Gravyty (formerly Graduway)

What Gravyty (formerly Graduway) does

Gravyty (formerly Graduway) is an AI-powered engagement and fundraising SaaS platform serving higher-education institutions, K-12 schools, and nonprofit organizations. Founded in 2014 as Graduway and rebranded to Gravyty in 2024, the company operates a unified platform-plus-modules architecture spanning the full constituent lifecycle: student experience, alumni engagement, donor fundraising, athletic department engagement, and operations. Its product suite includes Ivy & Ocelot (the unified AI chatbot platform for 24/7 multilingual student support across web, SMS, WhatsApp, voice, email, and social channels), Graduway (branded alumni networking and mentorship), Raise (AI-driven fundraiser productivity and donor outreach), Advance (digital giving days and online fundraising with embedded PCI-compliant payments), Gratavid (personalized video messaging), Athlete Network (athletic department communities with NIL support), and PeerPal (peer-to-peer fundraising). The platform integrates natively with the dominant higher-ed systems of record — Ellucian Banner/Colleague/Recruit, Salesforce, Blackbaud Raiser’s Edge NXT, Slate, Canvas, and Blackboard — through 100+ integrations, and holds SOC 2 Type II, FERPA, GDPR, CCPA, HIPAA, and PCI DSS certifications.

Underlying the product surface is the IvyQuantum Generative AI Engine, a GPT-4 powered multi-layer architecture with semantic search, vector retrieval, and a proprietary Trace Answer Technology that links AI outputs back to institutional source content for verifiability. Gravyty reports 2,750+ institutional customers, 25.5M+ annual interactions, $600M+ in funds raised through the platform, and supports 106+ languages. The company sells through a direct enterprise field-sales motion with event-driven demand generation at higher-education conferences, plus channel demand through the Ellucian Partner Catalog and CRM partner ecosystems.

Gravyty generates revenue primarily through quote-based annual SaaS subscriptions to enterprise institutional buyers, supplemented by implementation services bundled under Master Services Agreements. Pricing is not publicly disclosed and varies by product module, institution size, and integration scope. The company has raised approximately $75.8M in disclosed primary funding, led by a $60M Series 4 from K1 Investment Management in 2019, and has executed multiple acquisitions (Ivy.ai, Ocelot, Athlete Network, Peerpal, Gravyty, VineUp, CampusTap, IntroMaps) to consolidate the higher-ed engagement and fundraising vendor landscape. Gravyty is privately held, headquartered in Seattle, WA with operations in London, UK, and competes in the AI-powered higher-education technology market against specialist alumni platforms, fundraising CRMs, and student engagement chatbot vendors.

Name

Gravyty (formerly Graduway)

Legal name

Gravyty Inc.

Website

https://gravyty.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Gravyty is an AI-powered SaaS platform serving 2,750+ higher-education institutions, K-12 schools, and nonprofits with unified student support, alumni networking, and digital fundraising products. Its Ivy & Ocelot chatbot, Raise, Advance, and Graduway modules integrate deeply with Ellucian, Salesforce, and Blackbaud.

Ownership category

akta.pro rank

Product category

Higher Education Engagement and Fundraising Software

NAICS

Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Governance, Risk & Compliance (GRC) Platforms (HDAAAMAA)

akta.pro secondary industry

GraphQL, gRPC & Modern API Protocols (BPAMAOAK)

Keywords

• Alumni engagement software
• Fundraising platform
• Student engagement tools
• Donor management software
• Higher education SaaS

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Software-as-a-service licensing model with subscription fees paid on a recurring basis. Customers pay for access to the Gravyty Technology, Documentation, and all related services as set forth in Order Forms. Fees are quoted and paid in US dollars unless stated otherwise. Non-refundable fees with payment obligations not contingent on usage levels.
2. Implementation Services: Customer cooperation required for launching services to users per implementation schedule attached to Order Form. Implementation support and training materials provided as part of service delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Gravyty is an AI-powered SaaS platform serving higher education institutions, nonprofits, and K-12 schools. Its core offering unifies 24/7 AI-powered student support (chat, voice, SMS, WhatsApp, email, video), branded alumni networking and mentorship, AI-driven donor outreach, digital giving-day fundraising, athletic department engagement, and personalized video messaging on a single integrated stack with deep SIS, CRM, LMS, and payment integrations.

Product overview

Gravyty (formerly Graduway) is an AI-powered engagement and fundraising SaaS platform for higher education, nonprofits, and K-12 institutions. The platform operates as a unified platform-plus-modules architecture organized around three core customer lifecycle stages: student experience, alumni engagement & fundraising, and operations. The flagship product suite includes: Ivy & Ocelot (the unified AI chatbot platform merging the legacy Ivy.AI and Ocelot products) for 24/7 student support across chat, text, email, voice, and social channels; Graduway for branded alumni networking, mentorship, and community building; Raise for AI-powered donor outreach and fundraising productivity; Advance for digital giving days, crowdfunding, and year-round online fundraising; Gratavid for personalized video messaging in donor stewardship; Athlete Network for athletic department engagement and NIL support; and PeerPal for peer-to-peer fundraising. These products share integrated communication channels (SMS, WhatsApp, email, video, social), unified analytics & reporting, embedded payments, no-code flow builder, and compliance infrastructure (SOC 2, PCI, FERPA, GDPR, HIPAA). Gravyty serves 2,750+ institutions and organizations and facilitates 25.5M+ annual interactions. The company has raised $600M+ in funds through its technology.

Differentiator

Problem solved

Functional benefit

Brands

• Ivy & Ocelot: AI-powered unified platform for student engagement, providing 24/7 support through chatbot technology across chat, text, email, and other channels.
• Graduway
• Raise
• Advance
• Gratavid
• Athlete Network
• PeerPal

Products and services

• Ivy & Ocelot AI-powered unified student engagement and communication platform providing 24/7 AI chatbot, voice, and text support across web chat, SMS, WhatsApp, email, social media, and telephony. Serves higher education institutions seeking to deflect call volume, support enrollment, retention, financial aid, housing, and course registration inquiries in 100+ languages.
• Graduway Branded alumni networking and engagement platform for colleges, universities, and nonprofits. Includes branded alumni portal, mobile app, community newsfeed, mentorship programs, job and opportunity boards, event management, integrated giving powered by Advance, and analytics dashboards.
• Raise AI-powered fundraising outreach platform that helps frontline fundraisers identify top donor prospects, automate personalized email outreach, and manage donor portfolios. Features AI-generated email prompts, daily outreach plans, donor discovery, dynamic portfolio management, moves management automation, travel planning, call prompts, follow-up reminders, and stewardship automation with bi-directional CRM sync to Raiser's Edge NXT and Salesforce.
• Advance Digital fundraising and giving day platform for online donations, crowdfunding, peer-to-peer fundraising, and year-round campaign management. Features customizable giving sites, recurring giving, matching gift challenges, real-time leaderboards, donor-advised fund support, embedded PCI-compliant payment processing, email and SMS campaigns, and analytics dashboards.
• Gratavid Personalized video messaging platform for donor stewardship, alumni engagement, and community outreach. Features in-browser and mobile video recording up to 4K, editing, closed captions with translation, bulk video campaigns, video request campaigns, event-triggered automated sends, CRM integrations (Raiser's Edge NXT, Salesforce, DonorPerfect, Bloomerang, Virtuous), and Zapier connectivity to 1,000+ apps.
• Athlete Network Centralized digital platform for current and former student-athletes, athletic departments, coaches, and donors. Features branded athlete hub, searchable athlete directory, sport-specific communities, coach-to-athlete communication, mentorship programs, integrated giving powered by Advance, NIL (Name, Image, Likeness) support tools, event management, custom forms, and engagement analytics.
• PeerPal Peer-to-peer fundraising and engagement tool that enables alumni and supporters to create personal fundraising pages and campaigns on behalf of institutions.
• Communication Channels Suite of communication tools spanning virtual assistant (AI chatbot), live assistant (human chat), SMS messaging, WhatsApp messaging, telephony (IVR), email, personalized video (Gratavid), and social media. Available as standalone channels or integrated across Ivy & Ocelot, Graduway, Raise, and Advance products.

Quantifiable outcome

• Engage 4x as many donors and increase gifts 31% year over year
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration46 records

AI capability12 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• ElluciancoreTechnology or Integration · 1 January 2026Gravyty is an official Ellucian Integration Partner (Build Partner track), delivering student information system integrations that bring real-time Banner, Colleague, and Recruit data into conversational AI. Ivy & Ocelot integrates with Ellucian Banner to retrieve student balances, terms, grades, holds, GPA, and class schedules. Gravyty is listed in the Ellucian Partner Solution Catalog.
• SalesforcecoreTechnology or IntegrationGravyty is a trusted Salesforce integration partner delivering seamless CRM connections that help institutions personalize outreach, track donor and student engagement, and drive better outcomes across the entire lifecycle. Bi-directional CRM sync with Raiser’s Edge NXT and Salesforce for donor intelligence and activity tracking.
• BlackbaudcoreTechnology or IntegrationGravyty integrates directly with Blackbaud to help advancement teams move faster and give more. Fundraisers get smarter prospect insights, automated outreach, and data to build stronger donor relationships and grow giving. Includes Blackbaud Merchant Services payment processor integration.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Blackbaud: Dominant provider of fundraising, CRM, and financial management software for nonprofits, higher education, and K-12. Directly competes with Gravyty's Raise, Advance, and Graduway products, particularly through Raiser's Edge NXT for advancement CRM.
• Salesforce (Education Cloud): Major CRM platform with a dedicated Education Cloud vertical offering AI-powered student engagement, alumni relations, and fundraising workflows. Directly competes with Gravyty's unified platform, leveraging the broader Salesforce ecosystem.
• Ellucian: Leading student information system (SIS) provider for higher education, also offering Ellucian Illume (an AI-powered student engagement platform). Gravyty integrates with Ellucian as a Build Partner but Ellucian's expanding AI roadmap represents a direct competitive threat.
• Element451: AI-powered student engagement, marketing, and enrollment platform purpose-built for higher education. Directly competes with Ivy & Ocelot for AI chatbot and student support workloads at colleges and universities.
• Hivebrite: All-in-one alumni networking and community management platform for educational institutions and associations. Directly competes with Gravyty's Graduway product for branded alumni communities and engagement features.
• Almabase: Alumni engagement and fundraising platform purpose-built for educational institutions. Competes with Gravyty's Graduway and Advance products, particularly for small-to-mid-sized institutions and alumni directories.
• Bonterra: Suite of fundraising and donor management software (Network for Good, GiveGab, JustGiving) for nonprofits and educational institutions. Competes with Gravyty's Advance and Raise products for digital fundraising and donor outreach workflows.

Broad incumbents

• Anthology: Comprehensive higher education technology provider formed from the merger of Campus Management, Campus Labs, and Blackboard. Offers SIS, LMS, CRM, and student success tools that overlap with multiple Gravyty product categories.

Emerging players

• Givebutter: Modern, fast-growing fundraising platform for nonprofits with features for online giving, events, peer-to-peer, and donor management. Competes with Gravyty's Advance for digital fundraising, particularly among smaller nonprofits.
• iWave: Prospect research and donor intelligence platform used by nonprofits and educational institutions. Gravyty already integrates with iWave but iWave's expanding AI-driven insights could overlap with Raise's donor discovery features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gravytyco
• Facebookfacebook.com/Graduway

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds6 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gravyty (formerly Graduway)