Wellframe
- Company typePrivate
- Founded2012
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Wellframe does
Wellframe, Inc. is a Boston-based digital health management company founded in 2012 and operating as a wholly-owned subsidiary of HealthEdge Software, Inc. following a 2021 acquisition. The company sells a cloud-hosted Digital Health Management (DHM) platform built on Google Cloud Platform to US health plans across Commercial, Medicare, and Medicaid lines of business, enabling those payers to deliver digital care management, clinical advocacy, and member engagement to their member populations through a member-facing mobile app (iOS and Android) and a care-team staff dashboard.
The platform integrates with Apple Health and Google Health Connect for biometric and step data, supports third-party telehealth and biometric device integrations, and offers care navigation content in English, Spanish, and Haitian Creole. The product surface is organized into modules for Digital Care Management (high-risk members), Clinical Advocacy, Data Science & Analytics, Content/Care Navigation programs, and the Wellsquared Member Marketing offering delivered in partnership with Linkwell. Technical components include React/Redux/Firebase for the staff dashboard and native iOS (Swift) and Android (Kotlin/Java) mobile apps, with HIPAA, SOC 2 Type 2, and GDPR compliance.
Wellframe monetizes through multi-year SaaS subscription and enterprise licensing agreements negotiated directly with health plans; pricing is not publicly disclosed and members access the platform at no direct cost as a benefit of their health plan coverage. The company goes to market via enterprise field sales supplemented by content marketing, an interactive demo, and the Touchpoints podcast, and since the HealthEdge acquisition increasingly leverages HealthEdge's sales infrastructure and customer base to sell as part of an integrated payer technology suite.
Wellframe firmographics
Firmographics- Name
- Wellframe
- Legal name
- Wellframe Inc.
- Website
- https://wellframe.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Wellframe industry classification
Industry- Product category
- Digital Health Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Hospital & Medical Service Plans (6324), Accident & Health Insurance (6321)
- akta.pro primary industry
- Multi-Condition RPM Platforms & Care Orchestration (device-agnostic, population management) (HLALAFAL)
- akta.pro secondary industries
- Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE), Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ), Chronic Care & Remote Patient Monitoring (RPM) Platforms (HLALABAF)
Keywords
Where Wellframe is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wellframe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Health Plan SaaS Subscription: Wellframe generates revenue through SaaS subscription agreements with health plans (health insurers). Health plans pay to provide the Wellframe digital health management platform to their members as part of member engagement and care management initiatives. The platform is offered to members as an included benefit of their health plan.
- Enterprise Licensing: Health plans and healthcare organizations license the Wellframe platform to extend care management reach, improve member engagement, and deliver digital-first care coordination services to their membership populations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Health Plan Enterprise Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Wellframe product offering
Product offeringCore offering
Wellframe provides a cloud-based Digital Health Management (DHM) platform sold to health plans, enabling them to engage members through a mobile app and staff dashboard. The platform offers care navigation programs, secure messaging with care teams, daily checklists, medication reminders, biometric tracking integrations, and analytics for digital care management and clinical advocacy across Commercial, Medicare, and Medicaid lines of business.
Product overview
Wellframe offers a comprehensive Digital Health Management (DHM) platform providing digital member engagement solutions for health plans. The core platform connects members with health resources, care teams, and management tools through a mobile app and staff dashboard. The portfolio includes specialized modules for Digital Care Management (targeting high-risk members), Clinical Advocacy, and Data Science & Analytics. Solutions are available across multiple lines of business: Commercial, Medicare, and Medicaid. Additional offerings include Content/Health Education programs, Wellsquared Member Marketing (in partnership with Linkwell), and Customer Partnership implementation services. Wellframe operates as part of the HealthEdge family following its acquisition, integrating with HealthEdge's broader care management and administrative processing ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Wellsquared Member Marketing: A member marketing solution partnership between Wellframe and Linkwell, designed to improve health plan member engagement and drive conversions.
Products and services
- Digital Health Management Platform Comprehensive cloud-based Digital Health Management platform connecting health plan members with care management resources, care teams, and health tools through a member-facing mobile application and staff-facing dashboard. Sold to health plans (Commercial, Medicare, Medicaid) for member engagement and care coordination.
- Digital Care Management Solution that extends the reach of health plan care management staff to deliver higher engagement with high-risk members, enabling stronger connections and better health outcomes through full-scale digital care management.
- Clinical Advocacy Solution that helps members make the most of their benefits by unifying resources in one comprehensive platform, enabling care navigation and clinical advocacy support across the healthcare ecosystem.
- Digital Member Engagement Wellframe's branded digital member engagement solution that strengthens connections between health plans and members, delivers actionable health insights, and improves satisfaction and outcomes through digital health tools, care navigation programs, and ecosystem integrations.
- Commercial Health Plan Solutions Digital health management solutions tailored for commercial health plans, delivering the convenient digital experience that commercial members expect.
- Medicare Solutions Digital health management solutions tailored for Medicare plans that meet seniors where they are and increase member engagement, satisfaction, and retention.
- Medicaid Solutions Digital health management solutions tailored for Medicaid plans that amplify health plan resources to deliver the health support Medicaid members deserve.
- Customer Partnership Implementation and support services that help health plans achieve digital transformation ambitions with a proven collaborator who supports each step of the journey.
Quantifiable outcome
- Improves member engagement, satisfaction, and retention for health plans
- +2 more outcomes
Companies that use Wellframe
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Wellframe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature7 records
Wellframe partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HealthEdgecoreWellframe was acquired by HealthEdge and now operates as part of the HealthEdge family of healthcare technology solutions. This acquisition enables Wellframe to expand its solutions and continue providing digital member engagement support with greater resources and innovation. Wellframe is positioned as the digital member engagement component within HealthEdge's integrated healthcare technology suite.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Wellframe competitors and assessment
Company assessmentDirect peers
- Livongo (Teladoc Health): Livongo pioneered device-driven, condition-specific digital care management sold to health plans and employers. It is the closest direct competitor to Wellframe in the payer-sponsored chronic care management category, both targeting high-risk member populations with daily engagement loops and coaching.
- Included Health: Included Health (formerly Doctor On Demand / Grand Rounds) provides virtual care, care navigation, and advocacy services to health plans and employers. Its Clinical Advocacy and care navigation products directly mirror Wellframe's clinical advocacy offering.
- Vivify Health: Vivify Health provides a connected care platform combining RPM devices, mobile apps, and care management workflows sold to health plans and providers. Its device-agnostic RPM and care orchestration capabilities closely mirror Wellframe's population-health approach.
- Omada Health: Omada delivers virtual-first chronic disease prevention and management programs (diabetes, hypertension, behavioral health) to health plans and employers. Like Wellframe, it is a multi-condition digital care management platform monetized through payer/employer subscriptions with member-facing apps and coaching.
Others
- Edifecs: Edifecs provides healthcare data interoperability, integration, and value-based care management technology to payers and providers. It is adjacent to Wellframe's care management workflow and integration story, often competing for the same payer IT budgets.
- Health Catalyst: Health Catalyst provides healthcare data, analytics, and improvement platforms to health systems and payers. While not a direct care management competitor, its analytics capabilities overlap with Wellframe's Data Science & Analytics module and compete for payer analytics budget.
Broad incumbents
- Virgin Pulse: Virgin Pulse (now Personify Health) is an established enterprise wellness, engagement, and benefits navigation platform sold to employers and health plans. It is a broader incumbent covering well-being, navigation, and member engagement overlapping with Wellframe's portfolio.
Emerging players
- mPulse Mobile: mPulse Mobile delivers mobile-first member engagement, outreach, and health content for health plans, focused on Medicaid, Medicare, and ACA populations. It competes with Wellframe's member engagement and care navigation content modules.
- HealthMine: HealthMine sells digital member engagement, rewards, and quality improvement tools to health plans. It overlaps with Wellframe's member engagement and wellness use cases but with a lighter care management layer.
- Hello Heart: Hello Heart offers a digital cardiac care platform with a connected blood pressure monitor, mobile app, and coaching, sold primarily through health plans and employers. It is a narrower condition-focused competitor within the payer-sponsored digital care management space Wellframe occupies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wellframe social profiles
Digital presenceWellframe compliance and trust
Trust signalCompliance3 records
Wellframe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wellframe leadership team
Management profileNumber of profiles
Profiles3 records
Wellframe funding detail
Funding detailFunding overview
Funding rounds7 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wellframe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wellframe
What does Wellframe do?
Wellframe provides a cloud-based Digital Health Management (DHM) platform sold to health plans, enabling them to engage members through a mobile app and staff dashboard. The platform offers care navigation programs, secure messaging with care teams, daily checklists, medication reminders, biometric tracking integrations, and analytics for digital care management and clinical advocacy across Commercial, Medicare, and Medicaid lines of business.
Is Wellframe a public or private company?
Wellframe is a private company. It is classified as corporate owned and is currently operating.
When was Wellframe founded?
Wellframe was founded in 2012. It employs 101 to 250 people.
Where is Wellframe based?
Wellframe is headquartered in Boston, United States, in the North America region.
How does Wellframe make money?
Two revenue lines are on record. Health Plan SaaS Subscription is the primary driver. The others are enterprise Licensing.
Who are Wellframe's main competitors?
Direct peers on record are Livongo (Teladoc Health), Included Health, Vivify Health and Omada Health. Others are Edifecs and Health Catalyst. Virgin Pulse is listed as a broad incumbent. Emerging players are mPulse Mobile, HealthMine and Hello Heart.
Does Wellframe have an API?
No public API is recorded for Wellframe.
What industry is Wellframe in?
Wellframe's product category is Digital Health Management Software. Its primary akta.pro industry code is HLALAFAL, Multi-Condition RPM Platforms & Care Orchestration (device-agnostic, population management), with a secondary code of HLALACAE, Chronic Condition Virtual Care & Disease Management (Payer-Sponsored). Its NAICS code is 54151 and its SIC code is 7372.