Shoplazza
- Company typePrivate
- Founded2017
- HeadquartersShenzhen, China
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Shoplazza firmographics
Firmographics- Name
- Shoplazza
- Legal name
- 尚普莱斯信息咨询（深圳）有限公司
- Website
- https://shoplazza.cn
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Shoplazza industry classification
Industry- Product category
- E-commerce Platform / Commerce Operating System
- NAICS
- General Merchandise Retailers (455), Department Stores (4551)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- General Merchandise Online Retailers (CRAFADAA)
- akta.pro secondary industries
- Cross-border Dropshipping & Sourcing Platforms (CRAFAJAD), Office, School & Business Supplies Marketplaces (CRAFABAM)
Keywords
Where Shoplazza is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Markets served
Shoplazza business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Fees: Recurring subscription revenue from merchants using the Shoplazza platform, with tiered plans starting at $22.4/month (annual billing) or $28/month (monthly billing). Plans include the AI Store Builder, drag-and-drop page builder, themes, and 90% of plugins offered free.
- Transaction/Processing Fees: Per-transaction commission on sales processed through the platform, ranging from 0.2% to 2% depending on plan and payment method. Includes payment processing fees for Shoplazza Payments powered by Stripe.
- Plugin and App Store Revenue: Revenue from paid third-party plugins in the Shoplazza app store (e.g., Ymq $7.9-18.9/month, CustoMeow $0-19/month, Customily $49/month, Customall $19-549/month). Approximately 90% of plugins are offered free.
- Fulfillment by Shoplazza (FBS): Revenue from the Fulfillment by Shoplazza service launched January 7, 2026, integrating global warehousing, last-mile delivery, financial automation, and real-time risk controls through 50+ logistics partners.
- Professional Services and Add-ons: Revenue from custom theme design, store customization, advertising services, and educational/training programs. AdValet AI advertising agent offers performance-based spend on merchant ad campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Plan (Annual): $22.4/month, includes core SaaS features, 90% free plugins, AI Store Builder access |
| Subscription | Monthly | Standard Plan (Monthly): $28/month with greater flexibility |
| Subscription | Monthly | Plugin subscription fees: Ymq $7.9-18.9/month, CustoMeow $0-19/month, Customily $49/month, Customall $19-549/month |
| Transaction based/ take rate | Pay-as-you-go | Transaction-based commission: 0.2% - 2% of GMV processed through the platform |
Go-to-market motion6 records
Shoplazza product offering
Product offeringCore offering
Shoplazza provides an AI-Native Commerce Operating System that enables merchants to build, launch, and operate online stores across multiple channels and geographies. The platform bundles AI agents for storefront design, marketing, advertising, and administration with integrated payments, fulfillment, and a theme and app marketplace, targeting cross-border DTC merchants.
Product overview
Shoplazza operates a single integrated AI-Native Commerce Operating System that combines a SaaS store builder, AI agent modules, integrated payments, global fulfillment and a marketing ecosystem into one platform serving 650,000+ merchants in 180+ countries. The core platform supports storefront creation, payments and fulfillment, while the AI agent suite — AI Store Builder, LazzaStudio, AdValet and Athena — automates store creation, visual content generation, advertising execution and back-office operations respectively. Supporting modules include the Ecom Agent orchestration layer, Loyalty & Push membership tooling, Page Builder, OnePixel ad tracking, themes (Reformia, Nova, Eva, Geek, Hero, Farida), and Shoplazza Payments (powered by Stripe in the US). The platform is extended through an App Store marketplace of payment, logistics, POD, dropshipping, and AI integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Athena: AI admin agent that helps merchants manage back-office e-commerce workflows through natural language, including product creation, order inquiries, discount configuration, logistics, and data analysis.
- Shoplazza AI Store Builder
- LazzaStudio
- AdValet
- Loyalty & Push
- Fulfillment by Shoplazza (FBS)
- Shoplazza Payments
Products and services
- Shoplazza AI-Native Commerce Operating System The core cloud-based commerce platform that lets merchants build, manage, and scale online stores across multiple sales channels and geographies, with storefront design, checkout, checkout, marketing, and back-office tooling in a unified stack. Intended for direct-to-consumer merchants operating cross-border.
- AI Store Builder An AI agent that automatically generates complete online store designs, layouts, and content from merchant inputs, enabling rapid launch of branded storefronts without manual design work.
- LazzaStudio An AI-powered visual content platform that produces marketing imagery, product photography, and creative assets for merchants' storefronts and ad campaigns.
- AdValet An AI agent that automates and optimizes paid advertising campaigns across channels, managing bidding, targeting, and creative selection to maximize return on ad spend.
- Athena An AI store administration agent that handles day-to-day merchant operations including catalog management, order handling, and operational workflows through natural language.
- Shoplazza Payments An integrated cross-border payment processing service that accepts multiple currencies and payment methods globally, with built-in fraud and chargeback controls for merchants.
- Fulfillment by Shoplazza (FBS) A fulfillment service that handles warehousing, packing, and shipping for merchants, supporting cross-border order delivery to international customers.
- Loyalty & Push A customer engagement module that powers loyalty programs and push notifications to drive repeat purchases and retention for merchants' customers.
Companies that use Shoplazza
Customer profileIdeal customer profiles2 records
Shoplazza technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability16 records
Feature12 records
Shoplazza partnerships and signals
Strategic signalRecent moves8 records
Expansion highlights6 records
Shoplazza competitors and assessment
Company assessmentBroad incumbents
- Shopify: Shopify is the global leader in SaaS commerce platforms with Shopify Plus serving enterprise DTC brands. Shoplazza competes directly for cross-border and DTC merchants with similar subscription + transaction fee revenue model, but Shopify has far greater scale, brand recognition, and R&D budget.
- BigCommerce: BigCommerce is a publicly traded headless commerce platform with strong enterprise and multi-channel positioning. It competes with Shoplazza for cross-border mid-market and enterprise merchants with similar SaaS pricing and app marketplace model.
- Adobe Commerce (Magento): Adobe Commerce (formerly Magento) is an enterprise commerce platform with deep customization and large partner ecosystem. It competes with Shoplazza for enterprise cross-border merchants willing to invest in custom development and complex multi-storefront setups.
- Wix: Wix is a broad SMB website builder with eCommerce capabilities and AI site-building features. Shoplazza's AI Store Builder competes with Wix's AI Website Builder for solo founders and small merchants in similar price tiers.
- Salesforce Commerce Cloud: Salesforce Commerce Cloud is an enterprise-grade commerce platform targeting large global brands with deep CRM and marketing automation integration. It overlaps with Shoplazza at the enterprise tier but with very different price points and implementation model.
Regional players
- Youzan (有赞): Youzan is a leading Chinese SaaS commerce platform focused on WeChat social commerce and domestic Chinese merchants. It overlaps with Shoplazza on the SaaS commerce model but is primarily a China-domestic, WeChat-anchored player rather than cross-border.
Emerging players
- Squarespace: Squarespace is a design-led website builder with growing eCommerce capabilities. It competes for premium SMB merchants and creators but lacks Shoplazza's cross-border payments, logistics, and TikTok-first integrations.
- Ecwid by Lightspeed: Ecwid (owned by Lightspeed) is a lightweight eCommerce widget that adds storefront functionality to existing sites. It targets small merchants at lower price points than Shoplazza, with overlap in the global SMB and starter merchant segment.
- Volusion: Volusion is an SMB-focused SaaS commerce platform offering storefront, payments, and marketing tools. It competes with Shoplazza for small and mid-sized merchants, particularly in North America, but with a smaller cross-border feature set.
Direct peers
- Shopline: Shopline is a Shenzhen-based SaaS commerce platform serving Asian cross-border merchants with very similar target customer, GTM motion, and product surface (storefront, payments, logistics). It is Shoplazza's most direct head-to-head competitor in the Chinese cross-border DTC segment.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Shoplazza social profiles
Digital presenceShoplazza compliance and trust
Trust signalCompliance3 records
Shoplazza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoplazza leadership team
Management profileNumber of profiles
Profiles4 records
Shoplazza subsidiaries and ownership
Company hierarchySubsidiaries2 records
Shoplazza funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoplazza M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoplazza
What does Shoplazza do?
Shoplazza provides an AI-Native Commerce Operating System that enables merchants to build, launch, and operate online stores across multiple channels and geographies. The platform bundles AI agents for storefront design, marketing, advertising, and administration with integrated payments, fulfillment, and a theme and app marketplace, targeting cross-border DTC merchants.
Is Shoplazza a public or private company?
Shoplazza is a private company. It is classified as venture growth investor backed and is currently operating.
When was Shoplazza founded?
Shoplazza was founded in 2017. It employs 101 to 250 people.
Where is Shoplazza based?
Shoplazza is headquartered in Shenzhen, China, in the Asia region.
How does Shoplazza make money?
Five revenue lines are on record. SaaS Subscription Fees are the primary driver. The others are transaction/Processing Fees, plugin and App Store Revenue, fulfillment by Shoplazza (FBS) and professional Services and Add-ons.
Who are Shoplazza's main competitors?
Broad incumbents on record are Shopify, BigCommerce, Adobe Commerce (Magento), Wix and Salesforce Commerce Cloud. Youzan (有赞) is listed as a regional player. Emerging players are Squarespace, Ecwid by Lightspeed and Volusion. Shopline is listed as a direct peer.
Does Shoplazza have an API?
Yes. Shoplazza operates a developer center (Shoplazza Developer Center) that provides API access for partners and merchants to integrate with the Shoplazza platform, build apps and integrations listed in the Shoplazza App Store, and extend storefront and commerce functionality. Developer documentation is at www.shoplazza.dev.
What industry is Shoplazza in?
Shoplazza's product category is E-commerce Platform / Commerce Operating System. Its primary akta.pro industry code is CRAFADAA, General Merchandise Online Retailers, with a secondary code of CRAFAJAD, Cross-border Dropshipping & Sourcing Platforms. Its NAICS code is 455 and its SIC code is 5940.