Ogury

What Ogury does

Ogury is a global advertising technology company founded in 2014 and headquartered in Paris (legally domiciled as Ogury Ltd in the United Kingdom), with a workforce of more than 500 employees across roughly 19 countries spanning the Americas, EMEA, and APAC. The company operates a privacy-first programmatic advertising platform built around its Persona Intelligence Engine, which combines zero-party survey data, behavioral insights, contextual signals, and real-world payment data (powered by Mastercard and, more recently, NIQ GeoPurchase retail data) to build audience personas that activate across mobile, desktop, web, CTV, and in-app environments without reliance on third-party cookies or advertising identifiers.

In April 2025 Ogury consolidated these capabilities into Ogury One, a unified platform that pairs the Persona Intelligence Engine with SONA - an agentic orchestration layer coordinating AI agents across the campaign lifecycle and supporting the Model Context Protocol (MCP) for third-party agent integration - and Ogury Exchange, the company's programmatic exchange offering direct premium publisher inventory. The Ogury Exchange serves trading teams with deal-based and open-auction access, while publishers access demand via a proprietary SDK with 12+ years of rendering expertise, and brands and agencies consume either managed-service campaign execution or self-serve programmatic activation across proprietary ad formats (Header, Video, Reveal, Thumbnail, In-App, etc.).

Ogury monetizes through three linked streams: programmatic media activation on the platform (advertising), revenue-share with publishers on inventory monetized via CPM/header bidding/RTB auctions (transaction fees), and recurring data-driven audience activation and measurement subscriptions. Go-to-market combines direct enterprise sales, GTM partnerships with agency holding companies (Dentsu, Havas Media Network, Annalect), and DSP connectivity across 19 countries. Named enterprise customers include McDonald's, Microsoft, Intel, Visa, Vodafone, Ford, Peugeot, Walmart, Nissan, Kia, Bacardi, ANA, Ralph Lauren, and others, with reported outcomes including +23 pts brand image lift, +11.6x incremental visits, 99% IAS-certified brand safety, and 0.25% invalid traffic.

Name

Ogury

Legal name

Ogury Ltd

Website

https://ogury.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Adtech Platform

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH)

akta.pro secondary industry

Pricing & Monetization Strategy (MPAAAFAD)

Keywords

• Programmatic advertising platform
• Persona-based targeting
• Connected TV advertising
• Cookie-less adtech
• Audience intelligence

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices24 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Advertising Technology Platform: Ogury generates revenue as an adtech company providing programmatic advertising services. The platform enables brands and agencies to reach audiences through proprietary personas, with revenue derived from media activation spend managed through the platform.
2. Publisher Monetization Services: Revenue sharing with publishers based on CPM (cost per thousand impressions) for ad inventory. Publishers receive payments based on impression volume and auction bid prices for header bidding and RTB environments.
3. Data-Driven Audience Activation: Revenue from activating audiences across channels using Persona Intelligence, including CTV expansion, with measurement partnerships for brand lift and attention measurement.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ogury sells the Ogury One advertising platform, which combines the Persona Intelligence Engine, SONA agentic orchestration, and the Ogury Exchange to deliver persona-based, privacy-first audience targeting across mobile, desktop, and Connected TV. The company monetizes primarily via managed-service programmatic campaigns and self-serve activation, while also enabling publisher inventory monetization through SDK integrations and ad-format delivery. Revenue is generated from media activation spend, CPM-based revenue share with publishers, and data-driven audience activation across channels.

Product overview

Ogury is a global advertising technology company that offers a unified advertising platform called Ogury One, which brings together multiple integrated products: the Persona Intelligence Engine (core audience intelligence system), SONA (agentic orchestration layer), and the Ogury Exchange (programmatic supply). The platform enables brands and agencies to achieve consistent audience targeting and measurable outcomes through proprietary ad formats and a Creative Studio, all built on a privacy-first approach that operates independently of cookies and advertising identifiers. The system combines multi-dimensional data including zero-party survey data, behavioral insights, contextual signals, and real-world payment data to create and activate audience personas across mobile, desktop, web, app, and Connected TV environments.

Differentiator

Problem solved

Functional benefit

Brands

• SONA: Agentic orchestration solution enabling Persona Intelligence that drives how data, personas, and campaigns are defined and activated
• Ogury One
• Persona Intelligence Engine

Products and services

• Ogury One Unified advertising platform that consolidates Ogury's Persona Intelligence Engine, SONA agentic solution, and Ogury Exchange into a single system for consistent audience planning, activation, and measurement across channels. Sold to brands and agencies.
• Persona Intelligence Engine Core technology that turns audience understanding into measurable results by combining zero-party survey data, behavioral insights, contextual signals, and Mastercard payment insights into multi-dimensional audience personas. Enables consistent audience activation across mobile, desktop, CTV, and web without cookies or advertising IDs. Used by brands, agencies, and DSPs for persona-based targeting.
• SONA Agentic orchestration solution that coordinates specialized agents to translate briefs into personas, identify relevant publisher environments, and enable direct campaign activation with real-time optimization and conversational analytics. Powers the Persona Intelligence Engine across the Ogury One platform.
• Ogury Exchange Programmatic exchange providing direct access to premium publisher inventory via proprietary formats and Persona Intelligence, with clean supply paths, no resellers, competitive pricing, and full transparency. Provides always-on activation for performance-driven buying through deal-based and open-auction access.
• Ogury One for Connected TV (CTV) Persona-based advertising solution extended to Connected TV, enabling consistent audience targeting across mobile, desktop, and CTV using multi-dimensional data including zero-party survey data, contextual data, and Mastercard payment insights. Includes measurement integrations with Happydemics, Lumen, and xpln.ai.
• Creative Studio In-house creative team that crafts high-quality creatives with proprietary formats for both brands and publishers, offering premium ad experiences that increase consumer engagement. Enhanced by the Motionly acquisition for interactive rich media animations.
• Proprietary Ad Formats Non-disruptive ad formats including Header, Video, Display, Web, Footer, Full Screen, In-App, Reveal, and Thumbnail formats designed to complement publisher monetization strategies and enhance reader engagement across mobile, web, and CTV.

Quantifiable outcome

• +23 pts brand image, +13 pts brand preference, +24 pts purchase intent (Happydemics Brand Lift Studies 2025)
• +5 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• NIQcoreTechnology or Integration · 18 June 2026NIQ integrated its GeoPurchase retail purchase data across France, Germany, Spain, Italy, UK, US, and Canada into Ogury's Persona Intelligence Engine. The partnership enables purchase-based audience personas for digital media planning and activation, combining NIQ's product-level retail sales data with Ogury's audience data model.
• 51toCarbonZerominorOthers · 13 May 2025Partnership to accelerate Ogury's Net Zero strategy, supporting emissions reduction targets validated by SBTi.
• Havas Media NetworkcoreGTM or Marketing Partner · 18 March 2025Havas Media Network partnered with Ogury to automate audience activation at scale, leveraging Ogury's Persona Intelligence Engine and proprietary formats for programmatic campaigns.
• MotionlyminorStrategic or Co-development Partner · 7 April 2022Ogury acquired Motionly, a SaaS company specializing in interactive rich media animations for digital advertising. The acquisition enhances Ogury's creative studio offerings with personalized and engaging creative ad units.
• MastercardcoreTechnology or IntegrationMastercard payment insights are integrated into Ogury's multi-dimensional data model, powering persona-based targeting across CTV, mobile, and desktop channels. This enables purchase-based audience segmentation.
• YouGovcoreTechnology or IntegrationPartnership with YouGov for deep, consent-based audience intelligence. Ogury translates YouGov's panel-based insights into scalable personas for activation through Ogury's platform or within leading DSPs. Enables brands to activate YouGov-defined cultural and seasonal audiences.
• DentsucoreGTM or Marketing PartnerDentsu Persona Hub powered by Ogury, enabling agencies within the Dentsu network to access Ogury's persona-based advertising for client campaigns (e.g., Bacardi Japan case study).
• AnnalectminorGTM or Marketing PartnerPartnership with Annalect (Omnicor) for audience precision, achieving measurable outcomes for Dacia campaigns.
• Science Based Targets initiative (SBTi)minorOthersSBTi validated Ogury's near-term, long-term, and net-zero emissions reduction goals, confirming alignment with Paris Agreement's 1.5°C warming limit objective.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Magnite: Magnite is the largest independent SSP, with a strong position in CTV and online video. It is a direct competitor to Ogury Exchange in programmatic supply and is the most relevant comparison as Ogury expands into CTV.
• Pubmatic: Pubmatic is a publicly traded SSP providing programmatic monetization for premium publishers across display, video, mobile, and CTV. It competes directly with Ogury Exchange on supply path quality and header bidding.
• Index Exchange: Index Exchange is a large independent SSP focused on premium publisher supply and clean supply paths. It competes with Ogury for direct publisher integrations and DSP demand relationships.
• Criteo: Criteo is a publicly traded adtech company originally known for retargeting, now pivoted to retail media. Multiple Ogury C-suite executives (CTO, Chief Client Officer, Chief People Officer) are Criteo alumni, and both companies operate at the intersection of audience data, commerce signals, and publisher monetization.
• The Trade Desk: The Trade Desk is the largest independent DSP, operating on the buy side of the programmatic ecosystem. While on the opposite side of the trade from Ogury's SSP, TTD competes for the same advertiser budgets, invests in similar cookieless identity solutions (UID 2.0), and pursues CTV share.
• LiveRamp: LiveRamp is a data connectivity platform providing identity resolution and audience data collaboration. It competes with Ogury's Persona Intelligence Engine in the data/identity layer and is similarly positioned around cookie deprecation solutions.
• DoubleVerify: DoubleVerify is a leader in ad verification, brand safety, and invalid traffic measurement. It overlaps with Ogury's certified operational metrics (99% brand safety, 0.25% IVT) and is increasingly bundled into programmatic supply paths.
• Equativ (formerly Smart AdServer): Equativ is an independent adtech company combining an ad server, SSP, and curated marketplace. It competes directly with Ogury in supplying programmatic inventory to DSPs and brands, with similar emphasis on direct supply paths and SSP transparency.

Emerging players

• Lotame: Lotame is an independent data management platform providing audience data solutions and identity resolution. It is comparable to Ogury's Persona Intelligence Engine in the audience data layer, though smaller in scale.
• Permutive: Permutive is a privacy-first audience data platform for publishers, focusing on cookieless activation. It directly competes with Ogury's publisher monetization offering with a similar cookieless, first-party data emphasis but smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/weareogury
• YouTubeyoutube.com/channel/UCW8y-IeMmhh4b5HQ94FOA2A
• Facebookfacebook.com/weareogury
• LinkedInlinkedin.com/company/ogury-ltd
• Instagraminstagram.com/weareogury

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ogury