PetDesk

What PetDesk does

PetDesk is a private veterinary software company headquartered in Orlando, Florida (operating under PetDesk Brand Holdings, LLC), that sells a SaaS platform to more than 12,000 veterinary practices across the United States. Its core offering is an all-in-one client engagement and practice management layer that integrates with 12+ veterinary practice management systems (HVMS, Vetspire, Covetrus Pulse, ImproMed, Neo, Cornerstone, Hippo, AVImark, Provet, ezyVet, DaySmart Vet, Shepherd) and bundles two-way texting and mass messaging, PIMS-integrated phone systems, online appointment booking (including Reserve with Google), AI-powered SOAP note generation via the Scribe feature, marketing services, loyalty programs, payments and pre-appointment deposits, and a consumer-facing mobile app. The mobile app is used by over 7 million pet owners and is rated 4.9 on the App Store and 4.8 on Google Play.

Name

PetDesk

Legal name

PetDesk Brand Holdings, LLC

Website

https://petdesk.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

PetDesk is a veterinary SaaS company serving 12,000+ U.S. animal hospitals with an all-in-one client engagement, scheduling, telephony, and AI documentation platform, supported by a consumer app used by 7M+ pet owners.

Ownership category

akta.pro rank

Product category

Veterinary Practice Management Software

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD)

akta.pro secondary industries

Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE), Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL), Mobile & House-Call Veterinary Services (HLAMAAAF), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Veterinary practice software
• Pet care CRM
• Appointment scheduling software
• Veterinary client communication
• AI clinical documentation

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Veterinary Clinics): PetDesk charges veterinary clinics a subscription fee for access to its platform, which includes client communications, online booking, reminder automation, PIMS-integrated phones, AI-powered SOAP notes, websites, marketing, payments, and mobile app connectivity. Pricing is subscription-based, typically sold per practice/clinic.
2. Pet Insurance Referrals / Affiliate: PetDesk's Pet Insurance Guide and app serve as a distribution channel for pet insurance providers (including Pumpkin Pet Insurance). PetDesk likely earns referral fees or commissions when pet parents purchase insurance through its platform, generating affiliate/referral revenue from the 7M+ pet owner user base.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

PetDesk provides a cloud-based veterinary practice management and client engagement platform that combines two-way texting, mass messaging, online booking, PIMS-integrated phone systems, AI-powered clinical documentation (Scribe), marketing, payments, and loyalty programs for veterinary clinics. A complementary consumer-facing mobile app allows pet parents to schedule visits, view medical records, request prescription refills, and access insurance quotes, linking 12,000+ veterinary practices with over 7 million pet owners.

Product overview

PetDesk is a unified veterinary software platform offering a modular architecture with core communication, scheduling, and AI-powered documentation products, complemented by add-on marketing, payments, and insurance services. The core product suite consists of Communications (two-way texting/mass messaging), Phones (PIMS-integrated phone system), Direct Booking (online scheduling), Scribe (AI-powered SOAP notes via voice transcription), and a Mobile App for pet parents. Add-on modules include Marketing services (websites, SEO, social media, Google ads), Client Loyalty programs, Payments & Deposits, and Pet Insurance Guide for quote comparisons. All products sync with 12+ compatible PIMS including HVMS, Vetspire, Covetrus Pulse, ImproMed, Neo, Cornerstone, Hippo, AVImark, Provet, ezyVet, DaySmart Vet, and Shepherd. The platform serves over 12,000 veterinary practices and is used by over 7 million pet owners.

Differentiator

Problem solved

Functional benefit

Brands

• Vetstoria: Veterinary appointment scheduling software platform, acquired and retained as a brand.
• Groomer.io

Products and services

• Communications Two-way texting and mass messaging platform enabling veterinary clinics to engage with pet owners via SMS, reducing phone call volume by 50% and lowering no-show rates by 90%. For veterinary clinics seeking to streamline client communication.
• Phones PIMS-integrated veterinary phone system that speeds up phone calls through direct practice management system integration, enabling faster client communication for veterinary clinics.
• Direct Booking Online veterinary appointment scheduling system allowing pet parents to book appointments directly through the clinic website or app, with integration to Reserve with Google.
• Scribe AI-powered veterinary transcription platform that generates SOAP notes automatically from appointments using speech recognition technology, with voice-activated appointment sync capability.
• Marketing Done-for-you veterinary marketing services including websites, social media marketing, SEO, graphic design, and Google ads to help clinics acquire new clients.
• PetDesk Mobile App Mobile application for pet parents providing 24/7 access for appointment requests, prescription refills, medical records viewing, care instructions, and loyalty rewards. Used by over 7 million pet owners in the U.S.
• Pet Insurance Guide In-app pet insurance comparison and quote tool enabling pet parents to compare recommended options from trusted pet insurance providers and get quotes in 30 seconds or less.

Quantifiable outcome

• Reduce calls by 50% through reminders, online booking, and texting
• +5 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability5 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Pumpkin Pet InsuranceminorGTM or Marketing Partner · 23 October 2025Pumpkin Pet Insurance integrated with the PetDesk Pet Insurance Guide in October 2025, making Pumpkin's insurance plans accessible through the PetDesk app used by pet owners. The partnership aims to simplify pet insurance education and support veterinary practices in enhancing pet care and client communication. PetDesk earns referral revenue when pet parents purchase insurance through the platform.
• HVMScoreTechnology or IntegrationHVMS is one of 12+ PIMS (practice management systems) compatible with PetDesk's veterinary software platform. The integration enables veterinary clinics using HVMS to connect their practice management data with PetDesk's client communication, booking, and automation features.
• VetspirecoreTechnology or IntegrationVetspire is a PIMS partner integrated with PetDesk, enabling veterinary clinics on the Vetspire platform to leverage PetDesk's client engagement tools including texting, reminders, and online booking.
• Covetrus PulsecoreTechnology or IntegrationCovetrus Pulse integration with PetDesk allows veterinary practices to connect their Covetrus PIMS data with PetDesk's communication and scheduling platform, enabling automated workflows and unified client data.
• Neo (Veterinary PIMS)coreTechnology or IntegrationNeo is a veterinary practice management system integrated with PetDesk, allowing Neo-powered clinics to access PetDesk's suite of client communication and automation tools.
• DaySmart VetcoreTechnology or IntegrationDaySmart Vet is integrated with PetDesk, enabling veterinary clinics using DaySmart's practice management software to leverage PetDesk's client engagement platform including two-way texting, automated reminders, and online booking.
• ezyVetcoreTechnology or IntegrationezyVet is a PIMS partner integrated with PetDesk, allowing veterinary practices using ezyVet to connect their clinic data with PetDesk's client communication, scheduling, and marketing tools.
• Shepherd (Veterinary PIMS)coreTechnology or IntegrationShepherd is integrated with PetDesk as part of the platform's broader PIMS compatibility strategy, enabling veterinary practices on Shepherd to access PetDesk's client engagement and automation features.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ezyVet: Cloud-based veterinary practice management software (now owned by IDEXX). Directly comparable as a PIMS platform competing for the same veterinary clinic customers with overlapping client communication and scheduling capabilities.
• AVImark: Veterinary practice management system owned by Covetrus. Directly comparable as a PIMS platform serving veterinary clinics with client communication and workflow features that overlap with PetDesk's integration surface.
• Cornerstone (Covetrus): Veterinary practice management software owned by Covetrus. Comparable as a PIMS with built-in client communication, reminders, and reporting that competes with PetDesk's core engagement offering.
• Vetspire: Cloud-native veterinary PIMS with integrated client communication and scheduling. Directly comparable as a competing PIMS that already integrates with PetDesk and competes for the same clinic customers.
• DaySmart Vet: Veterinary practice management software. Directly comparable as a competing PIMS platform serving veterinary clinics with overlapping scheduling and client engagement functionality.
• Shepherd Veterinary Software: Cloud-based veterinary practice management system. Comparable as a competing PIMS with appointment scheduling, client communication, and workflow features targeting the same veterinary clinic market.
• Hippo Manager: Web-based veterinary practice management software. Comparable as a competing PIMS offering appointment scheduling, medical records, and client communication features to veterinary clinics.
• ImproMed: Veterinary practice management software for companion animal practices. Comparable as a competing PIMS with workflow, medical records, and client engagement features that compete with PetDesk's platform.

Broad incumbents

• Covetrus: Large veterinary distribution and technology company that owns AVImark, Cornerstone, and Pulse PIMS. Comparable as a broad incumbent that could natively bundle client engagement features competitive to PetDesk.
• IDEXX Laboratories: Global veterinary diagnostics and software leader, owner of ezyVet. Comparable as a broad incumbent with deep vet-clinic relationships and the capability to integrate engagement and AI documentation features directly into the PIMS stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxP9_hgCkMHbEpMNiNu6t9A
• Facebookfacebook.com/petdeskapp
• LinkedInlinkedin.com/company/petdesk
• Instagraminstagram.com/petdeskapp
• Xx.com/petdesk

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds6 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PetDesk