What Emojibator does

Emojibator is a direct-to-consumer sexual wellness brand founded in August 2016 in Philadelphia by Joe Vela and Kristin Fretz. The company designs and sells emoji-inspired vibrators and accessories built on body-safe medical-grade silicone with waterproof construction (IPX6/IPX7 ratings), USB rechargeable batteries, and 10 vibration settings. Its core product line consists of fruit/vegetable-shaped vibrators (Eggplant, Banana, Chili Pepper, Pickle, Cherry) alongside newer offerings such as the dual-function Strawberry vibrator/suction toy, Peach Vibrating Stroker, Tiny Wand, Kitty Cat Kegel Vibrator, and anal toys (Orville, Cheeky). Accessories include bamboo silk bondage rope (Funfetti and Unicorn variants), lubricants (Aloe Lube by Dame, Phuksaus), and lifestyle items (Pleasure Hat, Pleasure Pouch, Sleep Eye Mask, stickers). Emojibator operates as a brand under Dame Products Inc. (Delaware-registered parent), evidenced by the copyright footer.

The company's business model is primarily direct-to-consumer e-commerce via its owned Shopify storefront (emojibator.com), with discreet plain-envelope shipping from a Fremont, CA fulfillment center to US and Canadian customers. Revenue streams include one-time product sales priced $29-$99 for vibrators, $8.50-$29 for accessories, and $69-$100 for bundles (Fruit Basket Set, Intro to Kink Set), supplemented by $25/$50 digital gift cards and a wholesale channel for retailers. Free shipping is offered on orders over $100, and products frequently carry 20-26% promotional discounts. Emojibator also sells through third-party specialty retailers including Babeland, Good Vibrations, Spectrum Boutique, and Museum of Sex, and runs a content marketing ecosystem anchored by the Pleasure University blog and the MasturbationMonth.com annual campaign (launched May 2018). The company has generated brand awareness through coverage in Cosmopolitan, The New York Times, The Guardian, Vice, Rolling Stone, and other major outlets, Forbes 30 Under 30 recognition in 2018, and XBIZ/AVN award recognition. Partnerships with sexual/reproductive health organizations (SIECUS, Abortion Freedom Fund, Wisp) extend the brand's mission-driven positioning.

Name

Emojibator

Legal name

Dame Products Inc.

Website

https://emojibator.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Emojibator is a Philadelphia-based direct-to-consumer sexual wellness brand selling emoji-inspired body-safe silicone vibrators and accessories through its Shopify storefront to US and Canadian consumers, operating as a brand under Dame Products Inc.

Ownership category

akta.pro rank

Product category

Sexual Wellness Products

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Jewelry Retailers (45831)

SIC

Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)

Keywords

• Sexual wellness products
• Vibrator manufacturing
• Body-safe silicone toys
• Adult pleasure devices
• Bondage accessories

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through owned Shopify e-commerce storefront. One-time product purchases at price points from $8.50-$134. Primary revenue stream with products including vibrators, bondage rope, lubricants, and accessories.
2. Wholesale: Wholesale channel for retailers to purchase Emojibator products for resale. Contact form available for wholesale inquiries.
3. Bundled Products: Product bundles (Fruit Basket Set at $100, Intro to Kink Set at $69) offering discounted pricing on multiple products together
4. Gift Cards: Digital gift cards sold in $25 and $50 denominations, delivered via email with instructions to redeem at checkout

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Emojibator designs, manufactures, and sells emoji-inspired body-safe silicone vibrators and sexual wellness products directly to consumers through its Shopify-based e-commerce storefront. The product line includes fruit- and vegetable-shaped vibrators, dual-function stimulation devices, bondage rope, lubricants, and accessories priced from $29-$99, with bundles and digital gift cards also offered.

Product overview

Emojibator is a direct-to-consumer sexual wellness company selling emoji-inspired vibrators and accessories. The product portfolio centers on the original Emojibator line of fruit and vegetable-shaped vibrators (Eggplant, Banana, Chili Pepper, Pickle, Cherry, Strawberry) as well as newer designs (Tiny Wand, Peach Stroker). The company also offers bondage accessories (bamboo silk rope in Funfetti and Unicorn patterns), lubricants, and general accessories (Pleasure Hat, Sleep Mask, Travel Pouch, stickers, gift cards). Products are sold individually or as bundles (Fruit Basket Set, Intro to Kink Set). The company also operates educational content platforms: PleasureU blog and MasturbationMonth.com. All vibrator products feature body-safe medical-grade silicone, waterproof/water-resistant designs, and free-phthalate construction. The company was founded in Philadelphia in August 2016 and ships discreetly to US and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Eggplant Emojibator Vibrator Flagship emoji-inspired vibrator shaped like an eggplant; medical-grade, non-toxic, phthalate-free, odorless silicone with 10 vibration settings, waterproof design, battery-operated.
• Banana Emojibator Vibrator Emoji-inspired vibrator shaped like a banana, part of the original fruit/veggie collection; made of body-safe silicone with vibration functionality.
• Chili Pepper Emojibator Vibrator Emoji-inspired vibrator shaped like a chili pepper from the fruit/veggie collection; body-safe, phthalate-free silicone construction.
• Pickle Emojibator Vibrator Emoji-inspired vibrator shaped like a pickle from the fruit/veggie collection; body-safe materials with multiple vibration settings.
• Cherry Emojibator Vibrator Emoji-inspired vibrator shaped like a cherry, featuring body-safe silicone construction.
• Tiny Wand Emojibator Vibrator Compact wand vibrator with 10 vibration patterns, USB rechargeable, waterproof IPX6 rating, medical-grade body-safe silicone; 4.64-inch height with approximately 90-minute battery life.
• Strawberry Emojibator Dual-function vibrator and suction toy combining 8 vibration settings with 8 suction patterns that simulate licking sensations; water-resistant IPX4, USB magnetic charging, body-safe silicone with ABS.
• Peach Vibrating Stroker Palm-sized vibrating stroker for penis-havers with 5 speeds, USB-C rechargeable, waterproof IPX7, soft textured sleeve, low-battery indicator, and travel lock.
• Kitty Cat Kegel Vibrator Kegel ball vibrator with remote control functionality for pelvic floor exercises and enhanced sensations.
• Candle Warming Vibrator Wand Vibrator wand with warming functionality on the bottom for tension relief during massage and sensual touch; dual-purpose pleasure and massage device.
• Orville Anal Vibrator

Quantifiable outcome

• Women experience 30% fewer orgasms than men - Emojibator aims to close this climax gap through accessible products and education
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, minor and parent.

• SIECUS (Sex Ed for Social Change)coreStrategic or Co-development Partner · 12 January 2024Emojibator partnered with SIECUS for the Art for Abortion fundraiser on January 12, 2024 at Showfields. Emojibator donated toys to support SIECUS's mission of advancing sex education as a vehicle for social change. SIECUS has served as the national voice for sex education for almost 60 years.
• Abortion Freedom FundcoreStrategic or Co-development Partner · 12 January 2024Emojibator partnered with the Abortion Freedom Fund for the Art for Abortion fundraiser. The Abortion Freedom Fund simplifies access to abortion care by funding patients, clinics, and reimbursing local funds. Emojibator donated toys to support abortion access efforts.
• WispminorStrategic or Co-development Partner · 12 January 2024Wisp, the leading sexual and reproductive telehealth service in the US, partnered with Emojibator for the Art for Abortion fundraiser. Wisp is the largest provider of sexual and reproductive telehealth services, offering products and services including birth control, emergency contraception, and medical abortion.
• Dame Products Inc.parentOthersDame Products Inc. is referenced as the parent company of Emojibator, appearing in the copyright footer. Dame Products is also a sexual wellness company that manufactures products like the Aloe Lube sold through Emojibator's store.
• BabelandminorChannel Partner/ Reseller/ DistributorBabeland is a sex-positive retailer carrying Emojibator products. They have three locations in NYC and one in Seattle, offering hands-on shopping experience with knowledgeable staff. Babeland is recommended as a place to shop for first vibrators.
• Good VibrationsminorChannel Partner/ Reseller/ DistributorGood Vibrations is a sex-positive retailer founded in 1977 by a sex educator, carrying Emojibator products. They have locations in California and Massachusetts. Known for serving a pleasure-focused audience regardless of gender.
• Spectrum BoutiqueminorChannel Partner/ Reseller/ DistributorSpectrum Boutique is a sex-positive toy store with a no-nonsense approach to sexuality and education. Curated by sex educator Zoë Ligon, they carry Emojibator products and are geared towards all identities.
• Museum of SexminorChannel Partner/ Reseller/ DistributorMuseum of Sex (MoSex) in NYC and Miami carries Emojibator products. More than just a store, it's an interactive exhibit dedicated to preserving and presenting the history, evolution, and cultural significance of human sexuality.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dame Products: Dame Products is the parent/sister company of Emojibator and a directly comparable premium sexual wellness brand offering vibrators, pelvic health devices, and lubricants. Comparability is exact along product category, materials (body-safe silicone), and channel mix (DTC + retail).
• Lelo: Lelo is the global premium sexual wellness incumbent offering a broad portfolio of vibrators, massagers, and accessories at $80–$300+ price points. Comparable along category and product technology, but positioned as the aspirational alternative Emojibator undercuts on price.
• We-Vibe (Wow Tech Group): We-Vibe is an established couples-focused sexual wellness brand with app-connected vibrators and broad retail distribution. Comparable in core vibrator category and global retail presence, though more clinical/premium in positioning than Emojibator.
• Lovehoney: Lovehoney is one of the largest global sexual wellness retailers, offering a broad catalog across price points with strong UK and US retail. Comparable on category and channel mix (DTC + wholesale + retail), but vastly larger scale and broader assortment than Emojibator.

Direct peers

• Crave: Crave is a DTC luxury sexual wellness brand offering vibrators and accessories with a strong design and gifting positioning. Direct competitor on category, design-led brand narrative, and DTC premium-adjacent price points.
• Unbound: Unbound is a design-led, sex-positive DTC sexual wellness brand selling vibrators and accessories with editorial content. Direct competitor on brand aesthetic, content-marketing playbook, and affordable-but-design-forward positioning.
• Jimmyjane: Jimmyjane is a design-led sexual wellness brand offering premium vibrators and massagers with a similar body-safe and rechargeable product philosophy. Direct competitor on product specs, materials, and design-forward positioning, though Jimmyjane sits at a higher price tier.
• Maude: Maude is a design-forward DTC sexual wellness brand selling vibrators, lubricants, and intimacy essentials with minimalist branding and accessible pricing. Direct competitor on positioning, channel (DTC-led), and target buyer (modern, design-conscious first-time and repeat wellness buyers).

Regional players

• Babeland: Babeland is a sex-positive retail chain (NYC and Seattle) and online retailer that both resells Emojibator and sells its own branded products. Comparable as a category retailer with a sex-positive educational mission overlapping Emojibator's positioning.
• Good Vibrations: Good Vibrations is a legacy sex-positive retailer founded in 1977 with stores in California and Massachusetts and an online store. Comparable as a longstanding category retailer with overlapping customer base and reselling Emojibator products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xtwitter.com/emojibator
• YouTubeyoutube.com/emojibator
• Facebookfacebook.com/emojibator
• Instagraminstagram.com/emojibator
• TikToktiktok.com/@emojibator
• LinkedInlinkedin.com/company/emojibator

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emojibator