integration. The technology includes: Adapter (specific code enabling Ogury to bid on publisher inventory through Mediation Platforms or Header Bidding Technology), Tags (JavaScript, VAST for Video Ad Serving Template, DAAST for Digital Audio Ad Serving Template, pixels, and URLs for ad serving and tracking), and SDK for mobile applications. These are technical components for programmatic advertising and real-time bidding integration. Additionally, SONA supports Model Context Protocol (MCP) for AI agent integration into existing workflows. Developer documentation is at publishers.ogury.co/identity/login.
What industry is Ogury in?
Ogury's product category is Adtech Platform. Its primary akta.pro industry code is MPABAOAH, Audience Segmentation, Demographic & Identity Graph Services, with a secondary code of MPAAAFAD, Pricing & Monetization Strategy. Its NAICS code is 5418 and its SIC code is 7311.