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Finance of America Companies

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uuid0000e1i

Namestring
Finance of America Companies
Legal namestring
Finance of America Reverse LLC
Company typeenum
Public
Founded yearint
2004
Descriptiontext

Finance of America Companies (NYSE: FOA) is a publicly traded consumer lender specializing in reverse mortgage products for U.S. homeowners aged 55 and older, founded in 2004 and headquartered in Tulsa, Oklahoma. The company operates primarily through its core subsidiary Finance of America Reverse LLC (NMLS #2285), offering three principal products — HomeSafe, a proprietary jumbo reverse mortgage with loans up to $4 million; HomeSafe Second, a second-lien reverse mortgage that allows borrowers to tap equity while preserving an existing low-rate first mortgage; and HECM, an FHA-insured government reverse mortgage. It also offers HELOCs and HELOANs through a partnership with Better.com's Tinman AI platform and runs the Silvernest home-rental listing subsidiary. Distribution spans direct-to-consumer retail (web, toll-free, retail offices), the Xcelerate wholesale partner platform, a Financial Professionals division that serves as the official reverse mortgage educational partner of the Financial Planning Association, and the Lender Price Marketplace.

The company's revenue model combines transaction-based origination fees (a $3,995 fee is charged on HomeSafe Second, with an FHA HECM mortgage insurance premium of 2% upfront plus 0.5% annually), loan servicing fees on its reverse mortgage portfolio, and gains from portfolio management activities. As of 2025, Finance of America held a 30.2% share of the U.S. reverse mortgage industry, originated $2.4 billion in funded loan volume (a 24% year-over-year increase), and reported $497 million in total revenue (up 26% year-over-year). Adjusted net income of $74 million in 2025 represented a 429% year-over-year increase, and Q1 2026 adjusted EPS of $1.10 was up 112% year-over-year.

Recent strategic activity positions the company for further scale and product breadth. In December 2025, Finance of America entered a $2.5 billion strategic partnership with Blue Owl Capital, including a $50 million equity investment, to build a full-spectrum home equity lending platform. In late 2025 the company agreed to acquire PHH Mortgage Corporation's reverse mortgage servicing portfolio (20,000 HECM loans, $5.1 billion unpaid principal balance). The company has also expanded the HomeSafe Second product into 16 states, launched the HomeSafe Second Line of Credit in California, and acquired American Advisors Group (AAG) assets in 2023, consolidating the leading retail and wholesale reverse mortgage platforms under one roof.

Short descriptiontext

Finance of America Companies (NYSE: FOA) is a publicly traded reverse mortgage lender serving U.S. homeowners aged 55+ through proprietary HomeSafe products, FHA-insured HECMs, and wholesale and retail channels. Revenue is generated via loan origination fees, servicing, and portfolio management.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
reverse mortgage lending, home equity solutions, retirement financing, mortgage origination, home equity conversion
Industry5 codes
1Reverse Mortgage Origination (HECM & Proprietary)
CodeFSALAIAAPrimaryYes
2Reverse Mortgage Brokerage & Lead Generation
CodeFSALAIABPrimaryNo
3Reverse Mortgage Technology & Compliance (LOS/CRM/HECM Calculators)
CodeFSALAIAIPrimaryNo
4Closed-End Home Equity Loans (Second Mortgages)
CodeFSALAGAAPrimaryNo
5Cash-Out Refinance Origination
CodeFSALAAAFPrimaryNo
NAICS code5 codes
  • Real Estate Credit522292
  • Nondepository Credit Intermediation5222
  • Consumer Lending522291
  • Mortgage and Nonmortgage Loan Brokers522310
  • Mortgage and Nonmortgage Loan Brokers52231
SIC code3 codes
  • Mortgage Bankers & Loan Correspondents6162
  • Loan Brokers6163
  • Personal Credit Institutions6141
Product category
Reverse Mortgage Lending
No data
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model3 records
1Reverse Mortgage Origination
TypeTransaction Fee
Description

Finance of America generates revenue primarily through originating reverse mortgage loans. The company earned $2.4 billion in funded loan volume in 2025, a 24% increase from the prior year. Origination fees include a standard $3,995 origination fee for HomeSafe Second products.

housingwire.com
2Loan Servicing
TypeManaged Services
Description

The company services its loan portfolio and generates servicing fee income. Onity Group completed the sale of $9.6 billion in reverse mortgage servicing rights to Finance of America, including Liberty's reverse mortgage assets.

in.investing.com
3Portfolio Management
TypeTransaction Fee
Description

Finance of America manages its mortgage portfolio and generates gains tied to portfolio valuations, contributing to revenue alongside origination activities.

businesswire.com
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details2 tiers
1HomeSafe Second origination fee
ModelTransaction based/ take rateBilling cadenceOne time/ perpetual license
Notes

An origination fee of $3,995 is assessed by Finance of America Reverse LLC upon loan consummation. Settlement closing costs are also required including appraisal report, credit report fee, title insurance premium, and title fees. Fees and amounts may vary by state.

financeofamerica.com
2HECM mortgage insurance premiums
ModelTransaction based/ take rateBilling cadenceMulti-year contract
Notes

HECM loans require upfront mortgage insurance premium of 2% of the home's appraised value plus annual fee of 0.5% of outstanding loan balance.

financeofamerica.com
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 4 records shown
1HomeSafe
Description

Proprietary jumbo reverse mortgage product allowing homeowners 55+ to access up to $4 million in home equity with flexible payout options.

financeofamerica.com
+3 more records
Core offering1 text field

Finance of America originates and services reverse mortgage loans that allow U.S. homeowners aged 55 and older to access home equity without adding monthly mortgage payments. Its core product suite includes HomeSafe (a proprietary jumbo reverse mortgage up to $4 million), HomeSafe Second (a second-lien reverse mortgage), HECM (an FHA-insured government reverse mortgage), and HomeSafe Second Line of Credit. The company distributes these products through direct-to-consumer retail channels, a wholesale broker platform called Xcelerate, and a Financial Professionals division serving financial advisors.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 30.2% market share in reverse mortgage industry
+3 more records
Product overview1 text field

Finance of America offers a suite of reverse mortgage products for retirees. The portfolio consists of three core products: HomeSafe (proprietary jumbo reverse mortgage with loans up to $4 million), HomeSafe Second (second-lien reverse mortgage/HELOC alternative), and HECM (FHA-insured government reverse mortgage). A sub-product, HomeSafe Second Line of Credit, provides flexible draw access. All products target homeowners aged 55+ and allow access to home equity without adding monthly mortgage payments, positioning housing wealth as a retirement financing tool.

Product and service5 records
1HomeSafe
CategoryReverse Mortgage — Proprietary Jumbo
Description

Proprietary jumbo reverse mortgage allowing homeowners aged 55+ to access up to $4 million in home equity with no required monthly mortgage payments and no mortgage insurance premiums, offering flexible payout options (lump sum, line of credit, or combination).

2HomeSafe Second
CategoryReverse Mortgage — Second Lien
Description

Second-lien reverse mortgage for homeowners aged 55+ that allows access to home equity while preserving the existing first mortgage and its low rate, with no required monthly mortgage payments on the second lien. Available in multiple states with a $3,995 origination fee.

3HECM (Home Equity Conversion Mortgage)
CategoryReverse Mortgage — Government (FHA-Insured)
Description

Government-insured reverse mortgage backed by the FHA offering fixed and adjustable rate options for homeowners aged 62+, allowing access to home equity without required monthly mortgage payments and providing non-recourse protection.

4HomeSafe Second Line of Credit
CategoryReverse Mortgage — Line of Credit (sub-product)
Description

Second-lien reverse mortgage line of credit allowing homeowners aged 55+ to access home equity through flexible draws after an initial 25% draw at origination, with a 10-year draw period and up to $1 million loan limit. Currently available in California with expansion to additional states planned.

5Xcelerate Partner Platform
CategoryWholesale Lending Platform (B2B)
Description

Partner platform for wholesale brokers and lenders to access Finance of America's reverse mortgage products, manage pipeline, run loan calculations, and use integrated automation tools, supported by dedicated account teams and in-house processing.

Scale indicator12 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-11-18
Description

Finance of America subsidiary Finance of America Reverse LLC agreed to acquire PHH Mortgage Corporation's reverse mortgage servicing portfolio and loan pipeline in an all-cash transaction. The transaction involves reverse MSRs on 20,000 HECM loans valued at $5.1 billion UPB, including Liberty's reverse mortgage assets, with a three-year subservicing agreement. Expected to close in Q1 2026.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-10-21
Description

Finance of America partnered with Better.com to expand its home equity loan offerings through the AI-powered Tinman platform. The collaboration introduces instant digital applications and streamlined approval processes for HELOCs and HELOANs, aiming to enhance accessibility and efficiency for homeowners over 55. Better.com's Tinman AI platform enables quick applications and funding.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2022-12-07
Description

Finance of America acquired assets of American Advisors Group (AAG), a reverse mortgage lender, in a transaction expected to close in first half of 2023. The acquisition brought the industry's top retail and wholesale platforms under one roof, firmly establishing Finance of America as the industry leader.

Strategic tierCoreTypeGTM or Marketing Partner
Description

Finance of America is the official reverse mortgage educational partner of the Financial Planning Association (FPA), providing courses and resources for financial professionals to integrate reverse mortgages into retirement planning for their clients.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

One of the largest pure-play reverse mortgage lenders in the U.S., with a similar focus on proprietary jumbo reverse products (e.g., Longbridge Reverse) for homeowners 55+. Directly competes with Finance of America's HomeSafe and HECM offerings through similar retail and wholesale channels.

TypeDirect peer
Description

Direct reverse mortgage competitor offering HECM and proprietary products to wholesale partners. Operates a wholesale broker platform analogous to Finance of America's Xcelerate and has historically been among the top retail/wholesale reverse lenders by endorsement volume.

TypeBroad incumbent
Description

The largest U.S. retail mortgage lender has offered reverse mortgage products through its Rocket Pro Wholesale and retail channels. While reverse is a small part of its overall business, Rocket's brand, capital, and technology footprint make it a key competitor across the retirement home equity space.

TypeBroad incumbent
Description

Large U.S. mortgage servicer and originator that has been active in reverse MSR transactions and has direct exposure to reverse servicing economics. Comparable to Finance of America on the servicing side and increasingly relevant as reverse servicing portfolios are repackaged and traded.

TypeDirect peer
Description

Through NewRez and its predecessor acquisition of Reverse Mortgage Funding, Rithm Capital is one of the leading reverse mortgage originators and servicers. Directly comparable on proprietary reverse products, wholesale distribution, and MSR portfolio management.

TypeBroad incumbent
Description

Mid-to-large U.S. mortgage originator with a dedicated reverse mortgage division serving retail and wholesale customers. Overlaps with Finance of America on HECM origination, partner programs, and retirement-focused customer segments.

TypeBroad incumbent
Description

Large U.S. retail and wholesale mortgage lender offering HELOC, purchase, and refinance products alongside reverse mortgage solutions. Comparable as a multi-channel competitor in the home equity and retirement lending space.

TypeBroad incumbent
Description

Major U.S. mortgage originator and servicer active in government-insured and conventional products. Relevant comparator on servicing portfolio management, capital markets execution, and forward mortgage exposure that competes for the same borrower equity.

TypeBroad incumbent
Description

Specialized mortgage servicer with material exposure to reverse mortgage servicing through PHH Mortgage and Liberty. A direct comparator for reverse servicing operations, subservicing arrangements, and regulatory/operational risk profile.

TypeBroad incumbent
Description

The largest U.S. wholesale mortgage lender, serving the broker channel that Finance of America also targets via Xcelerate. Comparable as a wholesale platform competitor and increasingly relevant if UWM expands further into HELOC and equity-release products.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles18 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries3 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Finance of America Companies

Reverse Mortgage Lendingfinanceofamerica.com

Finance of America Companies (NYSE: FOA) is a publicly traded reverse mortgage lender serving U.S. homeowners aged 55+ through proprietary HomeSafe products, FHA-insured HECMs, and wholesale and retail channels. Revenue is generated via loan origination fees, servicing, and portfolio management.

What Finance of America Companies does

Finance of America Companies (NYSE: FOA) is a publicly traded consumer lender specializing in reverse mortgage products for U.S. homeowners aged 55 and older, founded in 2004 and headquartered in Tulsa, Oklahoma. The company operates primarily through its core subsidiary Finance of America Reverse LLC (NMLS #2285), offering three principal products — HomeSafe, a proprietary jumbo reverse mortgage with loans up to $4 million; HomeSafe Second, a second-lien reverse mortgage that allows borrowers to tap equity while preserving an existing low-rate first mortgage; and HECM, an FHA-insured government reverse mortgage. It also offers HELOCs and HELOANs through a partnership with Better.com's Tinman AI platform and runs the Silvernest home-rental listing subsidiary. Distribution spans direct-to-consumer retail (web, toll-free, retail offices), the Xcelerate wholesale partner platform, a Financial Professionals division that serves as the official reverse mortgage educational partner of the Financial Planning Association, and the Lender Price Marketplace.

The company's revenue model combines transaction-based origination fees (a $3,995 fee is charged on HomeSafe Second, with an FHA HECM mortgage insurance premium of 2% upfront plus 0.5% annually), loan servicing fees on its reverse mortgage portfolio, and gains from portfolio management activities. As of 2025, Finance of America held a 30.2% share of the U.S. reverse mortgage industry, originated $2.4 billion in funded loan volume (a 24% year-over-year increase), and reported $497 million in total revenue (up 26% year-over-year). Adjusted net income of $74 million in 2025 represented a 429% year-over-year increase, and Q1 2026 adjusted EPS of $1.10 was up 112% year-over-year.

Recent strategic activity positions the company for further scale and product breadth. In December 2025, Finance of America entered a $2.5 billion strategic partnership with Blue Owl Capital, including a $50 million equity investment, to build a full-spectrum home equity lending platform. In late 2025 the company agreed to acquire PHH Mortgage Corporation's reverse mortgage servicing portfolio (20,000 HECM loans, $5.1 billion unpaid principal balance). The company has also expanded the HomeSafe Second product into 16 states, launched the HomeSafe Second Line of Credit in California, and acquired American Advisors Group (AAG) assets in 2023, consolidating the leading retail and wholesale reverse mortgage platforms under one roof.

Finance of America Companies firmographics

Firmographics
Name
Finance of America Companies
Legal name
Finance of America Reverse LLC
Website
https://financeofamerica.com
Company type
Public
Founded year
2004
Operating status
Operating
Headcount range
501–1,000 employees
Short description
Finance of America Companies (NYSE: FOA) is a publicly traded reverse mortgage lender serving U.S. homeowners aged 55+ through proprietary HomeSafe products, FHA-insured HECMs, and wholesale and retail channels. Revenue is generated via loan origination fees, servicing, and portfolio management.
Ownership category
akta.pro rank

Finance of America Companies industry classification

Industry
Product category
Reverse Mortgage Lending
NAICS
Real Estate Credit (522292), Nondepository Credit Intermediation (5222), Consumer Lending (522291), Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)
SIC
Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163), Personal Credit Institutions (6141)
akta.pro primary industry
Reverse Mortgage Origination (HECM & Proprietary) (FSALAIAA)
akta.pro secondary industries
Reverse Mortgage Brokerage & Lead Generation (FSALAIAB), Reverse Mortgage Technology & Compliance (LOS/CRM/HECM Calculators) (FSALAIAI), Closed-End Home Equity Loans (Second Mortgages) (FSALAGAA), Cash-Out Refinance Origination (FSALAAAF)

Keywords

  • Reverse mortgage lending
  • Home equity solutions
  • Retirement financing
  • Mortgage origination
  • Home equity conversion

Where Finance of America Companies is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Offices2 records

Markets served

Finance of America Companies business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Reverse Mortgage Origination: Finance of America generates revenue primarily through originating reverse mortgage loans. The company earned $2.4 billion in funded loan volume in 2025, a 24% increase from the prior year. Origination fees include a standard $3,995 origination fee for HomeSafe Second products.
  2. Loan Servicing: The company services its loan portfolio and generates servicing fee income. Onity Group completed the sale of $9.6 billion in reverse mortgage servicing rights to Finance of America, including Liberty's reverse mortgage assets.
  3. Portfolio Management: Finance of America manages its mortgage portfolio and generates gains tied to portfolio valuations, contributing to revenue alongside origination activities.

Pricing tiers

ModelBillingPrice
Transaction based/ take rateOne time/ perpetual licenseHomeSafe Second origination fee
Transaction based/ take rateMulti-year contractHECM mortgage insurance premiums

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Finance of America Companies product offering

Product offering

Core offering

Finance of America originates and services reverse mortgage loans that allow U.S. homeowners aged 55 and older to access home equity without adding monthly mortgage payments. Its core product suite includes HomeSafe (a proprietary jumbo reverse mortgage up to $4 million), HomeSafe Second (a second-lien reverse mortgage), HECM (an FHA-insured government reverse mortgage), and HomeSafe Second Line of Credit. The company distributes these products through direct-to-consumer retail channels, a wholesale broker platform called Xcelerate, and a Financial Professionals division serving financial advisors.

Product overview

Finance of America offers a suite of reverse mortgage products for retirees. The portfolio consists of three core products: HomeSafe (proprietary jumbo reverse mortgage with loans up to $4 million), HomeSafe Second (second-lien reverse mortgage/HELOC alternative), and HECM (FHA-insured government reverse mortgage). A sub-product, HomeSafe Second Line of Credit, provides flexible draw access. All products target homeowners aged 55+ and allow access to home equity without adding monthly mortgage payments, positioning housing wealth as a retirement financing tool.

Differentiator

Problem solved

Functional benefit

Brands

  • HomeSafe: Proprietary jumbo reverse mortgage product allowing homeowners 55+ to access up to $4 million in home equity with flexible payout options.
  • HomeSafe Second
  • HECM
  • Silvernest

Products and services

  • HomeSafe Proprietary jumbo reverse mortgage allowing homeowners aged 55+ to access up to $4 million in home equity with no required monthly mortgage payments and no mortgage insurance premiums, offering flexible payout options (lump sum, line of credit, or combination).
  • HomeSafe Second Second-lien reverse mortgage for homeowners aged 55+ that allows access to home equity while preserving the existing first mortgage and its low rate, with no required monthly mortgage payments on the second lien. Available in multiple states with a $3,995 origination fee.
  • HECM (Home Equity Conversion Mortgage) Government-insured reverse mortgage backed by the FHA offering fixed and adjustable rate options for homeowners aged 62+, allowing access to home equity without required monthly mortgage payments and providing non-recourse protection.
  • HomeSafe Second Line of Credit Second-lien reverse mortgage line of credit allowing homeowners aged 55+ to access home equity through flexible draws after an initial 25% draw at origination, with a 10-year draw period and up to $1 million loan limit. Currently available in California with expansion to additional states planned.
  • Xcelerate Partner Platform Partner platform for wholesale brokers and lenders to access Finance of America's reverse mortgage products, manage pipeline, run loan calculations, and use integrated automation tools, supported by dedicated account teams and in-house processing.

Quantifiable outcome

  • 30.2% market share in reverse mortgage industry
  • +3 more outcomes

Companies that use Finance of America Companies

Customer profile

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Finance of America Companies technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Finance of America Companies partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and flagship.

  • PHH Mortgage Corporation (Onity Group)coreStrategic or Co-development Partner · 18 November 2025Finance of America subsidiary Finance of America Reverse LLC agreed to acquire PHH Mortgage Corporation's reverse mortgage servicing portfolio and loan pipeline in an all-cash transaction. The transaction involves reverse MSRs on 20,000 HECM loans valued at $5.1 billion UPB, including Liberty's reverse mortgage assets, with a three-year subservicing agreement. Expected to close in Q1 2026.
  • Better.com (Better Home & Finance Holding Co.)coreTechnology or Integration · 21 October 2025Finance of America partnered with Better.com to expand its home equity loan offerings through the AI-powered Tinman platform. The collaboration introduces instant digital applications and streamlined approval processes for HELOCs and HELOANs, aiming to enhance accessibility and efficiency for homeowners over 55. Better.com's Tinman AI platform enables quick applications and funding.
  • American Advisors Group (AAG)flagshipStrategic or Co-development Partner · 7 December 2022Finance of America acquired assets of American Advisors Group (AAG), a reverse mortgage lender, in a transaction expected to close in first half of 2023. The acquisition brought the industry's top retail and wholesale platforms under one roof, firmly establishing Finance of America as the industry leader.
  • Financial Planning Association (FPA)coreGTM or Marketing PartnerFinance of America is the official reverse mortgage educational partner of the Financial Planning Association (FPA), providing courses and resources for financial professionals to integrate reverse mortgages into retirement planning for their clients.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Finance of America Companies competitors and assessment

Company assessment

Direct peers

  • Longbridge Financial: One of the largest pure-play reverse mortgage lenders in the U.S., with a similar focus on proprietary jumbo reverse products (e.g., Longbridge Reverse) for homeowners 55+. Directly competes with Finance of America's HomeSafe and HECM offerings through similar retail and wholesale channels.
  • Reverse Mortgage Funding (RMF) / Newfi Wholesale: Direct reverse mortgage competitor offering HECM and proprietary products to wholesale partners. Operates a wholesale broker platform analogous to Finance of America's Xcelerate and has historically been among the top retail/wholesale reverse lenders by endorsement volume.
  • Rithm Capital (NewRez): Through NewRez and its predecessor acquisition of Reverse Mortgage Funding, Rithm Capital is one of the leading reverse mortgage originators and servicers. Directly comparable on proprietary reverse products, wholesale distribution, and MSR portfolio management.

Broad incumbents

  • Rocket Mortgage (Rocket Companies): The largest U.S. retail mortgage lender has offered reverse mortgage products through its Rocket Pro Wholesale and retail channels. While reverse is a small part of its overall business, Rocket's brand, capital, and technology footprint make it a key competitor across the retirement home equity space.
  • Mr. Cooper Group: Large U.S. mortgage servicer and originator that has been active in reverse MSR transactions and has direct exposure to reverse servicing economics. Comparable to Finance of America on the servicing side and increasingly relevant as reverse servicing portfolios are repackaged and traded.
  • Guild Mortgage: Mid-to-large U.S. mortgage originator with a dedicated reverse mortgage division serving retail and wholesale customers. Overlaps with Finance of America on HECM origination, partner programs, and retirement-focused customer segments.
  • loanDepot: Large U.S. retail and wholesale mortgage lender offering HELOC, purchase, and refinance products alongside reverse mortgage solutions. Comparable as a multi-channel competitor in the home equity and retirement lending space.
  • PennyMac Financial Services: Major U.S. mortgage originator and servicer active in government-insured and conventional products. Relevant comparator on servicing portfolio management, capital markets execution, and forward mortgage exposure that competes for the same borrower equity.
  • Ocwen Financial: Specialized mortgage servicer with material exposure to reverse mortgage servicing through PHH Mortgage and Liberty. A direct comparator for reverse servicing operations, subservicing arrangements, and regulatory/operational risk profile.
  • United Wholesale Mortgage (UWM Holdings): The largest U.S. wholesale mortgage lender, serving the broker channel that Finance of America also targets via Xcelerate. Comparable as a wholesale platform competitor and increasingly relevant if UWM expands further into HELOC and equity-release products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Finance of America Companies financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Finance of America Companies leadership team

Management profile

Number of profiles

Profiles18 records

Finance of America Companies subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

Finance of America Companies funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Finance of America Companies M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finance of America Companies

What does Finance of America Companies do?

Finance of America originates and services reverse mortgage loans that allow U.S. homeowners aged 55 and older to access home equity without adding monthly mortgage payments. Its core product suite includes HomeSafe (a proprietary jumbo reverse mortgage up to $4 million), HomeSafe Second (a second-lien reverse mortgage), HECM (an FHA-insured government reverse mortgage), and HomeSafe Second Line of Credit. The company distributes these products through direct-to-consumer retail channels, a wholesale broker platform called Xcelerate, and a Financial Professionals division serving financial advisors.

Is Finance of America Companies a public or private company?

Finance of America Companies is a public company. It is classified as public and is currently operating.

When was Finance of America Companies founded?

Finance of America Companies was founded in 2004. It employs 501 to 1,000 people.

Where is Finance of America Companies based?

Finance of America Companies is headquartered in New York, United States, in the North America region.

How does Finance of America Companies make money?

Three revenue lines are on record. Reverse Mortgage Origination is the primary driver. The others are loan Servicing and portfolio Management.

Who are Finance of America Companies's main competitors?

Direct peers on record are Longbridge Financial, Reverse Mortgage Funding (RMF) / Newfi Wholesale and Rithm Capital (NewRez). Broad incumbents are Rocket Mortgage (Rocket Companies), Mr. Cooper Group, Guild Mortgage, loanDepot, PennyMac Financial Services, Ocwen Financial and United Wholesale Mortgage (UWM Holdings).

Does Finance of America Companies have an API?

No public API is recorded for Finance of America Companies.

What industry is Finance of America Companies in?

Finance of America Companies's product category is Reverse Mortgage Lending. Its primary akta.pro industry code is FSALAIAA, Reverse Mortgage Origination (HECM & Proprietary), with a secondary code of FSALAIAB, Reverse Mortgage Brokerage & Lead Generation. Its NAICS code is 522292 and its SIC code is 6162.

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YahooU.S. Housing Stocks at a Turning Point as Mortgage Demand Falls 37%U.S. mortgage demand fell 37% in a year, reshaping housing stocks. The article analyzes Hovnanian Enterprises, Finance of America Companies, and LGI Homes, noting their revenue and market values. It highlights how funding pressures and affordability could shift margins and demand.Defense WorldFinance of America Companies Inc. (NYSE:FOA) Stock Has Average Price Target of $30.50Finance of America Companies received a consensus 'Hold' rating with an average price target of $30.50. The company reported Q2 EPS of $0.84, missing the $1.04 consensus, and revenue of $62.48 million versus $121.94 million expected. Insiders sold 31,500 shares in the last 90 days.Ticker ReportFinance of America Companies (NYSE:FOA) Stock Bumped Up to “Hold” by Wall Street ZenWall Street Zen upgraded Finance of America Companies to a Hold rating, while other analysts issued mixed ratings. The company reported Q2 EPS of $0.84, missing the $1.04 consensus, and revenue of $62.48 million versus $121.94 million expected. Insiders sold 31,500 shares over the past three months.American Banking and Market NewsFinance of America Companies (NYSE:FOA) Stock Rating Raised to Hold at Wall Street ZenWall Street Zen raised Finance of America Companies from Sell to Hold, while other firms issued mixed ratings. The stock opened at $13.47, and the company reported Q2 EPS of $0.84, missing the $1.04 consensus. Analysts expect 3.87 EPS for the current year.HousingWire5 Reverse Mortgage Scenarios Loan Originators Should Not MissLoan originators are advised to recognize five reverse mortgage scenarios where traditional financing fails, including homeowners needing cash without refinancing, retirees with equity but low income, and older buyers preserving liquidity. The article emphasizes asking follow-up questions and using Finance of America's training resources to explore these opportunities.Defense WorldFinance of America Companies (NYSE:FOA) CIO Jeremy Prahm Sells 6,000 SharesFinance of America Companies CIO Jeremy Prahm sold 6,000 shares on September 21 at $13.98, reducing his stake by 3.57%. The company reported Q2 EPS of $0.84, missing the $1.04 consensus, and analysts have an average "Hold" rating with a $30.50 target.Ticker ReportFinance of America Companies (NYSE:FOA) Cut to “Sell” at Wall Street ZenWall Street Zen cut Finance of America Companies to a sell rating, while other analysts have mixed ratings. The company reported Q2 EPS of $0.84, missing the $1.04 consensus, and revenue of $62.48 million versus $121.94 million estimated. Insiders sold 26,250 shares in the last quarter.Markets DailyInsider Selling: Finance of America Companies (NYSE:FOA) President Sells $13,162.50 in StockFinance of America Companies president Kristen Sieffert sold 750 shares at $17.55 on September 1st, reducing her stake by 0.60%. The company reported Q2 EPS of $0.84, missing estimates, and revenue of $62.48 million. Analysts have a consensus 'Hold' rating with a $30.50 target.HousingWireReverse mortgage volume slips in AugustHECM origination volume fell 5.7% in August to 1,919 loans, the lowest August total in years. The top three lenders held about 62% of the market, with Finance of America leading at 433 loans, down 13.2% from July.GurufocusA Look at Finance of America Companies Inc (FOA) After 4.0% DeclFinance of America Companies Inc shares fell 4.0% to $18.89 on August 26, 2026, continuing a downward trend over the past month and year, within a 52-week range of $15.77 to $29.79. GuruFocus rated the stock overvalued at 17.2% above its $16.12 GF Value, with a 48/100 GF Score, 2/10 profitability and 0/10 growth ratings, and net insider selling of $95.3M over 12 months.