G7

What G7 does

G7 (operating as G7易流 post-merger) is a Chinese IoT SaaS company focused on digitalization of road freight logistics, operating from its Beijing headquarters with an AI R&D center in Tianjin. Founded in 2010 as Beijing Huitong Tianxia IOT Technology Co., Ltd. (北京汇通天下物联科技有限公司), the platform connects over 5 million IoT devices across more than 800,000 vehicles, processes 1 billion+ daily vehicle events across 144 million+ km of daily tracking mileage, and serves 80%+ of China's top-tier cargo owners alongside 35,000+ small and medium freight operators. The company serves diverse verticals including bulk industrial logistics (coal, steel, cement), cold chain (70%+ market share), retail logistics (ALDI), petrochemicals, agriculture/feed, and express delivery. Following its Q1 2022 merger with E6 (易流科技), G7 expanded its cold chain, FMCG, and retail expertise.

The company's core technology stack combines proprietary edge AI hardware (紫宝盒/Zibao Box) with a cloud platform trained on 30+ billion industry samples. The product portfolio comprises IoT fleet management modules (安全管家/Safety Butler, 冷链管家/Cold Chain Butler, 流向管家/Flow Manager, 追货管家/Cargo Tracking Butler), transaction services (财运通/Caifu Tong digital freight, 数字能源/Digital Energy, 物联保险/IoT Insurance, 数字货舱/Digital Cargo Cabin smart trailers), and an open API platform supporting ERP/TMS integration. The architecture delivers documented outcomes including 95% fatigue detection accuracy, 51% accident rate reduction (Shuanghui case), 4x efficiency improvement in coal transport (Baotou Huadian), 18x faster weighbridge processing, and 30-50% reduction in cold chain cargo damage rates.

G7 operates a dual revenue model combining SaaS subscriptions for fleet management and safety services with transaction-based fees across its digital freight marketplace (1.84 billion tons of cargo processed annually), digital energy (12,000+ connected fuel stations), and connected insurance. Distribution runs primarily through direct enterprise field sales targeting large cargo owners. The company has raised approximately $510 million across multiple rounds from investors including Tencent, GLP, HOPU, Bank of China, Temasek, Trustbridge Partners, and CBC Capital, maintaining unicorn status on the Hurun Global Unicorn List for four consecutive years through 2022. Co-founder and CEO Zhai Xuehun continues to lead the company post-E6 merger.

Name

G7

Legal name

北京汇通天下物联科技有限公司

Website

https://g7.com.cn

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

G7易流 is a Chinese IoT SaaS company providing fleet management, driver safety, cold chain monitoring, and digital freight settlement for China's road freight industry, serving 80%+ of top cargo owners and 35,000+ freight operators via 5M+ connected IoT devices.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Freight Transportation Arrangement (48851), Support Activities for Transportation (488)

SIC

Transportation Services (4700), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE), Sustainability & Emissions Analytics for Logistics (CO2e, Fuel, ESG) (TLAEAKAI), Field Service & Service Delivery Routing (FSM Dispatch) (TLAEAGAK)

Keywords

• Fleet management software
• IoT logistics platform
• Freight safety monitoring
• Cold chain tracking
• Supply chain digitization

Headquarters

HQ city

Haidian

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Services (订阅服务): Software-as-a-Service subscription model providing fleet management, safety management, and IoT connectivity services to freight operators and cargo owners on a recurring basis.
2. Transaction Services (交易服务): Transaction-based services including digital freight (网络货运), digital energy (digital fuel cards and charging), smart equipment (智能装备), and connected insurance (物联保险) that facilitate freight operations and take transaction fees or service fees.
3. Digital Freight Platform: Network freight platform enabling online contracting, monitoring, settlement, payment and invoicing for freight operations, charging transaction fees on cargo volume processed (served 1.84亿吨 of cargo annually).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

G7 (G7易流) provides IoT SaaS solutions for China's road freight industry, combining intelligent hardware (Zibao Box AI edge device, Digital Cargo Cabin smart trailers) with a cloud-based platform that delivers fleet management, driver safety monitoring, cargo temperature and flow tracking, and digital freight settlement services. The platform connects 5M+ IoT devices across 35,000+ freight operators and 80%+ of top-tier cargo owners, processing 100M+ daily vehicle events and 14.4M+ km of daily tracking mileage.

Product overview

G7易流 is an IoT SaaS company for China's road freight industry, offering a comprehensive platform combining IoT hardware and cloud software. The product portfolio centers on the IoT服务 platform with integrated modules for fleet management, safety monitoring (安全管家), cargo tracking (冷链管家/流向管家/追货管家), and financial settlement (财运通). Key products include 紫宝盒 (AI edge device), 数字货舱 (smart trailers), and various SaaS subscriptions. The architecture combines subscription services (fleet management, safety) with transaction services (digital freight, energy, insurance, equipment), serving both freight operators and cargo owners across bulk materials, retail, cold chain, and consumer goods sectors.

Differentiator

Problem solved

Functional benefit

Brands

• 紫宝盒: G7易流自研AI边缘计算硬件，支撑物流全场景AI应用
• 财运通
• 安全管家
• 数字货舱
• G7绿港

Products and services

• IoT Services (IoT服务) Comprehensive IoT fleet management platform combining intelligent terminals and cloud algorithms to provide vehicle location tracking, driver safety management, cargo temperature monitoring, and flow management for freight operators.
• Zibao Box (紫宝盒) Self-developed edge AI hardware device featuring high-computing AI chip and industrial cameras, enabling 7x24 real-time monitoring with 95% accuracy for fatigue driving detection and accident prediction for logistics operations.
• Caifu Tong (财运通) Digital freight management platform integrating order management, vehicle dispatch, fleet operations, and financial settlement into one unified system for freight operators.
• Digital Cargo Cabin (数字货舱) Smart trailer solution with IoT sensors for real-time cargo volume, weight, and temperature monitoring. Available in express freight, bulk cargo, and cold chain variants, enabling AI-based loading optimization.
• Safety Butler (安全管家) AI-powered safety management service providing 7x24 monitoring of driver fatigue, distracted driving, and behavioral risks with human intervention capabilities.
• Cold Chain Butler (冷链管家)
• Flow Manager (流向管家) Cargo flow tracking and management solution providing visibility into cargo movement and preventing unauthorized cargo diversion.
• Cargo Tracking Butler (追货管家) Real-time cargo tracking service enabling operators to monitor cargo location and status throughout the delivery process.
• Digital Energy (数字能源) Energy management and fueling services for freight vehicles, integrated with the financial settlement platform for fuel cost tracking, connecting 12,000+ fuel stations.
• IoT Insurance (物联保险) Insurance services connected through IoT data for usage-based insurance products tailored to fleet safety performance.
• Shared Trailer (共享挂车) Asset-sharing service for freight trailers enabling flexible trailer rental and management for fleet operators.
• Network Freight (网络货运) Network freight platform enabling digital freight operations with online contracting, route monitoring, settlement, and payment services compliant with Chinese network freight regulations.

Quantifiable outcome

• Coal transport efficiency improved 4x, reducing transport cost by 10%
• +6 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature8 records

Partnerships

14 partnerships are on record, tiered minor and core.

• 浙江高速物流有限公司minorStrategic or Co-development Partner · 11 March 2024Partnership with Zhejiang Provincial Transport Investment Group subsidiary. Building next-generation logistics platform leveraging G7's digital capabilities and Zhejiang Highway's warehouse-distribution network.
• 京博控股集团coreStrategic or Co-development Partner · 7 March 2024Digital logistics strategy partnership with large petrochemical group (40 billion yuan annual logistics spend, 30 million tons cargo volume). Building integrated logistics management platform covering full industry chain from suppliers to customers.
• 欧冶云商 (China Baowu Steel/欧阳云商)coreStrategic or Co-development Partner · 24 January 2024Strategic cooperation with China Baowu's steel industry platform. Building digital freight network for steel industry including low-carbon visibility, safety control, and direct-to-end logistics. G7 connecting over 5万辆 platform vehicles and 6000+ vessels in steel ecosystem.
• 远程新能源商用车集团coreStrategic or Co-development Partner · 8 December 2023Strategic partnership with China's leading new energy commercial vehicle manufacturer. Joint development of smart logistics and digital platform construction. Focus on electric truck integration with G7's fleet management system and overseas business expansion.
• 亚太森博 (Asia Symbol)minorStrategic or Co-development Partner · 13 October 2023Partnership for paper industry logistics digitalization. Joint development of IoT-enabled logistics platform for Asia Symbol's 2 million ton annual paper production, integrating GPS tracking, green logistics, and paperless signing.
• 渤海银行minorStrategic or Co-development Partner · 27 September 2023Strategic financial partnership with 渤海银行 covering credit facilities, domestic/foreign currency settlement, and network freight account systems for G7易流 and customers.
• 益通数科 (Yitong Digital Technology)minorStrategic or Co-development Partner · 5 January 2023Partnership to build smart logistics platform for agricultural inputs (fertilizer) industry. Combining G7's IoT capabilities with益通's B2B agricultural e-commerce platform serving 600,000+ registered users.
• 嬴彻科技 (Inceptio Technology)coreStrategic or Co-development Partner · 7 June 2022Joint venture/partnership in autonomous trucking. G7 invested in and co-founded嬴彻科技 for L3/L4 autonomous heavy truck development. The partnership combines G7's IoT fleet data with嬴彻's autonomous driving technology to create autonomous freight solutions.
• G7绿港 (G7 Green Port)coreStrategic or Co-development Partner · 7 June 2022Joint venture for electric truck operations platform, focusing on new energy truck fleet operations and charging infrastructure. Supports G7易流's green logistics initiatives.
• 易流科技 (E6)coreStrategic or Co-development Partner · 7 June 2022G7 and E6 completed merger in Q1 2022, forming G7易流. Combined company serves 80%+ of top-tier cargo owners and ~30,000 small freight operators. E6 brought expertise in FMCG, retail, food, and cold chain sectors.
• 天佑物流股份有限公司minorStrategic or Co-development Partner · 29 May 2021Partnership for hazardous goods and specialty transportation digitalization. 天佑 operates 1,200+ vehicles serving top 500 clients including Shell, Air Liquide, Sinopec. G7 provides IoT safety monitoring and fleet management.
• 山鹰国际控股股份公司minorStrategic or Co-development Partner · 16 March 2021Partnership for green packaging and logistics industry chain. Building smart supply chain platform for山鹰's paper packaging business covering raw materials to end customers.
• 安能物流minorStrategic or Co-development Partner · 5 February 2021Digital fleet partnership for安能's 5,000+ truck fleet. G7 Digital Cargo Cabin (数字货舱) deployed on ~1,000 trailers for real-time tracking, loading optimization, and operational visibility.
• 保定市人民政府minorStrategic or Co-development Partner · 28 January 2021Three-party strategic agreement with G7, 嬴彻科技, and Baoding government for smart logistics and new energy autonomous truck demonstration. Goal: Build 100 billion yuan annual revenue logistics platform serving North China.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Regional players

• 地上铁 (Didi New Energy Truck): China's largest electric commercial vehicle operator with 140,000+ vehicles across 200+ cities. Strategic partner of G7 and comparable in fleet digitalization for NEV logistics.
• Fleet Complete: North American/European fleet telematics provider for connected vehicles, assets, and field service. Comparable in core fleet tracking but concentrated in Western markets.

Emerging players

• Motive (formerly KeepTruckin): US-based fleet management platform combining AI dashcams, ELD compliance, and fleet tracking. Direct overlap with G7's safety butler and IoT offerings; faster-moving SaaS-native competitor.
• Inceptio Technology (嬴彻科技): Autonomous trucking company co-founded by G7's CEO with backing from G7. Comparable through G7's JV relationship and overlap in fleet AI/data, though Inceptio focuses on L3/L4 driving rather than fleet management.

Broad incumbents

• Verizon Connect: Fleet telematics offering from Verizon serving SMB and enterprise fleets with GPS tracking, routing, and compliance. Comparable in fleet tracking but bundled within a telecom giant.
• Webfleet (Bridgestone): Bridgestone-owned fleet management platform offering telematics and vehicle tracking across Europe and global markets. Overlaps in fleet tracking but operates as part of a tire/automotive services conglomerate.
• Full Truck Alliance (满帮): China's dominant digital freight marketplace connecting shippers and truckers. Overlaps with G7's network freight platform but operates a marketplace model rather than IoT SaaS.
• Trimble Transportation: Mobility and transportation management arm of Trimble offering fleet, mapping, and logistics solutions. Overlaps in telematics and routing but as part of a broader enterprise software portfolio.

Direct peers

• Samsara: US-based IoT fleet management platform offering vehicle telematics, video-based safety, and asset tracking for commercial fleets. Most globally comparable peer in product scope and SaaS-led model.
• Geotab: Global fleet telematics leader with deep data analytics and OEM partnerships. Comparable in fleet tracking, vehicle diagnostics, and predictive analytics focus, though more mature internationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/g7logisticsolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds7 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G7