Skich
- Company typePrivate
- Founded2020
- HeadquartersLimassol, Cyprus
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Skich firmographics
Firmographics- Name
- Skich
- Legal name
- Skich Inc.
- Website
- https://skich.app
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Skich industry classification
Industry- Product category
- Mobile Game Marketplace
- NAICS
- Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Skich is headquartered
LocationHeadquarters
- HQ city
- Limassol
- HQ country
- Cyprus
- HQ region
- Europe
Markets served
Skich business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Skich Store app sales commission: Revenue share/commission on paid game sales distributed through the Skich Store; payment processing, tax collection, refunds, and regulatory compliance are handled by Xsolla acting as Merchant of Record on behalf of developers.
- Skich Store in-app purchase commission: Commission on in-app purchases made within apps distributed through the Skich Store, processed by Xsolla as Merchant of Record.
- Skich Coins virtual currency and rewards: License of in-app virtual currency (Skich Coins) used within Services and exchanged for third-party gift card rewards; availability limited to US and Brazilian users.
- Advertising and SDK-driven monetization: Skich integrates the adjoe SDK to surface third-party games and credit Skich Coins, indicating a partner SDK/advertising-driven engagement and revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Skich consumer apps are free to download and use |
| Transaction based/ take rate | Pay-as-you-go | Game prices set per app by developers (Free or Paid, with in-app purchases possible) |
| Other | Pay-as-you-go | Skich Coins virtual currency available in US and Brazil |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Skich product offering
Product offeringCore offering
Skich operates an alternative mobile game marketplace and discovery platform available on iOS (limited to the EU under the Digital Markets Act) and on Android (worldwide). Game developers and publishers distribute and monetize games through the Skich Store via paid sales and in-app purchases, with Xsolla acting as Merchant of Record for payment processing, tax, refunds, and compliance since May 2026. Mobile gamers use Skich to discover new games via personalized recommendations across 200+ categories, curated and user-created gamelists, friend activity feeds, and an Android-only Game Launcher that consolidates installed games and tracks playtime, with Skich Coins (US and Brazil) redeemable for third-party gift card rewards.
Product overview
Skich operates a unified mobile game discovery and distribution platform spanning a web product (skich.app), the Skich Store (an alternative mobile game marketplace on iOS and Android operated by Skich Limited), and the Skich Apps companions — Skich – Find new games on iOS and Skich Game Launcher on Android (operated by Skich Inc.). The Skich Store is the core product where developers can distribute and monetize mobile games via in-app purchases, with Xsolla acting as Merchant of Record since May 2026 to handle payments, tax, refunds, and compliance. On top of this base platform, Skich layers a personalization layer (recommendations, gamelists, friends activity, and upcoming-release tracking) and a rewards layer (Skich Coins earned via partner SDKs and Skich activities, redeemable for Skich Rewards gift cards, currently US and Brazil only). Privacy and compliance are governed by the Skich Privacy Policy, Cookie Policy, and Terms of Service.
Differentiator
Problem solved
Functional benefit
Brands
- Skich Store: Alternative mobile game marketplace / third-party app store for iOS and Android, where users can download Apps directly.
- Skich Apps
Products and services
- Skich Store Mobile application (iOS and Android) operated by Skich Limited that serves as an alternative marketplace for discovering, downloading, and purchasing mobile games across 200+ categories. Operates under a Merchant of Record model for in-app purchases and paid game sales (with Xsolla as MoR since May 2026). iOS distribution is limited to users in the EU; Android distribution is worldwide.
- Skich – Find new games (iOS) iOS companion app operated by Skich Inc. that helps users discover mobile games via personalized suggestions, user gamelists, friends activity, and upcoming releases.
- Skich Game Launcher (Android) Android companion app operated by Skich Inc. that lets users launch their installed games and track playtime; also hosts the Skich Coins rewards program (US and Brazil only).
- Skich Website (skich.app) Public website at skich.app for browsing games, gamelists, developers, and categories; supports QR-code driven app install and is the SEO surface for the Skich catalog.
- Skich Coins In-app virtual currency earned by playing third-party games via the adjoe partner SDK, completing activities listed in the Services, or through Skich-run promotions; licensed for use within the Services and available in the US and Brazil only.
- Skich Rewards Rewards redeemable by exchanging Skich Coins, primarily in the form of gift cards for third-party services; available to US and Brazilian users only.
Quantifiable outcome
- One of approximately 4-5 alternative iOS app stores available in the EU under the Digital Markets Act.
- +3 more outcomes
Companies that use Skich
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
Skich technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature8 records
Skich partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- XsollaflagshipXsolla and Skich announced a strategic partnership in May 2026 in which Xsolla serves as Merchant of Record for in-app purchases and paid game sales distributed through the Skich Store. Xsolla handles payment processing, tax collection, refunds, and regulatory compliance on behalf of developers, removing operational and legal barriers for studios seeking alternative distribution. The partnership is timed to regulatory openings including the EU Digital Markets Act, Japan's Mobile Software Competition Act, and upcoming Android/Google Play modifications in the US.
- adjoe GmbHcoreSkich lists adjoe GmbH (adjoe.io) as a data partner that forwards user Personal data to Skich; the integration is also referenced in the Terms as the partner SDK Skich uses to show third-party games and credit Skich Coins to user accounts.
- Amplitude, Inc.coreAmplitude is engaged as a data processor to log user actions on the Services so Skich can analyze usage and improve its products. Address: 631 Howard Street, Floor 5, San Francisco, CA 94105.
- Google Inc. (Ireland)coreGoogle provides Firebase services used to send push notifications and other services used for user authentication. Google Cloud Services also hosts Skich's data. Address: Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
- Apple Inc.coreApple provides authentication services used by Skich for user sign-in (alongside Google). Address: One Apple Park Way, Cupertino, CA 95014.
- Twilio Inc. (SendGrid)coreTwilio's SendGrid service is used by Skich to send transactional emails to users. Address: 375 Beale Street, Suite 300, San Francisco, CA 94105.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Skich competitors and assessment
Company assessmentBroad incumbents
- Samsung Galaxy Store: Device-maker-operated alternative Android app marketplace that competes with Skich Store on Android for game distribution and consumer discovery, backed by Samsung's OEM scale.
- Amazon Appstore: Established alternative Android app marketplace with global distribution and its own developer commission economics, overlapping with Skich Store on Android.
- Apple App Store: Dominant iOS app marketplace against which Skich is positioned as an alternative, sharing the same consumer audience and many of the same developers.
- Google Play Store: Dominant Android app marketplace against which Skich Store on Android competes for developers and end users, with upcoming US policy changes expected to open alternative distribution.
Direct peers
- Epic Games Store: Epic Games operates an alternative mobile game marketplace on iOS in the EU enabled by the DMA, targeting the same developers and consumers as Skich with a comparable commission-based marketplace model.
- AltStore PAL: Listed alongside Skich as one of the EU alternative iOS app stores enabled by the Digital Markets Act, serving the same iOS-in-EU consumer base with alternative app distribution.
- Aptoide: One of the EU alternative iOS app stores under the DMA and a long-standing Android alternative marketplace, competing with Skich for the same developer catalog and consumer discovery use case.
- TapTap: Alternative mobile game discovery and distribution platform (operated by XD Inc.), competing with Skich on personalized game recommendations and a community-led discovery model.
Emerging players
- Itch.io: Indie game distribution platform with user-curated collections, creator pages, and a community-driven catalog, overlapping with Skich's gamelists and indie publisher positioning.
Regional players
- Huawei AppGallery: Device-maker-operated alternative app marketplace dominant in China and parts of EMEA, comparable to Skich as a non-Apple/Google distribution channel with its own payment and discovery layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Skich social profiles
Digital presenceSkich compliance and trust
Trust signalCompliance2 records
Skich financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skich leadership team
Management profileNumber of profiles
Profiles2 records
Skich subsidiaries and ownership
Company hierarchySubsidiaries1 record
Skich funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skich M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skich
What does Skich do?
Skich operates an alternative mobile game marketplace and discovery platform available on iOS (limited to the EU under the Digital Markets Act) and on Android (worldwide). Game developers and publishers distribute and monetize games through the Skich Store via paid sales and in-app purchases, with Xsolla acting as Merchant of Record for payment processing, tax, refunds, and compliance since May 2026. Mobile gamers use Skich to discover new games via personalized recommendations across 200+ categories, curated and user-created gamelists, friend activity feeds, and an Android-only Game Launcher that consolidates installed games and tracks playtime, with Skich Coins (US and Brazil) redeemable for third-party gift card rewards.
Is Skich a public or private company?
Skich is a private company. It is classified as venture growth investor backed and is currently operating.
When was Skich founded?
Skich was founded in 2020. It employs 11 to 50 people.
Where is Skich based?
Skich is headquartered in Limassol, Cyprus, in the Europe region.
How does Skich make money?
Four revenue lines are on record. Skich Store app sales commission is the primary driver. The others are skich Store in-app purchase commission, skich Coins virtual currency and rewards and advertising and SDK-driven monetization.
Who are Skich's main competitors?
Broad incumbents on record are Samsung Galaxy Store, Amazon Appstore, Apple App Store and Google Play Store. Direct peers are Epic Games Store, AltStore PAL, Aptoide and TapTap. Itch.io is listed as an emerging player. Huawei AppGallery is listed as a regional player.
Does Skich have an API?
No public API is recorded for Skich.
What industry is Skich in?
Skich's product category is Mobile Game Marketplace. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 459120 and its SIC code is 5734.