Invoke
- Company typePrivate
- Founded2023
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Invoke firmographics
Firmographics- Name
- Invoke
- Legal name
- Invoke
- Website
- https://invoke.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Invoke industry classification
Industry- Product category
- Generative AI Media Platform
- NAICS
- Software Publishers (5132), Graphic Design Services (54143)
- SIC
- Services-Prepackaged Software (7372), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
Keywords
Where Invoke is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Invoke business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Enterprise generative AI solutions: Invoke provided generative media solutions to enterprises, including professional visual media studios. Following the Adobe acquisition, revenue model is integrated into Adobe's offerings.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
Invoke product offering
Product offeringCore offering
Invoke built a generative media platform for enterprises and professionals that produced AI-generated visual content using human-in-the-loop techniques, where artists selected, coordinated, and arranged AI-generated elements into copyrightable compositions. The company also developed secure identity and access management solutions built on Microsoft Entra, Verified ID, and Zero Trust architecture for enterprise AI enablement. Following Adobe's October 2025 acquisition, Invoke's team and technology were integrated into the Adobe AI Foundry initiative to build AI-powered creative workflows for businesses.
Product overview
Invoke operated as a generative media solution startup offering a platform for AI-powered creative workflows. Following Adobe's acquisition in October 2025, the Invoke team joined Adobe to build out AI-powered creative workflows for businesses under the Adobe AI Foundry initiative. The company's core offering centered on generative AI image creation using human-in-the-loop techniques that enabled professional studios to produce copyrightable visual content. Note: The company's primary website (invoke.com) is currently returning errors, limiting available product documentation.
Differentiator
Problem solved
Functional benefit
Products and services
- Invoke Generative Media Platform
Quantifiable outcome
- First company to receive U.S. Copyright Office registration for fully AI-generated image
- +1 more outcomes
Companies that use Invoke
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Invoke technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Invoke partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- AdobeflagshipAdobe announced acquisition of Invoke as part of its newly launched Adobe AI Foundry initiative. The startup's team joined Adobe to build out AI-powered creative workflows for businesses. The move positions Adobe to expand its generative AI capabilities and compete more effectively in the rapidly evolving AI-driven creative tools market.
- Open Model Initiative (CivitAI, Comfy Org)coreInvoke joined with CivitAI and Comfy Org to form the Open Model Initiative, hosted by the Linux Foundation. The initiative focuses on developing high-quality, openly licensed AI models that are free to use without deletion clauses or recurring costs, in response to licensing decisions that created barriers for enterprise adoption.
- ThornminorInvoke participates in Thorn and All Tech Is Human's Safety By Design initiative for generative AI, alongside major AI companies including Amazon, Anthropic, Google, Meta, Microsoft, OpenAI, and Stability AI. Invoke invested $224,000 in R&D for protective tools and detected 2,822 instances of violative prompts.
- MicrosoftflagshipInvoke was awarded Microsoft Identity Partner of the Year 2025 for excellence in secure identity and access management solutions using Microsoft technologies including Entra, Verified ID, and Zero Trust architecture. Also recognized as finalist for Microsoft Security Excellence Awards Data Security & Compliance Trailblazer in January 2026.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Invoke competitors and assessment
Company assessmentDirect peers
- Stability AI: Open generative AI image model provider (Stable Diffusion) directly competing with Invoke's visual content generation technology. Both target enterprise and creative professional use cases, and both participate in Thorn's Safety By Design initiative.
- Midjourney: Leading consumer and professional AI image generation service with a strong creator community. Directly comparable to Invoke's generative media offering for visual content creation.
- Adobe Firefly: Adobe's in-house generative AI image platform and now Invoke's sibling product following the October 2025 acquisition. Serves the same creative professional customer base with overlapping image-generation capabilities, distributed through Adobe's enterprise ecosystem.
- Runway: AI-powered creative tools for video and image generation, targeting creative professionals and studios with comparable generative media workflows to Invoke's platform.
Broad incumbents
- OpenAI: Creator of DALL-E for AI image generation. Broad AI incumbent with substantially larger resources, broader product portfolio, and significantly larger model footprint than Invoke.
- Google DeepMind: Developed Imagen for AI image generation. Broad AI research organization operating at significantly greater scale than Invoke and participating in the same generative AI safety initiatives.
- Microsoft Copilot: Microsoft's enterprise AI assistant integrating DALL-E for image generation. Both a strategic Invoke partner (Identity Partner of the Year) and adjacent competitor for enterprise AI workflows that include image generation.
Emerging players
- Ideogram: AI image generation platform with a distinctive focus on text rendering within generated images. Emerging competitor targeting similar creative professional use cases as Invoke.
- Leonardo AI: AI image generation platform serving creators and game studios with comparable asset-generation workflows. Overlaps with Invoke's video game studio customer segment.
Others
- Anthropic: AI safety-focused company co-participating with Invoke in Thorn's Safety By Design initiative. Operates in adjacent generative AI safety space rather than directly competing on image generation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Invoke social profiles
Digital presenceInvoke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invoke leadership team
Management profileNumber of profiles
Profiles1 record
Invoke funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invoke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invoke
What does Invoke do?
Invoke built a generative media platform for enterprises and professionals that produced AI-generated visual content using human-in-the-loop techniques, where artists selected, coordinated, and arranged AI-generated elements into copyrightable compositions. The company also developed secure identity and access management solutions built on Microsoft Entra, Verified ID, and Zero Trust architecture for enterprise AI enablement. Following Adobe's October 2025 acquisition, Invoke's team and technology were integrated into the Adobe AI Foundry initiative to build AI-powered creative workflows for businesses.
Is Invoke a public or private company?
Invoke is a private company. It is classified as corporate owned and is currently acquired.
When was Invoke founded?
Invoke was founded in 2023. It employs 1 to 10 people.
Where is Invoke based?
Invoke is headquartered in Atlanta, United States, in the North America region.
How does Invoke make money?
One revenue line is on record: enterprise generative AI solutions.
Who are Invoke's main competitors?
Direct peers on record are Stability AI, Midjourney, Adobe Firefly and Runway. Broad incumbents are OpenAI, Google DeepMind and Microsoft Copilot. Emerging players are Ideogram and Leonardo AI. Anthropic is listed as an others.
Does Invoke have an API?
No public API is recorded for Invoke.
What industry is Invoke in?
Invoke's product category is Generative AI Media Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 5132 and its SIC code is 7372.