What StreamElements does

StreamElements is an Israeli-founded (Tel Aviv) creator tools company that provides free engagement, monetization, and production software to live streamers and content creators across Twitch, YouTube, TikTok, Facebook, Trovo, KICK, and X. Its product portfolio includes the StreamElements platform with Alerts and Overlays, the SE.Live OBS Studio plugin for unlimited free multistreaming, a customizable Chatbot with 11+ engagement modules, SE.Tips for donations, SE.Merch integrated with Fourthwall, the SE.Leaderboard Twitch extension, and the Ground Control stream management companion app. The company also operates Titanium for branded UGC video creation and the StreamElements Sponsorships marketplace, supported by an in-house payment processor SE.Pay available in 15 countries.

The underlying technology is a cloud-based platform hosted primarily on AWS, with analytics via Heap, Google Analytics, and Firebase, distributed through self-serve PLG channels and the OBS plugin ecosystem. The business model is predominantly freemium for creator-side tools (advertised as '100% FREE forever') layered with a marketplace commission on the creator sponsorship network, small transaction fees on tips via SE.Pay, and a quote-based B2B revenue stream selling creator-led performance marketing to gaming, food, and consumer brand advertisers. The platform claims 2.6M creators, 67% of North American streamers, 235K sponsored creators, and 1.7B hours watched monthly. StreamElements is privately held, having raised approximately $111M in total funding (notably a $100M SoftBank Vision Fund 2 / PayPal Ventures round in September 2021), and acquired the YouTube gaming MCN Paragon in October 2021. As of May 2026, the company was reported to be in advanced sale negotiations with potential buyers after multiple rounds of layoffs.

Name

StreamElements

Legal name

Live Momentum Ltd. and StreamElements Inc.

Website

https://streamelements.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

StreamElements provides free engagement, monetization, and production tools (alerts, overlays, chatbot, SE.Live multistreaming, SE.Tips, merch) to livestreamers across Twitch, YouTube, TikTok, and other platforms, and operates a creator-led sponsorship marketplace serving 2.6M creators and brand advertisers.

Ownership category

akta.pro rank

Product category

Creator Economy Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Creator & Streamer Platforms (Live & VOD for Game Content) (MPAFAEAA)

akta.pro secondary industries

Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC), Live Streaming Aggregators & Multi-Platform Restreaming/Distribution Platforms (MPACACAM)

Keywords

• Live streaming tools
• Creator monetization platform
• Multistreaming software
• Stream alerts overlays
• Creator sponsorship network

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Creator Sponsorship Network (Performance Marketing): StreamElements takes a cut as the middleman between brands/advertisers and Twitch creators running paid sponsorship campaigns. Positioned as 'The World's Largest Paid Creator Sponsorship Network' delivering an average 3X ROAS for advertisers.
2. SE.Pay transaction fees on tips: Minimal processing fees charged on viewer tips/donations transferred through StreamElements' in-house payment processor SE.Pay; tips are also offered via PayPal with applicable third-party fees.
3. Freemium creator tools (alerts, overlays, chatbot, leaderboard, merch): Core creator tools (alerts, overlays, chatbot, leaderboard, merch integrations, SE.Tips) are free to use indefinitely; future premium tiers or paid features may be introduced.
4. SE.Live multistreaming (currently free): OBS plugin enabling unlimited multistreaming is currently offered free of charge; positioned to compete with paid multistreaming tools (e.g., Restream, Wirecast, Streamlabs).

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels10 records

Core offering

StreamElements provides a free, integrated creator platform combining live streaming production tools (alerts, overlays, chatbot, multistreaming via SE.Live OBS plugin, Ground Control companion app), monetization tools (SE.Tips with SE.Pay in-house processor, SE.Merch, SE.Leaderboard Twitch extension), the Titanium UGC video creation tool, and a paid creator sponsorship marketplace that connects brands with 76M+ creator channels. The company targets both individual livestreamers (self-serve, freemium) and enterprise advertisers (custom sponsorship campaigns).

Product overview

StreamElements operates as a platform-plus-modules architecture: a free core platform ("free now, free forever") combining modular live-tools (Alerts and Overlays, SE.Live OBS plugin, Chatbot, SE.Tips, SE.Merch, SE.Leaderboard, and the Ground Control companion app), the Titanium sub-brand for branded UGC video creation, the StreamElements Sponsorships marketplace (with a corresponding Brands advertiser portal), and community utilities (Chat Stats, ELEMENTS Gallery of widgets). On top of this core platform, the company layers acquisition- and partnership-enabled offerings such as Paragon (the gamer-centric YouTube MCN acquired in October 2021 to expand VOD presence) and integrations with Twitch, YouTube, X, KICK, TikTok, Trovo, Instagram, Facebook, Discord, OBS Studio, PayPal, Fourthwall, and Elgato Stream Deck. Together these modules let streamers engage audiences, monetize content (tips, merch, sponsorships), and manage multi-platform streams from a single dashboard.

Differentiator

Problem solved

Functional benefit

Brands

• SE.Live: Ultimate OBS plugin for live streams providing free unlimited multistreaming to Twitch, TikTok, YouTube, X, KICK, Trovo, and custom RTMP outputs.
• SE.Tips
• SE.Pay
• SE.Merch
• SE.Leaderboard
• Ground Control
• Titanium
• Chat Stats

Products and services

• StreamElements Platform Free integrated creator platform combining live engagement tools (Alerts and Overlays, SE.Live, Chatbot, SE.Tips, SE.Merch, SE.Leaderboard, Ground Control), the Titanium UGC video tool, and a paid creator sponsorship marketplace. Used by 2.6M creators including 67% of North American streamers for audience engagement, content monetization, and brand-building on Twitch, YouTube, TikTok, and other streaming platforms.
• Alerts and Overlays Customizable stream alerts, animated overlays, and full streaming SuperTheme packages (alerts, BRB, Starting Soon, Stream Ending) for Twitch, YouTube, and Facebook livestreamers, including a visual widget editor and widget gallery.
• SE.Live Free OBS Studio plugin enabling unlimited multistreaming to Twitch, TikTok, YouTube, X, KICK, Trovo, and custom RTMP outputs such as Instagram. Includes unified multi-chat, dual streaming to YouTube and Shorts, native TikTok Login 2 Stream (no stream keys), and custom audio track selection to avoid VOD copyright strikes.
• StreamElements Chatbot Highly customizable chatbot for Twitch and YouTube with 11+ interactive modules including timers, chat commands, mod commands, spam filters, mini-games, raffles, contests, bingo, loyalty store, leaderboard, giveaways, and viewer queue.
• SE.Tips Free tipping/donation service for content creators offering a customizable branded tipping page, custom stream alerts, song/video request features, message filtering, and 100% chargeback protection via the in-house SE.Pay processor. Supports SE.Pay and PayPal across 15 countries.
• SE.Merch Merchandise engagement toolkit for streamers providing automated purchase alerts, merch commands and timers, activity feed with replayable purchase alerts, goal widgets, and giveaway widgets, with Fourthwall as the preferred merch store integration.
• SE.Leaderboard Twitch extension that highlights top supporters via multiple leaderboard panels (Loyalty Points, Top Cheerers, Top Subbers, Top Chatters, Top Emotes), with loyalty store redemption, stream scheduler with countdown timer, and viewer-location display.
• Ground Control Beta all-in-one stream management companion desktop app for Windows and macOS (x86) with customizable drag-and-drop layouts, unified multi-chat (Twitch, YouTube, Trovo, X), multiplatform activity feed, quick actions, native Elgato Stream Deck integration, mod tools, and Twitch-only polls/predictions.
• Titanium Sub-brand tool for creating branded user-generated content (UGC) videos for TikTok, YouTube, and Instagram, marketed as a companion to livestreaming tools.
• StreamElements Sponsorships Marketplace Paid creator sponsorship marketplace for Twitch creators where StreamElements partners with vetted brands to offer campaigns. Creators complete in-game or product milestones in exchange for brand sponsorship payments; StreamElements positions itself as 'the World's Largest Paid Creator Sponsorship Network' with 40K+ sponsored creators.
• Creator-Led Performance Marketing (Brands Portal) Advertiser-facing performance marketing network that pairs 76M+ creator channels across Lifestyle, Gaming, Tech, and Entertainment with brand campaigns, leveraging historical purchase/intent data and brand-fit scoring to deliver measurable ROAS (averaged 3X).
• Paragon YouTube MCN Gamer-centric YouTube Multi-Channel Network acquired by StreamElements in October 2021 to expand into the Video on Demand (VOD) space and support hundreds of gaming creators including SypherPK, xNestorio, and Kiingtong.

Quantifiable outcome

• 2.6M creators use the platform everyday
• +10 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability5 records

Feature7 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Twitch (Amazon-owned)flagshipStrategic or Co-development Partner · 1 March 2025Twitch introduced a new Creator Profile and collaboration with StreamElements in March 2025 to connect streamers with sponsorship and revenue opportunities. SE.Leaderboard is also a Twitch Extension. This collaboration is part of Twitch's broader effort to expand monetization tools for streamers.
• Paragon (gaming-focused YouTube MCN)flagshipStrategic or Co-development Partner · 4 October 2021StreamElements acquired Paragon, a gamer-centric YouTube MCN, in October 2021 following its $100 million funding round. The acquisition expanded StreamElements' presence in the VOD space and added support for hundreds of creators including SypherPK, xNestorio, and Kiingtong.
• OBS Studio (open source)flagshipTechnology or IntegrationSE.Live is built as a native OBS Studio plugin, integrating StreamElements' tools directly into the OBS broadcasting workflow used by virtually all serious streamers. Compatible with most OBS plugins.
• FourthwallcoreChannel Partner/ Reseller/ DistributorFourthwall is StreamElements' preferred Merch Store partner (BFF). Creators can set up a Fourthwall shop and integrate it with StreamElements' alerts, activity feed, merch commands, timers, and goal widgets to drive merch sales.
• PayPalcoreTechnology or IntegrationPayPal is offered alongside SE.Pay as a payment method for tipping (SE.Tips). PayPal is described as 'a well-known and trusted brand, many users already have PayPal accounts'.
• Elgato (Stream Deck)coreTechnology or IntegrationGround Control offers native Elgato Stream Deck integration, allowing streamers to automate stream and StreamElements tasks on their Stream Deck via quick action keybindings.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides hosting services for StreamElements' website, dashboard, and backend infrastructure across multiple data processing activities.
• CloudflarecoreTechnology or IntegrationCloudflare provides website performance, bot protection, load balancing, and security for StreamElements.com (cf_bm and cfuvid cookies).
• Google Analytics (Firebase)coreTechnology or IntegrationGoogle Analytics and Google Analytics for Firebase are used to collect information about use of the Website and App, including identifiers for mobile devices.
• YouTube (Google API Services)flagshipTechnology or IntegrationStreamElements uses the YouTube API. By using StreamElements, users agree to be bound by the YouTube Terms of Service. YouTube is one of the primary streaming platforms supported for alerts, overlays, chatbot, and SE.Live multistreaming.
• Twitch, YouTube, Facebook, Trovo, TikTok, KICK, XflagshipTechnology or IntegrationStreamElements integrates with all major creator platforms as the primary destinations for alerts, chatbot, leaderboard, and SE.Live multistreaming. Users can sign up by connecting Twitch, YouTube, Facebook, or Trovo accounts.
• RedditminorGTM or Marketing PartnerReddit is used by StreamElements for marketing purposes (cfz_reddit cookie).
• PlariumcoreGTM or Marketing PartnerPlarium is listed as a trusted brand partner on the StreamElements /brands page, using StreamElements' creator-led performance marketing network for gaming campaigns.

Scale indicators13 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Streamlabs: Streamlabs (acquired by Logitech in 2021) is the closest direct competitor, offering alerts, overlays, chatbot, multistreaming, tipping, and merch tools to the same livestreamer base. It competes head-on with StreamElements' core free toolset while also pushing paid Ultra tiers and hardware bundles.
• Restream: Restream is a multistreaming-focused direct peer whose paid plans ($19+/month for multi-destination) are explicitly undercut by StreamElements' free SE.Live plugin. It targets the same creators distributing across Twitch, YouTube, and other platforms.
• Wirecast: Wirecast is a professional-grade multistreaming and broadcasting tool (~$30/month) that competes with SE.Live for streamers needing multi-destination distribution. It targets more advanced/professional broadcasters but overlaps on the multistreaming use case.

Broad incumbents

• Twitch (Amazon): Twitch is the primary destination platform for StreamElements' creators and a strategic partner via the Creator Profile collaboration and SE.Leaderboard extension. As Amazon-owned incumbent, it both enables StreamElements' distribution and could compete with in-house creator tooling.
• Patreon: Patreon is a broad incumbent in creator monetization (memberships, tipping, paywalled content) and overlaps with SE.Tips and the Sponsorships marketplace. It serves many of the same creators and competes for the same audience-funding dollar.
• YouTube (Google): YouTube is a primary multistream destination whose API StreamElements consumes and a key VOD platform via the Paragon MCN. As the broad incumbent in video, YouTube sets platform rules and competes implicitly for creator tools and monetization wallet share.

Emerging players

• Fourthwall: Fourthwall is StreamElements' preferred merch store partner and an emerging creator-commerce platform offering storefronts, memberships, and tipping. It overlaps with SE.Merch and SE.Tips while expanding into adjacent monetization that could draw creator mind-share away.
• Koji: Koji is an emerging creator-tools platform offering customizable link-in-bio, merch, tipping, and engagement widgets to social creators. It targets adjacent creator segments (short-form and link-in-bio) and could overlap with StreamElements' alerts/merch stack over time.

Others

• Discord: Discord is both an integration partner (Ground Control multi-chat, official community) and an ecosystem participant whose Stage Channels, threads, and monetization features compete for the same creator engagement hours. Relevant as both a distribution channel and an adjacent community platform.

Regional players

• Kick: Kick is a streaming platform competitor to Twitch where StreamElements also ships SE.Live multistreaming integration. It overlaps as a destination platform and competes for creator share, but does not yet match Twitch's audience scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/streamelements
• YouTubeyoutube.com/streamelements
• Facebookfacebook.com/streamelements
• Instagraminstagram.com/streamelements
• LinkedInlinkedin.com/company/streamelements

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StreamElements