Dame

What Dame does

Dame Products, Inc. is a New York City-based sexual wellness company founded in 2014 by sexologist Alexandra Fine and MIT engineer Janet Lieberman. It designs and sells a portfolio of medical-grade silicone vibrators, sexual health products, and intimate essentials marketed primarily to women and couples, with the stated goal of addressing the 'Pleasure Gap' in sexual satisfaction. The core vibrator line spans ten distinct form factors — including the patented Eva hands-free couples vibrator, Pom flexible palm vibrator, Arc G-spot vibrator, Dip entry-level vibrator, Min mini wand, Fin finger vibrator, Zee bullet, Aer suction vibrator, Lay panty vibrator, and Hug vibrating cock ring — all built on rechargeable (USB-C or inductive) motor platforms with multiple intensity levels, waterproof bodies, and a 3-year warranty. Beyond hardware, the company has expanded into sexual-health adjacencies including clinically-tested Desire Gummies libido supplements, home STI test kits processed through 10 partner labs, ultra-thin condoms, and a personal-care line (pH-balanced aloe lube, massage oil, body wipes, arousal serum, toy cleaner), plus home goods and accessories.

The business runs a product-led, multi-channel GTM: direct-to-consumer e-commerce on dame.com with a 15% first-order discount quiz and subscription pricing (25% off) on consumables; wholesale and marketplace distribution through Amazon; and shelf placement at three of the largest US mass-market retailers — Target, Walmart, and CVS — the explicit use-of-funds for its $7M Series A led by Amboy Street Ventures in September 2022. Product development is anchored in the Dame Labs community of 10,000+ testers and a Medical & Health Advisory Board (OB/GYN, ND, sex therapist, pelvic floor PT), supporting 'doctor-approved' and clinical-study claims. Marketing is built around owned content (Swell blog, 'A Fine Human' podcast hosted by the CEO) and earned media, including a 2019 lawsuit against NYC's subway system for advertising discrimination that drove national press. The company ships to six countries (US, Canada, UK, EU, Australia, NZ), relies on China-based manufacturing (evidenced by a 2025 tariff surcharge episode where it paid roughly $100,000 in customs duties before refunding customers after the Supreme Court struck down the tariffs in March 2026), and operates with 11–50 employees under CEO Alexandra Fine.

Name

Dame

Legal name

Dame Products, Inc

Website

https://dame.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Dame Products is a NYC-based sexual wellness brand founded in 2014 that designs, manufactures, and sells vibrators, intimate essentials, and sexual health products (STI kits, libido supplements) direct-to-consumer and through Target, Walmart, CVS, and Amazon, primarily serving women and couples.

Ownership category

akta.pro rank

Product category

Sexual Wellness Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Sexual Wellness & Intimacy Products DTC (CRAFACAM)

akta.pro secondary industries

Feminine & Sexual Wellness OTC (Yeast Infection OTC, Lubricants, Condoms, Pregnancy Tests) (CRADAMAH), Vaginal Moisturizers & Lubricants (CRABAIAI)

Keywords

• Sexual wellness products
• Vibrators and intimacy
• Personal care essentials
• Sexual health supplements
• At-home STI testing

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Vibrator and Sex Toy Sales: Primary revenue stream from direct sales of vibrators, including Eva, Pom, Arc, Dip, Min, Fin, Zee, Aer, and Hug. Products priced from $39-$129, sold through own e-commerce, Amazon, and retail partners Target, Walmart, CVS.
2. Intimate Essentials and Consumables: Sales of consumables including massage oils, aloe lube, body wipes, massage candles, condoms, and sex toy accessories. Products priced from $6-$39, with subscription options offering 25% savings.
3. Sexual Health Supplements: Desire Gummies - clinically-tested libido support supplement sold for $30 one-time or $22.50 with subscription. 20-day supply with reported 93% mood improvement and 85% increased libido in clinical studies.
4. STI Testing Kits: Home STI test kits for Gonorrhea, Chlamydia, and Syphilis testing. Priced from $70-$150, with partnership with 10 clinical labs for processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Dame designs, manufactures, and sells a portfolio of medical-grade silicone vibrators (Eva, Pom, Arc, Min, Fin, Zee, Aer, Dip, Hug, Com, Lay), personal care essentials (lubricants, massage oils, wipes, arousal serum), sexual health products (STI test kits, Desire Gummies libido supplement, ultra-thin condoms), and home goods (sex blankets, massage candles, pillows) targeting women and couples. The company combines patented product engineering with clinical and advisory validation, and reaches customers through its own e-commerce site, subscription consumables program, and major retailers including Target, Walmart, CVS, and Amazon.

Product overview

Dame is a sexual wellness company founded in 2014 by sexologist Alexandra Fine and MIT engineer Janet Lieberman, offering a comprehensive portfolio of vibrators, sexual health products, and intimate essentials designed by women for women. The product lineup centers on ten distinct vibrator types: Eva (hands-free wearable couples vibrator), Pom (palm vibrator), Dip (basic internal/external vibrator), Arc (G-spot vibrator), Min (mini wand), Fin (finger vibrator), Zee (bullet vibrator), Aer (suction vibrator), Hug (cock ring), and Com (full wand), each featuring medical-grade silicone, USB charging, waterproof construction, and multiple intensity levels. Beyond vibrators, the portfolio includes sexual health products (STI test kits, Desire Gummies, condoms), personal care essentials (Aloe Lube, Massage Oil, Body Wipes, Hand + Vibe Cleaner, Arousal Serum, Play Balm), home goods (Thro sex blanket, Massage Oil Candle, Pillo sex pillow), and accessories (Stash pouch, Dame Socks, Sex Dice, O-Face Bucket Hat). The company emphasizes science-backed, body-safe design with a Medical & Health Advisory Board and user testing through Dame Labs community of 10,000+ testers. Products are primarily manufactured in China with close vendor relationships and sold through direct-to-consumer e-commerce, major retailers (Target, Walmart, CVS), and Amazon.

Differentiator

Problem solved

Functional benefit

Products and services

• Eva Wearable Vibrator Patented hands-free wearable vibrator for couples that stays in place during partnered sex; includes inductive charging case.
• Pom Palm Vibrator Palm-sized flexible vibrator with squishy body for broad or targeted external stimulation; 5 intensity levels and 5 vibration patterns.
• Dip Basic Vibrator Entry-level internal and external vibrator with ergonomic shape for shallow penetration and clitoral play; one-button control with 5 intensity levels.
• Arc G-Spot Vibrator Curved G-spot vibrator with beaked ridge for targeted vibrations, ergonomic handle for leverage, and 5 intensity levels.
• Min Mini Wand Vibrator Compact mini wand vibrator with body-weighted motor, non-vibrating handle, 5 intensity levels and 1.5-hour runtime.
• Fin Finger Vibrator Finger-worn vibrator worn between the fingers for enhancing touch during solo or partnered play; 3 intensity levels and adjustable tether.
• Zee Bullet Vibrator Ultra-compact bullet vibrator for on-the-go use with fast charging, 3 intensity levels, and soft-touch ABS plastic.
• Aer Suction Vibrator Suction vibrator that uses air-pulse technology to create oral-stimulation-like sensations on the clitoris.
• Hug Vibrating Cock Ring Vibrating cock ring designed to enhance shared pleasure for both partners during sex without interrupting the moment.
• Lay Panty Vibrator Panty vibrator designed for hands-free external stimulation during solo or partnered play.
• Com Wand Vibrator Wand vibrator known for powerful motors and larger size for broad-based pleasure across the body.
• Massage Oil Doctor-approved massage oil made with jojoba, safflower, hemp seed oil, and essential oils; safe for internal use.
• Aloe Lube pH-balanced, doctor-approved lubricant made with organic aloe vera and plant extracts; toy-safe and condom-compatible.
• Body Wipes Multi-purpose pH-balanced wipes infused with aloe and cucumber extract; biodegradable and cruelty-free.
• Hand + Vibe Sex Toy Cleaner Cleaner specifically formulated for safely cleaning sex toys.
• Arousal Serum Serum designed to enhance arousal and sexual wellness.
• Play Balm Oil-based moisturizer safe for use with condoms, part of the intimate essentials collection.
• Desire Gummies Clinically-tested daily gummies designed to enhance libido and improve mood; 20-day supply, available as subscription (25% off).
• Ultra-Thin Condoms Ultra-thin natural rubber latex condoms with pH-balanced lubrication; vegan-friendly, available by subscription.
• STI Test Kits Home STI test kits for Gonorrhea, Chlamydia, and Syphilis processed via partner clinical labs with 3–5 day turnaround.
• Thro Sex Blanket Circular ultra-soft cotton sex blanket with hidden waterproof layer; machine washable.
• Massage Oil Candle Plant-based moisturizing massage oil candle with Kava Kava-infused formula that melts at body temperature.
• Pillo Sex Pillow Wedge-shaped support pillow for intimate positions made from polyurethane foam with cotton blend outer shell.
• Stash Zippable Pouch Zippable pouch for storing pleasure essentials with inner pockets, elastics, and stain-resistant liner.
• Dame Socks Socks designed for comfort and stability during sex; research-backed design.
• Sex Dice Intimacy game with two dice representing body parts and actions to help couples explore sensual desires.

Quantifiable outcome

• 93% of participants reported improved mood in clinical studies of Desire Gummies
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• ChakrubsminorOthersFeatured as a 'sibling brand' on Dame's website, indicating cross-brand collaboration or shared ownership within the sexual wellness ecosystem.
• EmojibatorminorOthersFeatured as a 'sibling brand' on Dame's website, indicating cross-brand collaboration or shared ownership within the sexual wellness ecosystem.
• 10 Partner LabscoreTechnology or IntegrationDame's STI test kits are processed through a network of 10 partner clinical laboratories for lab-accurate results with 3-5 day turnaround.
• Medical & Health Advisory BoardcoreStrategic or Co-development PartnerAdvisory board includes Dr. Amy Novatt (OB/GYN), Dr. Aimée Gould Shunney (ND), Dr. Holly Richmond (Sex Therapist), and Dr. Uchenna Ossai (Pelvic Floor PT) who guide product development and education.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lelo: Premium sexual wellness brand offering vibrators, massagers, and accessories globally. Closest direct competitor to Dame in positioning (design-forward, body-safe, premium pricing) and product range, both DTC and through major retailers.
• Maude: DTC sexual wellness brand offering vibrators, lubricants, and intimate essentials with a minimalist, gender-inclusive design ethos. Highly comparable to Dame on positioning, product range, retail partnerships, and target customer.
• Satisfyer: Mass-market sexual wellness brand best known for air-pulse suction technology. Directly competes with Dame's Aer and similar vibrator SKUs across global DTC and retail channels.
• Unbound: DTC sexual wellness brand selling vibrators and accessories, with a vibrant, playful aesthetic. Comparable on business model (DTC + retail), target customer (women/millennials), and product category.

Broad incumbents

• Lovehoney: Largest global online sexual wellness retailer carrying vibrators, lubricants, and accessories across hundreds of brands. Not a direct brand competitor but a major channel and category incumbent that competes for the same consumer wallet share and shelf space at retailers.
• Babeland: Long-established sexual wellness retailer and brand with strong feminist positioning and curated product selection. Comparable on brand ethos and target customer, and competes for similar retail and consumer mindshare as Dame.
• Adam & Eve: One of the largest U.S. sexual wellness retailers selling vibrators, lubricants, and related products online and via wholesale. Competes with Dame at the mainstream consumer level though positioned more toward adult/impulse buyers than the curated wellness buyer Dame targets.

Emerging players

• TENGA: Japanese sexual wellness brand known for male-focused disposable and reusable pleasure products. Different primary segment but operates in the same product category and retail channels, with growing adjacency into female wellness.
• Crave: DTC sexual wellness brand offering vibrators, including wearable designs, targeted at women and couples. Closely comparable on product form factor (wearable vibrators), target customer, and go-to-market approach.
• Wild Flower: Sex-positive sexual wellness brand offering vibrators and adult products targeting women and couples. Similar audience and community-led content strategy, with overlapping retail distribution including mainstream DTC channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DameProducts
• YouTubeyoutube.com/channel/UCzK5w3ZrLdGnIVqBpacW6RA
• Facebookfacebook.com/DameProducts
• LinkedInlinkedin.com/company/dame-products
• Instagraminstagram.com/dameproducts

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dame