What Plarium.com does

Plarium is an Israel-headquartered mobile and cross-platform game developer founded in 2010, operating a portfolio of 20+ freemium titles spanning hardcore RPGs (RAID: Shadow Legends, 98M+ downloads), PvP tactical action (Mech Arena, 50M+ downloads), strategy/MMOs (Vikings: War of Clans, Sparta: War of Empires, Throne: Kingdom at War, Stormfall franchise), and casual games (Merge Gardens, Lost Island: Blast Adventure). Its offering is delivered through a proprietary technology stack including a cross-platform game engine supporting iOS, Android, PC, Mac, and browser-based HTML5/Flash, plus the proprietary Plarium Play launcher for PC and Mac that extends mobile games to desktop with enhanced graphics and shared progression.

The business is monetized primarily through in-app purchases of virtual currency and goods in free-to-play titles, with RAID: Shadow Legends alone having generated over $2 billion in cumulative revenue. The company sustains a distribution model spanning mobile app stores, the proprietary Plarium Play platform, browser-based games, and an affiliate network that paid over $12 million to partners in 2024 across 40+ game offers. It serves a global user base of over 500 million registered gamers in 15 languages, with seven offices and development studios across Israel, Poland, Finland, Spain, and Ukraine employing 1,300+ specialists.

In November 2024, Sweden-based Modern Times Group (MTG) AB acquired Plarium Global Ltd. from Aristocrat Leisure for $620 million, after which Plarium has signed partnerships with InnoGames (Heroes of History on Plarium Play, December 2025) and 20th Century Games (Alien/Predator collaboration in RAID: Shadow Legends, November 2025). It also publishes third-party titles such as Forge of Empires and Elvenar on Plarium Play, signaling a strategic shift from pure self-publishing toward curated platform distribution alongside its in-house live games.

Name

Plarium.com

Legal name

Plarium Global Ltd.

Website

https://plarium.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Plarium is an Israel-based mobile and cross-platform game developer operating 20+ freemium titles — including flagship RAID: Shadow Legends (98M+ downloads) and Mech Arena — for 500M+ registered gamers worldwide, monetized via in-app purchases and distributed across iOS, Android, PC, Mac, and the proprietary Plarium Play launcher.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Software Publishers (5132), Software Publishers (513210), Software Publishers (51321)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industries

Mobile Game Publishing Networks (UA, Cross-Promo, Portfolio Publishing) (MPAFABAE), PC Digital Game Stores & Launchers (MPAFACAA)

Keywords

• Mobile game development
• Cross-platform gaming
• Freemium RPG games
• Multiplayer strategy games
• Game publishing platform

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. In-App Purchases: Free-to-play model with virtual currency and virtual goods purchases. Players can buy in-game items, champions, resources, and premium content.
2. In-App Purchase Monetization: In-app purchase monetization driving revenue for flagship titles like RAID: Shadow Legends which has generated over $2 billion in revenue

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Plarium develops and publishes free-to-play mobile, PC, Mac, and browser games across RPG, strategy, and casual genres for a global audience of over 500 million registered gamers. Its flagship title RAID: Shadow Legends has generated over $2 billion in revenue, supported by a portfolio of 20+ games distributed via app stores and the proprietary Plarium Play launcher. Revenue is generated through in-app purchases of virtual currency, virtual goods, and premium content within free-to-play game experiences.

Product overview

Plarium is a world-leading game developer with a diverse portfolio of 20+ games ranging from hardcore RPGs to casual adventures. The core products include flagship titles RAID: Shadow Legends (dark fantasy Collection MMORPG with 98M+ downloads) and Mech Arena (PvP tactical robot action with 50M+ downloads). Additional major titles include Vikings: War of Clans, Stormfall franchise games, Sparta: War of Empires, and various strategy/MMO games. Plarium also distributes third-party games through its Plarium Play platform, a proprietary PC/Mac launcher offering enhanced graphics and cross-platform play in partnership with InnoGames (Forge of Empires, Heroes of History, Elvenar). The company offers free gaming tools including name generators and a gaming logo maker. Games are available across iOS, Android, PC, Mac, and browser platforms, serving over 500 million registered gamers worldwide with titles translated into 15 languages.

Differentiator

Problem solved

Functional benefit

Brands

• Plarium Play: Proprietary optimized game launcher for PC and Mac players offering enhanced graphics and speed

Products and services

• RAID: Shadow Legends Epic dark fantasy Collection MMORPG featuring over 850 Champions and 1+ million Champion builds, with cross-platform play and over 98M downloads. Targeted at mid-core and hardcore RPG players worldwide.
• Mech Arena PvP tactical robot action game with mech customization and arena-based combat, rated 4.9 with 50M+ downloads. Targeted at competitive multiplayer players.
• Merge Gardens Casual match-3 and merge puzzle game where players restore a mansion and meet characters. Targeted at casual mobile gamers.
• Vikings: War of Clans Medieval-themed strategy MMO featuring clan-based competitive warfare. Targeted at strategy MMO players.
• Lost Island: Blast Adventure Match-3 puzzle and building adventure game. Targeted at casual mobile gamers.
• Throne: Kingdom at War Multiplayer strategy war game with a global player base. Targeted at MMO strategy players.
• Stormfall: Rise of Balur Fantasy RPG strategy game in the Stormfall franchise. Targeted at strategy and fantasy MMO players.
• Sparta: War of Empires Ancient Greek warfare strategy MMO. Targeted at strategy MMO players.
• Soldiers Inc: Mobile Warfare Modern military strategy game in the Soldiers Inc franchise. Targeted at strategy MMO players.
• Pirates: Tides of Fortune Nautical strategy game with pirate themes. Targeted at strategy MMO players.
• Stormfall: Age of War Medieval fantasy strategy game. Targeted at strategy MMO players.
• Total Domination Sci-fi military strategy game. Targeted at strategy MMO players.
• Total Domination: Reborn Reboot of the Total Domination strategy game. Targeted at strategy MMO players.
• Nords: Heroes of the North Dark PvP strategy game with Nordic themes. Targeted at PvP strategy players.
• Legend of Solgard Match-3 puzzle game with RPG elements where players collect and battle heroes. Targeted at casual mobile gamers.
• Warhammer 40,000: Tacticus Tactical strategy game set in the Warhammer 40,000 universe. Targeted at Warhammer franchise fans and tactical strategy players.
• F1 Clash Racing game featuring Formula 1 licensing and competitive multiplayer gameplay. Targeted at racing game fans.
• Top Drives Racing card collection game featuring realistic cars. Targeted at racing and car enthusiast players.
• Plarium Play Proprietary optimized game launcher for PC and Mac that delivers enhanced graphics and speed for Plarium mobile games on desktop, with cross-platform gaming capabilities. Targeted at PC and Mac gamers seeking a desktop alternative to mobile play.

Quantifiable outcome

• RAID: Shadow Legends generated over $2 billion in revenue
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• InnoGamesminorStrategic or Co-development Partner · 16 December 2025InnoGames and Plarium announced the release of the game Heroes of History on the Plarium Play platform, marking their first major collaboration and leveraging MTG's strategy to enhance player experience across devices.
• 20th Century GamesminorStrategic or Co-development Partner · 24 November 2025Plarium announced a limited-time collaboration with 20th Century Games to incorporate characters from the Alien and Predator franchises into RAID: Shadow Legends from November 24, 2025, to February 24, 2026.
• FutureplayminorStrategic or Co-development Partner · 2 August 2021Plarium acquired Finnish mobile game studio Futureplay to expand its leadership in the casual games market. The deal, expected to close by August 2021, involved sharing resources and knowledge to expand Futureplay's game portfolio.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FunPlus: Mobile strategy game developer (King of Avalon, State of Survival) competing directly with Plarium in MMO strategy and war-themed mobile titles for global mid-core audiences.
• Scopely: Major mobile game publisher behind hits like Monopoly Go, Stumble Guys, and Marvel Strike Force, directly competing with Plarium in mid-core mobile RPG and live-service strategy titles for similar global audiences.
• Playrix: Russian-origin mobile casual and mid-core publisher (Homescapes, Gardenscapes, Township) competing with Plarium's casual match-3 portfolio (Merge Gardens, Lost Island) on iOS and Google Play.
• Kabam: Mobile RPG and strategy developer (Marvel Contest of Champions, Disney Mirrorverse) competing in the collection-RPG genre with Plarium's RAID: Shadow Legends and similar mid-core players.
• Machine Zone: Developer of mobile MMO strategy titles such as Game of Thrones: Conquest and Mobile Strike, directly overlapping with Plarium's MMO strategy portfolio (Vikings: War of Clans, Sparta: War of Empires).
• Supercell: Finnish mobile game developer behind Clash of Clans and Clash Royale, sharing a similar mid-core strategy audience and freemium IAP monetization model as Plarium's strategy MMO titles.
• InnoGames: German developer of browser and mobile strategy games (Forge of Empires, Elvenar, Heroes of History), now also a Plarium Play distribution partner and a clear peer in mid-core MMO strategy.

Broad incumbents

• Zynga: Large social and mobile gaming publisher (CSR Racing, Empires & Puzzles, Words With Friends) that, prior to its Take-Two acquisition, competed broadly with Plarium in free-to-play mobile and Facebook-based gaming.
• King: Activision Blizzard-owned mobile casual publisher (Candy Crush Saga) and a broader incumbent in free-to-play mobile gaming with significant overlap to Plarium's casual match-3 audience.

Emerging players

• HoYoverse (miHoYo): Developer of Genshin Impact and Honkai: Star Rail, increasingly competing with Plarium's RAID: Shadow Legends for mid-core RPG spend with high-quality gacha and live-service content.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PlariumGames
• Facebookfacebook.com/PlariumGames
• Instagraminstagram.com/plarium
• Xx.com/plarium

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plarium.com