Blockfolio
Blockfolio provides mobile portfolio tracking and management software for retail and professional cryptocurrency and blockchain investors, enabling consolidated visibility into digital asset holdings across exchanges and wallets. Founded 2014, headquartered in Santa Monica.
- Company typePrivate
- Founded2014
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Blockfolio does
Blockfolio is a privately-held mobile application company founded in 2014 and headquartered in Santa Monica, California, that provides portfolio tracking and management tools for the cryptocurrency and blockchain industry. The company operates with a small team of 11-50 employees and targets retail and professional cryptocurrency investors who require consolidated visibility into their digital asset holdings across multiple exchanges and wallets. The company was co-founded by Peter Lau and operates with a small executive team including a Director of Engineering (Jeremy Arnold) and Head of Product (Avinash Dabir). Blockfolio raised approximately $15.95 million across five funding rounds between May 2017 and August 2019, with participation from notable crypto-native and traditional venture investors including Pantera Capital, Founders Fund, Mayfield Fund, DCM Ventures, Pathfinder, Playground Global, BitMEX, HTX, and Hashkey Exchange.
The company's core product is a mobile portfolio tracker. While the input data does not detail the underlying technology stack, AI/ML capabilities, or platform architecture, the application's core function is to aggregate user cryptocurrency holdings and present portfolio analytics. The company has not disclosed specific revenue model details, pricing tiers, monetization mechanics, or contract structures in the available source material, though the consumer-facing mobile app format is consistent with freemium or advertising-based monetization typical of retail crypto portfolio tools. Customer segments are not explicitly defined but, based on the product's positioning, target individual retail cryptocurrency investors managing positions across multiple exchanges. The investor base — spanning crypto-native funds (Pantera, Hashkey), exchanges (BitMEX, HTX), and traditional VCs (Founders Fund, Mayfield, DCM, Playground Global) — suggests the company was positioned as a distribution and engagement layer within the broader crypto exchange ecosystem.
Blockfolio firmographics
Firmographics- Name
- Blockfolio
- Website
- https://blockfolio.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blockfolio provides mobile portfolio tracking and management software for retail and professional cryptocurrency and blockchain investors, enabling consolidated visibility into digital asset holdings across exchanges and wallets. Founded 2014, headquartered in Santa Monica.
- Ownership category
- akta.pro rank
Blockfolio industry classification
Industry- Product category
- Cryptocurrency Portfolio Management
- NAICS
- Portfolio Management and Investment Advice (52394), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Investment Advice (6282), Finance Services (6199)
- akta.pro primary industry
- DEX Analytics, Indexers & Trading Terminals (FSADABAK)
- akta.pro secondary industry
- Blockchain Analytics & Transaction Monitoring (FSADALAB)
Keywords
Where Blockfolio is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Markets served
Blockfolio business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Blockfolio product offering
Product offeringCore offering
Blockfolio is a mobile-first application that enables cryptocurrency investors and traders to track and manage their digital asset portfolios across multiple exchanges and wallets. It aggregates real-time price data, portfolio analytics, and market signals, serving individual crypto holders in the blockchain and digital asset industry.
Product overview
No information available in source data about Blockfolio's products and services.
Differentiator
Problem solved
Functional benefit
Products and services
- Blockfolio Mobile App Mobile application providing cryptocurrency portfolio tracking, real-time price data, and market analytics for individual crypto investors managing digital assets across multiple exchanges and wallets.
- Blockfolio REST API Programmatic API providing authenticated access to market data, portfolio data, exchange rates, and asset price information for cryptocurrency investors and developers.
Companies that use Blockfolio
Customer profileIdeal customer profiles1 record
Blockfolio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blockfolio partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Blockfolio competitors and assessment
Company assessmentBroad incumbents
- CoinGecko Portfolio: CoinGecko is a broad incumbent crypto data platform that now offers a free portfolio tracker across CEXs, wallets, and chains, directly overlapping with Blockfolio's aggregation value proposition.
- Coinbase App: Coinbase is a broad incumbent exchange whose mobile app includes a free integrated portfolio tracker with tax reporting, representing the most-funded, vertically integrated competitor to a standalone tracker like Blockfolio.
- Crypto.com App: Crypto.com is a broad incumbent crypto super-app offering portfolio tracking, an exchange, a debit card, and on-chain yield — a fully bundled competitor to Blockfolio's standalone tracker.
- CoinMarketCap Portfolio: CoinMarketCap, owned by Binance, is a broad incumbent in crypto market data that bundles a free portfolio tracker with its market cap and pricing data, competing with Blockfolio at the price-discovery and tracking intersection.
Direct peers
- CoinStats: CoinStats is a direct competitor offering a mobile and web crypto portfolio tracker that aggregates wallets, exchanges, and DeFi positions, mirroring Blockfolio's core use case for retail crypto holders.
- Delta: Delta is a direct competitor in the mobile crypto portfolio tracking space, offering multi-exchange sync, alerts, and a premium tier — the same product surface Blockfolio historically targeted.
Emerging players
- DeBank: DeBank is an emerging on-chain social and portfolio tracking platform focused on multi-chain wallet analytics, an increasingly credible alternative to traditional portfolio trackers like Blockfolio.
- Zapper: Zapper is a DeFi portfolio dashboard and transaction router that tracks users' on-chain positions across protocols, partially overlapping with Blockfolio's portfolio tracking core.
- Zerion: Zerion is a DeFi-native wallet and portfolio dashboard that aggregates on-chain positions across multiple chains, an emerging player that overlaps with Blockfolio's tracking use case especially for DeFi-heavy users.
Others
- Kubera: Kubera is a holistic net worth tracker that includes crypto alongside traditional assets, an adjacent competitor targeting users who want crypto as one component of overall portfolio tracking rather than a standalone crypto app.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Blockfolio social profiles
Digital presenceBlockfolio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blockfolio leadership team
Management profileNumber of profiles
Profiles3 records
Blockfolio funding detail
Funding detailFunding overview
Funding rounds5 records
Investors25 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blockfolio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blockfolio
What does Blockfolio do?
Blockfolio is a mobile-first application that enables cryptocurrency investors and traders to track and manage their digital asset portfolios across multiple exchanges and wallets. It aggregates real-time price data, portfolio analytics, and market signals, serving individual crypto holders in the blockchain and digital asset industry.
Is Blockfolio a public or private company?
Blockfolio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Blockfolio founded?
Blockfolio was founded in 2014. It employs 11 to 50 people.
Where is Blockfolio based?
Blockfolio is headquartered in Santa Monica, United States, in the North America region.
Who are Blockfolio's main competitors?
Broad incumbents on record are CoinGecko Portfolio, Coinbase App, Crypto.com App and CoinMarketCap Portfolio. Direct peers are CoinStats and Delta. Emerging players are DeBank, Zapper and Zerion. Kubera is listed as an others.
Does Blockfolio have an API?
No public API is recorded for Blockfolio.
What industry is Blockfolio in?
Blockfolio's product category is Cryptocurrency Portfolio Management. Its primary akta.pro industry code is FSADABAK, DEX Analytics, Indexers & Trading Terminals, with a secondary code of FSADALAB, Blockchain Analytics & Transaction Monitoring. Its NAICS code is 52394 and its SIC code is 6200.